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D&ad
The document discusses customer development and its importance in building products people want. It describes customer development as getting real user feedback through testing prototypes and minimum viable products, rather than just asking people what they want. This allows for evidence-based learning through iterative design and helps ensure only minimal resources are wasted. An example is given of how Skype adapted its education product based on observing teacher beta users. The benefits of this continuous learning process are said to outweigh the challenges.
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D&ad
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- 3. HOW WE GOTHERE
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- 7. BEING A DESIGNER AT MxM
- 8. BEING A STRATEGIST AT MxM
- 9.
- 10. WHY DO WEDO CUSTOMER DEVELOPMENT?
- 11. “Life’s too shortto build something nobody wants” - Ash Maurya
- 12. CUSTOMER DEVELOPMENT OTHER FORMSOF QUALITATIVE & ETHNOGRAPHIC RESEARCH
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- 14. SHADOWING OTHER PEOPLE CURRENT BEHAVIOUR ASKING PEOPLE WHAT THEY WANT PROVING ONE IDEA RIGHT AND ANOTHER THING WRONG
- 15. THIS IS VALIDRESEARCH BUT CUTOMER DEVELOPMENT IS ABOUT
- 16. GETTING PEOPLE’S RESPONSES TO REAL ARTEFACTS
- 18. GETTING PEOPLE TO USE THINGS
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- 22. INTUITION ITERATION
- 23. YOU HAVE TODO IT YOURSELF YOU’RE THE ONE LEARNING
- 24. BUILDING SOMETHING PEOPLEWANT WITH MINIMAL WASTE
- 25. DESIGN’S ROLE IN CUSTOMERDEVELOPMENT
- 26. “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design” - Dieter Rams
- 27. INSIGHT INFORMED DESIGN RESEARCHDRIVEN DESIGN
- 28. IT’S NOT ABOUTPROOF
- 29. YOU CAN’T BEPRECIOUS
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- 31. CASE STUDY SKYPE INTHE CLASSROOM
- 33. SKYPE CAME TOUS WITH A COMMUNICATIONS BRIEF
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- 37. SO WE GOT OUTOF THE BUILDING
- 42. WE LAUNCHED A BETAIN 4 WEEKS
- 46. WE WATCHED WHAT TEACHERSWERE DOING
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- 50. THERE ARE CHALLENGES TOTHIS WAY OF WORKING
- 51. BUT THE BENEFITSOUTWEIGH THE CHALLENGES
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