This document discusses innovation and provides guidance on pursuing innovation. It defines innovation as the introduction of something new or a new idea, method, or device. It notes that innovations are hard to predict but can be groundbreaking yet simple. The document outlines three types of innovations: revolutionary, evolutionary, and efficiency. It then provides four strategies for innovation: inventive, adaptive, economy, and technology. Finally, it proposes a nine step process for getting started with innovation that involves understanding problems, unleashing imagination, and taking action.

1. Innovation
Johannesbergs Slott 2008 11 13

2. Business development
by thinking different
ronnestam.com
Innovative Communication from Sweden with Love

3. google keyword “johan ronnestam”

5. Main Entry: in·no·va·tion
Pronunciation: ˌi-nə-ˈvā-shən
Function: noun
Date: 15th century
1 : the introduction of something new
2 : a new idea, method, or device : novelty

6. [ ]
Innovation is the profitable
implementation of ideas

8. [ Innovations are hard
to predict ]

15. Innovations are
groundbreaking yet
often simple

16. http://www.ronnestam.com/2008/11/06/amazon-frustration-free-packaging-adds-
consumer-value-and-secures-my-future-relation-with-my-kids/

17. Innovations
communicate brands

18. http://www.ronnestam.com/2008/06/14/bmw-innovates/

19. Innovations
introduce new
thinking

20. http://www.ronnestam.com/2008/09/30/mobile-gps-
camera-3g-social-networks-live-tagging/

21. Innovations are fun

22. http://www.youtube.com/watch?v=mCufArSg-SQ

23. Often based on
partnerships

24. http://www.youtube.com/watch?v=dRZUDIiJl1I

25. But before someone
comes up with them,
they sound stupid

32. but even stupid
ideas spread fast

36. and a lot of them
filter information

37. http://www.youtube.com/watch?v=PjLqCE4ZQQw

38. and present them in
a new way

41. http://www.ted.com/index.php/talks/
hans_rosling_shows_the_best_stats_you_ve_ever_seen.html

42. So, how do we
pursue innovation?

43. How do we plant the
seeds of innovation?

44. Transformal thinking
Strategic thinking
Creative thinking

45. 3 types of
innovations

46. Revolutionaryinnovation
Evolutionary innovation
Efficency innovation

47. Efficency innovation
Evolutionary innovation
Revolutionary innovation

48. 4 strategies

49. • Inventive - First to market
• Adaptive - Second but best
• Economy - Low cost producers
• Technology - Creative use of
existing technologoies

50. 1. Inventive
First to market

51. 2. Adaptive
Second but best

52. 3. Economy
Low cost producers

53. 4. Technology
Creative use of existing
technology

54. 6 trends that will
have an impact
on your offer

55. Filtering

56. Automization

57. Open source

58. Bandwidth

59. Cloud computing

60. Social networking

61. Act React

62. Your future clients?

63. Class of 96´

66. They got the
digital gear

68. Your customers are
intelligent

69. your products steal
their time

70. ...so we have to give
something back!

71. Everything communicates!

73. ...all the way!

75. How to get moving?

76. Involve your
clients

79. Think like a
risk capitalist

81. Develop products
differently

82. This is where we want to be
...we end up here Insight

83. A new release
every 30 minutes

84. Old model of product
development
Big idea, big strategy & a lot of time
adapt measure
Product
test with Campaign Another big
Big strategy strategy
consumers Sales
etc.
focus groups Launch
© David Armano - Logic + Emotion,

85. The new model of product
development
Micro launches, insight, iterations
modify
go on!
plan insight
build
launch insight
small strategy
measure
modify
small strategi
Iterative development
plan
build
launch
measure
Knowledge
Small strategy
Knowledge try something
iterative development different
© David Armano - Logic + Emotion,

86. 9 STEPS
(to get moving)

87. 1.Understanding
1. Gathering information
2. Clarifying the real problem
3. Setting Innovation goalposts
2.Imagination
4. Seeking stimuli
5. Uncovering insights
6. Identifying ideas
3.Action
7. Developing the innovation roadmap
8. Gaining commitment
9. Implementing the innovation roadmap

88. GO CREATE!