1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"
Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Webinar presentation made by Janette Toral last May 2, 2012. Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
1/5 of the "Future of UX" Ignite session from UXPA 2014.
The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality.
We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design.
Speakers will be asked to consider the following questions in their presentations:
What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years?
What trends will have come and gone?
What trends are lasting How will the UX profession change?
How will businesses , users and UX professionals collaborate on design challenges?
What would you like to see in the future of UX Design and why?
Becoming a Blog and Social Media EntrepreneurJanette Toral
Webinar presentation made by Janette Toral last May 2, 2012. Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
1/5 of the "Future of UX" Ignite session from UXPA 2014.
The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality.
We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design.
Speakers will be asked to consider the following questions in their presentations:
What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years?
What trends will have come and gone?
What trends are lasting How will the UX profession change?
How will businesses , users and UX professionals collaborate on design challenges?
What would you like to see in the future of UX Design and why?
Quick thank-yous from UXPA 2014, including the URL for the post-conference survey. Thanks again to all of our sponsors, exhibitors, committee, volunteers, and attendees!
Uxpa 2015 why & how to include people with disabilities (pw ds) in your usabi...UXPA International
The purpose of usability testing is to identify areas of a design that interfere with a user’s ability to use that product effectively, efficiently, and enjoyably. Therefore, we observe while a small group of representative users completes a set of tasks; however, rarely are people with disabilities included in usability tests. That is, unless the purpose is to specifically identify accessibility issues. Why do we keep these studies separate? Are people with disabilities not completing the same tasks as everyone else? Rather than separating usability and accessibility testing, or worse, not including people with disabilities in testing at all, why not simply include them as participants in your usability tests? In this presentation, we’ll show you how easy it can be to do just that and when it is most appropriate. While, yes, there are some extra considerations, usability testing with people with disabilities proves to be worthwhile.
Measuring Visual Attentiveness: Eye Tracking on Wearable DevicesUXPA International
An exciting array of new wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives. User experience researchers have been able to collect lots of data about usage habits through diary studies and run usability tests to understand if users can use these devices. While informative, these methods are unable to capture the subtle, yet critical behavior of visual attentiveness.
The untapped value of eye tracking for wearables is not necessarily what they are looking at on the device, it is how frequently and how long they spend looking at it. Attendees will learn why visual attentiveness is a key metric to understand the usefulness and usability of wearables.
Out of the Lab and Into the Wild! Mobile Ethnography for Richer UX Insights -...UXPA International
You know what your users experience in the lab setting, when they are in a controlled environment. But what happens when they actually take your product into the real world and try to use it? The technology explosion in the market research field has resulted in a wealth of new tools that allow UX designers and researchers to deploy users to test sites, apps, and products in the real world and report back on their experiences in ways that are actionable and meaningful. This session will arm attendees with the knowledge and technique they need to conduct mobile ethnography studies on their own. We will cover the end-to-end process of designing your research, identifying the right tool to conduct the research, and how to report back the results in engaging ways.
How can you tackle the process of updating a mature interface? In this presentation, I will discuss our team’s approach to quickly transform the look and feel of GoToMeeting, GoToWebinar and GoToTraining for Mac over a period of four months. Learn how we kept our project on track by saying no to all but the most essential improvements, and how we incorporated design feedback without falling prey to out-of-scope requirements. I'll explain my design process and how I supported the team in my role as scrum master. You will see visual design changes that were tried and discarded, and most importantly, what impact the visual changes had on our user community. This talk will cover what can realistically be done in a short period of time to improve your interface without overcommitting, and where to go after the first release.
UXPA 2013 Annual Conference July 11, 2013 3:00 - 7:00pm ET by Cindy Lu
There has been a long debate about HTML 5 vs Native app. Native apps provide rich interactive experience and performance while Mobile Web can be designed once to run in multiple devices across various platforms. Industry experts predict that through 2014, there will be a long shift to HTML 5 from native apps as HTML 5 becomes more capable. A challenge to designers is to design a better interactive experience while the technology is still evolving. This workshop will bring together UX practitioners to discuss new ideas about designing mobile web applications.
When we think of UX participants, we typically think of adults, but there's a growing generation of kids who are bypassing their parents in their tech savviness. For companies thinking ahead to new technologies, it makes sense to include the insight of their young audience who will soon question "Why wouldn't I do it that way?"
Kids testing and UX research can be fun and insightful, but poses a unique set of challenges. In this session, we'll learn which methodologies work best for kids and some practical tools for making the most out of our time with them.
Abi Reynolds's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Win User Loyalty by Targeting Logic AND Emotion (Mike Donahue)UXPA International
Emotions are arguably the most powerful motivator for humans and yet most projects lack an implicit strategy to target emotions. This talk will present insight on how and why to use emotion as a strategic target for UX design. It will cover the 4 Stages of Accomplishing Goals, the factors that affect how strongly we feel about an experience, what causes us to focus more on the positive or negative aspects of an experience, what stops us dead in our tracks, and how to create an experience that satisfies both the logical and emotional parts of our brain.
Intro into the IGNITE session at UXPA 2015. During this ignite track you'll learn about some cutting edge UX tools and methodologies, as well as some fascinating design psychology topics that you can apply to your upcoming projects.
“Faux”cus Groups: Reimagining Groups to Uncover Behavioral Insights in User R...UXPA International
What if there was a way to take advantage of the benefits of group sessions without losing the individual depth of findings of 1:1 sessions?
Over the last 7 years, our team has applied numerous research methods to align with client needs and research goals. Having discovered firsthand that no research method is perfect, the team has created a new approach to group-based research. Inspired by Co-Design, Focus Groups, and Contextual Inquiry, we’ve combined individual activities with group sessions in order to bring to light individual’s experiences, motivations, and ideas without losing the creative aspect of the group dynamic. The approach, Collaborative Experience Mapping, allows participants to provide individual in-depth feedback while avoiding many of the pitfalls of group-based research.
We will present an interactive deep-dive into the nuances of our methodology; explain what we’ve learned throughout our projects and how you can apply it to your own research efforts.
Ever felt like a therapist in your UX work? Learn from a licensed therapist turned user researcher on how to apply therapy techniques to your UX practice. Skills you will learn include: facilitating groups and understanding group dynamics, motivating behavior change in individuals, reading your team members' nonverbal cues, and providing an environment for change to occur. The more you understand people's behaviors, the greater impact you can make in your UX work, both with your team and beyond.
Design for Findability: metadata, metrics and collaboration on LOC.govUXPA International
UXPA 2013 Annual Conference Friday July 12, 2013 3:00pm - 4:00pm ET by Jill MacNeice
The Library of Congress has 2.2 million digitized searchable items online, including 89,000 web pages, and catalog records, books, musical scores, films, newspapers and 1 million plus images.
How does anyone ever find anything?
In Design for Findability, I’ll talk about what the Library of Congress is doing on the interface, in the back end, and at the institutional level, to make content and objects on LOC.gov more findable. And I invite you to share your own efforts to enhance findability on your sites. The goal is to create a framework for findability that be used for many different types of sites.
In science fiction and action films, gestural interfaces are everywhere, and new gestural input technologies generate a lot of anticipation with their kickstarter videos. And yet in the real world, gestural input (with the exception of multitouch) has gained little traction. Why is that?
We've been working with a variety of gestural technologies, trying to incorporate them into professional products, and we have learned where the problems are, and what we need to do to cross the divide between hype and practice.
This presentation looks at the current state of gestural input technologies, analyses the strengths and failings of each, and charts a course to using them successfully. We present a case study showing how and why gestures need to be curated across different form-factors, and give some tips on how to test.
Aggressive Research Wins C-Suite Buy-in (Michael Dutton & Colby Raley)UXPA International
Ten years ago, the usability community comprised small groups of knowledgeable people who were fighting to convince the world about the importance of usability. Today, thanks to the proliferation of web-based business, usability is an everyday term with many supporters. Unfortunately, many companies only pay lip service to usability and often neglect to incorporate it into a structured design process. Even if they try to incorporate usability, it is often done with an internal bias, from the perspective that their product is the best and only needs small adjustments in specific areas to beat out the competition. We found a way to reach the topmost levels of leadership and convince them about the importance of a holistic approach to usability. We discovered that the way to get buy-in from the C-Suite (CEO, CIO, CFO) is very different from the way we get buy-in from working-level managers and designers.
Since 2010, gamification has started being popularized as the next big thing. But it is not simply replicating game elements to manipulate the target audience. The key is to drive engagement and actions. Companies need to deeply appreciate the characteristics of the people and the culture, develop suitable playing fields and game mechanics, and design idealized user experience.
In order to analyze how gamification works in complicated business context, this presentation focuses on gamification in e-Commerce. Firstly, factors that influence shopping motivation are analyzed, and the different applications of gamification for common purposes and for e-Commerce are compared. Secondly, a case study on gamification in the two biggest online ‘Shopping Sprees’ in China is presented. The detailed case study will inspire the attendees on how to define playing fields between player motivations and business objectives, how to choose game mechanics based on culture, and how to design game-like user experience to motivate the intended audience.
Companies expect digital marketers to be product experts, to grow revenue, build brand love and launch creative innovations with limited budget, time and resources. How do you keep up with the speed of digital change while driving status-quo-breaking creative and results?
Zeny Picone, Sr. Brand Marketing Manager, will pull from her experience working at New York’s best ad agencies and at Google and share strategies and helpful tactics to move fast and react with the market, create award-winning brand experiences, and most importantly, set your business up to drive meaningful impact.
Key Takeaways
• To avoid burnout, proactively plan for spontaneity.
• Don’t overlook the little details—digital and offline—for engagement opportunities.
• Go rogue and pilot your ideas.
• Consult and listen to your user, constantly.
Quick thank-yous from UXPA 2014, including the URL for the post-conference survey. Thanks again to all of our sponsors, exhibitors, committee, volunteers, and attendees!
Uxpa 2015 why & how to include people with disabilities (pw ds) in your usabi...UXPA International
The purpose of usability testing is to identify areas of a design that interfere with a user’s ability to use that product effectively, efficiently, and enjoyably. Therefore, we observe while a small group of representative users completes a set of tasks; however, rarely are people with disabilities included in usability tests. That is, unless the purpose is to specifically identify accessibility issues. Why do we keep these studies separate? Are people with disabilities not completing the same tasks as everyone else? Rather than separating usability and accessibility testing, or worse, not including people with disabilities in testing at all, why not simply include them as participants in your usability tests? In this presentation, we’ll show you how easy it can be to do just that and when it is most appropriate. While, yes, there are some extra considerations, usability testing with people with disabilities proves to be worthwhile.
Measuring Visual Attentiveness: Eye Tracking on Wearable DevicesUXPA International
An exciting array of new wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives. User experience researchers have been able to collect lots of data about usage habits through diary studies and run usability tests to understand if users can use these devices. While informative, these methods are unable to capture the subtle, yet critical behavior of visual attentiveness.
The untapped value of eye tracking for wearables is not necessarily what they are looking at on the device, it is how frequently and how long they spend looking at it. Attendees will learn why visual attentiveness is a key metric to understand the usefulness and usability of wearables.
Out of the Lab and Into the Wild! Mobile Ethnography for Richer UX Insights -...UXPA International
You know what your users experience in the lab setting, when they are in a controlled environment. But what happens when they actually take your product into the real world and try to use it? The technology explosion in the market research field has resulted in a wealth of new tools that allow UX designers and researchers to deploy users to test sites, apps, and products in the real world and report back on their experiences in ways that are actionable and meaningful. This session will arm attendees with the knowledge and technique they need to conduct mobile ethnography studies on their own. We will cover the end-to-end process of designing your research, identifying the right tool to conduct the research, and how to report back the results in engaging ways.
How can you tackle the process of updating a mature interface? In this presentation, I will discuss our team’s approach to quickly transform the look and feel of GoToMeeting, GoToWebinar and GoToTraining for Mac over a period of four months. Learn how we kept our project on track by saying no to all but the most essential improvements, and how we incorporated design feedback without falling prey to out-of-scope requirements. I'll explain my design process and how I supported the team in my role as scrum master. You will see visual design changes that were tried and discarded, and most importantly, what impact the visual changes had on our user community. This talk will cover what can realistically be done in a short period of time to improve your interface without overcommitting, and where to go after the first release.
UXPA 2013 Annual Conference July 11, 2013 3:00 - 7:00pm ET by Cindy Lu
There has been a long debate about HTML 5 vs Native app. Native apps provide rich interactive experience and performance while Mobile Web can be designed once to run in multiple devices across various platforms. Industry experts predict that through 2014, there will be a long shift to HTML 5 from native apps as HTML 5 becomes more capable. A challenge to designers is to design a better interactive experience while the technology is still evolving. This workshop will bring together UX practitioners to discuss new ideas about designing mobile web applications.
When we think of UX participants, we typically think of adults, but there's a growing generation of kids who are bypassing their parents in their tech savviness. For companies thinking ahead to new technologies, it makes sense to include the insight of their young audience who will soon question "Why wouldn't I do it that way?"
Kids testing and UX research can be fun and insightful, but poses a unique set of challenges. In this session, we'll learn which methodologies work best for kids and some practical tools for making the most out of our time with them.
Abi Reynolds's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Win User Loyalty by Targeting Logic AND Emotion (Mike Donahue)UXPA International
Emotions are arguably the most powerful motivator for humans and yet most projects lack an implicit strategy to target emotions. This talk will present insight on how and why to use emotion as a strategic target for UX design. It will cover the 4 Stages of Accomplishing Goals, the factors that affect how strongly we feel about an experience, what causes us to focus more on the positive or negative aspects of an experience, what stops us dead in our tracks, and how to create an experience that satisfies both the logical and emotional parts of our brain.
Intro into the IGNITE session at UXPA 2015. During this ignite track you'll learn about some cutting edge UX tools and methodologies, as well as some fascinating design psychology topics that you can apply to your upcoming projects.
“Faux”cus Groups: Reimagining Groups to Uncover Behavioral Insights in User R...UXPA International
What if there was a way to take advantage of the benefits of group sessions without losing the individual depth of findings of 1:1 sessions?
Over the last 7 years, our team has applied numerous research methods to align with client needs and research goals. Having discovered firsthand that no research method is perfect, the team has created a new approach to group-based research. Inspired by Co-Design, Focus Groups, and Contextual Inquiry, we’ve combined individual activities with group sessions in order to bring to light individual’s experiences, motivations, and ideas without losing the creative aspect of the group dynamic. The approach, Collaborative Experience Mapping, allows participants to provide individual in-depth feedback while avoiding many of the pitfalls of group-based research.
We will present an interactive deep-dive into the nuances of our methodology; explain what we’ve learned throughout our projects and how you can apply it to your own research efforts.
Ever felt like a therapist in your UX work? Learn from a licensed therapist turned user researcher on how to apply therapy techniques to your UX practice. Skills you will learn include: facilitating groups and understanding group dynamics, motivating behavior change in individuals, reading your team members' nonverbal cues, and providing an environment for change to occur. The more you understand people's behaviors, the greater impact you can make in your UX work, both with your team and beyond.
Design for Findability: metadata, metrics and collaboration on LOC.govUXPA International
UXPA 2013 Annual Conference Friday July 12, 2013 3:00pm - 4:00pm ET by Jill MacNeice
The Library of Congress has 2.2 million digitized searchable items online, including 89,000 web pages, and catalog records, books, musical scores, films, newspapers and 1 million plus images.
How does anyone ever find anything?
In Design for Findability, I’ll talk about what the Library of Congress is doing on the interface, in the back end, and at the institutional level, to make content and objects on LOC.gov more findable. And I invite you to share your own efforts to enhance findability on your sites. The goal is to create a framework for findability that be used for many different types of sites.
In science fiction and action films, gestural interfaces are everywhere, and new gestural input technologies generate a lot of anticipation with their kickstarter videos. And yet in the real world, gestural input (with the exception of multitouch) has gained little traction. Why is that?
We've been working with a variety of gestural technologies, trying to incorporate them into professional products, and we have learned where the problems are, and what we need to do to cross the divide between hype and practice.
This presentation looks at the current state of gestural input technologies, analyses the strengths and failings of each, and charts a course to using them successfully. We present a case study showing how and why gestures need to be curated across different form-factors, and give some tips on how to test.
Aggressive Research Wins C-Suite Buy-in (Michael Dutton & Colby Raley)UXPA International
Ten years ago, the usability community comprised small groups of knowledgeable people who were fighting to convince the world about the importance of usability. Today, thanks to the proliferation of web-based business, usability is an everyday term with many supporters. Unfortunately, many companies only pay lip service to usability and often neglect to incorporate it into a structured design process. Even if they try to incorporate usability, it is often done with an internal bias, from the perspective that their product is the best and only needs small adjustments in specific areas to beat out the competition. We found a way to reach the topmost levels of leadership and convince them about the importance of a holistic approach to usability. We discovered that the way to get buy-in from the C-Suite (CEO, CIO, CFO) is very different from the way we get buy-in from working-level managers and designers.
Since 2010, gamification has started being popularized as the next big thing. But it is not simply replicating game elements to manipulate the target audience. The key is to drive engagement and actions. Companies need to deeply appreciate the characteristics of the people and the culture, develop suitable playing fields and game mechanics, and design idealized user experience.
In order to analyze how gamification works in complicated business context, this presentation focuses on gamification in e-Commerce. Firstly, factors that influence shopping motivation are analyzed, and the different applications of gamification for common purposes and for e-Commerce are compared. Secondly, a case study on gamification in the two biggest online ‘Shopping Sprees’ in China is presented. The detailed case study will inspire the attendees on how to define playing fields between player motivations and business objectives, how to choose game mechanics based on culture, and how to design game-like user experience to motivate the intended audience.
Companies expect digital marketers to be product experts, to grow revenue, build brand love and launch creative innovations with limited budget, time and resources. How do you keep up with the speed of digital change while driving status-quo-breaking creative and results?
Zeny Picone, Sr. Brand Marketing Manager, will pull from her experience working at New York’s best ad agencies and at Google and share strategies and helpful tactics to move fast and react with the market, create award-winning brand experiences, and most importantly, set your business up to drive meaningful impact.
Key Takeaways
• To avoid burnout, proactively plan for spontaneity.
• Don’t overlook the little details—digital and offline—for engagement opportunities.
• Go rogue and pilot your ideas.
• Consult and listen to your user, constantly.
Building a Social Video Strategy - WistiaFest 2015Phil Nottingham
It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to work out what to do. In this presentation, I try to answer some of the hardest and most common questions about social video marketing.
Social Media Engagement For The Resort IndustryEric Hoffman
You’ve lit up your resort’s blog, Facebook, Twitter, MySpace and Flickr. Now what? Developing a social media brand strategy that delivers results is more than just shoveling content and grooming blog posts. It takes an entirely different approach from traditional brand PR and resort marketing to be successful. In this informative panel, we’ve assembled four industry social media evangelists to present their experience and techniques around topics of authenticity, reputation, managing bad pr, social influence and social objects, gifting, promotion, and most importantly, managing multivariate brand conversations with your skiers and riders.
Rediscovering the 'WHY' of meetings and conferencesGeorge P. Johnson
This presentation will encourage events professionals, both client-side and agency, to take a step back and think smarter about the events they deliver, the value they add, and the reason they do what they do. The what, how and when are in safe hands – now it’s time to think about the ‘why.’
A presentation given on April 28, 2013 to the Pacific Union Conference Tech community about enlarging your reach.
http://db.tt/RfHGvSyl to download the audio from the presentation.
The 10th and final immutable law of social media marketing: The Law of #REALationships is a presentation and lecture created by Jim Gilbert of Gilbert Direct Marketing.
Jim is the creator of "The 9 Immutable Laws of Social Media Marketing" and a frequent lecturer on social media marketing nationwide.
The Law of REALationships posits that it has become too easy for social media marketers to ease their workload by using "set it and forget it" apps, rather than get back in the trenches and build social relationships one at a time (like the good old days before social apps)
For more information about Jim Gilbert and Gilbert Direct Marketing:
Twitter: www.twitter.com/gilbertdirect
Email jim@gilbertdirectmarketing.com
Linkedin: https://www.linkedin.com/in/jimwgilbert
Social Media Engagement For The Resort IndustrMilena Regos
Social media is a great way for ski resorts to engage with their customers. David La Plante from Twelve Horses, Eric Hoffman from Park City, Michelle Evans from Grouse Mountain and Milena Regos from Diamond Peak discuss why and how ski resorts can create conversation with their customers.
What is a virtual event and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies. Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA International
How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
2. 2014
What it is
Ignite is a geek event in over 100 cities
worldwide. At the events Ignite presenters
share their personal and professional
passions, using 20 slides that auto-advance
every 15 seconds for a total of just five
minutes.
3. 2014
How it was started
Ignite was started by Brady Forrest,
Technology Evangelist for O'Reilly Media,
and Bre Pettis of Makerbot.com, formerly of
MAKE Magazine.
Ignite was partially inspired by Pecha Kucha
Nights. The first Ignite took place in Seattle in
2006, and since then the event has become
an international phenomenon.
4. 2014
How to start your own
1. Email your plan to ignite@oreilly.com.
2. Get a team together.
3. Find a location.
4. Pick a date.
5. PLAN – promote, recruit, schedule.
6. Execute.
7. Blog & post videos.
5. 2014
To Ponder…..
๏ Have encountered several instances of no non-disclosures
๏ Use of names, pictures, recordings without consent
๏ Facebook “experiment” this month – implied consent? Certainly
not informed consent.
๏ Consider the accountability we ALL need to consider
6. 2014
The Lineup
๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson
- The Ethics of UX “White Labeling”
๏ Donna Tedesco
- Ethics when moderating in UX research
๏ Bill Albert
- The Ethical Landscape of User Experience
๏ Michael Rawlins
- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo
- UX and Ethics in Healthcare
๏ Kara DeFrias
- Breaking out of the Lab: UX Ethics in the Wild