You'll learn:
- Techniques for designing enterprise UX base on new user expectations.
- How to design a consumer-grade enterprise experience
- Enterprise UX best practices based on case studies from Asana and Intuit
As organizations continue to establish and mature their in-house design teams, it turns out there’s very little common wisdom on what makes for a successful design organization. Books and presentations tend to focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters.
In this talk, Kristin Skinner discusses how to coordinate efforts and structure teams within large organizations. She covers:
- Realizing the Potential of Design
- Organizational Models / The Centralized Partnership
- The 5 Stages of Design Organizations
- The 12 Qualities of Effective Design Organizations
She also stresses the impact that design can have on business and highlights the importance of design managers in coordinating in-house efforts, advocating for quality, and enabling culture.
More information can be found in Kristin's book with Peter Merholz, Org Design for Design Orgs: Building and Managing In-House Design Teams, published by O'Reilly in August 2016.
http://orgdesignfordesignorgs.com/
Customer to Product Idea Iteration by Amazon's Product ManagerProduct School
In this talk, Akshay Kerur from Amazon explored working backwards from the concept/customer to an initial product idea.
Main takeaways:
1. Why it's so important to put your product on paper.
2. Questions you need to know and answer about a product prior to any engineering commitment.
3. Ratifying your product idea through proper customer and internal stakeholder identification.
How to Build a Product Roadmap by Walmart Senior Product ManagerProduct School
It all starts with a product roadmap! Your roadmap should tell the story of how you’re going to get to your ultimate vision. Getting priority, alignment, and balancing short term product iterations with long term strategic disruption is all part of the fun.
Hudson talked about the road mapping process, how you can balance short term and long term product/business goals, and how various initiatives on a road map get prioritized.
Deorwine Infotech offers leading ux/ui design solution for both web and mobile app. We have top-notch UI/UX development services of an eye-catching look and feel for your business solutions, increase your user interaction & drive sales.You can also get best ux/ui design solution services from our certified developers.
Visit Us : https://deorwine.com/ui-ux-design/
Contact Us :
Website : https://deorwine.com
Company Name : Deorwine Infotech
Email id : info@deorwine.com
Skype : deorwineinfotech
For Any Query In India Call Us : +91-9950686795 OR +91-9116115717
For Any Query In USA Call Us : +1 860-840-2896
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
As organizations continue to establish and mature their in-house design teams, it turns out there’s very little common wisdom on what makes for a successful design organization. Books and presentations tend to focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters.
In this talk, Kristin Skinner discusses how to coordinate efforts and structure teams within large organizations. She covers:
- Realizing the Potential of Design
- Organizational Models / The Centralized Partnership
- The 5 Stages of Design Organizations
- The 12 Qualities of Effective Design Organizations
She also stresses the impact that design can have on business and highlights the importance of design managers in coordinating in-house efforts, advocating for quality, and enabling culture.
More information can be found in Kristin's book with Peter Merholz, Org Design for Design Orgs: Building and Managing In-House Design Teams, published by O'Reilly in August 2016.
http://orgdesignfordesignorgs.com/
Customer to Product Idea Iteration by Amazon's Product ManagerProduct School
In this talk, Akshay Kerur from Amazon explored working backwards from the concept/customer to an initial product idea.
Main takeaways:
1. Why it's so important to put your product on paper.
2. Questions you need to know and answer about a product prior to any engineering commitment.
3. Ratifying your product idea through proper customer and internal stakeholder identification.
How to Build a Product Roadmap by Walmart Senior Product ManagerProduct School
It all starts with a product roadmap! Your roadmap should tell the story of how you’re going to get to your ultimate vision. Getting priority, alignment, and balancing short term product iterations with long term strategic disruption is all part of the fun.
Hudson talked about the road mapping process, how you can balance short term and long term product/business goals, and how various initiatives on a road map get prioritized.
Deorwine Infotech offers leading ux/ui design solution for both web and mobile app. We have top-notch UI/UX development services of an eye-catching look and feel for your business solutions, increase your user interaction & drive sales.You can also get best ux/ui design solution services from our certified developers.
Visit Us : https://deorwine.com/ui-ux-design/
Contact Us :
Website : https://deorwine.com
Company Name : Deorwine Infotech
Email id : info@deorwine.com
Skype : deorwineinfotech
For Any Query In India Call Us : +91-9950686795 OR +91-9116115717
For Any Query In USA Call Us : +1 860-840-2896
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
a template that brings together the best of the best in startup pitch decks and presentations so you get funded - this is a content guide, not an artistic guide
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
This presentation dedicated to whom who are UX designers / students or entrepreneurs. I tried to give minor detail about UX (User Experience) myths and mistakes with humor. Credit links provided in last slide.
Esta presentación fue dada en el marco de la laBITconf Hackathon. El objetivo de la presentación fue darle a los participantes herramientas y conocimientos básicos de UX para que puedan aplicar durante la hackaton y que les sirva para crear productos más usables, que resultan productos de mayor valor y con más chances de éxito.
Seismic Change in Enterprise UX: Blowing Up Your Legacy System to Start From ...uxpin
You'll learn:
- When to rebuild a legacy system vs. work around your current system
- How to prepare and roadmap for a legacy rebuild project
- Step-by-step instructions for successfully rebuilding a legacy system
You'll learn:
- How to solve product problems and uncover UX opportunities
- How to plan and track your experiments
- How to supplement qualitative product feedback with quantitative data
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
a template that brings together the best of the best in startup pitch decks and presentations so you get funded - this is a content guide, not an artistic guide
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
This presentation dedicated to whom who are UX designers / students or entrepreneurs. I tried to give minor detail about UX (User Experience) myths and mistakes with humor. Credit links provided in last slide.
Esta presentación fue dada en el marco de la laBITconf Hackathon. El objetivo de la presentación fue darle a los participantes herramientas y conocimientos básicos de UX para que puedan aplicar durante la hackaton y que les sirva para crear productos más usables, que resultan productos de mayor valor y con más chances de éxito.
Seismic Change in Enterprise UX: Blowing Up Your Legacy System to Start From ...uxpin
You'll learn:
- When to rebuild a legacy system vs. work around your current system
- How to prepare and roadmap for a legacy rebuild project
- Step-by-step instructions for successfully rebuilding a legacy system
You'll learn:
- How to solve product problems and uncover UX opportunities
- How to plan and track your experiments
- How to supplement qualitative product feedback with quantitative data
You'll learn:
- How to get buy-in from executives and stakeholders for user research
- How to choose lightweight yet effective research methods
- How to document your results to prove ROI
Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
Walk, Don't Run: Incremental Change in Enterprise UXuxpin
You'll learn:
- A realistic approach to product improvement in large enterprises
- How to create and execute a pilot program for overcoming “product stagnation”
- How to scale the program to a growth team dedicated to improving existing products
You'll learn:
- How to design better for complex users with team-based personas
- How to differentiate and segment personas
- How to create clear personas from user data
- How to increase accuracy with collaborative persona mapping
You'll learn:
- How to create a consistent design language across product lines
- When and where to allow for exceptions to the design language
- How to create the infrastructure to support coherent design
You'll learn:
Interaction design best practices for data products
How to transform unstructured data to useful insights for users
How to adapt to upcoming trends in data products
You'll learn:
- How to identify and classify design debt
- How to solve product quality issues in fast-paced teams.
- How to address, avoid, and manage design debt.
You'll learn:
- How to create a clear UX strategy with teams across silos
- How to resource and plan tactics based on UX strategy
- How to track progress against your mission-based strategy
- How to delegate UX missions to designers
Designing a Sustainable Enterprise UX Processuxpin
You'll learn:
- How to select the right UX activities and plan resources appropriately.
- How to evolve your process as you grow.
- How to conduct proper discovery, transition from waterfall to Agile UX, and more.
Lean UX in the Enterprise: A Government Case Studyuxpin
You'll learn:
- How to quickly identify user groups despite vague assumptions.
- How to define clear features amidst complex requirements and business objectives.
- How to establish efficient UX processes across disjointed teams.
Creating and Scaling an Enterprise Design Systemuxpin
You'll learn:
- How to create a unified design language for a complex organization.
- How to use the most efficient processes and tools for maintaining the design system.
- How to scale code and interaction patterns across platforms and products.
The State of Enterprise UX 2016: Panel Discussionuxpin
You'll learn:
- The most pressing challenges faced by enterprise product teams today.
- The emerging themes of enterprise design for 2017 and beyond.
- Effective solutions for overcoming the hurdles of enterprise UX.
You'll learn:
- How and when to involve developers during product design.
- Proven criteria for a smooth Sketch handoff.
- How to continue collaborating after handoff.
- Best practices for visual hygiene, naming conventions, and asset preparation.
Know how to drive an Agile UX process without sacrificing quality or consistency.
You'll learn:
- How to balance Agile processes with user-centered design.
- How to drive and govern collaborative design.
- How to stagger UX and dev sprints, how to minimize documentation, run user research, and more.
You'll learn:
- How to scope your UX strategy based on challenges and aspirations.
- How to focus your team on the right design principles and activities to achieve desired outcomes.
- How to measure the success of your strategy and tactics.
Get best practices based on trial and error from 50+ design sprints.
You'll learn:
- A scalable framework for 5, 7, or 10+ day design sprints.
- How to unpack assumptions, prototype quickly, and validate designs in days.
- Step-by-step instructions for each day of a design sprint.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
User Experience is all about creating experiences for the users to ensure that they stay loyal to your brand. Here are the top reasons why you should invest in user experience.
Ux & Why Your Business Needs It (3Leaf Consulting)Thomas Watkins
User experience can make or break the success of your product. In this deck, we explain why and show you how 3Leaf's offerings address your needs as a business leader.
Intranet designs guaranteed to engage and inspireInteract
How to create a beautiful intranet design your users will love in five simple steps: brought to life by outstanding intranet design examples from companies including Sony, Travelex, the NHS, Mattress Firm, Piedmont, the NSPCC, and many more.
Ameex is a full-service digital consultancy whose design thinking consultants help brands create innovative solutions for their customers. Ameex technologies has been helping companies with our Creative services on Website design, Branding, Mobile App design, Digital marketing and User experience for the last 12+ years.
Our approach is focused towards improving the User experience, optimizing conversion rates, increasing the user engagement and delivering a better Life time value for existing customers.
To know more about our services, contact us here https://www.ameexusa.com/contact-us
Intranets With Office 365: What You Need To Know #INT103 #365EduCon 20211214Kanwal Khipple
There is a growing trend of organisations moving to “the cloud” to meet their intranet needs. While many organisations are running their Intranets “on premise”, many are considering entirely cloud-based solutions or running them on platforms like Office 365. What's more organizations are challenging the Intranet to be more of an interactive and engaging digital hub for their digital workplace than just a communication centric portal.
The top two questions for many companies is “should our intranet be built with Office 365?” and "how should we best leverage it with Office 365?"
In this session we will explore:
• The benefits Office 365 brings to an intranet...
• Where the issues and challenges will lie...
• When and how you may integrate Office 365 with your existing intranet and digital workplace today.
Go Beyond Digital: Elevate Your UX with Service Design ThinkingUXPA Boston
Today, users expect great, consistent experiences with brands – regardless of the context or technology they are using. The entire customer experience, including both offline and digital touchpoints, is what builds customer loyalty.
As UX designers, we often focus too narrowly on the digital experience of the end product. But it’s not all about digital! Widening the lens beyond digital UX to include the entire ecosystem of actions is a much more impactful and meaningful way to design for the user.
Service Design provides a unique, holistic way of considering all touchpoints in the customer journey. And it’s not all that different from the design thinking that UX designers apply to digital products today! Service design uses many of the same principles, design thinking, methods, and tools – just at a much more intersectional and macro-level way.
This session will provide an overview of service design, why it’s important for UX designers, and how to start thinking about it. Using a case study of a non-profit looking to increase customer satisfaction, we’ll explore the challenges, lessons learned, and opportunities that service design provided.
Nailing Distributed Development With Effective Collaboration - Matt RyallAtlassian
Distributed teams put additional strains on what is fundamentally a communication and collaboration challenge in building software. Matt Ryall, senior development manager for Confluence, shares his experience on how Atlassian and several of our clients are using collaboration tools like Confluence and HipChat to help overcome geographic boundaries, and ship great software on time.
Every brand has stories to tell—stories that will not only engage, inform, surprise, cheer, and impress their audience, but that will also deliver on measurable business goals.
We specialize in branding development, packaging design, UI/UX design, bi-lingual (Chinese and English) website design for business presentation, e-commerce, blog, marketing promotion, etc.
INT103 Intranets With Office 365 What You Need To Know #365EDUConKanwal Khipple
What's more organizations are challenging the Intranet to be more of an interactive and engaging digital hub for their digital workplace than just a communication centric portal.
The top two questions for many companies is “should our intranet be built with Office 365?” and "how should we best leverage it with Office 365?"
In this session we will explore:
• The benefits Office 365 brings to an intranet...
• Where the issues and challenges will lie...
• When and how you may integrate Office 365 with your existing intranet and digital workplace today.
Evolving your Design System: People, Product, and Processuxpin
You'll learn:
How to create and maintain a design system over several years
How people, process, and product change alongside a design system
Lessons learned from growing the Linkedin design system
How Atlassian builds and manages their design system across their product suite
How the Design System team empowers users by iterating with research and testing
How design and engineering cooperate to be efficient and productive
Accessibility in Design Systems by Allison Shawuxpin
You'll learn:
The benefits of accessibility in a design system
How to create and incorporate accessibility standards
How to improve accessibility across your product suite
UXPin: State of the Union Product Keynote by Marcin Trederuxpin
How UXPin unifies design with code in design systems
Recent design system features in UXPin alongside roadmap
Predictions for the future of design tools.
Consistency vs. Flexibility in Design Systems: A GE Case Study by Ken Skistimasuxpin
A case study from the Predix Design System at GE on how balance consistency and flexibility in a large scale design system.
You'll learn:
Where design systems should be consistent or flexible
How GE Digital handles consistency vs. flexibility in the Predix design system
How to adapt tools and technology to balance both.
- Useful technology and frameworks for a scalable design system
- How to create a design systems process from scratch
- How to collaborate with developers in a design system
Developing UX ROI in Enterprise Land: An ADP Case Studyuxpin
You'll learn:
How to develop a quantitative framework for measuring UX ROI
How to use UX ROI as a strategic alignment tool with CX and other internal customer teams
Best practices and lessons learned
Design systems: accounting for quality and scalabilityuxpin
You'll learn:
How Forumone builds and implements design systems for their clients
How to plan, create, sell, and implement a design system
How to use common design tools to build a design system developers will use
Three's a Party: How Trifectas Help Product, Engineering, and Design Work Tog...uxpin
You'll learn:
How to change your collaboration model for PM, engineering, and design as teams grow
How to define responsibilities, cadence, and activities across every layer of a product organization
How Shopify tackles multi-disciplinary collaboration across product teams
Automating Design Processes for Teams: An IDEO Case Studyuxpin
You'll learn:
How IDEO used bots to help automate user research
How you can use automation to improve team efficiency
The future of automation in design
Calculating the ROI of UX with Standard Financial Modelsuxpin
You'll learn:
- How to create a UX ROI model with decision trees and expected values
- How to forecast the effect of UX on sales
- How to use SUS and NPS to measure the effect of UX
From 6 to 126 in 4 Years: The Story Behind Atlassian Designuxpin
You'll learn:
- How to lead design teams through periods of rapid growth
- How to change design processes, build design culture, and scale teams over time
- How to engage engineering and product teams to create a customer-focused organization
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
11. Increase in mobile use for enterprise tasks.
0.0
0.3
0.5
0.8
1.0
Mobile Usage Web Usage
2013 2015
97%
66%
3%
33%
12. The user has become the decision maker.
0.0
15.0
30.0
45.0
60.0
Self-Service Light Touch Premium
Chose Asana
independently!
13. And lots of other reasons:
• Need to reduce support costs.
• Customer expectations are rising
• Stickiness is a thing of the past.
• Lifetime value comes over time.
14. So where should we invest design
and engineering resources?
3
15. Getting consumer quality UX.
Brand
New User Experience
Simplified Navigation
Great Mobile Experiences
Performance & Offline Mode
36. Tips for creating a great
first use experience:
66%
33%
• Avoid lengthy tours
• Ensure that your user can complete a
core task in their first visit
• Give your users an “ah ha” moment, that
communicates the core value of your
product
• Ensure that your first use experience
supports your brand.
• Don’t ask for information you don’t need
• Give clear next steps
42. Tips for simplifying
navigation:
66%
• Think about how best to structure the
information in your application.
• Provide a homepage that can act as a
navigation hub for your product.
• Use the top/global navigation to
access key “views” of information
across categories.
• Also provide access to “create new”,
search, help, & settings in the global
nav, so that users have access to them
in any context.
• Use the left navigation to identify
groups or “folders” of information.
46. Tips for
developing
great mobile
experiences:
66%
• Don’t feel the need to duplicate full product
functionality in the mobile app.
• Ensure visual patterns, iconography, animation,
etc. are consistent.
• Don’t feel the need to launch features on both
mobile and web in parallel.
• Leverage device advantages like contact list,
location, camera, etc. to reinvent traditional web
interactions
• Think carefully about how to infuse your brand
into mobile as well.
• Design with the assumption that some of your
users will only use your mobile app.
59. Think back to the last time you were deep in the zone—time flew by and
the work flowed through you almost effortlessly. Now imagine a place
where entire teams work in that fully-immersive state of flow on any
project they can imagine.
That’s how working together should be, but it is rarely the case. As
organizations grow, so does the complexity of our work. Information is
scattered; responsibilities unclear. We try to cut through the chaos with
endless meetings and micromanagement, but we end up with less time
and not much more clarity.
The way we’re working isn’t working.
It’s time for that to change. At Asana, we’re building a place where teams
align their energies towards common goals. Where there is no work
about work. There is only total clarity, energized focus, and frictionless
collaboration. Everything from the most immediate details to the big
picture are organized and at your fingertips. In every moment, each
person knows what they should be doing and why they’re doing it.
That’s when it gets fun. People love what they do and feel appreciated
for what they’re doing. That visceral feeling of being in the zone every
day empowers teams to work better, smarter, faster. Organization is as
effortless between people as it is between our own brains and bodies.
By empowering all teams to achieve their most ambitious goals, we help
humanity thrive.
Do great things together.
Do great things
together.
61. Purposeful
Passionate, Intentional, Effective
Asana exists to help humanity thrive. Our mission is audaciously
large and motivates every step we take. Instead of acting
impulsively, we take each step with deliberate planning,
craftsmanship, and focus. And then we get the job done.
Empowering
Motivating, Encouraging, Enabling
Asana helps people do what they love. We provide
invaluable support for teams that are benefiting the world,
whether they’re working on moonshot visions or more down-to-
earth ambitions. We aren’t the hero of our story—they are.
Quirky
Playful, Unconventional, Whimsical
Asana doesn’t take itself too seriously. We love all the delightful
moments that make us smile unexpectedly, so we create those
moments for our customers too. By letting ourselves have fun, we
make countless workplaces a lot less boring. •‿-
Approachable
Genuine, Unpretentious, Loving
Asana keeps it real. We’re open and honest, avoiding aloof
corporate language and phony marketing spin. We see
ourselves less as a company and more as a team of humans
helping other humans, so being friendly and sincere
comes naturally.
63. Clarity
A clean white canvas that gives an undistracted
picture of our team’s work, and the serenity to
approach it with ease.
Energy
A burst of vibrancy and color, helping us to focus on
our most important work, and celebrating the progress
that we make.
69. 1. sketch 2. prototype 3. user test 4. beta program 5. A/B test 6. incremental rollout 7. repeat
70.
71.
72. 72
• Less than 2% of existing users opt out of the new design.
• Increase of ~10% on adoption funnel metrics.
• Collaboration rate for new domains has increased ~15%.
• Won some design awards.
• Scaled team to 20 incredibly talented designers.
Results
77. Intuit Design Language System
SUCCESS CRITERIA
• Is extensible, scalable, and flexible across all small business products
• Represents one identifiable and cohesive small business brand experience
• Is consistent in a way that embraces the commonalities, but allows for the differences across products and platforms
• Establishes an ecosystem that delivers customer value quickly
• Simplifies accounting tasks while providing contextual content and experiences
• Is perceived as professional and trustworthy, while also guiding and instilling confidence in our customers
• Exhibits personality and character while highlighting ownable, iconic moments that delight and wow our customers
• Is accessible via a toolkit that is scalable and supports the needs of designers and developers
• Gives us pride in our products and our work
• Is embraced by stakeholders
This program will be deemed successful when the design team presents a human,
easy to learn, cross-product and platform design language system that:
78. Design Principles
PROJECT HARMONY
Be simple, easy to use, and guiding.
Design for the customer and instill confidence.
Establish modern and iconic moments.
Celebrate data while respecting user and device context.
1
2
4
3
80. Web, Mobile & Tablet Flows
HERO FLOWS
First use experience
Managing customers & employees
Create an invoice and collect a payment
Run a P&L report
Run payroll
Installing, and managing apps
Help & support
Payroll
Accounting
Accountant
Payments
93. BUSINESS RESULTS
•From ~250k to over 700k users in one year.
•8% increase in conversion to paid in US.
•35% increase in conversion to paid globally.
•23% increase in first visit task completion.
•NPS (new users) +9 over original product.
•33% increase in attach on payments
•Call volume down 27%
MOBILE WEB