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Where do good ideas come from?
...one producer’s answer, or a proven hypothesis


SheSays, 04 08 11
Ideas, they’re the holy grail
The secrets of some women I know
The secrets of some women I know




 @finalbullet
The secrets of some women I know




 @finalbullet   @kbordwell
The secrets of some women I know




 @finalbullet   @kbordwell   @ohrworm
The secrets of some women I know




 @finalbullet   @kbordwell   @ohrworm   @farrahbostic
Leila Johnston,
writer, hacker, strategist


       "There is no formula for a good idea, but they arise
     naturally out of the right combinations of personalities,
    rather than "skills" in the employment sense of the word.

     Without everyone involved feeling positive about the
    process and goal -- and each other -- it's very difficult to
              get to anything of real resonance."
Kate Bordwell,
strategist, blogger



      "Good ideas come from intelligent creative people
     working together. The brief just sets the parameters
         of the direction and records the thinking."
Cath Richardson,
strategist, maker, digital what-sit


         "Working with potential users introduces an
        element of chaos into the creative process. By
      bringing in this foreign element you set the scene
                for serendipitous discovery."
Farrah Bostic,
strategist, lean planner, entrepreneur

     "Good ideas come from an almost delusional optimism
    about the problem to be solved, an openness to seemingly
      unrelated analogies, and a playfulness with both the
                   sublime and the ridiculous.

     Good ideas also come from people telling stories over a
     drink or after watching a video of a hamster on a piano
                        eating popcorn."
A sociologist's view




"An idea is nothing more or less than a new combination of
                  old elements." Vilfredo Pareto
Ideas as a production line



“The production of ideas is just as definite a process as the
production of Fords; [...] the production of ideas, too, runs
                  on an assembly line.”
Creatives as magicians




 “The creative people - the ones
 who have to come up with the
         magic.” Hegarty
As the non-magician, what now?
Except... I work with The Many
<title />
T-shaped?
A radial approach
                                            Solution




                      n




                                                                     So
                   tio
                                           Strategy




                                                                          lu
                 lu




                                                                               tio
                 So




                                                                                   n
                                                        Customer
      Solution




                                                                                       Solution
                              Sketching                development
                                           Problem




                                                                              So
                      n
                   io




                                                                         lu
                 t




                                          Technology
                                                                   tio
                         u
                      ol




                                                               n
                          S




                                           Solution
Many heads... make light work
Many heads... make light work
Many heads... make light work
Everyone can pick up a pen to sketch
Company-wide sketch-brainstorms
Stuck? Try working it out, backwards
Rapid, collaboration: Good, by ideas
Free ideas for #famineaid
Outdated: the lone idea creator
Having and executing an idea is not
            formulaic
Epilogue

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Where do good ideas come from?