Applying Lean UX in designing enterprise software from ground up Presented by Kok Chiann UX Manager Ezypay & iconnect360, Malaysia

1. Applying Lean UX in designing enterprise software from ground up
Kok Chiann
UX Manager, Ezypay & iconnect360

3. I’m here to share about our learnings
Around evolution

5. Alongside our product growth, and how Lean UX principles served as an enabler
How our UX process evolved
Just do it
Growing User Research
Laser focus on outcomes

6. Let’s dive right in
Here’s how it all started

7. It’s all breezy. The primary target market of the product is gyms.
Before release

8. Things were going along. Kind of a Kanban approach.
The UX process during then

9. …After rollout
Things were less breezy

10. Our customer base was growing steadily. Progression towards targeting new market – Swimschools
iconnect360 was newly rolled out

11. Our UX process had to evolve…

12. ?
But….
User research became critical

14. User research practices implemented
within UX process to inform design

15. Refining our practices around Conceptualisation & Prototyping
•Sketch and firm the concept first
•Designing hi-fidelity prototypes with realistic data to validate designs
•Switched to using Invision for prototyping
- Front-end engineer required
- Takes days
- UX designers can do it
- Takes hours

16. Just the ones around user/customer validation.
Lean UX principles adapted into the UX process

17. Case Study: The crude persona

18. Case Study: Feature request to delete a
member

19. Our product fared pretty well
And we got on-board more and more clients

20. Rolling out to NZ, 6 countries in Asia & new target market of Swimschools. Process improved towards monthly release cycles for both products.
Our growth was exponential

21. Our UX process had to evolve…again

22. We needed to work smarter and focus on the top priorities constantly
A laser focus on outcomes was necessary

23. Empowering execution teams
• Cross functional teams
• Democratising creativity &
decision making
• Sense of ownership
• Skills brought to table
• Collaborate towards the
best outcome

24. The changing role of the designer
Facilitator
Customer
Advocate

25. E.g.: Improvising for low-risk, low uncertainty features.
Flexing the process

26. “Okay” solutions are okay
•
•
•

27. Avoid further iterations (if possible)
•
•

28. Collaborative focus towards outcomes
More Lean UX principles adapted into process

29. Case Study: Designing the Online Bookings Form

30. Wrap up
With a quick summary

31. Be pragmatic in evolving your UX process
Just do it
Growing User Research
Laser focus on outcomes
There is no one-size fit all process. Adapt principles that work for you.

32. Q & A
Thank You!
kok.chiann@iconnect360.com
kokchiann.com