Beyond just usability: desirability testing (Susan Mercer)

•Download as PPTX, PDF•

3 likes•1,968 views

This document discusses methods for conducting desirability testing beyond just usability. It describes open-ended questioning, sentence completion exercises, using product reaction cards with positive and negative words to evaluate reactions, rating word pairs on a scale, and photo selection to assess how desirable users find a product. The document provides examples of questions, sentences, words, and methods to gather insights into what users find exciting, fresh, friendly and meaningful about a product beyond just whether it is usable.

Beyond Just Usability:
Desirability Testing
Susan Mercer, Senior Experience Researcher
@susanamercer

Usability
Consistent
Organized
Understandable
Simple
Efficient

Usefulness
Effective
Essential
Relevant
Helpful
Supporting

Desirability
Exciting
Fresh
Friendly
Encouraging
Meaningful

Open-Ended Questioning
• What do you think of…?
• What is your reaction to…?
• How would you describe…?

Sentence Completion
• This app makes me feel…
• If I used this all day, I would…
• Reading on this website is…
• Compared to other apps, this app is…
• I want to use this because…
• I do not want to use this because…

Product Reaction Cards
• 118 words
• 58% positive
• 36% negative
• 6% unclear
• 21% synonyms with 1+ other words
• Mostly positive words

Product Reaction Cards – Alternate List
• Removed synonyms
• Added opposites to create Positive / Negative Pairs
• Compared against two other emotional word vocabularies for
Product Appeal and Emotions
• Marc Hassenzhahl, Darmstadt University of Technology, Germany
• Geneva Emotion Wheel

Attractive Unattractive Exceptional Common Organized Disorganized
Calm Busy Exciting Dull Original Ordinary
Clean Cluttered Exclusive Standard Personal Impersonal
Clear Confusing Familiar Strange Pleasant Annoying
Compelling Unimportant Fast Slow Predictable Unpredictable
Comprehensive Incomplete Flexible Rigid Professional Unprofessional
Confident Weak Fresh Old Relaxing Stressful
Consistent Inconsistent Friendly Unwelcoming Relevant Irrelevant
Controllable Uncontrollable Frustrating Encouraging Reliable Unreliable
Convenient Difficult Fun Tedious Satisfying Disappointed
Costly Cheap High quality Poor quality Secure Not Secure
Creative Unimaginative Impressive Nondescript Simple Complex
Desirable Undesirable Innovative Conservative Sophisticated Unrefined
Easy to use Hard to use Inspiring Unexciting Stable Fragile
Effective Ineffective Interesting Boring Supporting Obstructing
Efficient Inefficient Manageable Overwhelming Time-saving Time-consuming
Effortless Difficult Meaningful Trivial Understandable Incomprehensible
Empowering Patronizing Motivating Discouraging Usable Unusable
Enthusiastic Apathetic Novel Expected Useful Useless
Essential Unnecessary Optimistic Pessimistic Valuable Not Valuable

Reliable Accessible Appealing Confusing
Comfortable Organized Professional Busy
Confident Straight Forward Approachable Complex
Effective Understandable Efficient Dull
Friendly Easy to Use Flexible Hard to Use
Inviting Clear Helpful Impersonal
Time-saving Convenient Overwhelming
Trustworthy Clean Boring
Useful Familiar Frustrating
Simplistic Intimidating
Valuable Stressful
Usable Time-consuming
Customers
Customers &
Non-Customers Non-Customers

68 67
62
42
20
22
17
31
0
10
20
30
40
50
60
70
Existing Design A Design B Design C
Count
Number of Words
Positive
Negative

Existing Design A Design B Design C
Appealing Appealing Appealing Appealing
Clean Clean Clean Clean
Efficient Efficient Efficient Efficient
Engaging Engaging Engaging
Intuitive
Professional Professional Professional
Useful Useful Useful Useful
Total 9 20 16 9

Product Reaction Dyads
Rate on a 5-point scale from Positive – Negative word pairs
Attractive      Unattractive
Calm      Busy
Clean      Cluttered
Clear      Confusing
Comprehensive      Incomplete

-3.5 -2.5 -1.5 -0.5 0.5 1.5 2.5 3.5
Discouraging
Unrefined
Useless
Complex
Irrelevant
Boring
Expected
Unprofessional
Motivating
Sophisticated
Useful
Simple
Relevant
Interesting
Novel
Professional

Open-Ended Questioning
Sentence Completion
Product Reaction Cards
Product Reaction Dyads
Photo Selection

What other methods have
you used?
Susan Mercer
smercer@madpow.com
@susanamercer

Much of our work in UX research focuses on usability – evaluating products and interfaces to ensure they are easy-to-use. However, in today’s digital world, they are no longer enough. Consumers also have come to expect entertaining and engaging experiences. Web and mobile applications need to be usable, useful and engaging. So, how do we evaluate web interfaces to determine how useful and engaging they are? Desirability has been evaluated in recent years by the use of the Product Reaction Card technique, originated by folks at Microsoft. However, there are many other techniques used in market and industrial design research that we can borrow to complement this technique. Likewise, we can use standard usability testing techniques with lines of questioning with a slightly different focus to evaluate the relative usefulness of different solutions for a particular user group. In this talk, I discuss several techniques that I have used in recent months to evaluate the usefulness and desirability of interfaces The best techniques I have discovered to evaluate usefulness involve open-ended interview questions regarding current processes and pain points, followed by a usability evaluation of the interface and then a reflective interview discussing the benefits and drawbacks of that solution to their personal situation. To evaluate desirability, I will discuss the product reaction card technique and variations using more defined vocabularies for emotional responses and product personalities. In addition I will show results from techniques borrowed from psychology and marketing research - sentence completion, collaging, and the use of dyad rating scales. These techniques offer a variety of both qualitative and quantitative data that can be used to compare different interface options.

How to effectively implement different online research methods - UXPA 2015 - ...

Steve Fadden

Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation. In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.

UXPA 2021: How do you know your users feel satisfied

UXPA International

Presented by: Brian Utesch, Annette Tassone, Jon Temple and Stephen Woodburn. Businesses strive to monetize the relationship between user sentiment and success outcomes including user adoption, user retention, and revenue. Customer satisfaction is embraced as a top predictor of success. There are of course many ways that satisfaction can be measured. We will review several methods of measuring user satisfaction, including simple Likert scale measures of overall satisfaction, the System Usability Scale (SUS), UMUX-Lite and the popular Net Promoter Scale (NPS). Not all of these measures are created equally or even measure the same sentiment. We’ll further compare the advantages and disadvantages of each measure, best practices around the use of each, and original research we’ve conducted that informs our recommended best practices.

UXPA Boston 2015 | Discussion Guides Presentation

Motivate Design

Discussion guides are universal research artifacts and often informed by a diverse range of stakeholders (from researchers to clients). With that many cooks in the kitchen, things are bound to get messy. This presentation introduces a reflection tool that allows researcher to define their rationale for what stays and goes in a discussion guide and to help shape the appropriate research methodology to get you where you need to go. Motivate Design has effectively used this tool to align stakeholders on the most meaningful discussion points for research; what was in scope and what needed to be considered for future research. This tool will empower you to guide research initiatives toward the right direction. UXPA Boston 2015

UXPA DC UX 101 Workshop - Usability Testing

UXPA DC

How to Survey Your Target Audience's User Experience

Sogolytics

No matter the product you sell or the service you offer, your priority is improving user experience. You might associate "UX" with websites or tech tools, but the experience your prospects and clients are having right now are key to their decisions on whether or not to stick around. Churn or engagement? Loss or retention? Survey your target audience to better understand how to make their user experience even better.

Cindy Alvarez - Embracing hypothesis driven design (From Business to Buttons ...

inUse

Formulate stronger hypotheses

Carmen Brion

Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed? Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company]. This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.

Data informed design - UX Australia august 2015

Alastair Simpson

There’s a thing called “time to value” – it’s how long it takes a team to uncover and actualise value from a product. It’s a hard problem for most software products, because they aren’t architected and designed to solve the “time to value” problem. It’s usually an afterthought. Building onboarding experiences that may or may not improve the customer experience can be both costly and time consuming, especially in enterprise software solutions – so how do you know that what you build will really add value? Data, research or just building things in silos won’t solve the problem. Often too much data or research can make things worse by paralysing teams into inaction, or worse they just start building something, anything without understanding the impact it will have to the experience. Working with large scale enterprise products with millions of customers, and navigating through long roadmaps can be a tough place to try and build fast growth into a product. It is hard to apply startup thinking when you need to care and value the experience that millions of customers have with your software each and everyday. But in order to survive and continually grow, you need to find a way. Atlassian approached and solved this problem by leveraging a combination of growth hacking, user research, data analytics and A/B testing at scale to dramatically increase customer engagement with our products. I’ll describe the variety of approaches we started with and how we learned which ones to pursue and which ones to discard. The design and growth hacking teams worked together to pull off some pretty amazingly fast ways to modify and test variations of an enterprise product experience — without interfering with the product team. Finally, I’ll show how to design and centralise improved onboarding experiences that can be scaled across all of your products.

Slowing Down To Scale Design - UXSEA Summit 2019

Kuldeep Kulshreshtha

This is the presentation deck from UX Conference session by Samantha Yuen of GovTech Singapore as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/ The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.

Building fast growth into your product - Velocity 2015

Alastair Simpson

Research Ready to Build: Compelling Artefacts that Speak Your Agile Team's La...

Joshua Ledwell

UX Field Research Toolkit - Updated for Big Design 2018

Kelly Moran

Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice. The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.

Blind mountain climbing: design process

Nathan Kane

Outside in, Better Design by Looking Outwards, UXSEA Summit 2019

Kuldeep Kulshreshtha

This is the presentation deck from UX Conference session by Khai Seng of Studio Dojo as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/ The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.

UX London Collaborative Research Workshop

Erika Hall

User Testing: Adapt to Fit Your Needs

Effective

EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description: Test early, test often. It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies. This talk will cover: What is user testing and why is it important How to plan for user testing What are ways to make testing cheaper What are ways to make testing quicker How to test with different fidelities of concept and design How to collect data more frequently Opportunities for getting the whole team engaged What to do with the insights/outcomes of research

Sample - Design Portfolio Walkthrough

Shanae Chapman

UX STRAT Online 2020: Victoria Sosik, Verizon

UX STRAT

Demand for UX insights is higher than ever--as UX Researchers, we’ve become “victims of our own success.” While a cause for celebration, with it comes challenges managing bandwidth, prioritizing work, and being viewed as a bottleneck in the design process. For this reason, we began exploring a program to democratize Design Research at Verizon. In this talk, I’ll walk through our approach, our decisions around which types of research to democratize, and how we’re striking the balance between democratization and control. I’ll also reflect back on our early experiences with the program and where we plan to go in the future.

The ROI Of User Experience: Consider, Calculate & Measure Success

UserZoom

We’ve all heard that providing a better user experience can help your organization improve performance, increase exposure, gain more credibility, reduce the resource burden and ultimately increase sales, but as nice as these goals are, how are they truly being measured? Join us in a webinar with Dr. Susan Weinschenk as she dives into the trending topic of User Experience ROI (Return On Investment) – Should you spend all this time and money on user experience research and design? Is it worth it? How do even go about figuring out the ROI of UX? Key concepts Susan will discuss in the webinar: -When and why to consider the ROI of UX -How to measure the ROI of UX -The biggest mistakes to avoid in calculating the ROI of UX

Usability and beyond: How to Evaluate Your Product

Netlight Consulting

Qualitative Intelligence: The art of qualitative data turned powerful insight...

Product Tank Toronto

PT Toronto #26: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Qualitative Intelligence: The art of qualitative data turned powerful insight." Intelligence is defined as "the ability to acquire and apply knowledge." When it comes to leveraging qualitative insight the difficult and consistent fallacy of any person acting as the Voice of the Customer is a struggle to successfully "acquire" and "apply" without hours of tedious, painful, and isolated effort. Every audience member will leave the talk understanding how to assess/score their organization's ability to acquire and apply qualitative insight by reflecting on 4 critical dimensions (with recommended approaches): 1. People & Teams Is your cross-functional organization participating in building qualitative insight? 2. Strategic Frameworks Is your cross-functional organization using appropriate strategic frames of thinking to parse and isolate qualitative insight? 3. Automation & Facilitation Is your cross-functional organization facilitating people's ability to easily capture, analyze, and share insight? 4. Tooling Is your cross-functional organization using the appropriate tools to empower everyone in the company? (e.g. NomNom Insights) Throughout this discussion Mitch will highlight his ideological belief in the power of qualitative insight, some hypotheses being experimented at Wave, and some examples of success he's experienced. Also, if you haven't caught on already, you'll also leave with the appreciation of how building qualitative intelligence is a team sport. Product departments alone (incl. product design) could never achieve optimal results without the participation of many other cross-functional peers. Mitch is inspired by engaging with people who are passionate about making an impact in any shape or form. He believes internal optimism, grit, and resilience is critical to succeed in today's digital product industry. Currently, as the Director of Product Management at Wave, Mitch is responsible for supporting & sharpening the organization’s ability to deeply empathize and collectively solve the needs of the brave small business owner. As the number of competitive entrants grows Wave (and the product group specifically) is acutely focused on optimizing the strengths and motivations of every employee as a competitive advantage. Mitch has taught numerous 10-week cohorts at BrainStation in product management because he thoroughly enjoys every light bulb moment observed. When Mitch is not raving about Wave, customer’s pains, or the role of product managers you will likely find him lost in the backcountry of Algonquin Park or some beautiful mountain range.

Usabilitytestingworkshop simplified-reduced

Esra Yetis

TestHive sahipliğinde gerçekleşen Usability Testing Workshop etkinliğinde kullanıcı deneyimi ve kullanılabilirlik testi üzerine genel bir teorik bilgiye sahip olduk. Sonrasında, card sorting, tree testing, usability testing planlama, usability testing ve usability testing raporlama workshopu yaptık. Genel olarak şu konulardan bahsettik: Kullanıcı deneyimi ve kullanıcı alışkanlıkları Do's and don'ts Test etikleri Teste hazırlanma Senaryo seçimi Test sonucunu raporlama Test sonucunu yorumlama Esra Yalman Experience Design Consultant at ThoughtWorks

Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...

UserZoom

Does this sound familiar? Researchers sitting around a meeting table arguing about which methods to use, especially when it comes to unmoderated remote testing vs moderated? Usually without any empirical data? In this webinar we'll give you the power of data to say "ELMO!" (Enough, let’s move on!) and end the argument once and for all. We collected this data by conducting 10 moderated and 10 unmoderated remote sessions across six tasks on Patagonia.com, in order to show how moderated and unmoderated remote studies compare in terms of the number and severity of usability issues surfaced. Register for this upcoming webinar and discover the theoretical and actual strengths and weaknesses of various user research methods to stop the argument before it even begins.

6 to 106 in 4 years - The story of the Atlassian Design team

Alastair Simpson

4 years ago Atlassian had 6 designers. Fast forward to today and the design team numbers 106. Building and managing a design team of this size is one thing, integrating it successfully into a traditionally engineering led organisation is another. Alastair Simpson (Head of Design — Confluence) will share how Atlassian has successfully embraced design as a first class discipline and is changing from being an engineering, to an experience led company. At the end of the session, you’ll be armed with a basic playbook for how to manage your team of designers to affect meaningful change within any organisation. Come for the practical tips about how to grow and manage design as you scale, and hear some of the road bumps along the way as we grew from 6 to 106 designers in just 4 years.

Analytical thinking & problem solving

Nur Safiyah Abdullah

IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

UXPA International

01 ignite final-ethical issues in ux

UXPA International

What's hot

The Secret Sauce for Effective Usability Testing

Diane Bowen

UXPA 2021: Starting From Scratch: Creating a UX Practice

UXPA International

Data informed design - UX Australia august 2015

Alastair Simpson

Slowing Down To Scale Design - UXSEA Summit 2019

Kuldeep Kulshreshtha

Building fast growth into your product - Velocity 2015

Alastair Simpson

Research Ready to Build: Compelling Artefacts that Speak Your Agile Team's La...

Joshua Ledwell

UX Field Research Toolkit - Updated for Big Design 2018

Kelly Moran

Blind mountain climbing: design process

Nathan Kane

Outside in, Better Design by Looking Outwards, UXSEA Summit 2019

Kuldeep Kulshreshtha

UX London Collaborative Research Workshop

Erika Hall

User Testing: Adapt to Fit Your Needs

Effective

Sample - Design Portfolio Walkthrough

Shanae Chapman

UX STRAT Online 2020: Victoria Sosik, Verizon

UX STRAT

The ROI Of User Experience: Consider, Calculate & Measure Success

UserZoom

Usability and beyond: How to Evaluate Your Product

Netlight Consulting

Qualitative Intelligence: The art of qualitative data turned powerful insight...

Product Tank Toronto

Usabilitytestingworkshop simplified-reduced

Esra Yetis

Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...

UserZoom

6 to 106 in 4 years - The story of the Atlassian Design team

Alastair Simpson

Analytical thinking & problem solving

Nur Safiyah Abdullah

What's hot (20)

The Secret Sauce for Effective Usability Testing

UXPA 2021: Starting From Scratch: Creating a UX Practice

Data informed design - UX Australia august 2015

Slowing Down To Scale Design - UXSEA Summit 2019

Building fast growth into your product - Velocity 2015

Research Ready to Build: Compelling Artefacts that Speak Your Agile Team's La...

UX Field Research Toolkit - Updated for Big Design 2018

Blind mountain climbing: design process

Outside in, Better Design by Looking Outwards, UXSEA Summit 2019

UX London Collaborative Research Workshop

User Testing: Adapt to Fit Your Needs

Sample - Design Portfolio Walkthrough

UX STRAT Online 2020: Victoria Sosik, Verizon

The ROI Of User Experience: Consider, Calculate & Measure Success

Usability and beyond: How to Evaluate Your Product

Qualitative Intelligence: The art of qualitative data turned powerful insight...

Usabilitytestingworkshop simplified-reduced

Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...

6 to 106 in 4 years - The story of the Atlassian Design team

Analytical thinking & problem solving

Viewers also liked

IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

UXPA International

01 ignite final-ethical issues in ux

UXPA International

Future of UX in 25 Years (Lija Hogan)

UXPA International

1/5 of the "Future of UX" Ignite session from UXPA 2014. The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality. We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design. Speakers will be asked to consider the following questions in their presentations: What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years? What trends will have come and gone? What trends are lasting How will the UX profession change? How will businesses , users and UX professionals collaborate on design challenges? What would you like to see in the future of UX Design and why?

Closing keynoteuxpa2015

UXPA International

Future of UX in 10 Years (Kamaria Campbell)

UXPA International

Remote, unmoderated testing is as reliable as lab-based testing - and other c...

UXPA International

Don't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip Likens

UXPA International

Principles of-emotional-designpublic-150625175005-lva1-app6892UXPA International

UXPA International

Design Studios are a popular method for getting product teams together to focus on design. Design Studios are more than just getting people together to sketch and critique. In this workshop, Brian Sullivan, author of The Design Studio Method: Creative Problem Solving with UX Sketching, will share his secrets to planning, running, and leading successful Design Studios In this workshop, you will learn: Ways to creative and evaluate sketches quickly See different tools to get you started The 9 Steps of a Design Studio Stories of success and failure in Design Studio How to deal with difficult people/strong personalities We will have plenty of time for your burning questions, too.

What the *UX?!? A Structured Approach to Tackling UX Strategy - Steve Dennin...

UXPA International

UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? In this course we will take a pragmatic look at deconstructing what UX and UX strategy means to organisations, and look at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.

The Changing Landscape of Web Users: How to Design for an Aging Population - ...

UXPA International

Seniors are one of the fastest growing segments accessing the web, and yet, they are often ignored when websites are designed. In our talk, we will explain why including seniors as part of use cases should be a priority. We will also explore who these older users are, what their behavior patterns are, how they access the web, what their physical limitations are, and how those should affect your design decisions. We will be presenting data gathered from published studies, quantitative and qualitative studies we conducted in-house, and sharing best practices. As part of the presentation we will also share a case study of how we built a world-class ecommerce tools aimed at Seniors: our epic fails and big wins and what we learned in the process.

Web.gov: Observations About, Strategies Relating To, and Lessons Learned from...

UXPA International

UXPA 2013 Conference - Wednesday, July 10, 2013, 11:00am – 12:00 pm by Jeffrey Ryan Pass The Obama Administration’s 2012 Digital Government Strategy set a high bar for Federal websites, calling for the creation of “information-centric” and “customer-centric” sites and mandating “citizen-engagement.” This presentation provides an overview of the Digital Government Strategy, discusses how it came into being, and provides specific examples of recent and ongoing work in support of the strategy from a number of federal agencies. It also considers how user experience (UX) professionals can advocate for the Digital Government Strategy and how they can put its tenants to work to better serve their clients (Federal or otherwise) and, most important, the digital content users.

Pre-Conference Course: Wearables Workshop: UX Essentials - Phillip Likens

UXPA International

Let's go zero to wireframe with wearables! Wearables can be tough to understand and design for, especially if you don’t have experience with the hardware. In one evening we’ll get you up to speed on wearable technology. We’ll talk about two trends, context and continuity, and focus on how those trends will impact the user experience of screen-based wearables. Then we’ll spend the rest of our time getting hands-on by wire framing a smart watch app. In this workshop we will: Explore the world of wearables, and hone in on smart watches. Explore the challenges that come along with screen-based wearables - specifically context and continuity. Get hands-on with smart watches - wireframing a smart watch app with feedback and discussion. You’ll leave this workshop with the skill and knowledge you need to get started designing the UX for smart watches.

Build Trust with Pre-Attention (Stephen Denning)

UXPA International

Stephen Denning's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)." Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?

User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...UXPA International

Learning From Users in their Natural Habitat -

UXPA International

One of the shortcomings of many user interviews is the vast gulf between what people think they do versus what they actually do, not to mention what they may have forgotten having done. Fortunately, new research tools are filling that gap by allowing users to quickly provide feedback from their phone right after they use a product, allowing for the capturing of rich, emotional details. These tools are breathing new life into a traditional research tool, the diary study. This talk share the best practices I’ve developed for designing a digital diary study that collects relevant and insightful data. It will be framed by examples from a recent diary study exploring how people use their fitness trackers (Fitbit, Jawbone Up, etc). Attendees will come away with not only an understanding of how much rich data can be collected this way, but with the basic knowledge needed to execute their own digital diary studies.

Kids say the darndest things1

UXPA International

When we think of UX participants, we typically think of adults, but there's a growing generation of kids who are bypassing their parents in their tech savviness. For companies thinking ahead to new technologies, it makes sense to include the insight of their young audience who will soon question "Why wouldn't I do it that way?" Kids testing and UX research can be fun and insightful, but poses a unique set of challenges. In this session, we'll learn which methodologies work best for kids and some practical tools for making the most out of our time with them.

Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...

UXPA International

The way people consume information, interact with digital, and how they live today are a complete 180-degrees from 30 years ago. So, why are we still using traditional research methods like interviews, focus groups, and surveys to extract the what, why, and how from users? Are focus groups really a better methodology? How honest would you be in a room full of strangers for two hours? Obtaining true motivations is not easily done with traditional methods. Emily Chu and Zarla Ludin of Motivate Design will present alternative, innovative methods such as friendship circles, quick hits, act it out, reality checks, and align behavior checks to help researchers more accurately discover user motivations and behaviors. The presenters will ask for volunteers to adopt certain user scenarios and demonstrate some of the research techniques discussed.

Ignite combined uxpa2013_2013-7-10

UXPA International

The User Experience of You - Jen Dalton

UXPA International

Join this session as the presenter shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you. Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on: 1. How to assess your current brand (in person and digitally) 2. Identify what is unique about you and how to stand out 3. Develop your personal brand plan and how to stand out online Stand Out to Get In

Viewers also liked (20)

IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

01 ignite final-ethical issues in ux

Future of UX in 25 Years (Lija Hogan)

Closing keynoteuxpa2015

Future of UX in 10 Years (Kamaria Campbell)

Remote, unmoderated testing is as reliable as lab-based testing - and other c...

Don't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip Likens

Principles of-emotional-designpublic-150625175005-lva1-app6892

What the *UX?!? A Structured Approach to Tackling UX Strategy - Steve Dennin...

The Changing Landscape of Web Users: How to Design for an Aging Population - ...

Web.gov: Observations About, Strategies Relating To, and Lessons Learned from...

Pre-Conference Course: Wearables Workshop: UX Essentials - Phillip Likens

Build Trust with Pre-Attention (Stephen Denning)

User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...

Learning From Users in their Natural Habitat -

Kids say the darndest things1

Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...

Ignite combined uxpa2013_2013-7-10

The User Experience of You - Jen Dalton

Similar to Beyond just usability: desirability testing (Susan Mercer)

Beyond Just Usability: Desirability & Usefulness Testing - UXPA 2014 - Susan...

Mad*Pow

In this talk, Susan discusses several techniques that she has used to evaluate the usefulness and desirability of interfaces. The best techniques to evaluate usefulness involve open-ended interview questions regarding current processes and pain points, followed by a usability evaluation of the interface and then a reflective interview discussing the benefits and drawbacks of that solution to their personal situation.

A Cook-Book for Your Unique Employee Engagement Menu

László Árvai

Soft skills for managing hard choices

Parasuram Balasubramanian

Collaborative Research

Erika Hall

Collaborative Research The Conference by Media Evolution Malmö

Erika Hall

Asking the Right Question In Your Next PM Interview by Avast PM

Product School

UX Toolkit - Phase One

Maite Dalila

STRV Interview guide

Matej Matolin

Interview Guide

Matej Matolin

Customer Interviews: Uncovering Product or Feature Ideas

Andreas Kwiatkowski

Getting to Produck Market FitDanny Setiawan

Career Counseling CEG.pptx

Witmer Health | i-calQ | Elado

360 Feedback Orientation Template

Rick Stamm

Collaborative Research | uxlx 2014

Erika Hall

11 Interview Questions That Will Reveal A Little Bit More About Your Candidates!

Coburg Banks Recruitment

A Focus Group by Any Other Name: How to moderate dynamic group activites

Jessica White-Sustaita, PhD

City of Miami Gardens Police Sergeants

guesta7dab9

Sympa | Appraisal Template

Sympa

MAKING THE MOST OUT OF APPRAISAL DISCUSSIONS This template will help you enhance your appraisal discussions. It can also work as a tool to streamline the appraisal process in your organisation. Sympa's appraisal template provides you with concrete steps and tools that enable smooth discussions. It also helps you to collect data from appraisal discussions to be used in further analytics. Feel free to use it as such, or format it further to suit your organisation’s and team’s specific, unique needs! Happy appraisals!

Remove the Suck - Easy Math EditionCandy Bernhardt

Asking Better Survey Questions - MozCon 2014

Stephanie Beadell

Similar to Beyond just usability: desirability testing (Susan Mercer) (20)

Beyond Just Usability: Desirability & Usefulness Testing - UXPA 2014 - Susan...

A Cook-Book for Your Unique Employee Engagement Menu

Soft skills for managing hard choices

Collaborative Research

Collaborative Research The Conference by Media Evolution Malmö

Asking the Right Question In Your Next PM Interview by Avast PM

UX Toolkit - Phase One

STRV Interview guide

Interview Guide

Customer Interviews: Uncovering Product or Feature Ideas

Getting to Produck Market Fit

Career Counseling CEG.pptx

360 Feedback Orientation Template

Collaborative Research | uxlx 2014

11 Interview Questions That Will Reveal A Little Bit More About Your Candidates!

A Focus Group by Any Other Name: How to moderate dynamic group activites

City of Miami Gardens Police Sergeants

Sympa | Appraisal Template

Remove the Suck - Easy Math Edition

Asking Better Survey Questions - MozCon 2014

More from UXPA International

UXPA 2023: Start Strong - Lessons learned from associate programs to platform...

UXPA International

Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships. Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on. We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.

UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...

UXPA International

Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?

UXPA 2023 Poster: ESG & Sustainable UX

UXPA International

UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic

UXPA International

UXPA 2023: Data science and UX: Smarter together

UXPA International

User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.

UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights

UXPA International

Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.

UXPA 2023 Poster: Are virtual spaces the future of video conferencing?

UXPA International

UXPA 2023: Learn how to get over personas by swiping right on user roles

UXPA International

This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context. By the end of the session, attendees should be aware of tools and approaches for: Organizing user research information in a database Disseminating user role information to product and design teams Managing a user roles database as part of a long term UX Research program If you’re ready to ditch personas but don’t know how, this session is for you!

UXPA 2023: F@#$ User Personas

UXPA International

We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!

UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...

UXPA International

UXPA 2023: Experience Maps - A designer's framework for working in Agile team...

UXPA International

Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.

UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...

UXPA International

UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...

UXPA International

UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...

UXPA International

How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).

UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team

UXPA International

I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.

UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...

UXPA International

As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.

UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...

UXPA International

UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...

UXPA International

UXPA 2023: Lessons for new managers

UXPA International

Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.

UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...

UXPA International

Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.

More from UXPA International (20)