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PROJECTS UPDATE




Tuesday, 20 September 2011
ALMOST HALFWAY
                               22 DAYS IN TO THE 50/50 CHALLENGE

                               30 PROJECTS IN SO FAR

                               20 PROJECTS STILL TO COME




Tuesday, 20 September 2011
THE PLAN

                                   50
                             DAYS TO FIND &
                                MAKE 50
                               PROJECTS

          LAUNCHED                                        UN                   GO MASSIVE
           MAKING                                       WORLD                ON PR, REACH &
                                                       FOOD DAY              RAISE MILLIONS
            PHASE




              26 AUGUST                 MAKING PHASE    16 OCTOBER   DONATING PHASE


Tuesday, 20 September 2011
InstaEarth
       Nathan Dicken from Modea has
       developed InstaEarth, a way to
       explore Instagram photography
       via Google Maps and to connect
       with Instagram users around the
       globe. The app allows you to
       search by username, tag and
       Google Places, and also gives you
       the ability to share any page.
        
       We're looking for a way to use this
       awesome app to bring awareness

 ?     to hunger around the world via
       Instagram photography in a way
       that will drive donations.

       Initial ideas include hosting where
       people are Instagraming things
       tagged #5050good, or show
       where donations are coming from,
       or where projects are based, or to
       do something coordinated and
       'live'




             @instaearth

             @instaearth


        #
Tuesday, 20 September 2011
#PHONE2FOOD
      Hank, Justin and Emily are a team
      based in LA, who work at Saatchi
      and TeamOne - and are alumni of
      BDW and VCU Brandcenter.
       
      Their idea is to partner with a
      buyback service and organise a
      donation mechanism whereby the
      buyback cash is donated to
      UNICEF via 5050 rather than
      being sent to the customer.

      The numbers on this are massive -
      we would only need 7,400 phone
      to make a $1m - and with the
      iPhone 5 coming out later this year
      it seems like an awesome
      opportunity.




              @HankLeber




        #

Tuesday, 20 September 2011
@DrSamuelJohnson
     Tom Morton lives in New York and
     leads strategy for Euro RSCG.
     His alter ego is
     @DrSamuelJohnson on Twitter.

     Tom wants to help. We’re still not
     sure how but maybe by backing
     every 50/50 project with tweets in
     Dr Samuel Johnson’s inimitable
     style.




             @DrSamuelJohnson




Tuesday, 20 September 2011
Give-a-Gram
     A Made by Many idea - originally
     by Paul Sims.

     We need to find someone to make
     this.




               @saulpims

               @giveagram

        #      #giveagram



Tuesday, 20 September 2011
Chain Funder
     A Made by Many idea - originally
     by Mike Laurie.

     Mike is now making this.

     Combines the best/worst aspects
     of a chain letter with email and
     online donation. Leverages the
     social graph to raise pay-o-la




               @mikelaurie


               @mikelaurie


        #

Tuesday, 20 September 2011
Africashback
     An affiliate Amazon store selling
     the top 50 bestsellers in each
     category with a brief intro and
     image and, most importantly, an
     Amazon affiliate link.

     Click the item you were going to
     buy anyway, 5-10% goes to East
     Africa.

     Mike Overthrow is a digital
     marketing specialist at
     Ecclesiastical Insurance in
     Cheltenham, Glos by day. Tired
     dad of two and cover version
     collecting wannabe DJ/occasional
     blogger by night




               @coveritupsounds




        #      #africacashback



Tuesday, 20 September 2011
The Fat Planner
     Alejandro Lozada (aka @lacreid) is
     head strategist at Cheil Mexico,
     and formerly a client at Unilever
     (regional and global brand work
     for Pond's, Sunsilk and Vaseline)
     in Mexico, Buenos Aires and New
     York City.

     And he's eating exclusively what
     an African refugee would for 50
     days.                                mitchellop@gmail.com




               @lacreid




        #      #DontFeedThePlanner



Tuesday, 20 September 2011
Facebook Famine
     Pledge money to stay off
     Facebook.

     Facebook Famine is the
     brainchild of Public House - a
     group of eleven Hyper Island
     students who've come together to
     converse, collaborate, evolve and
     achieve.




               http://www.facebook.com/facebfamine




        #      #facebookfamine



Tuesday, 20 September 2011
TWITTER SWEAR-JAR
     Imagine getting fined a quid every
     time you fucking swore. That'd
     make so much cunting money!

     Oh shit...

     That's the thing that Albion
     London are making: a social
     swear-jar for the digital age.




               @albionlondon




        #      #fuckfamine



Tuesday, 20 September 2011
W HI LE
      BBH New York
                                                                            FO R A
                                                                 R O JECT
                                                             ET P
                                                      A SECR
                                            H IS IS
                                      T
                @saneel      @griffinfarley




        #

Tuesday, 20 September 2011
TOILET TO POCKET
     Swiss agency Relax In The Air,
     have created a project that
     exploits the daily rhythms of
     nature to drive giving.

     By donating for famine relief in
     East Africa every time you go to
     the toilet, you'll remember that
     you're lucky enough to process
     food and drink.

     To participate download our toilet
     tracker dashboard, count the
     number of times you go to the loo
     and how much you'll donate per
     visit.

     On 16 October donate the total
     amount to famine aid.
     We are all consumerists. The more
     you consume, the more you reject.




               @mccasal @sdufaux

               @mccasal      @sdufaux


        #      #toilettopocket


Tuesday, 20 September 2011
4WORDS
     4Words challenges you to create
     a short video inspired by the 4
     words 'Help For A Change'.
     Upload it to our site and send it
     out to Twitter and Facebook from
     there.

     Users will visit 4words and see
     information on the project, recent
     uploaded videos.

     They can select where on the East
     Africa region they wish to 'take
     over' and login using their
     Facebook credentials. We'll then
     ask them to upload a video that
     encompasses the 4words 'Help
     For A Change'.

     Once uploaded, and with the
     users permission, we'll post to
     Facebook and Twitter links to the
     users video on the website.




        #

Tuesday, 20 September 2011
SPACE FOR CHANGE

     Space for Change is a website
     that will provide life-changing
     ad-space, where a brand can
     donate a current piece of video
     content that allows consumers to
     view the content and make a
     difference at the same time.

     In return, we ask the brand
     for the promise of a financial
     donation if we guarantee views of
     the content. Every view will help to
     change the lives of those in East
     Africa.




Tuesday, 20 September 2011
I GIVE A BUCK
     NOW YOU GIVE A F**K
      Make a donation of a 'buck' and
      an automatic tweet will be sent to
      the media asking them to 'give a
      fuck'. Every re-tweet gets more
      donations and the more people
      we get to donate, the louder our
      disruption will be.


      The project was created by Peter
      Hamilton and Heidi Kikoler of
      Disrupt4Good




              @Disrupt4Good




        #     @Giveabuck



Tuesday, 20 September 2011
AFRICA NEEDS YOU
     A website that targets celebrities
     who tweet brand endorsements
     for cash. The platform lets you
     send prewritten tweets, urging
     each celebrity to donate to the
     cause and tweet to their millions of
     followers.

     Jack and Paul are two designers
     turned advertising creatives, who
     have produced work for brands
     such as Sony, Converse and
     Diesel. Enjoythis are a creative
     production studio, specialising in
     all things digital.




        #

Tuesday, 20 September 2011
DARE-BOT
     DareBot uses social media to help people raise money by doing
     stupid, difficult or disgusting things. DareBot allows people to support
     stupidity by collecting all the supporter donation promises and totting
     them up until the darer hits their target and does the deed.

     We think this really trades on the very asynchronous nature of Twitter,
     especially when there's someone with lots of followers who want to do
     something for charity. 

     We could imagine people like Graham Linehan or even Ashton
     Kutcher daring to do things and keeping track of all the people who've
     supported the dare.

     The messaging is very clear - I will only do THIS THING, if you lot
     promise to donate X amount.

     Here's how it could work;
      • Someone defines a dare for themselves (or it's suggested to
          them by a friend)
      • They say how much they they want for UNICEF to do this dare
      • They authenticate with Facebook or Twitter using OAuth
      • They customise their dare page a little e.g. bio, talk about the
          dare and perhaps upload some videos and change some
          colours 
      • Once the target is met, the person doing the dare films or takes a
          picture of themselves and uploads it to their dare page
      • Once they have submitted their email DareBot sends out emails/
          FB messages/DMs to all the people that said they would sponsor
      • Everyone uses the 5050.gd API to donate via UNICEF 


              @malbonster




Tuesday, 20 September 2011
POUND-LAND FOR EAST AFRICA
      An online shop for the East African famine where
      everything costs £1.
      An ironic twist on our own consumerist culture,
      the contents of the shop are products that famine
      victims really need - bags of rice/sanitary ware/
      medicines/ tents. This gives people a better
      understanding of how their money is helping and
      shows £1 really does go a long way.
       
      It allows people to donate as little as £1 or add
      more products to the cart and donate as much as
      they want  - the cart being the part that would
      connect with the donation engine.
       
      We could highlight certain products to show the
      story behind them using the typical language
      used in high street pound shops.
      E.g.:
      • This weeks special
      • Managers choice
      • Best deal
      • Buy one get one free - 2 for a £1




        #
Tuesday, 20 September 2011
EAT FOR HUNGER




        #      #eatforhunger



Tuesday, 20 September 2011
FOURSQUARE TIPS
     TAKEOVER
     Arnold Worldwide in Boston have
     hatched a plan to jump-start a
     grassroots awareness campaign in
     Boston using foursquare’s tips
     system.

     They are finding as many places
     as possible in Boston on
     Foursquare in that sell food. For
     each location they'll add a tip
     directing people to a website
     where they'll explain how it's done
     and provide assets and guidance
     to help others do the same for
     their local communities




               @arnoldworldwide




        #

Tuesday, 20 September 2011
GIVE IT UP FOR EAST AFRICA
      This project comes from JWT in NYC. It's a
      project they were already working on.

      The idea is that you put a request out for a chilli
      recipe, or to learn juggling, or an essay on the
      metaphysical property of ping pong and say that
      you are willing to donate $10 (or whatever) for
      that service.

      Someone then sees that request and fulfils it -
      giving you the chilli recipe or whatever for free
      but asking that the $10 goes to East Africa
      famine relief.




        #

Tuesday, 20 September 2011
BUTLER SHINE
     BSSP in San Francisco held an
     ideas hack to generate a project
     for 5050.

     They want to make a web app that
     integrates with Google Calendar
     and iCal, and allows people to
     send each other a meeting
     request for a lunch date at a given
     restaurant. But instead of actually
     attending lunch, both parties
     would donate the money to E
     Africa famine relief.




              @cotton



        #

Tuesday, 20 September 2011
FASHION AUCTION
      WITH ITEMS FROM A
      SPECIAL CELEB
                                                                       W HI LE
                                                              FO R A
                                                   R O JECT
                                               ET P
                                        A SECR
                              H IS IS
                             T

Tuesday, 20 September 2011
FALLON LONDON
                                                                       W HI LE
                                                              FO R A
                                                   R O JECT
                                               ET P
                                        A SECR
                              H IS IS
                             T

Tuesday, 20 September 2011
THE SOCIAL PRACTICE/
     THE KALDOR GROUP
      A child dies of starvation in East Africa
      every 6 minutes. Donate just 6 minutes of
      your salary to make a real difference. Use
      our app to calculate what 6 minutes is
      worth to you and donate it to an urgent
      and heart breaking cause.

      This is a joint project between The Social
      Practice and the Kaldor Group. The Social
      Practice is a full service, fully integrated
      social media agency, while the Kaldor
      Group is a new venture based on building
      beautiful apps and HTML based platforms
      for publishers and advertisers.




              @social_practice @PatsMc

              @social_practice @PatsMc

        #    @sixminutes


Tuesday, 20 September 2011
GOOGLE HANGOUTS
     Tom Gibby and Syd Lawrence from London
     contacted 5050 with a project called 'Hangouts
     for Charity'.
     They've built a website to do this and are now
     working on the design.

     It works like this:

     Spaces for a 10-person Google Hangout with a
     celeb will be auctioned to the highest bidder:
     • 1 space to be used by the celeb
     • 1 space to be used by myself or Syd
       Lawrence to record and live-stream the
       hangout
     • 7 spaces to the highest bidders
     • 1 space randomly selected for any user that
       has donated any amount of money - so if the
       cheapest pledge for one of the top 7 spaces
       stands at £3000, then even if I can only afford
       to donate £5 then I still have a chance of
       winning the space on the hangout.




               @adverplanner




Tuesday, 20 September 2011
TODAY I EAT FOR AFRICA
     Koen and Evert in Belgium contacted 5050
     with an initiative to called "Today I Eat for
     Africa".

     In Koen's words, "We want people to have a
     look in their own plate, decide what it is
     worth and donate that money. We all take
     our daily meals too much for granted without
     realizing the need of others, that kind of
     idea..."

     They've got a beta site live,and will be
     collaborating with Belgium's umbrella aid
     collection organisation 1212.Be




Tuesday, 20 September 2011
THE SUPERHUMAN RACE
     Andy Newman is organising a
     global event where we all dress as
     a superhero for day.

     This may evolve into a "Super
     Sprint". A 100 metre dash around a
     landmark of note in your area
     which could be the worlds first
     super-hero relay.




Tuesday, 20 September 2011
GIVE YOUR LUNCH TO AFRICA
      Ewan from Grey London had already set this
      project up, and have now asked us to add it
      to the 5050 platform. It asks people to
      donate what they would normally spend on
      lunch to the appeal.
       
      Money from this page will go direct to the
      Disaster Emergency Committee, and the
      amounts are tracked in the same way as
      other 5050 projects who are giving to
      UNICEF




Tuesday, 20 September 2011
15 Million Elephants




     FIGHT THE FAMINE
     A couple of guys at Effective UI
     have been building a campaign
     support platform that allows user
     to get widgets and badges and to
     insert promos into modals to drive
     both awareness and donations.




Tuesday, 20 September 2011
NYC HACKATHON
     Farrah Bostic is holding a hackathon in NYC
     on the 23/24 September at :Co's new Grind
     offices, and the even is sponsored by
     AppFirst (and a local brewery!).




Tuesday, 20 September 2011
AND BIG THANKS TO...

        VICTORS & SPOILS                            CHILLY GONZALES                            MINT DIGITAL                                     UNICEF                       THE BEAN CAST




                                                                                                                                         UNICEF helped us write the APIs
           V&S have put us on the front page of       Chilly donated the music for the      Mint developed the code that helps us                                               Bob at The Bean Cast let us
                                                                                                                                          to integrate with their donation
              their crowdsourcing platform                      launch video                       integrate with JustGiving                                                  plug the project on podcast #166
                                                                                                                                            back-end, and with advice




               CHAMELEON                                     CONVIO                                 SHESAYS                           BECAUSE STUDIO                         WE ARE SOCIAL




           Chameleon.eu helped us to write the      Convia.com helped us to write the API   SheSays have helped us by telling their   Loz at Because Studio helped us with   We Are Social let us blog about 5050
           API to integrate with UNICEF in the UK    to integrate with UNICEF in the US        network about 5050 & blogging          the video and the 5050 brand design               on their blog




Tuesday, 20 September 2011
YOUR LOGO HERE




     YOUR PROJECT HERE
     Copy about your project here



                                    YOUR PROJECT HERE
                                    GET IN TOUCH WITH CATH
                                    AT MADEBYMANY DOT COM




Tuesday, 20 September 2011

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5050 project update

  • 2. ALMOST HALFWAY 22 DAYS IN TO THE 50/50 CHALLENGE 30 PROJECTS IN SO FAR 20 PROJECTS STILL TO COME Tuesday, 20 September 2011
  • 3. THE PLAN 50 DAYS TO FIND & MAKE 50 PROJECTS LAUNCHED UN GO MASSIVE MAKING WORLD ON PR, REACH & FOOD DAY RAISE MILLIONS PHASE 26 AUGUST MAKING PHASE 16 OCTOBER DONATING PHASE Tuesday, 20 September 2011
  • 4. InstaEarth Nathan Dicken from Modea has developed InstaEarth, a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe. The app allows you to search by username, tag and Google Places, and also gives you the ability to share any page.   We're looking for a way to use this awesome app to bring awareness ? to hunger around the world via Instagram photography in a way that will drive donations. Initial ideas include hosting where people are Instagraming things tagged #5050good, or show where donations are coming from, or where projects are based, or to do something coordinated and 'live' @instaearth @instaearth # Tuesday, 20 September 2011
  • 5. #PHONE2FOOD Hank, Justin and Emily are a team based in LA, who work at Saatchi and TeamOne - and are alumni of BDW and VCU Brandcenter.   Their idea is to partner with a buyback service and organise a donation mechanism whereby the buyback cash is donated to UNICEF via 5050 rather than being sent to the customer. The numbers on this are massive - we would only need 7,400 phone to make a $1m - and with the iPhone 5 coming out later this year it seems like an awesome opportunity. @HankLeber # Tuesday, 20 September 2011
  • 6. @DrSamuelJohnson Tom Morton lives in New York and leads strategy for Euro RSCG. His alter ego is @DrSamuelJohnson on Twitter. Tom wants to help. We’re still not sure how but maybe by backing every 50/50 project with tweets in Dr Samuel Johnson’s inimitable style. @DrSamuelJohnson Tuesday, 20 September 2011
  • 7. Give-a-Gram A Made by Many idea - originally by Paul Sims. We need to find someone to make this. @saulpims @giveagram # #giveagram Tuesday, 20 September 2011
  • 8. Chain Funder A Made by Many idea - originally by Mike Laurie. Mike is now making this. Combines the best/worst aspects of a chain letter with email and online donation. Leverages the social graph to raise pay-o-la @mikelaurie @mikelaurie # Tuesday, 20 September 2011
  • 9. Africashback An affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and, most importantly, an Amazon affiliate link. Click the item you were going to buy anyway, 5-10% goes to East Africa. Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham, Glos by day. Tired dad of two and cover version collecting wannabe DJ/occasional blogger by night @coveritupsounds # #africacashback Tuesday, 20 September 2011
  • 10. The Fat Planner Alejandro Lozada (aka @lacreid) is head strategist at Cheil Mexico, and formerly a client at Unilever (regional and global brand work for Pond's, Sunsilk and Vaseline) in Mexico, Buenos Aires and New York City. And he's eating exclusively what an African refugee would for 50 days. mitchellop@gmail.com @lacreid # #DontFeedThePlanner Tuesday, 20 September 2011
  • 11. Facebook Famine Pledge money to stay off Facebook. Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students who've come together to converse, collaborate, evolve and achieve. http://www.facebook.com/facebfamine # #facebookfamine Tuesday, 20 September 2011
  • 12. TWITTER SWEAR-JAR Imagine getting fined a quid every time you fucking swore. That'd make so much cunting money! Oh shit... That's the thing that Albion London are making: a social swear-jar for the digital age. @albionlondon # #fuckfamine Tuesday, 20 September 2011
  • 13. W HI LE BBH New York FO R A R O JECT ET P A SECR H IS IS T @saneel @griffinfarley # Tuesday, 20 September 2011
  • 14. TOILET TO POCKET Swiss agency Relax In The Air, have created a project that exploits the daily rhythms of nature to drive giving. By donating for famine relief in East Africa every time you go to the toilet, you'll remember that you're lucky enough to process food and drink. To participate download our toilet tracker dashboard, count the number of times you go to the loo and how much you'll donate per visit. On 16 October donate the total amount to famine aid. We are all consumerists. The more you consume, the more you reject. @mccasal @sdufaux @mccasal @sdufaux # #toilettopocket Tuesday, 20 September 2011
  • 15. 4WORDS 4Words challenges you to create a short video inspired by the 4 words 'Help For A Change'. Upload it to our site and send it out to Twitter and Facebook from there. Users will visit 4words and see information on the project, recent uploaded videos. They can select where on the East Africa region they wish to 'take over' and login using their Facebook credentials. We'll then ask them to upload a video that encompasses the 4words 'Help For A Change'. Once uploaded, and with the users permission, we'll post to Facebook and Twitter links to the users video on the website. # Tuesday, 20 September 2011
  • 16. SPACE FOR CHANGE Space for Change is a website that will provide life-changing ad-space, where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time. In return, we ask the brand for the promise of a financial donation if we guarantee views of the content. Every view will help to change the lives of those in East Africa. Tuesday, 20 September 2011
  • 17. I GIVE A BUCK NOW YOU GIVE A F**K Make a donation of a 'buck' and an automatic tweet will be sent to the media asking them to 'give a fuck'. Every re-tweet gets more donations and the more people we get to donate, the louder our disruption will be. The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good @Disrupt4Good # @Giveabuck Tuesday, 20 September 2011
  • 18. AFRICA NEEDS YOU A website that targets celebrities who tweet brand endorsements for cash. The platform lets you send prewritten tweets, urging each celebrity to donate to the cause and tweet to their millions of followers. Jack and Paul are two designers turned advertising creatives, who have produced work for brands such as Sony, Converse and Diesel. Enjoythis are a creative production studio, specialising in all things digital. # Tuesday, 20 September 2011
  • 19. DARE-BOT DareBot uses social media to help people raise money by doing stupid, difficult or disgusting things. DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed. We think this really trades on the very asynchronous nature of Twitter, especially when there's someone with lots of followers who want to do something for charity.  We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people who've supported the dare. The messaging is very clear - I will only do THIS THING, if you lot promise to donate X amount. Here's how it could work; • Someone defines a dare for themselves (or it's suggested to them by a friend) • They say how much they they want for UNICEF to do this dare • They authenticate with Facebook or Twitter using OAuth • They customise their dare page a little e.g. bio, talk about the dare and perhaps upload some videos and change some colours  • Once the target is met, the person doing the dare films or takes a picture of themselves and uploads it to their dare page • Once they have submitted their email DareBot sends out emails/ FB messages/DMs to all the people that said they would sponsor • Everyone uses the 5050.gd API to donate via UNICEF  @malbonster Tuesday, 20 September 2011
  • 20. POUND-LAND FOR EAST AFRICA An online shop for the East African famine where everything costs £1. An ironic twist on our own consumerist culture, the contents of the shop are products that famine victims really need - bags of rice/sanitary ware/ medicines/ tents. This gives people a better understanding of how their money is helping and shows £1 really does go a long way.   It allows people to donate as little as £1 or add more products to the cart and donate as much as they want  - the cart being the part that would connect with the donation engine.   We could highlight certain products to show the story behind them using the typical language used in high street pound shops. E.g.: • This weeks special • Managers choice • Best deal • Buy one get one free - 2 for a £1 # Tuesday, 20 September 2011
  • 21. EAT FOR HUNGER # #eatforhunger Tuesday, 20 September 2011
  • 22. FOURSQUARE TIPS TAKEOVER Arnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquare’s tips system. They are finding as many places as possible in Boston on Foursquare in that sell food. For each location they'll add a tip directing people to a website where they'll explain how it's done and provide assets and guidance to help others do the same for their local communities @arnoldworldwide # Tuesday, 20 September 2011
  • 23. GIVE IT UP FOR EAST AFRICA This project comes from JWT in NYC. It's a project they were already working on. The idea is that you put a request out for a chilli recipe, or to learn juggling, or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service. Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief. # Tuesday, 20 September 2011
  • 24. BUTLER SHINE BSSP in San Francisco held an ideas hack to generate a project for 5050. They want to make a web app that integrates with Google Calendar and iCal, and allows people to send each other a meeting request for a lunch date at a given restaurant. But instead of actually attending lunch, both parties would donate the money to E Africa famine relief. @cotton # Tuesday, 20 September 2011
  • 25. FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB W HI LE FO R A R O JECT ET P A SECR H IS IS T Tuesday, 20 September 2011
  • 26. FALLON LONDON W HI LE FO R A R O JECT ET P A SECR H IS IS T Tuesday, 20 September 2011
  • 27. THE SOCIAL PRACTICE/ THE KALDOR GROUP A child dies of starvation in East Africa every 6 minutes. Donate just 6 minutes of your salary to make a real difference. Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause. This is a joint project between The Social Practice and the Kaldor Group. The Social Practice is a full service, fully integrated social media agency, while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers. @social_practice @PatsMc @social_practice @PatsMc # @sixminutes Tuesday, 20 September 2011
  • 28. GOOGLE HANGOUTS Tom Gibby and Syd Lawrence from London contacted 5050 with a project called 'Hangouts for Charity'. They've built a website to do this and are now working on the design. It works like this: Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder: • 1 space to be used by the celeb • 1 space to be used by myself or Syd Lawrence to record and live-stream the hangout • 7 spaces to the highest bidders • 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at £3000, then even if I can only afford to donate £5 then I still have a chance of winning the space on the hangout. @adverplanner Tuesday, 20 September 2011
  • 29. TODAY I EAT FOR AFRICA Koen and Evert in Belgium contacted 5050 with an initiative to called "Today I Eat for Africa". In Koen's words, "We want people to have a look in their own plate, decide what it is worth and donate that money. We all take our daily meals too much for granted without realizing the need of others, that kind of idea..." They've got a beta site live,and will be collaborating with Belgium's umbrella aid collection organisation 1212.Be Tuesday, 20 September 2011
  • 30. THE SUPERHUMAN RACE Andy Newman is organising a global event where we all dress as a superhero for day. This may evolve into a "Super Sprint". A 100 metre dash around a landmark of note in your area which could be the worlds first super-hero relay. Tuesday, 20 September 2011
  • 31. GIVE YOUR LUNCH TO AFRICA Ewan from Grey London had already set this project up, and have now asked us to add it to the 5050 platform. It asks people to donate what they would normally spend on lunch to the appeal.   Money from this page will go direct to the Disaster Emergency Committee, and the amounts are tracked in the same way as other 5050 projects who are giving to UNICEF Tuesday, 20 September 2011
  • 32. 15 Million Elephants FIGHT THE FAMINE A couple of guys at Effective UI have been building a campaign support platform that allows user to get widgets and badges and to insert promos into modals to drive both awareness and donations. Tuesday, 20 September 2011
  • 33. NYC HACKATHON Farrah Bostic is holding a hackathon in NYC on the 23/24 September at :Co's new Grind offices, and the even is sponsored by AppFirst (and a local brewery!). Tuesday, 20 September 2011
  • 34. AND BIG THANKS TO... VICTORS & SPOILS CHILLY GONZALES MINT DIGITAL UNICEF THE BEAN CAST UNICEF helped us write the APIs V&S have put us on the front page of Chilly donated the music for the Mint developed the code that helps us Bob at The Bean Cast let us to integrate with their donation their crowdsourcing platform launch video integrate with JustGiving plug the project on podcast #166 back-end, and with advice CHAMELEON CONVIO SHESAYS BECAUSE STUDIO WE ARE SOCIAL Chameleon.eu helped us to write the Convia.com helped us to write the API SheSays have helped us by telling their Loz at Because Studio helped us with We Are Social let us blog about 5050 API to integrate with UNICEF in the UK to integrate with UNICEF in the US network about 5050 & blogging the video and the 5050 brand design on their blog Tuesday, 20 September 2011
  • 35. YOUR LOGO HERE YOUR PROJECT HERE Copy about your project here YOUR PROJECT HERE GET IN TOUCH WITH CATH AT MADEBYMANY DOT COM Tuesday, 20 September 2011