The document discusses the issue of excessive marketing, referred to as "digital landfill" or "landfill marketing", that bombards people with advertisements and promotions for products they don't need. It argues that this approach is unsustainable, unenjoyable to work on, and not very effective. The document proposes moving away from interrupting people with paid advertising, to instead creating useful products, services and content that people want and will engage with voluntarily through earned and owned media.
The Department of Environment has approved this faulty EIA submitted by the Power Development Board. The project would be implemented by the governments of Bangladesh and India.
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
The Department of Environment has approved this faulty EIA submitted by the Power Development Board. The project would be implemented by the governments of Bangladesh and India.
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
Vegan blogger, TV presenter and cook book author Kirly-Sue (aka Susanne Kirlew) is running a series of seminars that helps people to make the transition from eating meat and fish to veganism, a plant based diet.
This informal interactive seminars answer questions like:
Do you want to be a vegan but don't know how?
Are you bored of eating the same thing over and over again?
Would you like a list of ten things to know before becoming vegan?
Do you need a meal planner and some tasty recipes?
Want to know how vegans get their protein?
Come along to this seminar to get the basics that will start you on the road to a lifestyle that makes such a huge difference to everyone! .. so if you think being vegan is all about boring, bland tofu and buck wheat, Kirly-Sue has some wonderful hints and tips you will LOVE.
This action packed, fun filled course is interactive with lots of information, prizes, recipes, meals plans and a few vegan snacks to sample.
Suitable for all ages (children age 16 and under must be accompanied by an adult)
You will Get:
- Recipe Sheets
- Goody Bag
- Access to an exclusive members only Facebook group
- Lots of hints, tips and information
Visit; http://tinyurl.com/happylawEZyoutube you details
Youtube video:
https://youtu.be/D8cFMomtE_Y
https://youtu.be/TyOVhefkcsE
https://youtu.be/qlMC3lO0odc
Contact: happylaw@secretstofit.com
Product Description:
Our product teaches people how to recondition all types of old batteries and bring them back to 100% of their working condition. This saves people money so it has a wide appeal.
So what’s in the program…
The EZ Battery Reconditioning program shows people how to bring all type of dead batteries back to life again. We have step by step instructions that make this easy for folks.
And because people can now collect dead batteries from around their home (or get them the many other places we show for free) and recondition/reuse them; they won’t have to buy new overpriced batteries anymore.
Most people spend $15,000+ on batteries over their lifetime (and this number continues to grow each day because we are using more and more batteries and batteries continue to get more expensive). But our course eliminates this huge cost, saving folks a lot of money!
And because people will learn how to bring batteries back to life again, they'll never be without important battery power when they need it most (like in a power outage).
We teach people how to recondition these batteries:
- Car batteries
- Computer and phone batteries
- Rechargeable batteries
- Long life batteries
- Batteries used in alternative energy systems
- Deep cycle marine batteries
- Golf cart batteries
- Forklift batteries
- And many other kinds of common batteries!
As an added bonus, the customer also gets our "Battery Business Guide." This product teaches people how to get old batteries in bulk (for free at times), then how to recondition these batteries and sell them for large profits.
We go over all kinds of different selling methods for the batteries, where to get batteries, where to sell the batteries, who to sell them to, battery business ideas, and also how to set up a battery servicing business.
This bonus guide provides a lot of additional value to people and we have many customers making great income following this guide!
DailySocial.net is the first tech-blog covering Indonesia’s web startup scene founded by Rama Mamuaya. We started out using Indonesia’s Bahasa only, but we’ve got a lot of pressure from foreigners that would also like to know about Indonesian tech-startup scene.
Vegan blogger, TV presenter and cook book author Kirly-Sue (aka Susanne Kirlew) is running a series of seminars that helps people to make the transition from eating meat and fish to veganism, a plant based diet.
This informal interactive seminars answer questions like:
Do you want to be a vegan but don't know how?
Are you bored of eating the same thing over and over again?
Would you like a list of ten things to know before becoming vegan?
Do you need a meal planner and some tasty recipes?
Want to know how vegans get their protein?
Come along to this seminar to get the basics that will start you on the road to a lifestyle that makes such a huge difference to everyone! .. so if you think being vegan is all about boring, bland tofu and buck wheat, Kirly-Sue has some wonderful hints and tips you will LOVE.
This action packed, fun filled course is interactive with lots of information, prizes, recipes, meals plans and a few vegan snacks to sample.
Suitable for all ages (children age 16 and under must be accompanied by an adult)
You will Get:
- Recipe Sheets
- Goody Bag
- Access to an exclusive members only Facebook group
- Lots of hints, tips and information
Visit; http://tinyurl.com/happylawEZyoutube you details
Youtube video:
https://youtu.be/D8cFMomtE_Y
https://youtu.be/TyOVhefkcsE
https://youtu.be/qlMC3lO0odc
Contact: happylaw@secretstofit.com
Product Description:
Our product teaches people how to recondition all types of old batteries and bring them back to 100% of their working condition. This saves people money so it has a wide appeal.
So what’s in the program…
The EZ Battery Reconditioning program shows people how to bring all type of dead batteries back to life again. We have step by step instructions that make this easy for folks.
And because people can now collect dead batteries from around their home (or get them the many other places we show for free) and recondition/reuse them; they won’t have to buy new overpriced batteries anymore.
Most people spend $15,000+ on batteries over their lifetime (and this number continues to grow each day because we are using more and more batteries and batteries continue to get more expensive). But our course eliminates this huge cost, saving folks a lot of money!
And because people will learn how to bring batteries back to life again, they'll never be without important battery power when they need it most (like in a power outage).
We teach people how to recondition these batteries:
- Car batteries
- Computer and phone batteries
- Rechargeable batteries
- Long life batteries
- Batteries used in alternative energy systems
- Deep cycle marine batteries
- Golf cart batteries
- Forklift batteries
- And many other kinds of common batteries!
As an added bonus, the customer also gets our "Battery Business Guide." This product teaches people how to get old batteries in bulk (for free at times), then how to recondition these batteries and sell them for large profits.
We go over all kinds of different selling methods for the batteries, where to get batteries, where to sell the batteries, who to sell them to, battery business ideas, and also how to set up a battery servicing business.
This bonus guide provides a lot of additional value to people and we have many customers making great income following this guide!
DailySocial.net is the first tech-blog covering Indonesia’s web startup scene founded by Rama Mamuaya. We started out using Indonesia’s Bahasa only, but we’ve got a lot of pressure from foreigners that would also like to know about Indonesian tech-startup scene.
2011's vision for clients that we work for and the way we see the different role of digital plays out for them but one that will never go away is that if your consumers can't find you, they wont't buy you. Happy to get comments:)
This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
Cogapp open studios - Collaborative Spatial ThinkingCogapp
Gary Hoff and Joe Baskerville's keynote on Collaborative Spatial Thinking from our open studio day with Nixon McInnes on the 14th September 2011.
Hear the audio at https://soundcloud.com/cogapp/coll
How we research and prototype at Made by ManyMade by Many
This deck is a primer of our research and prototyping techniques at Made by Many. Originally presented to the Wharton I&D Club for their annual Design Challenge.
Our design research guide on how to "design the right thing before designing the thing right. For everyone who are beginners to UX or just need a reminder. We cover design values, interviewing techniques, and empathy.
The programming history that led to my current iPhone, iPad and Mac apps.
Apollo Eagle : A simulation of the final twelve minutes of the landing of "Eagle", the Lunar Module from Apollo 11. (iPhone)
Jupiter Atlas: Explore Jupiter's Galilean moons, Io, Europa, Ganymede and Callisto. Also shown as seen from Earth. (iPhone, iPad)
Mars Atlas: Explore Mars. Also shown as seen from Earth. (iPhone, iPad, Mac)
Mercury Atlas: Explore Mercury. Also shown as seen from Earth. (iPhone, iPad)
Moon Atlas: A great tool for those who observe the Moon. Correct phase and libration are shown. (iPhone, iPad, Mac)
Planisphere: A simple start charting app showing all naked eye stars, the Sun, Moon and planets. (iPhone, iPad)
Saturn Atlas: Explore seven of Saturn's moons. Also shown as seen from Earth. (iPhone, iPad)
Venus Atlas: Explore Venus. Also shown as seen from Earth. (iPhone, iPad)
Zone Warrior: Originally a Mac game from the 90's. Defend your space station from alien attack! (iPhone)
'What's it like to be an app?' experience prototyping workshop -- the outputMade by Many
For Internet Week Europe 2012, Made by Many held an experience prototyping workshop entitled 'What's it like to be an app?'.
This presentation documents the output of the workshop. For more information on experience prototyping, check out Made by Many's presentations.
What's it like to be an app? - a Made by Many experience prototyping workshop...Made by Many
On Wednesday 14th November 2012, Rory Hamilton, Charlotte Hillenbrand and Cath Richardson from Made by Many ran an experience prototyping workshop as part of Internet Week Europe.
Participants created and tested a mobile app proposition within the space of a few hours.
To find out more, visit http://madebymany.com
@sprinzette introduced Skype in the classroom to a room full of editors and publishers as part of the Arts Council Digiskills programme.
For more information visit: http://education.skype.com/
We were invited to talk at the Balanced Team event at Adaptive Path's offices in Austin, Texas during SXSW 2012. Paul Sims our service design lead took the floor for a 10 minute lightning talk about our take on Lean and service design at MxM.
The Startup Toolkit / Leancamp guide to Lean customer developmentMade by Many
Rob Fitzpatrick from The Startup Toolkit and Salim Virani from Leancamp presented this at Made by Many's Lean Startup workshop during Internet Week Europe 2011.
50/50 is a collaborative experiment, a platform of 50 little bets: digital projects created and run by individuals and teams of makers. Each project aims to engage a network of supporters to help spread the word and generate as much money for famine aid as possible.
A seemingly impossible challenge first hatched by Good for Nothing and Made by Many, 50/50 is open to everyone. Whatever you decide to do, do something. All funds go directly to UNICEF
This is the deck from a talk I gave at the June 2011 SheSays conference on digital anthropology and user research. It covers my thoughts on new ways of making, customer development, and a few tips we might take out of the anthropological handbook.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
19. NO-ONE WANT THIS STUFF
NO-ONE WANTS TO WORK ON IT
Tuesday, 4 October 2011
20. NO-ONE WANT THIS STUFF
NO-ONE WANTS TO WORK ON IT
IT'S UNSUSTAINABLE
Tuesday, 4 October 2011
21. NO-ONE WANT THIS STUFF
NO-ONE WANTS TO WORK ON IT
IT'S UNSUSTAINABLE
IT'S NOT EVEN VERY EFFECTIVE
Tuesday, 4 October 2011
22. WHAT IF I TOLD YOU
THERE'S A SIMPLE, PROVEN WAY TO
MAKE THINGS PEOPLE REALLY WANT &
NEED, INSTEAD OF TELLING THEM TO
BUY STUFF THEY DON'T NEED?
Tuesday, 4 October 2011
28. FROM
paid media model of buying
attention and interrupting
TO
earned & owned media model of
making stuff that pulls and retains
Tuesday, 4 October 2011
29. FROM
paid media model of buying
attention and interrupting
TO
earned & owned media model of
making stuff that pulls and retains
Tuesday, 4 October 2011
30. FROM
traditional
advertising-like objects
TO
objects that are more like products,
services & apps
Tuesday, 4 October 2011
31. FROM
traditional
advertising-like objects
TO
objects that are more like products,
services & apps
Tuesday, 4 October 2011
39. KNOWN PROBLEM KNOWN SOLUTION
B
A
Tuesday, 4 October 2011
40. BRIEFS ASSUME THAT THE
CLIENT AND THE AGENCY KNOW
WHAT THE PROBLEM IS
Tuesday, 4 October 2011
41. KNOWN PROBLEM,
WRITTEN BY THE CLIENT
KNOWN SOLUTION
DEFINED SCOPE OF WORK STATEMENT OF OBJECTIVES
Tuesday, 4 October 2011
42. UNKNOWNPROBLEM,
KNOWN PROBLEM,
WRITTEN BY THE CLIENT
UNKNOWNSOLUTION
KNOWN SOLUTION
DEFINED SCOPE OF WORK STATEMENT OF OBJECTIVES
Tuesday, 4 October 2011
43. UNKNOWNPROBLEM,
KNOWN PROBLEM,
WRITTEN BY THE AGENCY
CLIENT
UNKNOWNSOLUTION
KNOWN SOLUTION
DEFINED SCOPE OF WORK STATEMENT OF OBJECTIVES
Tuesday, 4 October 2011
44. UNKNOWNPROBLEM,
KNOWN PROBLEM,
WRITTEN BY THE AGENCY
CLIENT
UNKNOWNSOLUTION
KNOWN SOLUTION
DEFINED SCOPE OF WORK
EXPECTED FRAMEWORK STATEMENT OF OBJECTIVES
Tuesday, 4 October 2011
45. UNKNOWNPROBLEM,
KNOWN PROBLEM,
WRITTEN BY THE AGENCY
CLIENT
UNKNOWNSOLUTION
KNOWN SOLUTION
DEFINED SCOPE OF WORK
EXPECTED FRAMEWORK STATEMENT OF OF OBJECTIVES
STATEMENT THE OPPORTUNITY
Tuesday, 4 October 2011
55. CONVENTIONAL, LINEAR DEVELOPMENT PROCESS
Big ideas, big bang launch, big budgets
MEASURE
ADJUST
big user design big new
strategy research and build strategy
Tuesday, 4 October 2011
56. ITERATIVE, AGILE, EMERGENT DEVELOPMENT PROCESS
Micro-strategies, big insights, rapid iterations
learning curve
plan
design e
nu
launch nti
co
measure a)
INSIGHTS ADJUST
little b)
T
strategy ADJUST little som ry
INSIGHTS strategy els ethi
e ng
little
strategy plan
design
launch
measure
learning curve
Nicked and adapted for Web from David Armano
Tuesday, 4 October 2011
57. LEAN PRINCIPLES
• Nail it then scale it
• Rapid hypothesis testing
• Minimum Viable Product
• Metrics iteration agile development
• Learn fast, don’t fail fast
props to Eric Ries, Steve Bank, Andrew Chen
Tuesday, 4 October 2011
58. LEAN PRINCIPLES
• Nail it then scale it
• Rapid hypothesis testing
• Minimum Viable Product
• Metrics iteration agile development
• Learn fast, don’t fail fast
props to Eric Ries, Steve Bank, Andrew Chen
Tuesday, 4 October 2011
59. 03
ADOPT A QUANTUM
STATE OF THINKING
AND MAKING AT THE
SAME TIME
Tuesday, 4 October 2011
66. COOL WALLS USE CASES USER JOURNEYS
SERVICE MODELS BRAINSTORM SKETCHING SKETCHES
WIREFRAMES PROTOTYPES HIGH FIDELITY DESIGNS
Tuesday, 4 October 2011
67. COOL WALLS USER CASES USER JOURNEYS
SERVICE MODELS BRAINSTORM SKETCHING SKETCHES
WIREFRAMES
USER JOURNEYS HIGH FIDELITY DESIGNS
PROTOTYPES
Tuesday, 4 October 2011
68. COOL WALLS USER CASES USER JOURNEYS
SERVICE MODELS BRAINSTORM SKETCHING SKETCHES
WIREFRAMES
SERVICE MODELS HIGH FIDELITY DESIGNS
PROTOTYPES
Tuesday, 4 October 2011
69. COOL WALLS USER CASES USER JOURNEYS
SERVICE MODELS BRAINSTORM SKETCHING SKETCHES
WIREFRAMES
PROTOTYPES HIGH FIDELITY DESIGNS
PROTOTYPES
Tuesday, 4 October 2011
70. 04
TAILOR PROCESS
TO THE PROJECT
Tuesday, 4 October 2011
71. PROJECT A
Cool wall Use cases User journeys
Service models Brainstorm Sketches
Wireframes Prototypes High-fidelity designs
Tuesday, 4 October 2011
72. PROJECT A PROJECT B
Cool wall Use cases User journeys Cool wall Use cases User journeys
Service models Brainstorm Sketches Service models Brainstorm Sketches
Wireframes Prototypes High-fidelity designs Wireframes Prototypes High-fidelity designs
Tuesday, 4 October 2011
73. 05
CO-CREATE AND
COLLABORATE
WITH CLIENTS
Tuesday, 4 October 2011
75. JUSTIN McMURRAY
CATH RICHARDSON PAUL SIMS
Tuesday, 4 October 2011
76. JUSTIN McMURRAY
LEAN CLIENT
STRATEGY INSPIRATION
TEAM LEADERSHIP
CATH RICHARDSON PAUL SIMS
Tuesday, 4 October 2011
77. JUSTIN McMURRAY
LEAN CLIENT
STRATEGY INSPIRATION
TEAM LEADERSHIP
DIGITAL STRATEGY
CUSTOMER PROJECT
DEVELOPMENT CATH RICHARDSON MANAGEMENT PAUL SIMS
Tuesday, 4 October 2011
78. JUSTIN McMURRAY
LEAN CLIENT
STRATEGY INSPIRATION
TEAM LEADERSHIP
DIGITAL STRATEGY PROCESS ANALYSIS
CUSTOMER PROJECT INSIGHT PROBLEM
DEVELOPMENT CATH RICHARDSON MANAGEMENT GATHERING PAUL SIMS SOLVING
Tuesday, 4 October 2011
79. JUSTIN McMURRAY
LEAN CLIENT
STRATEGY INSPIRATION
PIZZA BOY
TEAM LEADERSHIP
TESTING
BITCH
DIGITAL STRATEGY PROCESS ANALYSIS
KEYNOTE
MONKEY
CUSTOMER PROJECT INSIGHT PROBLEM
DEVELOPMENT CATH RICHARDSON MANAGEMENT GATHERING PAUL SIMS SOLVING
Tuesday, 4 October 2011
80. PHASE 1
SERVICE PLANNING
Educator
engagement
Content
& user
Service
mapping
ecology
diagram
User
testing
Tuesday, 4 October 2011
81. 06
MOST OFTEN
FIXED THERE IS NO PATH
COST
ACTIVITIES
Tuesday, 4 October 2011
82. PHASE 1
SERVICE PLANNING NEW PLAN
Educator
engagement
Content
& user
Service
mapping
ecology
diagram
User
testing
Tuesday, 4 October 2011
83. PHASE 1
SERVICE PLANNING NEW PLAN
Educator Educator
engagement engagement
Content Content
& user & user
Service
mapping mapping
ecology
diagram
User
testing
Tuesday, 4 October 2011
84. PHASE 1
SERVICE PLANNING NEW PLAN
Educator Educator
engagement engagement
Content Content
& user & user
Service
mapping mapping Proposition
ecology developm’nt
diagram
User
testing
Tuesday, 4 October 2011
85. PHASE 1
SERVICE PLANNING NEW PLAN
Educator Educator
engagement engagement
Content Content
& user & user
Service
mapping mapping Proposition
ecology developm’nt
diagram
Use case
scenarios
User
testing
Tuesday, 4 October 2011
86. PHASE 1
SERVICE PLANNING NEW PLAN
Educator Educator
engagement engagement
Content Content
& user & user
Service
mapping mapping Proposition
ecology developm’nt
diagram
Use case
scenarios
User Use case
testing testing
Tuesday, 4 October 2011
87. PHASE 1
SERVICE PLANNING NEW PLAN
Educator Educator
engagement engagement
Review and
prioritise
Content Content
& user & user
Service
mapping mapping Proposition
ecology developm’nt
diagram
Use case
scenarios
User Use case
testing testing
Tuesday, 4 October 2011
88. COMMUNITY
SPEED TO LAUNCH
MAINTENANCE
PROPOSAL
DEVELOPMENT
STORIES
SUCCESS
METRICS
Tuesday, 4 October 2011
89. RESOURCES
DIRECTORY
PROPOSAL
BLOGGING
TECHNICAL HELP
Tuesday, 4 October 2011
90. RESOURCES
DIRECTORY
PROPOSAL
BLOGGING
TECHNICAL HELP
Tuesday, 4 October 2011
91. AWARENESS
INTENT
FEASIBILITY
PLAN & PREP
RESOURCES
DIRECTORY
PROPOSAL
BLOGGING
TECHNICAL HELP
Tuesday, 4 October 2011
92. AWARENESS
INTENT
FEASIBILITY
PLAN & PREP
RESOURCES
DIRECTORY
PROPOSAL
BLOGGING
TECHNICAL HELP
Tuesday, 4 October 2011
93. AWARENESS
INTENT
FEASIBILITY
PLAN & PREP
RESOURCES
DIRECTORY
PROPOSAL
BLOGGING
TECHNICAL HELP
PIONEER
EAGER
PROSPECTIVE
Tuesday, 4 October 2011
96. AWARENESS
INTENT
FEASIBILITY
PLAN & PREP
RESOURCES
DIRECTORY
PROPOSAL
BLOGGING
TECHNICAL HELP
PIONEER
EAGER
PROSPECTIVE
Tuesday, 4 October 2011
97. SHARING
SEARCHING EXPERIENCES
MAPPING AND
LOCATION
PLANNING AND
PREPARATION COLLABORATION
SCHEDULING PROMOTION
DISCOVERY
STAKE HOLDER
ENGAGEMENT
MARKETPLACE SKYPE LESSON
SKYPE EDUCATOR
COMMUNITY
Tuesday, 4 October 2011
98. SHARING
SEARCHING EXPERIENCES
MAPPING AND
LOCATION
PLANNING AND
PREPARATION COLLABORATION
SCHEDULING PROMOTION
DISCOVERY
STAKE HOLDER
ENGAGEMENT
MARKETPLACE SKYPE LESSON
SKYPE EDUCATOR
COMMUNITY
Tuesday, 4 October 2011
99. SHARING
SEARCHING EXPERIENCES
MAPPING AND
LOCATION
PLANNING AND
PREPARATION COLLABORATION
SCHEDULING PROMOTION
DISCOVERY
STAKE HOLDER
ENGAGEMENT
MARKETPLACE SKYPE LESSON
SKYPE EDUCATOR
COMMUNITY
“I would like to invite an expert to take part in a lesson via Skype”
Tuesday, 4 October 2011
100. Use case #1: Invite an expert into the classroom
Stage 1 2 3 4
Touchpoint
How would you like to
How would you like to How would you like to
find an expert to take How would you like to
contact them and what involve an expert in
User Needs part in a ‘Skype visit’?
would you need to planning or structuring
share the experience
Some type of with the community?
discuss? the lesson?
marketplace?
Notes
Tuesday, 4 October 2011
101. SHARING
SEARCHING EXPERIENCES
MAPPING AND
LOCATION
PLANNING AND
PREPARATION COLLABORATION
SCHEDULING PROMOTION
DISCOVERY
STAKE HOLDER
ENGAGEMENT
MARKETPLACE SKYPE LESSON
SKYPE EDUCATOR
COMMUNITY
“I would like to overcome school policy and technological barriers”
Tuesday, 4 October 2011
102. SHARING
SEARCHING
PLANNING EXPERIENCES
MAPPING AND MEET PEOPLE
LOCATION
PLANNING AND FIND EXPERTS
PREPARATION COLLABORATION
SCHEDULING PROMOTION
DISCOVERY LESSON PLANS
STAKE HOLDER RESOURCES
ENGAGEMENT
Q&A MARKETPLACE SKYPE LESSON
SKYPE EDUCATOR HELP
TECHNICAL
COMMUNITY
Tuesday, 4 October 2011
103. SHARING
SEARCHING EXPERIENCES PLANNING
PPING AND MEET PEOPLE
LOCATION
FIND EXPERTS
COLLABORATION
SCHEDULING PROMOTION
DISCOVERY LESSON PLANS
ER RESOURCES
NT
MARKETPLACE SKYPE LESSON Q&A
SKYPE EDUCATOR TECHNICAL HELP
COMMUNITY
Tuesday, 4 October 2011
104. 07
GET OUT OF THE
BUILDING AND TEST
Tuesday, 4 October 2011
105. Daniela Callegari
Primary school teacher in Italy
No experience with Skype in
the classroom yet
Desperate to connect and find
other classes
Dan Sutch George Mayo
FutureLab :: innovation in
Middle school language
education
arts teacher in Maryland
In-depth knowledge of
Pioneer in technology and
education & technology
education
Open to ongoing
Enthusiastic about helping
involvement in project
the project
Tracy Peterson
Lisa Reid Technology teacher in
FutureLab :: innovation in Iowa, USA
education Has introduced her classes
In-depth knowledge of to initial Skype sessions
education & technology Keen to collaborate and
Open to ongoing extend usage of Skype
involvement in project
Tuesday, 4 October 2011
106. We discovered immediately that their biggest
obstacle was actually finding other teachers who
also used Skype
Tuesday, 4 October 2011
107. They also told us that teachers don’t have time to
read lots of lesson plans - video clips would be much
more helpful
Tuesday, 4 October 2011
108. SHARING
SEARCHING EXPERIENCES PLANNING
PPING AND MEET PEOPLE
LOCATION
FIND EXPERTS
COLLABORATION
SCHEDULING PROMOTION
DISCOVERY LESSON PLANS
ER RESOURCES
NT
MARKETPLACE SKYPE LESSON Q&A
SKYPE EDUCATOR TECHNICAL HELP
COMMUNITY
Tuesday, 4 October 2011
109. SHARING
EXPERIENCES PLANNING
MEET PEOPLE
FIND EXPERTS
N
SCHEDULING PROMOTION
LESSON PLANS
RESOURCES
MARKETPLACE SKYPE LESSON Q&A
TECHNICAL HELP
Tuesday, 4 October 2011
110. 08
STRATEGY
THROUGH MAKING
Tuesday, 4 October 2011
122. BELONG SKETCHES
CONNECT
TEACH SERVICE PHASING
ECOLOGY
Tuesday, 4 October 2011
123. The service teachers want
Teacher community
Find Share
quickly easily
A rich directory that connects teachers and
makes it easy to find Skype-related resources.
Tuesday, 4 October 2011
124. Define myself - so I can be found
Biography
Language
Every teacher can have a
profile describing who
and where they are. Location
Status
Subject
They can also describe
what they are looking for.
Age Range
Type of
collaboration
Tuesday, 4 October 2011
125. Finding other people and ideas
filtering by..
to find..
Free text
want to..
I.. Getting
Started
Wisdom
Location
Learn
Language
Age
Match Range
Lesson Examples
Subject
Type of One-off/
Ongoing
collab Tags
Tuesday, 4 October 2011
126. 10
MAKE THINGS VISUAL
Tuesday, 4 October 2011
127. Skype Sign
up Invite pioneers
educator Looking for
Willing to partners
Tags /
ecology mentor
Location topics
Age
Mapping Expert
wanting to
help
Status
Profile
group
Questions &
service Name
answers
propositions Conversati
Case
studies
on
Suggestio
Video ns
Help
Filter
Belong
Skype
Search
educator
directory
Parents
IT
Finding
experts
Scheduli
ng ‘How to’
School
API driven Link with Connect Ask a guides policy
Time Tools other question issues
zones teachers Sharing
Profile
search from
anywhere
Planning
Curricul
Teach um
‘How to’ guides
The Skype
lesson Tools Resources
Experiences of
Feedba existing community
ck
Tuesday, 4 October 2011
128. BELONG SKETCHES
CONNECT
TEACH SERVICE PHASING
ECOLOGY
Tuesday, 4 October 2011
129. MICRO PROFILE
BELONG SKETCHES
VIDEO/COMMENT
CONNECT
SEARCH/FILTER
TEACH SERVICE PHASING
ECOLOGY QUESTION & ANSWER
Tuesday, 4 October 2011
132. Skype Sign
up Invite pioneers
educator Looking for
Willing to partners
Tags /
ecology mentor
Location topics
Age
Mapping Expert
wanting to
help
Status
Profile
group
Questions &
service Name
answers
propositions Conversati
Case
studies
on
Suggestio
Video ns
Help
Filter
Belong
Skype D. Video/Comment
Search
educator
directory
Parents
B. Micro-Profile
IT
Finding
experts
Scheduli
ng ‘How to’
School
API driven Link with Connect Ask a guides policy
Time Tools other question issues
zones teachers Sharing
Profile
search from
anywhere
Planning
Curricul
Teach um
‘How to’ guides
The Skype
lesson Tools Resources
Experiences of
Feedba existing community
ck
A. Question & Answer
C. Search/Filter
Tuesday, 4 October 2011
151. “WHAT TEACHERS WANT”
Find other teachers & share ideas 28%
Find a partner class 25%
Help other teachers 23%
How to use Skype 11.5%
Overcome obstacles to Skyping 9%
Practice Skype 3%
Tuesday, 4 October 2011
152. “TEACHERS WHO THINK CONCEPT
WOULD BE ‘VERY VALUABLE’”
60% -
55% -
50% -
45% -
Search/Filter Video Q&A
Tuesday, 4 October 2011
153. WE PIECED TOGETHER THE
SIMPLEST THING,
AS QUICKLY AS POSSIBLE,
THAT WOULD ALLOW US TO TEST,
VALIDATE AND THEN BUILD
Tuesday, 4 October 2011
154. 13
RELEASE EARLY,
RELEASE OFTEN
Tuesday, 4 October 2011
160. WITH THE FIRST RELEASE, WE
START GETTING ANALYTICS
Tuesday, 4 October 2011
161. QUALITATIVE & QUANTITATIVE ANALYTICS
Beta hard metrics Beta soft metrics
‣ 1860 teachers signed up to the site ‣ Teachers like Skype in the classroom but it could meet
their needs better
‣ 60% of users from the USA
‣ Teachers want to use the site to connect with other
‣ 2/3 of visits are new visitors to the site teachers but find it difficult to find suitable matches
‣ 17% return 2-3 times with the current system
‣ 18% frequent return visits
‣ Teachers want more search tools and a wider range of
‣ High level of contact activity - 1,000 topics to describe themselves by
contact requests
‣ Teachers want greater granularity on location -
‣ 200 resources shared probably in part because of the high number of
teachers in the USA
‣ 105 favourites
‣ Teachers find the resources section a useful source of
‣ 45 comments inspiration and information. This is often what they
look at first.
Tuesday, 4 October 2011
162. NEW OBJECTIVES & REVISED SUCCESS METRICS
FOR EACH RELEASE & PHASE
Phase 2 objectives Phase 2 success metrics
• Make connecting with another teacher easier and • # new sign ups
richer • 1/2 teachers return to the site more than
- Teachers have more tools to find each other by once
- Teachers can describe themselves in more detail • Increase the number of teachers from
- Teachers can use alternative connection methods outside the USA
- Teachers can find good contacts again • 500 connections per month - either email
• Show teachers the best and most relevant or Skype
resources • # of favourited resources increases
- Teachers see more relevant resources in their • # of bookmarked teachers
profile • # number of teachers who update their
- Popular resources are more visible profile with additional information
• Centre the site around projects rather than profiles • # number of teachers who embed the
- Allow teachers to create and publish projects badge on their website
- Surface relevant projects to teachers
• Increase teacher sign ups and number of visit
Tuesday, 4 October 2011
166. WHAT CAN I DO?
START YOUR OWN AGENCY
Tuesday, 4 October 2011
167. WHAT CAN I DO?
START YOUR OWN AGENCY
GO & DO AN INTERNET START-UP
Tuesday, 4 October 2011
168. WHAT CAN I DO?
START YOUR OWN AGENCY
GO & DO AN INTERNET START-UP
BECOME MORE DIFFICULT & CHALLENGING
Tuesday, 4 October 2011
169. WHAT CAN I DO?
START YOUR OWN AGENCY
GO & DO AN INTERNET START-UP
BECOME MORE DIFFICULT & CHALLENGING
GET INVOLVED IN A PROJECT OUTSIDE OF WORK
Tuesday, 4 October 2011
170. Launch 50 project in 50 days,
then raise £1m for famine relief
@5050good
Tuesday, 4 October 2011