50/50 is a collaborative experiment, a platform of 50 little bets: digital projects created and run by individuals and teams of makers. Each project aims to engage a network of supporters to help spread the word and generate as much money for famine aid as possible.
A seemingly impossible challenge first hatched by Good for Nothing and Made by Many, 50/50 is open to everyone. Whatever you decide to do, do something. All funds go directly to UNICEF
We are in an era of chaos. Understanding how to harness the opportunities and bring delight to your consumer will be imperative to your brand's survival.
The first presentation I wrote on the subject.
We seek to create not just work that earns pay, but meaning in what we do. Somewhere down the line, we realize that this is what advertising and brands should be about, too. Creating meaning, enabling people do things in life, making people aspire to the highest goals and showing them how to achieve it.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
We are in an era of chaos. Understanding how to harness the opportunities and bring delight to your consumer will be imperative to your brand's survival.
The first presentation I wrote on the subject.
We seek to create not just work that earns pay, but meaning in what we do. Somewhere down the line, we realize that this is what advertising and brands should be about, too. Creating meaning, enabling people do things in life, making people aspire to the highest goals and showing them how to achieve it.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
In order to reach our full potential these days, we must be willing to shift - do hard things, learn new things and step out of our comfort zones! Why not get started and make 3 big shifts this year to reach your God-given potential!
Please enjoy our sample report that was created to give you some assumption what to expect from us. Check it out, read it if interesting and then CALL-TO-RESEARCH.
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...Carmine Gallo
Why do some ideas catch on and others don't? Inspired by his new book The Storyteller's Secret, bestselling author and master storyteller Carmine Gallo reveals how some of the most successful TED speakers and business legends use storytelling to win hearts and minds. Find out more about The Storyteller's Secret and download a free chapter at storytellerssecret.com.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Things to consider when building a brand and creating content onlineRick Mans
This presentation was part of session I lead for future thoughtleaders on building their personal brand and creating content online.
This session provided an introduction in social media, including some tips and pointers on how to use it effectively.
Fashion Journalism - The Travel Post Magazine - Holly Phuong LeHollyPhuongLe
- Created unique and original topic for journalism course
- Photographed, edited, and effectively added to the layout of the magazine
- Wrote travel articles that not only drawn from personal experiences but also practical and relateable to the target market
Mark's look at some of the best social media campaigns from 2012. Not only does it feature some of the big names like Nike and Red Bull, but he's also looked at the likes of Melbourne Metro and Dollar Shave Club. He also names and shames a few who missed the mark.
In order to reach our full potential these days, we must be willing to shift - do hard things, learn new things and step out of our comfort zones! Why not get started and make 3 big shifts this year to reach your God-given potential!
Please enjoy our sample report that was created to give you some assumption what to expect from us. Check it out, read it if interesting and then CALL-TO-RESEARCH.
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...Carmine Gallo
Why do some ideas catch on and others don't? Inspired by his new book The Storyteller's Secret, bestselling author and master storyteller Carmine Gallo reveals how some of the most successful TED speakers and business legends use storytelling to win hearts and minds. Find out more about The Storyteller's Secret and download a free chapter at storytellerssecret.com.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Things to consider when building a brand and creating content onlineRick Mans
This presentation was part of session I lead for future thoughtleaders on building their personal brand and creating content online.
This session provided an introduction in social media, including some tips and pointers on how to use it effectively.
Fashion Journalism - The Travel Post Magazine - Holly Phuong LeHollyPhuongLe
- Created unique and original topic for journalism course
- Photographed, edited, and effectively added to the layout of the magazine
- Wrote travel articles that not only drawn from personal experiences but also practical and relateable to the target market
Mark's look at some of the best social media campaigns from 2012. Not only does it feature some of the big names like Nike and Red Bull, but he's also looked at the likes of Melbourne Metro and Dollar Shave Club. He also names and shames a few who missed the mark.
We were invited to talk at the Balanced Team event at Adaptive Path's offices in Austin, Texas during SXSW 2012. Paul Sims our service design lead took the floor for a 10 minute lightning talk about our take on Lean and service design at MxM.
This is the deck from a talk I gave at the June 2011 SheSays conference on digital anthropology and user research. It covers my thoughts on new ways of making, customer development, and a few tips we might take out of the anthropological handbook.
The Startup Toolkit / Leancamp guide to Lean customer developmentMade by Many
Rob Fitzpatrick from The Startup Toolkit and Salim Virani from Leancamp presented this at Made by Many's Lean Startup workshop during Internet Week Europe 2011.
@sprinzette introduced Skype in the classroom to a room full of editors and publishers as part of the Arts Council Digiskills programme.
For more information visit: http://education.skype.com/
The term ‘T Shaped’ refers to a person who holds a thorough knowledge and strong skill-set in one area, but can also work beyond their area of expertise to collaborate in numerous other disciplines or fields
SSIP's T-shaped movement is about open innovation for people's knowledge (what), skills (how), attitudes (why), and networks (who) - know what, know how, know why, know who.
What's it like to be an app? - a Made by Many experience prototyping workshop...Made by Many
On Wednesday 14th November 2012, Rory Hamilton, Charlotte Hillenbrand and Cath Richardson from Made by Many ran an experience prototyping workshop as part of Internet Week Europe.
Participants created and tested a mobile app proposition within the space of a few hours.
To find out more, visit http://madebymany.com
How we research and prototype at Made by ManyMade by Many
This deck is a primer of our research and prototyping techniques at Made by Many. Originally presented to the Wharton I&D Club for their annual Design Challenge.
Retrouvez chaque semaine notre sélection des meilleures campagnes publicitaires ainsi que les temps fort du blog Reflet Communication.
www.refletcommunication.com/blog
The August edition of the DERT (Digital Entertainment, Rights & Technology) team's trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
These are the slides we used to pitch our bold CSR idea to increase positive brand perception and brand equity for Verizon. We pitched our campaign to upper level executives at mcgarrybowen and were chosen out of the three intern groups as the winners of the summer-long competition.
Social Storytelling - The Magic (@Greenhouse Project @CreativeNiche)Yvette Pasman
Containing:
- Storytelling: why we love it
- Numbers of growth of social networks and the new rules of engagement
- Case stories: Dell, Ford Fiesta, Pepsi Refresh Project, Levi's Go Forth, Akzo Nobel Let's Colour, Yellow Pages Hidden Pizza, Toms Shoes & Eyewear
Please DO share your thoughts:
www.indegarage.nl
@tweedejansteen
A talk I did at the Barbican for IT4ARTS, one of London's liveries. What is the challenge for arts organisations, both in general, but also on web, mobile and social?
What mistakes can be made, what concept successes have already been proven? The Tate forms a large part of the case studies used.
Part 1 of a series on using Social Media Networking for Businesses. This introduction explores why you should use Social Media, what it is, the highlights for businesses and how to get started.
Makerble for charities. Discover how Makerble generates new fundraising revenue from new and existing donors by bringing your charity's impact to life using a social media, modern, intuitive interface.
Step 1 of registering for Makerble - complete the Expression of Interest:
https://docs.google.com/a/makeworldwide.com/forms/d/1hZbK2ZYgKBkOPz55ZWQJn4wWum4J5Ncb7SsvYuvldRQ/edit
Traditional Media is reaching less mass, and TV and the Web converge. Advertising Agencies need to stop pushing messages to the mass, and start earning their own reach through community, conversation and content.
Our design research guide on how to "design the right thing before designing the thing right. For everyone who are beginners to UX or just need a reminder. We cover design values, interviewing techniques, and empathy.
The programming history that led to my current iPhone, iPad and Mac apps.
Apollo Eagle : A simulation of the final twelve minutes of the landing of "Eagle", the Lunar Module from Apollo 11. (iPhone)
Jupiter Atlas: Explore Jupiter's Galilean moons, Io, Europa, Ganymede and Callisto. Also shown as seen from Earth. (iPhone, iPad)
Mars Atlas: Explore Mars. Also shown as seen from Earth. (iPhone, iPad, Mac)
Mercury Atlas: Explore Mercury. Also shown as seen from Earth. (iPhone, iPad)
Moon Atlas: A great tool for those who observe the Moon. Correct phase and libration are shown. (iPhone, iPad, Mac)
Planisphere: A simple start charting app showing all naked eye stars, the Sun, Moon and planets. (iPhone, iPad)
Saturn Atlas: Explore seven of Saturn's moons. Also shown as seen from Earth. (iPhone, iPad)
Venus Atlas: Explore Venus. Also shown as seen from Earth. (iPhone, iPad)
Zone Warrior: Originally a Mac game from the 90's. Defend your space station from alien attack! (iPhone)
'What's it like to be an app?' experience prototyping workshop -- the outputMade by Many
For Internet Week Europe 2012, Made by Many held an experience prototyping workshop entitled 'What's it like to be an app?'.
This presentation documents the output of the workshop. For more information on experience prototyping, check out Made by Many's presentations.
This was the presentation @stueccles gave at the #firestarters event at Google UK. The event was about Agile Planning and Stuart talked about the origin of post-war production line processes, innovation for agencies, the lean agency and how to iterate successfully.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. ALMOST HALFWAY
22 DAYS IN TO THE 50/50 CHALLENGE
30 PROJECTS IN SO FAR
20 PROJECTS STILL TO COME
Tuesday, 20 September 2011
3. THE PLAN
50
DAYS TO FIND &
MAKE 50
PROJECTS
LAUNCHED UN GO MASSIVE
MAKING WORLD ON PR, REACH &
FOOD DAY RAISE MILLIONS
PHASE
26 AUGUST MAKING PHASE 16 OCTOBER DONATING PHASE
Tuesday, 20 September 2011
4. InstaEarth
Nathan Dicken from Modea has
developed InstaEarth, a way to
explore Instagram photography
via Google Maps and to connect
with Instagram users around the
globe. The app allows you to
search by username, tag and
Google Places, and also gives you
the ability to share any page.
We're looking for a way to use this
awesome app to bring awareness
? to hunger around the world via
Instagram photography in a way
that will drive donations.
Initial ideas include hosting where
people are Instagraming things
tagged #5050good, or show
where donations are coming from,
or where projects are based, or to
do something coordinated and
'live'
@instaearth
@instaearth
#
Tuesday, 20 September 2011
5. #PHONE2FOOD
Hank, Justin and Emily are a team
based in LA, who work at Saatchi
and TeamOne - and are alumni of
BDW and VCU Brandcenter.
Their idea is to partner with a
buyback service and organise a
donation mechanism whereby the
buyback cash is donated to
UNICEF via 5050 rather than
being sent to the customer.
The numbers on this are massive -
we would only need 7,400 phone
to make a $1m - and with the
iPhone 5 coming out later this year
it seems like an awesome
opportunity.
@HankLeber
#
Tuesday, 20 September 2011
6. @DrSamuelJohnson
Tom Morton lives in New York and
leads strategy for Euro RSCG.
His alter ego is
@DrSamuelJohnson on Twitter.
Tom wants to help. We’re still not
sure how but maybe by backing
every 50/50 project with tweets in
Dr Samuel Johnson’s inimitable
style.
@DrSamuelJohnson
Tuesday, 20 September 2011
7. Give-a-Gram
A Made by Many idea - originally
by Paul Sims.
We need to find someone to make
this.
@saulpims
@giveagram
# #giveagram
Tuesday, 20 September 2011
8. Chain Funder
A Made by Many idea - originally
by Mike Laurie.
Mike is now making this.
Combines the best/worst aspects
of a chain letter with email and
online donation. Leverages the
social graph to raise pay-o-la
@mikelaurie
@mikelaurie
#
Tuesday, 20 September 2011
9. Africashback
An affiliate Amazon store selling
the top 50 bestsellers in each
category with a brief intro and
image and, most importantly, an
Amazon affiliate link.
Click the item you were going to
buy anyway, 5-10% goes to East
Africa.
Mike Overthrow is a digital
marketing specialist at
Ecclesiastical Insurance in
Cheltenham, Glos by day. Tired
dad of two and cover version
collecting wannabe DJ/occasional
blogger by night
@coveritupsounds
# #africacashback
Tuesday, 20 September 2011
10. The Fat Planner
Alejandro Lozada (aka @lacreid) is
head strategist at Cheil Mexico,
and formerly a client at Unilever
(regional and global brand work
for Pond's, Sunsilk and Vaseline)
in Mexico, Buenos Aires and New
York City.
And he's eating exclusively what
an African refugee would for 50
days. mitchellop@gmail.com
@lacreid
# #DontFeedThePlanner
Tuesday, 20 September 2011
11. Facebook Famine
Pledge money to stay off
Facebook.
Facebook Famine is the
brainchild of Public House - a
group of eleven Hyper Island
students who've come together to
converse, collaborate, evolve and
achieve.
http://www.facebook.com/facebfamine
# #facebookfamine
Tuesday, 20 September 2011
12. TWITTER SWEAR-JAR
Imagine getting fined a quid every
time you fucking swore. That'd
make so much cunting money!
Oh shit...
That's the thing that Albion
London are making: a social
swear-jar for the digital age.
@albionlondon
# #fuckfamine
Tuesday, 20 September 2011
13. W HI LE
BBH New York
FO R A
R O JECT
ET P
A SECR
H IS IS
T
@saneel @griffinfarley
#
Tuesday, 20 September 2011
14. TOILET TO POCKET
Swiss agency Relax In The Air,
have created a project that
exploits the daily rhythms of
nature to drive giving.
By donating for famine relief in
East Africa every time you go to
the toilet, you'll remember that
you're lucky enough to process
food and drink.
To participate download our toilet
tracker dashboard, count the
number of times you go to the loo
and how much you'll donate per
visit.
On 16 October donate the total
amount to famine aid.
We are all consumerists. The more
you consume, the more you reject.
@mccasal @sdufaux
@mccasal @sdufaux
# #toilettopocket
Tuesday, 20 September 2011
15. 4WORDS
4Words challenges you to create
a short video inspired by the 4
words 'Help For A Change'.
Upload it to our site and send it
out to Twitter and Facebook from
there.
Users will visit 4words and see
information on the project, recent
uploaded videos.
They can select where on the East
Africa region they wish to 'take
over' and login using their
Facebook credentials. We'll then
ask them to upload a video that
encompasses the 4words 'Help
For A Change'.
Once uploaded, and with the
users permission, we'll post to
Facebook and Twitter links to the
users video on the website.
#
Tuesday, 20 September 2011
16. SPACE FOR CHANGE
Space for Change is a website
that will provide life-changing
ad-space, where a brand can
donate a current piece of video
content that allows consumers to
view the content and make a
difference at the same time.
In return, we ask the brand
for the promise of a financial
donation if we guarantee views of
the content. Every view will help to
change the lives of those in East
Africa.
Tuesday, 20 September 2011
17. I GIVE A BUCK
NOW YOU GIVE A F**K
Make a donation of a 'buck' and
an automatic tweet will be sent to
the media asking them to 'give a
fuck'. Every re-tweet gets more
donations and the more people
we get to donate, the louder our
disruption will be.
The project was created by Peter
Hamilton and Heidi Kikoler of
Disrupt4Good
@Disrupt4Good
# @Giveabuck
Tuesday, 20 September 2011
18. AFRICA NEEDS YOU
A website that targets celebrities
who tweet brand endorsements
for cash. The platform lets you
send prewritten tweets, urging
each celebrity to donate to the
cause and tweet to their millions of
followers.
Jack and Paul are two designers
turned advertising creatives, who
have produced work for brands
such as Sony, Converse and
Diesel. Enjoythis are a creative
production studio, specialising in
all things digital.
#
Tuesday, 20 September 2011
19. DARE-BOT
DareBot uses social media to help people raise money by doing
stupid, difficult or disgusting things. DareBot allows people to support
stupidity by collecting all the supporter donation promises and totting
them up until the darer hits their target and does the deed.
We think this really trades on the very asynchronous nature of Twitter,
especially when there's someone with lots of followers who want to do
something for charity.
We could imagine people like Graham Linehan or even Ashton
Kutcher daring to do things and keeping track of all the people who've
supported the dare.
The messaging is very clear - I will only do THIS THING, if you lot
promise to donate X amount.
Here's how it could work;
• Someone defines a dare for themselves (or it's suggested to
them by a friend)
• They say how much they they want for UNICEF to do this dare
• They authenticate with Facebook or Twitter using OAuth
• They customise their dare page a little e.g. bio, talk about the
dare and perhaps upload some videos and change some
colours
• Once the target is met, the person doing the dare films or takes a
picture of themselves and uploads it to their dare page
• Once they have submitted their email DareBot sends out emails/
FB messages/DMs to all the people that said they would sponsor
• Everyone uses the 5050.gd API to donate via UNICEF
@malbonster
Tuesday, 20 September 2011
20. POUND-LAND FOR EAST AFRICA
An online shop for the East African famine where
everything costs £1.
An ironic twist on our own consumerist culture,
the contents of the shop are products that famine
victims really need - bags of rice/sanitary ware/
medicines/ tents. This gives people a better
understanding of how their money is helping and
shows £1 really does go a long way.
It allows people to donate as little as £1 or add
more products to the cart and donate as much as
they want - the cart being the part that would
connect with the donation engine.
We could highlight certain products to show the
story behind them using the typical language
used in high street pound shops.
E.g.:
• This weeks special
• Managers choice
• Best deal
• Buy one get one free - 2 for a £1
#
Tuesday, 20 September 2011
21. EAT FOR HUNGER
# #eatforhunger
Tuesday, 20 September 2011
22. FOURSQUARE TIPS
TAKEOVER
Arnold Worldwide in Boston have
hatched a plan to jump-start a
grassroots awareness campaign in
Boston using foursquare’s tips
system.
They are finding as many places
as possible in Boston on
Foursquare in that sell food. For
each location they'll add a tip
directing people to a website
where they'll explain how it's done
and provide assets and guidance
to help others do the same for
their local communities
@arnoldworldwide
#
Tuesday, 20 September 2011
23. GIVE IT UP FOR EAST AFRICA
This project comes from JWT in NYC. It's a
project they were already working on.
The idea is that you put a request out for a chilli
recipe, or to learn juggling, or an essay on the
metaphysical property of ping pong and say that
you are willing to donate $10 (or whatever) for
that service.
Someone then sees that request and fulfils it -
giving you the chilli recipe or whatever for free
but asking that the $10 goes to East Africa
famine relief.
#
Tuesday, 20 September 2011
24. BUTLER SHINE
BSSP in San Francisco held an
ideas hack to generate a project
for 5050.
They want to make a web app that
integrates with Google Calendar
and iCal, and allows people to
send each other a meeting
request for a lunch date at a given
restaurant. But instead of actually
attending lunch, both parties
would donate the money to E
Africa famine relief.
@cotton
#
Tuesday, 20 September 2011
25. FASHION AUCTION
WITH ITEMS FROM A
SPECIAL CELEB
W HI LE
FO R A
R O JECT
ET P
A SECR
H IS IS
T
Tuesday, 20 September 2011
26. FALLON LONDON
W HI LE
FO R A
R O JECT
ET P
A SECR
H IS IS
T
Tuesday, 20 September 2011
27. THE SOCIAL PRACTICE/
THE KALDOR GROUP
A child dies of starvation in East Africa
every 6 minutes. Donate just 6 minutes of
your salary to make a real difference. Use
our app to calculate what 6 minutes is
worth to you and donate it to an urgent
and heart breaking cause.
This is a joint project between The Social
Practice and the Kaldor Group. The Social
Practice is a full service, fully integrated
social media agency, while the Kaldor
Group is a new venture based on building
beautiful apps and HTML based platforms
for publishers and advertisers.
@social_practice @PatsMc
@social_practice @PatsMc
# @sixminutes
Tuesday, 20 September 2011
28. GOOGLE HANGOUTS
Tom Gibby and Syd Lawrence from London
contacted 5050 with a project called 'Hangouts
for Charity'.
They've built a website to do this and are now
working on the design.
It works like this:
Spaces for a 10-person Google Hangout with a
celeb will be auctioned to the highest bidder:
• 1 space to be used by the celeb
• 1 space to be used by myself or Syd
Lawrence to record and live-stream the
hangout
• 7 spaces to the highest bidders
• 1 space randomly selected for any user that
has donated any amount of money - so if the
cheapest pledge for one of the top 7 spaces
stands at £3000, then even if I can only afford
to donate £5 then I still have a chance of
winning the space on the hangout.
@adverplanner
Tuesday, 20 September 2011
29. TODAY I EAT FOR AFRICA
Koen and Evert in Belgium contacted 5050
with an initiative to called "Today I Eat for
Africa".
In Koen's words, "We want people to have a
look in their own plate, decide what it is
worth and donate that money. We all take
our daily meals too much for granted without
realizing the need of others, that kind of
idea..."
They've got a beta site live,and will be
collaborating with Belgium's umbrella aid
collection organisation 1212.Be
Tuesday, 20 September 2011
30. THE SUPERHUMAN RACE
Andy Newman is organising a
global event where we all dress as
a superhero for day.
This may evolve into a "Super
Sprint". A 100 metre dash around a
landmark of note in your area
which could be the worlds first
super-hero relay.
Tuesday, 20 September 2011
31. GIVE YOUR LUNCH TO AFRICA
Ewan from Grey London had already set this
project up, and have now asked us to add it
to the 5050 platform. It asks people to
donate what they would normally spend on
lunch to the appeal.
Money from this page will go direct to the
Disaster Emergency Committee, and the
amounts are tracked in the same way as
other 5050 projects who are giving to
UNICEF
Tuesday, 20 September 2011
32. 15 Million Elephants
FIGHT THE FAMINE
A couple of guys at Effective UI
have been building a campaign
support platform that allows user
to get widgets and badges and to
insert promos into modals to drive
both awareness and donations.
Tuesday, 20 September 2011
33. NYC HACKATHON
Farrah Bostic is holding a hackathon in NYC
on the 23/24 September at :Co's new Grind
offices, and the even is sponsored by
AppFirst (and a local brewery!).
Tuesday, 20 September 2011
34. AND BIG THANKS TO...
VICTORS & SPOILS CHILLY GONZALES MINT DIGITAL UNICEF THE BEAN CAST
UNICEF helped us write the APIs
V&S have put us on the front page of Chilly donated the music for the Mint developed the code that helps us Bob at The Bean Cast let us
to integrate with their donation
their crowdsourcing platform launch video integrate with JustGiving plug the project on podcast #166
back-end, and with advice
CHAMELEON CONVIO SHESAYS BECAUSE STUDIO WE ARE SOCIAL
Chameleon.eu helped us to write the Convia.com helped us to write the API SheSays have helped us by telling their Loz at Because Studio helped us with We Are Social let us blog about 5050
API to integrate with UNICEF in the UK to integrate with UNICEF in the US network about 5050 & blogging the video and the 5050 brand design on their blog
Tuesday, 20 September 2011
35. YOUR LOGO HERE
YOUR PROJECT HERE
Copy about your project here
YOUR PROJECT HERE
GET IN TOUCH WITH CATH
AT MADEBYMANY DOT COM
Tuesday, 20 September 2011