12. • Rapid prototyping to test hypotheses
• Minimum Viable Product (MVP)
• Nail it then scale it
• Customer obsession
• THE LEAN STARTUP MOVEMENT
Iterative, metrics-driven & Agile
• Learn fast, don’t fail fast
19. HOW DO YOU KNOW IF YOUR
IDEA IS WORTH YOUR
TIME, MONEY, EFFORT?
20. “We always have a vision
that is clearly articulated, big
enough to matter & shared
by the whole team.
“Our goal is always to
discover which aspects of
this vision are grounded in
reality & adapt those
aspects that are not.”
21. BY TESTING YOUR IDEA ON YOUR
POTENTIAL CUSTOMERS YOU WILL
LEARN IF YOU ARE ON TO
SOMETHING
22. DO THEY HAVE WILL THEY PAY
THIS YOU FOR YOUR
PROBLEM? SOLUTION?
23. CUSTOMER DEVELOPMENT
An active approach to engaging
with users which tests our
assumptions
And builds customer intimacy
with potential customers
25. THIS IS WHAT WE WILL
CONCENTRATE ON TODAY
Biggest barriers to realising the
value of Lean Startup:
Talking to people
Giving over your ideas to
examined in broad daylight
27. THE MINIMUM VIABLE PRODUCT
The minimal set of features that
solves the problem and provides
value
Something that can be measured and
tuned
Doesn’t have to have the same form
as the final product
33. SKYPE CAME TO US WITH A
COMMS BRIEF
They’d noticed that teachers all over the
world were using Skype in extraordinary
ways.
They wanted us to collect these stories
and use them to promote the service &
inspire other teachers.
34. WE RESPONDED WITH SOME
NON-MARKETING IDEAS
Layer a new service on top of the basic
free communication service
Use a customer-centric and test-driven
way of working out what that service
would be
35. OUR INITIAL ASSUMPTIONS WERE
THAT IT WAS ALL ABOUT A LESSON
PLANNING TOOL WITH EXAMPLES,
IDEAS AND TIPS ON INTEGRATING
SKYPE INTO LEARNING
36. We discovered immediately that their biggest obstacle was
actually finding other teachers who also used Skype
37. They also told us that teachers don’t have time to read lots
of lesson plans - video clips would be much more helpful
38. BRAINSTORM SKETCHING USE CASES PROTOTYPES
USER JOURNEY
SKETCHES
INTERVIEWS
HIGH FIDELITY DESIGNS
SERVICE MODELS
44. “Our goal is always to
discover which
aspects of this vision
are grounded in
reality & adapt those
aspects that are not.”
45. PIVOT: ONE FOOT STAYS WHILE
THE OTHER MOVES
In course correction to a new
strategy to test a new fundamental
hypothesis
A human decision assisted by
metrics and customer intimacy
Should be hard and fast with a new
strategy already defined
48. ZOOM-OUT PIVOT
What was considered the entire
product becomes a feature(s) of
the new product.
49. CUSTOMER SEGMENT PIVOT
The product is valuable but not
to its intended customers so a
new customer segment is
defined.
CUSTOMER ZOOM-IN
CUSTOMER ZOOM-OUT
50. CUSTOMER NEED PIVOT
The problem solved is not very
important, or money isn’t
available to buy. This requires
repositioning, or a new product,
to find a problem worth solving.