User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introducing the Six Deliverables that Ensure You Seduce the Six Minds. - John Whalen
User experience happens in the mind, not on a screen. The document discusses an approach to understanding user experience called the "Six Minds" which are the vision/attention, wayfinding, memory, language, emotion, and decision making aspects of how users think. It describes methods like eye tracking, interviews, and observation to understand each of these areas and gain insights into the user's experience. The real-world application section then shows how these insights can be used throughout an emergent design process to develop validated prototypes that meet user needs.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
Emergent UX: Seducing the Six Minds - Full TalkJohn Whalen
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
[UserTesting Webinar] Design Thinking & Design Research at Credit KarmaUserTesting
Yasmine Khan, Lead Design Researcher at Credit Karma, walks us through the different types of research her team performs and the impact it's made on the company’s product and the people who build it. She'll also unpack the way in which collaborative Design Thinking workshops and mini-museums make research more impactful and enhance team learning.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
Emergent UX: Seducing the Six Minds - Full TalkJohn Whalen
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
[UserTesting Webinar] Design Thinking & Design Research at Credit KarmaUserTesting
Yasmine Khan, Lead Design Researcher at Credit Karma, walks us through the different types of research her team performs and the impact it's made on the company’s product and the people who build it. She'll also unpack the way in which collaborative Design Thinking workshops and mini-museums make research more impactful and enhance team learning.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
Video available: http://www.designforcontext.com/insights/simplicity-web-application-design
Simplicity is one of the most important principles of design. It has been a pillar of design thinking for a very long time -- long before the advent of human factors, usability, and user experience. But, realistically, simplicity isn’t always simple. Commercial software, enterprise applications, software as a service (SaaS), and other highly interactive applications often have no choice but to do a great number of things, because they support a range of real world tasks, some of which are complex.
In this UXPA 2015 presentation, we discuss what to try when removing functionality or features isn’t an option. We provide practical questions to ask when deciding whether and how to simplify an application. And we summarize proven design techniques to use when simplifying applications, illustrated with examples from real projects.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
UXPA2019 Forging Alliances with Project Management: A PM’s View of UXUXPA International
It is critical for Design and Project Management to be true collaborators in getting things done. This session aims to help UX practitioners advance their careers and be more successful in collaborating with individuals with different motivations and mindsets, and who often speak a different language. The session shares insights on Project Management and offers ways that the UX profession can help business understand the strategic value of Design within the enterprise.
The majority of the world’s enterprises still operate projects in a “traditional” sense. Project Managers are eager to learn more about Design (e.g. managing innovation), but frequently harbor trepidation or misunderstanding of UX and are unsure how to incorporate Design on their projects.
Join this session to learn how the strategic partnership between Design and Project Management can evangelize UX as a force for change and innovation and help PMs operate in a more flexible, discovery-driven world.
Presentation to the STLX conference on 25 September 2017 with Martha Valenta and Tara Nesbitt.
Takeaway: UX Research is still a thing. An important, valuable thing. You should go do some.
Make User Experience Part of The KPI Conversation With Universal MeasuresUserZoom
Join Dr. Andrea Peer and learn:
-How Universal Measures makes tangible the abstract concept of experience for your organization
-How practitioners can make experience a critical KPI for their organization
-Ways to establish experience score goals for all lines of business
-The benefits Universal Measures brings to executives and stakeholders
Tell Me What You Do: How Storytelling Makes You a Better DesignerMary Wharmby
As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and value to others who don't understand this mysterious power of UX. Storytelling is a great way to do that.
Despite the fact that we talk a lot about story in UX, we have trouble putting it into practice, especially our own stories.
This talk recasts our design process as story, making it more impactful and relatable to others. We discuss the uses of story in UX, provide a visual map of the UX story framework (UXStoryWheel), and demonstrate a few simple story patterns.
Zarla Ludin's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Planning for an international audience to save time and money.UXPA International
As the world transforms into an increasingly global market UX practitioners need to be able to optimize designs for an international audiences. Your digital reach is no longer limited to your local city, state or country. So how can you start designing for a global audience? How do you deal with a website that delivers content in 116 languages? As I’ve worked for many international companies, I’ve picked up various tips and tricks necessary to avoid those critical issues. Learn from my experiences and avoid the major pitfalls.
Attendees will learn about the benefits of planning for an international audience to save time and money; understand international laws, technological infrastructures and constraints; receive practical tools and tips; learn how to evaluate the designs with a global audience and optimize the experience.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
Video available: http://www.designforcontext.com/insights/simplicity-web-application-design
Simplicity is one of the most important principles of design. It has been a pillar of design thinking for a very long time -- long before the advent of human factors, usability, and user experience. But, realistically, simplicity isn’t always simple. Commercial software, enterprise applications, software as a service (SaaS), and other highly interactive applications often have no choice but to do a great number of things, because they support a range of real world tasks, some of which are complex.
In this UXPA 2015 presentation, we discuss what to try when removing functionality or features isn’t an option. We provide practical questions to ask when deciding whether and how to simplify an application. And we summarize proven design techniques to use when simplifying applications, illustrated with examples from real projects.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
UXPA2019 Forging Alliances with Project Management: A PM’s View of UXUXPA International
It is critical for Design and Project Management to be true collaborators in getting things done. This session aims to help UX practitioners advance their careers and be more successful in collaborating with individuals with different motivations and mindsets, and who often speak a different language. The session shares insights on Project Management and offers ways that the UX profession can help business understand the strategic value of Design within the enterprise.
The majority of the world’s enterprises still operate projects in a “traditional” sense. Project Managers are eager to learn more about Design (e.g. managing innovation), but frequently harbor trepidation or misunderstanding of UX and are unsure how to incorporate Design on their projects.
Join this session to learn how the strategic partnership between Design and Project Management can evangelize UX as a force for change and innovation and help PMs operate in a more flexible, discovery-driven world.
Presentation to the STLX conference on 25 September 2017 with Martha Valenta and Tara Nesbitt.
Takeaway: UX Research is still a thing. An important, valuable thing. You should go do some.
Make User Experience Part of The KPI Conversation With Universal MeasuresUserZoom
Join Dr. Andrea Peer and learn:
-How Universal Measures makes tangible the abstract concept of experience for your organization
-How practitioners can make experience a critical KPI for their organization
-Ways to establish experience score goals for all lines of business
-The benefits Universal Measures brings to executives and stakeholders
Tell Me What You Do: How Storytelling Makes You a Better DesignerMary Wharmby
As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and value to others who don't understand this mysterious power of UX. Storytelling is a great way to do that.
Despite the fact that we talk a lot about story in UX, we have trouble putting it into practice, especially our own stories.
This talk recasts our design process as story, making it more impactful and relatable to others. We discuss the uses of story in UX, provide a visual map of the UX story framework (UXStoryWheel), and demonstrate a few simple story patterns.
Zarla Ludin's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Planning for an international audience to save time and money.UXPA International
As the world transforms into an increasingly global market UX practitioners need to be able to optimize designs for an international audiences. Your digital reach is no longer limited to your local city, state or country. So how can you start designing for a global audience? How do you deal with a website that delivers content in 116 languages? As I’ve worked for many international companies, I’ve picked up various tips and tricks necessary to avoid those critical issues. Learn from my experiences and avoid the major pitfalls.
Attendees will learn about the benefits of planning for an international audience to save time and money; understand international laws, technological infrastructures and constraints; receive practical tools and tips; learn how to evaluate the designs with a global audience and optimize the experience.
Abi Reynolds's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"
Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.
Susan Mercer's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Working as a designer can be incredibly stressful. Our work is constantly subject to intense scrutiny and debate from clients and colleagues. If we're consultants, we have the added pressure of constantly proving our worth to clients. If we're in-house, we may have to get along with and even prove the value of UX to other departments. Even the fast pace and ill-defined nature of the field itself can lead to stress: we can suffer from impostor syndrome and general insecurity about where we fit in our own profession. In this talk we'll take a frank look at common UX stressors and, most importantly, we will discuss ways to address them. You'll leave better prepared to handle a UXer's everyday challenges, and with a myriad of ways to improve your emotional wellbeing.
C(ollab) RITE: How to run impactful iterative studies in a fast paced environ...UXPA International
UXPA 2013 Annual Conference July 11, 2013 1:30 - 2:30pm by Helena Roeber, Jhilmil Jain
UX research professionals often desire most that their work has impact, which can be tricky in fast-paced industry environments with short development cycles. This talk describes C-RITE , a method that maximizes impact through cross-disciplinary collaboration on research observation, analysis, and design exploration within an agile, user-centered development framework. We showcase real-world tested techniques that Google’s Android and TV teams have developed and share tactics for reducing logistical overhead in a lean, iterative user-centered design process.
Intro into the IGNITE session at UXPA 2015. During this ignite track you'll learn about some cutting edge UX tools and methodologies, as well as some fascinating design psychology topics that you can apply to your upcoming projects.
Web.gov: Observations About, Strategies Relating To, and Lessons Learned from...UXPA International
UXPA 2013 Conference - Wednesday, July 10, 2013, 11:00am – 12:00 pm by Jeffrey Ryan Pass
The Obama Administration’s 2012 Digital Government Strategy set a high bar for Federal websites, calling for the creation of “information-centric” and “customer-centric” sites and mandating “citizen-engagement.”
This presentation provides an overview of the Digital Government Strategy, discusses how it came into being, and provides specific examples of recent and ongoing work in support of the strategy from a number of federal agencies. It also considers how user experience (UX) professionals can advocate for the Digital Government Strategy and how they can put its tenants to work to better serve their clients (Federal or otherwise) and, most important, the digital content users.
“Faux”cus Groups: Reimagining Groups to Uncover Behavioral Insights in User R...UXPA International
What if there was a way to take advantage of the benefits of group sessions without losing the individual depth of findings of 1:1 sessions?
Over the last 7 years, our team has applied numerous research methods to align with client needs and research goals. Having discovered firsthand that no research method is perfect, the team has created a new approach to group-based research. Inspired by Co-Design, Focus Groups, and Contextual Inquiry, we’ve combined individual activities with group sessions in order to bring to light individual’s experiences, motivations, and ideas without losing the creative aspect of the group dynamic. The approach, Collaborative Experience Mapping, allows participants to provide individual in-depth feedback while avoiding many of the pitfalls of group-based research.
We will present an interactive deep-dive into the nuances of our methodology; explain what we’ve learned throughout our projects and how you can apply it to your own research efforts.
Employee tools don’t have to suck! How REI upleveled their retail service des...UXPA International
In an industry rife with outdated technologies, retailers face challenges balancing e-commerce experiences with brick-and-mortar stores. When store employees provide service to a customer, one negative encounter with a tool is enough to make employees wary of using it again. Knowing the archaic tools used by employees, internal red tape, and a captive audience of 10,000 employees...where does a UX’er begin?
Well, employees are customers too! A nimble team at REI is transforming how employees work with mobile, while also improving interactions with customers in physical stores. The team navigates stale enterprise systems, tough decision-makers, and stagnating IT processes. Learn how they performed user research in stores to test and learn under heavy data compliance. This talk includes examples of getting creative with mobile prototypes, workshops, and employee observations - saving the co-op time and money. Also included: advice on winning over stakeholders with an open design process.
Annie Drynan's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
Uxpa 2015 why & how to include people with disabilities (pw ds) in your usabi...UXPA International
The purpose of usability testing is to identify areas of a design that interfere with a user’s ability to use that product effectively, efficiently, and enjoyably. Therefore, we observe while a small group of representative users completes a set of tasks; however, rarely are people with disabilities included in usability tests. That is, unless the purpose is to specifically identify accessibility issues. Why do we keep these studies separate? Are people with disabilities not completing the same tasks as everyone else? Rather than separating usability and accessibility testing, or worse, not including people with disabilities in testing at all, why not simply include them as participants in your usability tests? In this presentation, we’ll show you how easy it can be to do just that and when it is most appropriate. While, yes, there are some extra considerations, usability testing with people with disabilities proves to be worthwhile.
UXPA 2013 Annual Conference Thursday July 11, 2013 11:00am - 12:00pm ET by Beverly Freeman
Analyzing your competition can be quite informative and motivating. Brands compare themselves based on strategies, market share, and feature sets, but what about the user experience? In this talk, we’ll discuss the unique characteristics of competitive analysis from a UX perspective, ways to think about “the competition” beyond the obvious, and methods for competitive analysis. We’ll also share frameworks for going beyond basic usability comparisons, and common pitfalls to avoid.
In science fiction and action films, gestural interfaces are everywhere, and new gestural input technologies generate a lot of anticipation with their kickstarter videos. And yet in the real world, gestural input (with the exception of multitouch) has gained little traction. Why is that?
We've been working with a variety of gestural technologies, trying to incorporate them into professional products, and we have learned where the problems are, and what we need to do to cross the divide between hype and practice.
This presentation looks at the current state of gestural input technologies, analyses the strengths and failings of each, and charts a course to using them successfully. We present a case study showing how and why gestures need to be curated across different form-factors, and give some tips on how to test.
We all know that content is an integral part of a product’s user experience. And in the past decade, content strategists have become an important part of many web user experience teams. So why are so many product companies still missing out on content strategy?
That’s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between.
You’ll learn why your product team needs dedicated content strategists, and how to integrate content strategy into the user experience practice you already have. No (budget for) content strategists? You’ll also learn how your UX team can create better product content right this minute, even if you don’t have the luxury of a dedicated content team (yet).
The Ubiquitous Eye Tracker: Eye tracking has become a key method to test the usability of websites and software. It provides researchers and practitioners with indisputable, objective and convincing data describing user behavior and usability problems. Eye tracking is also used to study user interaction with mobile devices and physical products. Eye tracking augments traditional usability methods, providing additional information that the test participant cannot report and the researcher cannot observe. Unique insights about first glance, search patterns, failed search, and much more offer guidance in how to solve different usability problems. Eye tracking can be used together with a variety of research methods, including observations, interviews and the retrospective think aloud (RTA) method. The past ten years, eye trackers have evolved from bulky, expensive and difficult to use devices, to a level of maturity that is soon good enough to be used in widespread consumer user experiences. The solutions of today enable more dynamic research setups and a wider range of uses, but what about tomorrow? What does it mean for us as UX professionals when gaze information from our users will be available all the time, everywhere?
The Ubiquitous Eye Tracker (Joakim Isaksson, Tobii)
Similar to User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introducing the Six Deliverables that Ensure You Seduce the Six Minds. - John Whalen
Emergent UX: Seducing the Six Minds - IXDA-NYCJohn Whalen
Presented in New York at IXDA-NYC 03-20-2015
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the right methods at their disposal to be successful. Our team has increasingly been asked to support these innovators and their teams to create exceptional User Experience Designs and gain organizational support of the process.
Emergent UX is a process we use to (1) deeply understand the users’ currently unmet needs on a cognitive, behavioral and emotional level, (2) create an open platform for innovation using the best of User-Centered Design, Design Thinking, and Lean Startup, and (3) gather critical insights about stakeholders and harness persuasive psychology to positively align the team on goals, ultimately nurturing both the product and the team behind it.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Design Principles: The Philosophy of UXWhitney Hess
The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.
In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.
Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This comprehensive presentation with over 320+ slides covers 36 commonly used Design Thinking frameworks, mindsets and methods for Customer Experience innovation and redesign.
A detailed summary is provided for each design framework. The frameworks in this deck span across the inspiration, ideation and implementation phases of Design Thinking.
INCLUDED FRAMEWORKS & METHODOLOGIES:
1. Design Thinking
2. Assume a Beginner's Mindset
3. Persona
4. Empathy Map
5. Interviews
6. Extreme Users
7. Point Of View
8. "How Might We" Questions
9. Design Brief
10. Stakeholder Map
11. Customer Journey Map
12. Context Map
13. Opportunity Map
14. Brainstorming
15. SCAMPER
16. Affinity Diagram
17. Ideas Evaluation Matrix
18. Prioritization Map
19. Prototypes
20. Rapid Prototyping
21. Storyboard
22. Storytelling
23. Role Play
24. 2x2 Matrix
25. Ways to Grow Framework
26. Feedback Capture Grid
27. 70-20-10 Rule
28. Kano Model
29. Customer Profile
30. Value Proposition Map
31. Value Proposition Canvas
32. Business Model Canvas
33. The Golden Circle
34. Five Whys Analysis
35. ADKAR® Model for Individual Change
36. Kotter's Change Management Model
These frameworks and templates are used in many design firms. With this comprehensive document in your back pocket, you can find a way to address just about any problem or design challenge that can arise in your organization.
The level of detail varies by framework, depending on the nature of the model. Examples and templates are provided.
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
Product design for Non Designers - Montreal Digital Nomad MeetupSebastian Tory-Pratt
The basic principles of product design are very simple. And you don't need to be able to code to start building your product. This deck introduces some basic principles to help you start moving from idea to tangible product.
You aren't your target market. - UX Research BasicsAngela Obias
Originally presented in an IT Entrepreneurship Ideation class in the Ateneo de Manila University, February 2015.
Bare-bones advice on how to get minimum, but necessary, validation about the class's digital product ideas.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
This is the full slidedeck of 'the Future of Surveys' Smartees Breakfast session in London on 20 November 2013. The presentation elaborates on how our new approach allows true consumer collaboration in survey research, tapping into context and conversation. Based on eBay and Cloetta client cases, the actual impact of this new survey design is described. Presentation by Katia Pallini (Research Consultant, InSites Consulting) and LIsa Ohlin (Business Director FMCG & Retail, InSites Consulting).
This February I taught a sold out class at General Assembly how to harness the power of design thinking. How to use observation and psychology. How to truly enjoy and analyze the experiences that occur every day. Look at the nuances at feed our loyalty to brands.
Similar to User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introducing the Six Deliverables that Ensure You Seduce the Six Minds. - John Whalen (20)
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
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UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
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Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
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https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
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This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introducing the Six Deliverables that Ensure You Seduce the Six Minds. - John Whalen
1. User Experience Doesn’t
Happen on a Screen -
It Happens in the Mind
Psychology + User Experience + InnovationBrilliant Experience
John Whalen, PhD
Founder & CEO, Brilliant Experience
President, UXPA-DC
2. UX is all about listening
"Listening is a hugely powerful form of
attention. It's presence. And if you are really
listening, you are genuinely curious and you are
open to be surprised and changed by what
comes back at you.”
-Krista Tippett
3. About John
PhD Cognitive Science
Johns Hopkins University
Cognitive Neuroscience
Vision Science
Linguistics
John Whalen, PhD
CEO, UX Lead
Post Doc. at UCLA during
dot.com boom
Professor in Psychology
CEO, UX Lead
Brilliant Experience
President, UXPADC
User Insights
Strategy
User Experience
33. Vision: Observation Process
1. Traditional eye tracking data:
‣
What was looked at in first few seconds / rolling “5 second test”?
‣
What was drawing attention?
2. Going beyond eye tracking
‣
Eye tracking + verbalizations + interpretation = subconscious
“mind’s eye”.
Deliverable: Map of mind’s eye
34. Wayfinding
Ants meander from nest to food source but make a beeline
home and circle when close. Show wayfinding ability.
35. We can’t predict behavior - like the touch screen action by
the person in the lower right frame.
36. Users can have trouble understanding how to interact,
as is the case for the search interaction below.
37. They can also navigate and be surprised
- thinking they would get somewhere else.
38. Their pattern of scanning with their eyes can indicate
how they are navigating space.
39. Deliverable: Expected interactions and flow
Wayfinding: Observation Process
MEASUREMENT METHOD
Expected interactions Observe behavior: Clicks, swipes, etc.
Expected flow Discussion: Listen for surprise
Scan pattern
Eye tracking: Distinctive patterns of
scanning
40. Memory
Which is the real penny? We know generalities
about an idea, but not specifics.
41. Maybe we agree to have a drink after work.
Perhaps you’re thinking we’re going here.
42. But I was thinking here. What is different about the
experience? The bathrooms?!
43. Ecommerce Expectations
STAGE EXPECTATIONS
Cart Change cart, coupons
Shipping Pricing, box size, requires signature?
Billing Return policy
Those expectations can also apply to digital interactions,
like what you can do on an ecommerce site.
44. Figure 1: Cuisinart Corporate Store Figure 2: Cuisinart Web Store
ADD TO CART
What the…?
After clicking “Buy Now” would you expect to go to a
screen that says “Add to Cart”?
45. Memory: Observation Process
1. Ask questions that uncover expectations: “What’s about to happen?”
2. Use transcripts, inferences to determine mental models
Deliverable: Mental models
46. Emotion
Emotions can be nearly instantaneous, and may relate to a
moment, or fears / excitement about longer term goals.
47. This site balances family-friendly emotions and the thrill of
accomplishment, like the middle-right panel.
49. Emotion: Observation Process
1. Use contextual inquiry to generate empathy
2. Probe for big goals, fears, not just immediate term tasks
Deliverable: Emotional map: goals, fears and elicitations of each
50. Language
Language is constantly in flux. What words are used by the
target audiences, and at what times (e.g., these texts)?
51. How many people know what a “Transient Ischemic
Attack” is? Might the term “Mini-stroke” be better?
52. When singles and those with small families talk about
weekends, very different words come out.
54. Language: Observational Process
1. Record interviews, analyze transcripts for word usage
‣ How do words/ideas vary by group (e.g., novice/expert)
2. Probe for detailed meaning of terms
Deliverable: Word frequencies (Wordle) and associations
55. Decision Making
Sales can soar when the right decision making
information is presented to help the process.
56. If you had 100,000 devices connected to the internet, how
would you decide which ones to service first?
57. Summarizing data can make that decision easier
than just providing a giant list.
58. Observational Process
1. Ask: What is the flow of their decision making?
2. Observe: What do they need to know when?
3. Infer: What do they think the “problem space” is? Is that really it?
Deliverable: Definition of problem space and just-in-time assistance
61. Emergent Process
INTELLIGENCE INSIGHTS
‣ Team Landscape Session
(Goals & Drivers)
‣ Previous Research
Examination
‣ Expert Review
‣ Analytics
‣ Competitor Comparable
Review
‣ Stakeholder Interviews
(Business Strategy)
‣ User Research/Testing:
‣ 1-on-1 in test facility or in
situ
‣ Remote moderator led
testing
‣ Focus groups
‣ Determine overlap of user
needs, project team
goals, stakeholder wants.
Formalized Questions Insights & Opportunities
62. Emergent Process
INTELLIGENCE INSIGHTS IDEATION
‣ Team Landscape Session
(Goals & Drivers)
‣ Previous Research
Examination
‣ Expert Review
‣ Analytics
‣ Competitor Comparable
Review
‣ Stakeholder Interviews
(Business Strategy)
‣ User Research/Testing:
‣ 1-on-1 in test facility or in
situ
‣ Remote moderator led
testing
‣ Focus groups
‣ Determine overlap of user
needs, project team
goals, stakeholder wants.
‣ Strategy Session / Design
Workshop
‣ Involves team members
from across organization
‣ Present them with
research findings
‣ Lead through design-
thinking process
‣ Sketch ideas together
Formalized Questions Insights & Opportunities Conceptual Directions
63. Emergent Process
INTELLIGENCE INSIGHTS IDEATION ILLUSTRATION
‣ Team Landscape Session
(Goals & Drivers)
‣ Previous Research
Examination
‣ Expert Review
‣ Analytics
‣ Competitor Comparable
Review
‣ Stakeholder Interviews
(Business Strategy)
‣ User Research/Testing:
‣ 1-on-1 in test facility or in
situ
‣ Remote moderator led
testing
‣ Focus groups
‣ Determine overlap of user
needs, project team
goals, stakeholder wants.
‣ Strategy Session / Design
Workshop
‣ Involves team members
from across organization
‣ Present them with
research findings
‣ Lead through design-
thinking process
‣ Sketch ideas together
‣ Sketch ideas
‣ Wireframe layout
‣ Build interactive prototype
‣ Usability testing, A/B
testing, test against
competitor sites
‣ Learn and refine
Formalized Questions Insights & Opportunities Conceptual Directions Validated Prototype
64. Emergent Process
INTELLIGENCE INSIGHTS IDEATION ILLUSTRATION
‣ Team Landscape Session
(Goals & Drivers)
‣ Previous Research
Examination
‣ Expert Review
‣ Analytics
‣ Competitor Comparable
Review
‣ Stakeholder Interviews
(Business Strategy)
‣ User Research/Testing:
‣ 1-on-1 in test facility or in
situ
‣ Remote moderator led
testing
‣ Focus groups
‣ Determine overlap of user
needs, project team
goals, stakeholder wants.
‣ Strategy Session / Design
Workshop
‣ Involves team members
from across organization
‣ Present them with
research findings
‣ Lead through design-
thinking process
‣ Sketch ideas together
‣ Sketch ideas
‣ Wireframe layout
‣ Build interactive prototype
‣ Usability testing, A/B
testing, test against
competitor sites
‣ Learn and refine
Formalized Questions Insights & Opportunities Conceptual Directions Validated Prototype
65. What we were told their clients needed:
“One comprehensive solution.”
66. This small business owner wants to get paid for managing
ponds. He doesn’t want a “comprehensive solution”.
67. She is worried about selling more ice cream online, and
wants one simple solution (not custom).
68. Stakeholders worked together to prioritize business goals
and target audiences to identify conceptual directions.