The document describes a Service Sandbox, which is a design thinking tool that encourages users to explore potential interactions with a service in an autonomous way. In a Service Sandbox, users can select their own path and decide how to engage with various "building blocks" representing different aspects of a service. This keeps the user in control rather than shaping their behavior. The Service Sandbox includes templates and tools to help design different elements of a service like personas, value creation themes, sensors, interactions, and to evaluate features. It provides a way to conceptualize and storyboard a service experience from initial ideation through to presentation.
Empowering and engaging through co-creation webinarJane Vita
Co-creation shaping the way we design products and services. Not only does it activate dialogue, but it also brings people together to work on a common goal by working collaboratively. To enable co-creation, Service Designers act as facilitators, creating a platform for collaboration. They use a variety of methods and tools to understand customers, map experiences, describe service journeys, define business models, etc. However, these are just ways to make conversations concrete. We still need to engage and empower teams to explore, play freely and contribute to delivering an integrated and meaningful service experience.
It is time to move Design Thinking to the next level. Companies and design thinkers need not only embrace creativity but also include other design focus areas in the entire process, such as design planning and execution. The workshop will give an overview on the current and next stage of Design thinking, and it will also take a glance on how to go beyond it.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
Innnovation and Futures Thinking - ISA16 - CordobaRicardo Brito
How can foresight and Future Thinking Methodologies help on the Design of a successful and future-proof product or service? What are trends, scenarios or Black Swans? This presentation was given at Interaction South America as part of a workshop on applying Future Thinking to Concept Design.
A co-creation with Jane Vita, at Futurice.
Empowering and engaging through co-creation webinarJane Vita
Co-creation shaping the way we design products and services. Not only does it activate dialogue, but it also brings people together to work on a common goal by working collaboratively. To enable co-creation, Service Designers act as facilitators, creating a platform for collaboration. They use a variety of methods and tools to understand customers, map experiences, describe service journeys, define business models, etc. However, these are just ways to make conversations concrete. We still need to engage and empower teams to explore, play freely and contribute to delivering an integrated and meaningful service experience.
It is time to move Design Thinking to the next level. Companies and design thinkers need not only embrace creativity but also include other design focus areas in the entire process, such as design planning and execution. The workshop will give an overview on the current and next stage of Design thinking, and it will also take a glance on how to go beyond it.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
Innnovation and Futures Thinking - ISA16 - CordobaRicardo Brito
How can foresight and Future Thinking Methodologies help on the Design of a successful and future-proof product or service? What are trends, scenarios or Black Swans? This presentation was given at Interaction South America as part of a workshop on applying Future Thinking to Concept Design.
A co-creation with Jane Vita, at Futurice.
Explore this presentation to comprehend the essential design theories, popular concepts, methodologies, and ideologies of UX Design. To explore more about UX, you can visit our UX/UI Design courses page - https://www.admecindia.co.in/ui-and-ux-courses
Keep hearing these buzz words: UX and UI? Want to get a better understanding of what User Experience is and how it effects your site? Take a look at this top-level overview from Network Affiliates, the legal marketing experts!
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...Josh Levine
Presented Mar 2019 at Insurance Operations Bootcamp 2019 / Las Vegas, Four Seasons Hotel (Resource Pro)
Attendees included operations and sales executives from agencies, brokers, MGAs, and carriers.
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
How about improving your skills in visual thinking and drawing? Berlin’s first Service Design Drinks in 2013 covered the why, when and how of being visual and helped unleashing hidden abilities with 3 exercises. The meet-up took place at Café Nest in Berlin-Kreuzberg with more than 60 attendees. Here is the input and exercise part in a slide deck.
Optimize Customer Experiences with Design ThinkingJared Hill
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
Undeniably 2020 has been an unpredictable year. This originated some creativity for innovation as much as adaptation and acceleration of existent ideas.
Every so often at Cocoon we feel the need to review these technologies and approaches and filter what we feel is relevant for us and our clients into a document that we share internally and externally.
This year we gave this document a linear context: Digital Global Humanism.
Up until recently people were the central focus in digital businesses and ecosystems.
Businesses started by embracing humanism to achieve their results and to enable clients to access their products in the easiest ways possible.
But now we also need to remind people about their own responsibility for the Earth. We added this to our process of business transformation.
First issue (Fall 2015) of my magazine Dynamic Design. It is a collection of articles about the new revolution in digital design. It is guiding my workshops all over the world.
A talk we had at Texity systems.
Topics were
“ Are you really a User Experience Designer ?
The shift from product design to process design”
Contents
- what is user experience ? A bit of historical perspective
- Who coined the term and what did he mean ? ( Don Norman coined this term)
- how does IA, interaction design, usability, user research, relate to user experience ?
- what is product user experience ?
- how is different from user experience design of a service ?
- if this is User Experience, then what exactly is customer experience ?
- Should there be a designation called User Experience designer?
- The CEO, the engineer, the sales manager , product manager ….. are they UX designers or they aren’t ?
- Product design vs Process design
- The notion of a User , and who is the Customer ….. can user and customer be same ?
- A better term : DUX ( designing for user experience )
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Presentation I did at Hussian College of Art in Philly. Covers the use of story ideas in viewing product management and design as focusing on experiences, not products/features. Also has a bit at the end about my thoughts on mixing story and generative design (computational exploration) as the future of design.
Presented at DevNexus 2019: https://devnexus.com/presentations/2959/
We often hear focus on the customer, but what do you do when you customers are your coworkers? Developers are the largest group of individual contributors in software teams. It’s about time Developer Experience (DX) got the focus it deserves! Devs are users, too! Wouldn’t it be great if your user needs were met?
Explore this presentation to comprehend the essential design theories, popular concepts, methodologies, and ideologies of UX Design. To explore more about UX, you can visit our UX/UI Design courses page - https://www.admecindia.co.in/ui-and-ux-courses
Keep hearing these buzz words: UX and UI? Want to get a better understanding of what User Experience is and how it effects your site? Take a look at this top-level overview from Network Affiliates, the legal marketing experts!
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...Josh Levine
Presented Mar 2019 at Insurance Operations Bootcamp 2019 / Las Vegas, Four Seasons Hotel (Resource Pro)
Attendees included operations and sales executives from agencies, brokers, MGAs, and carriers.
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
How about improving your skills in visual thinking and drawing? Berlin’s first Service Design Drinks in 2013 covered the why, when and how of being visual and helped unleashing hidden abilities with 3 exercises. The meet-up took place at Café Nest in Berlin-Kreuzberg with more than 60 attendees. Here is the input and exercise part in a slide deck.
Optimize Customer Experiences with Design ThinkingJared Hill
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
Undeniably 2020 has been an unpredictable year. This originated some creativity for innovation as much as adaptation and acceleration of existent ideas.
Every so often at Cocoon we feel the need to review these technologies and approaches and filter what we feel is relevant for us and our clients into a document that we share internally and externally.
This year we gave this document a linear context: Digital Global Humanism.
Up until recently people were the central focus in digital businesses and ecosystems.
Businesses started by embracing humanism to achieve their results and to enable clients to access their products in the easiest ways possible.
But now we also need to remind people about their own responsibility for the Earth. We added this to our process of business transformation.
First issue (Fall 2015) of my magazine Dynamic Design. It is a collection of articles about the new revolution in digital design. It is guiding my workshops all over the world.
A talk we had at Texity systems.
Topics were
“ Are you really a User Experience Designer ?
The shift from product design to process design”
Contents
- what is user experience ? A bit of historical perspective
- Who coined the term and what did he mean ? ( Don Norman coined this term)
- how does IA, interaction design, usability, user research, relate to user experience ?
- what is product user experience ?
- how is different from user experience design of a service ?
- if this is User Experience, then what exactly is customer experience ?
- Should there be a designation called User Experience designer?
- The CEO, the engineer, the sales manager , product manager ….. are they UX designers or they aren’t ?
- Product design vs Process design
- The notion of a User , and who is the Customer ….. can user and customer be same ?
- A better term : DUX ( designing for user experience )
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Presentation I did at Hussian College of Art in Philly. Covers the use of story ideas in viewing product management and design as focusing on experiences, not products/features. Also has a bit at the end about my thoughts on mixing story and generative design (computational exploration) as the future of design.
Presented at DevNexus 2019: https://devnexus.com/presentations/2959/
We often hear focus on the customer, but what do you do when you customers are your coworkers? Developers are the largest group of individual contributors in software teams. It’s about time Developer Experience (DX) got the focus it deserves! Devs are users, too! Wouldn’t it be great if your user needs were met?
A set of slides used to support a discussion at the Center for Design Research at Stanford University. Trying to move Design Thinking to DT2.0 so that it is fit for the next phase of development. Time to move from just doing "empathy" to a more system wide approach now that the IIOT/IND4.0 is really here and we have people, equipment, devices and processes all working (or not) together.
Bring Out Your Inner Design Thinker: Crafting Your Own Tools for ChangeBen Crothers
This talk was given at Link Festival, Melbourne (2015). It explores how we can all use the lo-fi materials we have in our office stationery cupboards to make simple but innovative tools for teams to use, to help them in strategy, decision-making, prioritisation and communication. Not just for designers! But for any team.
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
The need for Business design to underpin strategic and operational agility Craig Martin
Talk given at the business architecture Master Series in Sydney October 2019.
Agility is here to stay. But dig a little deeper and you will see that fundamental strategic, structural and cultural issues exist that often prevent success within large organizations. Some organizations have learnt the hard way when it comes to the missing pieces of the puzzle around organizational agility.
I was recently asked by a new-ways-of-working team to help them apply business design to create the target operating model needed to enable structural, operational and strategic agility. Is this the secret sauce that’s been missing in the agility conversations?
In this talk I’ll discuss the broader issues around agility when creating the adaptive and fast learning organization. And discuss the "secret sauce" that is missing when it comes to business heuristics and patterns.
I will also look at the areas where agility is succeeding and failing and discuss the need for multi-disciplinary architects that can help with the transition across strategic, business and delivery lenses.
PS - this is a presentation pack. I dont put everything I talk to into a slide. Some of these slides will therefore lack some context for you. Next time I'll record the talk and you can hopefully catch the story around the slides.
How UXD Can Provide Leadership Skills for Complex Software Projects: A 4-Day ...Greg Laugero
This presentation was given at the Usability Professionals Association 2008 Conference. It is for UXD professionals who are ready to take their next career step and move into a leadership role for complex projects. We'll discuss practical techniques, along with hard-earned lessons, for bringing order to the often overwhelming chaos of difficult projects.
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
Slides from a webinar Milan Guenther gave October 2021.
A Service Designer's journey to delivering breakthrough experiences through impact on the enterprise
Severin is an ambitious and experienced designer. And when Intersection Railways called for a major overhaul of a part of their product and service portfolio, they set out for making an impact. Severin brought together all the stakeholders, they set an ambitious goal to significantly shift the customer’s experience, and with their team they researched, prototyped and mapped out a better future journey.
But then it fell apart. That reorganisation messed up the responsibilities. Many customer insights turned out to be just assumptions. The IT change was too hard, the regulations were too constraining. And their stakeholders were not that convinced after all. What just happened?
Design at scale is hard. In this session, Milan will show how Severin reengages his co-creators to tackle the true scope of the change required, including organisation, operations, and ecosystem partners. Using a set of recurring patterns and a set of maps, they open the conversation to the target Enterprise Design: what we can do, where to go next, and what to change to get there. And ultimately, how to deliver on their ambitious vision for a better service.
You will learn:
- How to reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others
- Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually
- How to draw your enterprise on a napkin: learn how to establish a business geography to facilitate joint wayfinding between stakeholders
Capacitar e envolver as pessoas através do processo de co-criaçãoJane Vita
O provérbio africano: “Se você quer ir rápido, vá sozinho. Se quiser ir longe, vá acompanhado.”, tem sido minha inspiração como designer por muitos anos e cada vez mais acredito no poder destas palavras. Nesta palestra vou dividir com vocês um pouco das minhas “co-creation stories”, boas práticas e como se beneficiar ao máximo desse processo.
How do we see the healthcare's digital future and its impact on our lives?Jane Vita
"Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post-institutional age of increased personal responsibility, which presents healthcare service providers and other players in the field with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways." Mirkka Länsisalo
A co-creation with Mirkka Läansisalo and Sala Heinänen, at Futurice.
Innovation and Futures Thinking - Are you Leading or Following? Jane Vita
How can foresight and Futures Thinking Methodologies help on the Design of a successful and future-proof product or service? What are trends, scenarios or Black Swans? This presentation was given at Interaction South America as part of a workshop about the usage of trends and Lean Service Creation for service innovation and creation.
The workshop is on its fourth edition and this time Ricardo Brito and Paul Houghton, my colleagues from Futurice, conducted the workshop and improved the material. I hope you enjoy!!
A co-creation with Ricardo Brito, at Futurice.
An “immersive experience” is when someone gets so deeply involved in an experience that they may enter into an altered state of mind or being. They might find themselves in another world or experiencing someone else’s reality. This is more than trivially using a product or going through a service experience, it is about triggering memories and activating senses. It is about having a flow experience while engaging in an activity.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Acreditamos que há um desafio crescente à condição humana devido às experiências ruins com as interfaces, produtos e dispositivos interativos.
IxDA preocupa-se em melhorar essas experiências ao trazer avanço para a disciplina de Design de Interação (Interaction Design).
Para atingir esse objetivo, incentivamos a comunidade a colaborar com essa missão.
O IxDA apóia-se na iniciativa de indivíduos, empresas e academia, para que estes, com suas contribuições nos ajudem a atingir esses objetivos.
Digitalizar ou nao digitalizar eis a questão.Jane Vita
O workshop tem como objetivo traçar algumas tendências de design, baseando-se nas seguintes linhas do tempo: conectividade, tecnologia, experiência do usuário e experiência social; e expor temas como: vícios ditais, sociopatias e inseguranças geradas pela tecnologia. Trazendo para a concepção de produtos e serviços algumas questões de grande importância, como: em que momento a interação em mídias digitais deve ser levado como o principal elemento de uma ação. Ao final do workshop falaremos de interações que independem dos meios digitais e vamos criar conceitos para jogos de tabuleiro com os participantes.
Criando produtos e serviços reais para o mundo virtual.Jane Vita
Objetivo do curso: ajudar com que profissionais e estudantes saibam como ser mais criativos, respeitar e conceitualizar ideias, aumentando as chances de sucesso de um produto ou serviço ao ser lançado no mercado.
Mini Curso - Design de Interface para Dispositivos MóveisJane Vita
O design para dispositivos móveis se difere do design para outras interfaces de várias maneiras e a maioria destas diferenças estão relacionadas ao fato do usuário levar o dispositivo para qualquer lugar onde vai.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
5. Why Sandbox?
Encourages user to
explore and have
autonomy to select their
next steps and immerse in
specific interactions points.
It is aligned with
System and Design
thinking approach
They will decide what happens,
how they will play with your
service building blocks, that
were being assigned with a
contextual meaning.
Rather than paths,
sandboxes are not shaping
behaviour, instead creates
engagement and keeps
user in control.
7. Spatial
context
Description
of the place
and place tiles
Each room is essential to your service creation. The
room purpose can give you insights about what kinds
of activities people perform there, i.e., kitchen -
cooking, eating, family time, among others.
Living spaces
Smart Cities
Modular
Dashboards
…
10. Personas
Templates
and
tokens
The Service Sandbox includes a template that helps
you to describe people that are experiencing your
service. You will represent each persona with a token
in the board.
11. Name:
Short bio:Short bio: Cultural encounters:
Family Composition:
Ethics:
Mood:
Motivation:
Personal Devices:
Social encounters:
Permanent disabilities:
Temporary disabilities:
Routine:
Age:
Archetype:
Occupation:
Material Status:
Family Member:
Familiarity with technology:
Persona
Low Med High
13. Appliances
For home, office,
hospital etc.
Our first set includes home appliances, but the whole
layer could be substituted by other appliances related to
other places, such as office and hospitals. They represent
specific use, associated with the daily activities happening
on that particular ambient. They are not necessarily smart,
but they can become one. WasherA/C
Coffee MakerFanA
14. Value
creation
themes
Purpose of the
place and the
values created
Places have a purpose, and we visit them with an
intention. We expect that those places can deliver
the moments that we are looking. We go home for
example to have a pleasurable moment with our
families, to rest to sleep and to eat. We go to
hospitals to get the doctor advice, to be treated, to
seek a cure for an illness. Our values are created
around those moments. The themes help us to
understand what are the values we need to create
concerning a specific place and service proposed.
comfort learning
15. What’s Happening
Value Creation
Place Post-It
Drawing Here
Template
1
What’s Happening
Value Creation
Place Post-It
Drawing Here
Template
2
What’s Happening
Value Creation
Place Post-It
Drawing Here
3
Template TemplateTemplate
17. Create a situation for
each of the value
themes.
Think of a situation
when we can deliver
the promised value.
Ideate and pick up the
best. Use the post-its.
Values &
Situations:
Use the post-its.
1 2 3
19. Sensors
and
detectors
Sensors and detectors are devices which detect or
measure a physical property and record, indicate, or
respond to it. There is a great variety of sensors and
detectors and they will help you to capture the
necessary data to make your service meaningful.
Detect and/or
measure
Vibration SensorMotion Sensor
Humidity SensorFlow sensor
21. Interface
devices
Interacting with
machines
Air Quality MeterCamera
Intelligent Personal AssistantRadiator Control Valve
An interface device is a hardware component or
system of components that allows an individual to
interact with a machine. Personal devices are interface
devices, but we do not include them in this set since
they are represented in the other another deck.
22. Connectivity
devices
Connecting
machines and
data
The connectivity devices are responsible for the
communication and network, i.e., between machines,
between machine and personal devices and data
generated by the machines and individuals to the cloud.
Hyperlocal ConnectionCloud-based Connection
BluetoothBattery
23. Maximizing the role
of technology and
the experience
Deep in time context
and interactions
25. Interactions
Building the
relationship with
the services
Use post-its to
capture the
possibilities.
We break the experience in features, and we start
ideating on many ways the features can interact with the
individual. They can expand to other functions, or they
can merge with a different feature. We use post-its to
capture the possibilities.
27. Social & Cultural
and legal and ethical
encounters
We are surrounded by legal
privacy issues
moral issues
social issues
Are there any social, cultural, legal, moral and ethical
aspects that may influence the way the user will
experience the service? This set of cards includes
verbal, social, political, local and many other contexts
that surround our focus event. They are relevant to
understand how people experience things, from a
more allocentric and egocentric point of view.
29. Features
Evaluation
The features
will give form to
your service.
Valueofthecustomer
Value for the company
Features Evaluation
Not all features ideated in on previous stages are
relevant to your service. We need to evaluate what
are the omst relevant ones. They should deliver
value to customers, but also match the company
strategy and capabilities.
31. Getting from tasks
to experiences
User Experience
Hierarchy of Needs by
Stephen P. Anderson
Focus on experiences driven by what your users want
to do rather than business objectives or the mechanics
of delivering your service.
Subjective/Qualitative
Meaningful
(Has personal significance)
Pleasurable
(Memorable experience
worth sharing)
Convenient
(Super easy to use,
works like I think)
Usable
(Can be used without difficulty)
Reliable
(Is availble and accurate)
Functional (useful)
(Works as programmed)
This is the “chasm that
is difficult for
organizations to cross
Focused on Experiences
(People, Activities, Context)
Objective/Quantifiable
Focused on Tasks
(Products/Features)
32. Functional
A Functional experience means that
your service works well.
Convenient
It is fitting in well with a person’s needs,
activities, and plans. It also has all the
previous properties.
Reliable
It works but it is also trustful, it guarantees
performance and achieving the goal is
possible.
Pleasurable
It is enjoyable, the person will lose the
sense of time, because it is great to be
there.
Usable
It works, it is trustful but it is also easy to
use, and the end-user can experience it
more intuitively.
Meaningful
It has a personal attachment, it will
achieve your memory or it will match with
your beliefs. It has a personal meaning.
33. Experience
Hierarchy
Levelling the service
experience up
Now you have the main services features; you will place
them into their respective experience level on the
Experience Hierarchy of Needs. Think how you can level
each of the featured experiences up.
Meaningful
Pleasurable
Usable
Reliable
Functional
Experience Hierarchy
of Needs
Convenient
35. Create a
Story
The
Story
Includes:
to communicate
the service
concept
People
Place
Tech
Enablers
Features
Value
Created
Simulate and roleplay the situation
on the board and take a sequence
of pictures. We can create a stop
motion movie later.
Use the Story Canvas to
document it. You can document as
many situations you want. Use as
many Story Canvas you want.
36. Experience Story: How the service Works
Main features: Tech includes:
Create a story
Creating a story template
Situation (Iillustration)
38. For
Have you heard… How your company…? Why…? Question that your arguments will
support and that drives to a positive answer in the end.
The Question Pitch
target customer
who has
customer need
is a
market category
that
one key benefit
unlikeunlike
the service / our product
competition
unique differential
service or product name
39. Envision
Operational
Applied
Accepted
Vital
Invisible
Natural
The idea stage (e.g. the time machine - still not invented or even a prototype)The idea stage (e.g. the time machine - still not invented or even a prototype)
Experimental stage - things that work in labs.
Transitional stage between invention and acceptance (e.g. Google Glass anno 2013/14)
Technologies that have become as natural as nature itself (agriculture, cooking)
Technologies that are no longer considered technologies (the alphabet, the clock)
Technologies that reach a significant level of familiarity within society
(cars, phones, microwave ovens)
Hard to live without
(sewage systems, electric lighting, the internet)
Source: Dutch artist,
philosopher and scientist
Koert van Mensvoort of
Next Nature book
Naturalized
Invisible
Vital
Accepted
Operational
Envisioned