Ana Amorim is an interaction designer and design strategist focused on creating meaningful, useful, and delightful experiences between people and technology. Over 2 years at IDEO she worked across industries as a designer, information architect, analyst, strategist, and project manager. She aims to build an understanding of global trends through diverse work. Her skills include concept development, storytelling, prototyping, and interface design.
Technology as a Cultural Practice - UX AustraliaRachel Hinman
How do you design a mobile money service for people in rural Uganda who’ve never had a bank account? How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?
As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these – questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology. In this talk, Rachel will share insights she’s gained through creating experiences that must scale across vastly different cultures. She’ll share her thoughts on the challenges and opportunities designing for global markets will present to the user experience industry in the years to come.
Rhetorical Handbook. An Illustrated Manual for UX/UI Designers.Omar Sosa-Tzec
This handbook is the result of an exploratory study that tries to connect rhetoric and user experience (UX). Here, the user interface (UI) becomes the middle point through which rhetorical figures can be applied to influence the user experience.
Based on the "Rhetorical Handbook" by Hanno Ehses and Ellen Lupton (1988)
Technology as a Cultural Practice - UX AustraliaRachel Hinman
How do you design a mobile money service for people in rural Uganda who’ve never had a bank account? How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?
As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these – questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology. In this talk, Rachel will share insights she’s gained through creating experiences that must scale across vastly different cultures. She’ll share her thoughts on the challenges and opportunities designing for global markets will present to the user experience industry in the years to come.
Rhetorical Handbook. An Illustrated Manual for UX/UI Designers.Omar Sosa-Tzec
This handbook is the result of an exploratory study that tries to connect rhetoric and user experience (UX). Here, the user interface (UI) becomes the middle point through which rhetorical figures can be applied to influence the user experience.
Based on the "Rhetorical Handbook" by Hanno Ehses and Ellen Lupton (1988)
In the spring of 2007, I co-lead a project that explored Internet access on mobile devices. At that time, uptake for mobile Internet content in the U.S. was dismally low. Recruiting participants that engaged with the mobile Internet for more than a few minutes once or twice a week proved extremely challenging. In order to collect the type of data needed to inform the design process and improve the user experience, we designed a PC Internet deprivation research study. Eight lucky participants used only their mobile phone to access the Internet for four days.
I co-wrote this case-study about the project with Mirjana Spasojevic of the Nokia Research Lab in Palo Alto and Pekka Isomursu of Nokia Design and presented it recently at CHI in Florence, Italy. The case study describes details of the research methodology as well as design insights and implications for development of mobile applications and services.
A lot has changed in the year since this study; the release of the iPhone in June of 2007 and Google’s Android platform in November 2007 were watershed moments for the mobile Internet – improving the experience and opening up opportunities for usage that simply didn’t exist before.
Despite these advances, I still believe most Internet experiences on mobile devices are broken and compromised, overburdened by interaction models and metaphors from the PC that simply don’t work on small devices. Yet so much of how we understand the Internet – and computing – is based on the PC legacy.
What has been exciting me most about mobile these days is that exact challenge… figuring out what metaphors and models to keep and what to leave behind as we try to prism Internet content through a myriad of devices.
Enterprise Search Research Article: A Case Study of How User Interface Sketch...Findwise
In stakeholder meetings during an interaction design project, prototypes are commonly used for creating shared representations of design ideas. It can, however, be difficult for designers and meeting facilitators to know which prototyping technique to use. In this case study we compare user interface sketches, scenarios, and computer prototypes, and analyse video material from six stakeholder meetings. The scenario did not facilitate a focus on aesthetic or ethical perspectives, nor did it facilitate operational or perceptual issues. The prototype did not facilitate discussions on the overarching concept of the design, to the same extent as the sketches did, but it did facilitate operational issues. The sketches gave the broadest discussion. The groups also approached the design differently; for example, the system developers constantly returned to a constructional perspective. This means that the choice of prototyping technique should be made based on the composition of the group and the desired focus of the meeting.
Supporting relationships with awareness systemsOnno Romijn
The paper describes the design of a novel end-to-end communication system for helping elderly people and their grandchildren keep in touch in a pleasurable, low-pace interaction. The paper focuses on the requirements gathering process that combined diaries with field testing of prototypes and interviews; thereby bringing elements of more ‘playful’ design to a well- structured requirements engineering process.
Track 09 - New publishing and scientific communication ways:
Electronic edition, digital educational resources
Authors: Ana Catarina Silva and Maria Manuel Borges
https://www.youtube.com/watch?v=tAdQkqUYROo&list=PLboNOuyyzZ86iI_x9SRTfV1KlSRX9DcEc&index=5
What is UX? Where user experience begins and ends.100 Shapes
What actually is UX? Where does it begin and end?
The problem with ‘UX’ is that it has become a buzzword, a convenient catch-all for a set of issues that UX teams are commonly asked to deal with. We frequently hear ‘UX’ substituted for usability (“we need some UX testing”), user-centred design (“UX process”), wireframes (“when can I see the UX?”). Replacing ‘UX’ with ‘user experience’ in these examples doesn’t work. The idea that the experience of a product or service is affected by more than usability and wireframes is lost, and with it the opportunity to really understand and improve it.
User experience is everywhere
None of the factors listed above fall under the perceived ‘UX’ discipline, some of them are not even within the control of the business, but they are obviously part of the user experience. So, we have a discrepancy between what the UX team is expected to achieve (to define and manage user experience) and their actual remit (to define how users interact with the digital interface).
In order to achieve user experience greatness, every team needs to consider how their decisions affect the user’s experience of the product. Not just the obvious, direct implications for the current screen or process, but subtle effects elsewhere. What expectations does this set? And how is this experience affected by the user expectations set elsewhere?
This presentation explores these themes and the role that UX plays in product development.
Students will understand principles of
creating sensible, comprehensible,
memorable, and convenient organization
of the content and the tasks to be
performed on their interactive product.
Interaction Design and Development TechnologiesItamar Medeiros
A lecture on the 6 (six) stages of the Logical User-Centered Interactive Design Methodology -- LUCID --, from Cognetics Corporation, Princeton Junction, NJ, USA.
User Experience Design & Paper PrototypingIlona Posner
Presentation is part of the Mobile Accelerator Program organized by the Mobile Experience Innovation Centre, at OCAD University in Toronto, Canada. www.ilonaposner.com
Envisioning Augmented Reality: Smart Technology for the Future by Dr. Poonsr...Dr Poonsri Vate-U-Lan
This article presents the important foundation of Augmented Reality (AR) technology. Its main objective is to envision the past, present and future of Augmented Reality technology. Augmented Reality technology especially on the mobile device will be widely used in the daily life in the near future. In order to comprehend foundation of Augmented Reality, this paper has been categorized into three sections: 1) comparison of Augmented Reality and Virtual Reality (VR) 2) understanding Augmented Reality hype cycle and 3) facts about Augmented Reality. Its future directions and areas requiring further research are discussed.
Thesis proposal for Skye Sant's digital design thesis: the design issue, avenues of exploration, relevance and possible outcomes. For UCD Spring 2012.
The movie shown on the third slide can be seen at http://youtu.be/T0eCJqEVKNQ. No rights owned or intended for Minority report or Iron Man.
(personal pictures are creative commons to Skye Sant)
In the spring of 2007, I co-lead a project that explored Internet access on mobile devices. At that time, uptake for mobile Internet content in the U.S. was dismally low. Recruiting participants that engaged with the mobile Internet for more than a few minutes once or twice a week proved extremely challenging. In order to collect the type of data needed to inform the design process and improve the user experience, we designed a PC Internet deprivation research study. Eight lucky participants used only their mobile phone to access the Internet for four days.
I co-wrote this case-study about the project with Mirjana Spasojevic of the Nokia Research Lab in Palo Alto and Pekka Isomursu of Nokia Design and presented it recently at CHI in Florence, Italy. The case study describes details of the research methodology as well as design insights and implications for development of mobile applications and services.
A lot has changed in the year since this study; the release of the iPhone in June of 2007 and Google’s Android platform in November 2007 were watershed moments for the mobile Internet – improving the experience and opening up opportunities for usage that simply didn’t exist before.
Despite these advances, I still believe most Internet experiences on mobile devices are broken and compromised, overburdened by interaction models and metaphors from the PC that simply don’t work on small devices. Yet so much of how we understand the Internet – and computing – is based on the PC legacy.
What has been exciting me most about mobile these days is that exact challenge… figuring out what metaphors and models to keep and what to leave behind as we try to prism Internet content through a myriad of devices.
Enterprise Search Research Article: A Case Study of How User Interface Sketch...Findwise
In stakeholder meetings during an interaction design project, prototypes are commonly used for creating shared representations of design ideas. It can, however, be difficult for designers and meeting facilitators to know which prototyping technique to use. In this case study we compare user interface sketches, scenarios, and computer prototypes, and analyse video material from six stakeholder meetings. The scenario did not facilitate a focus on aesthetic or ethical perspectives, nor did it facilitate operational or perceptual issues. The prototype did not facilitate discussions on the overarching concept of the design, to the same extent as the sketches did, but it did facilitate operational issues. The sketches gave the broadest discussion. The groups also approached the design differently; for example, the system developers constantly returned to a constructional perspective. This means that the choice of prototyping technique should be made based on the composition of the group and the desired focus of the meeting.
Supporting relationships with awareness systemsOnno Romijn
The paper describes the design of a novel end-to-end communication system for helping elderly people and their grandchildren keep in touch in a pleasurable, low-pace interaction. The paper focuses on the requirements gathering process that combined diaries with field testing of prototypes and interviews; thereby bringing elements of more ‘playful’ design to a well- structured requirements engineering process.
Track 09 - New publishing and scientific communication ways:
Electronic edition, digital educational resources
Authors: Ana Catarina Silva and Maria Manuel Borges
https://www.youtube.com/watch?v=tAdQkqUYROo&list=PLboNOuyyzZ86iI_x9SRTfV1KlSRX9DcEc&index=5
What is UX? Where user experience begins and ends.100 Shapes
What actually is UX? Where does it begin and end?
The problem with ‘UX’ is that it has become a buzzword, a convenient catch-all for a set of issues that UX teams are commonly asked to deal with. We frequently hear ‘UX’ substituted for usability (“we need some UX testing”), user-centred design (“UX process”), wireframes (“when can I see the UX?”). Replacing ‘UX’ with ‘user experience’ in these examples doesn’t work. The idea that the experience of a product or service is affected by more than usability and wireframes is lost, and with it the opportunity to really understand and improve it.
User experience is everywhere
None of the factors listed above fall under the perceived ‘UX’ discipline, some of them are not even within the control of the business, but they are obviously part of the user experience. So, we have a discrepancy between what the UX team is expected to achieve (to define and manage user experience) and their actual remit (to define how users interact with the digital interface).
In order to achieve user experience greatness, every team needs to consider how their decisions affect the user’s experience of the product. Not just the obvious, direct implications for the current screen or process, but subtle effects elsewhere. What expectations does this set? And how is this experience affected by the user expectations set elsewhere?
This presentation explores these themes and the role that UX plays in product development.
Students will understand principles of
creating sensible, comprehensible,
memorable, and convenient organization
of the content and the tasks to be
performed on their interactive product.
Interaction Design and Development TechnologiesItamar Medeiros
A lecture on the 6 (six) stages of the Logical User-Centered Interactive Design Methodology -- LUCID --, from Cognetics Corporation, Princeton Junction, NJ, USA.
User Experience Design & Paper PrototypingIlona Posner
Presentation is part of the Mobile Accelerator Program organized by the Mobile Experience Innovation Centre, at OCAD University in Toronto, Canada. www.ilonaposner.com
Envisioning Augmented Reality: Smart Technology for the Future by Dr. Poonsr...Dr Poonsri Vate-U-Lan
This article presents the important foundation of Augmented Reality (AR) technology. Its main objective is to envision the past, present and future of Augmented Reality technology. Augmented Reality technology especially on the mobile device will be widely used in the daily life in the near future. In order to comprehend foundation of Augmented Reality, this paper has been categorized into three sections: 1) comparison of Augmented Reality and Virtual Reality (VR) 2) understanding Augmented Reality hype cycle and 3) facts about Augmented Reality. Its future directions and areas requiring further research are discussed.
Thesis proposal for Skye Sant's digital design thesis: the design issue, avenues of exploration, relevance and possible outcomes. For UCD Spring 2012.
The movie shown on the third slide can be seen at http://youtu.be/T0eCJqEVKNQ. No rights owned or intended for Minority report or Iron Man.
(personal pictures are creative commons to Skye Sant)
Measuring adblockers impact on site performanceKaran Kumar
Velocity Santa Clara 2016 talk!
Users’ ad blockers are impacting your site’s perceived performance, but measuring the impact of ad blockers on actual and perceived performance can be difficult. While ad blockers are reported to improve performance, the lack of proper tooling can make metrics difficult to collect and their true impact difficult to measure. Karan Kumar offers an overview of new testing he has created that measures the overall impact ad blockers have on the quality of user experience and performance across a number of sites.
Topics include:
How ad blockers work
The components of these extensions that cause the biggest impact on performance
Issues that arise in terms of user experience
The impact of ad blockers on top Alexa and Internet retailer sites
How to create a private instance to measure the impact of ad blockers on your own website with open source technology
Link to description
http://conferences.oreilly.com/velocity/devops-web-performance-ca/public/schedule/detail/51264
Investment Property for Relocation & VocationIsa Alemdag
North Cyprus International (NCI) is the leading North Cyprus Estate Agency offering a 100% professional property sales, relocation & advice service to international clients as well as exclusive low deposit and payment plan properties.
This presentation is a short introduction of Dr. Chung-Ching Huang about his design practice, research and pedagogy in the past through now to the future.
First lecture from the MHIT 603 masters course at the University of Canterbury. The course teaches about Design and Prototyping of Interactive Experiences. This lecture provides an introduction to Interaction Design. Taught by Mark Billinghurst, July 14th 2014
Going from Here to There: Transitioning into a UX Careerdpanarelli
A lot of people are curious about transitioning into the field of User Experience Design (UX). In this talk, I talk about a few different ways that you can transition into a UX career, be it grad school, night classes, or the ol' school of hard knocks, backed up by case studies. This talk was given at NoVA UX Meetup in the offices of AddThis, hosted by organizer Jim Lane.
Strategic Discipline Overlap - Who's in Charge of Strategy? Sarah Weinstein
Presentation to the Strategy department of Austin, TX ad agency: McGarrah-Jessee.
Strategic discipline overlap – who's in charge of "strategy?" Is there a difference between planning and UX and research and usability and human factors – or is it all the same job?
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Ana Amorim
1. ANA AMORIM
www.ana-lytical.com : ana.camila.amorim@gmail.com : (+45) 223 93309
Who am I? I am an interaction designer and design strategist. My focus is on the quality of the relationship between
people and technology and how this interaction is designed in order to create meaningful, useful and delightful
experiences.
In two years of practice in a global design consultancy like IDEO, I developed the ability to combine the
innovative, perceptive and holistic insights of a designer with the pragmatic and systematic skills of a planner
to guide strategic direction in context of brand intent, design quality and customer values.
My next professional step should follow this same direction. As a lateral thinker, I want to develop work for a
variety of industries and user types as I believe this allows me to gradually build an understanding of global
patterns, trends and business implications that are fundamental for the design practice.
Skills Summary Insight finding & Problem framing Concept development Information architecture
Trend analysis Storytelling Onscreen prototyping
Idea sketching Experience modeling Functional interface design
Experience Oct 2006 - Nov 2008 (2 years)
IDEO Chicago
Middle-level consultant / Interaction designer
* Development of innovation projects across a variety of industries, user behaviors and development phases. I worked
with multi-disciplinary teams of anthropologists, architects, software developers and business specialists to develop
future vision concepts, new products, services and interactions.
My contribution as a designer was diverse - I was a graphic interface designer (Navteq), information architect (Bayer)
user experience analyst (AT&T), design strategist (PFPC), foresight thinker (CitiBank) and project manager
((RED)works).
For more detail please visit www.ana-lytical.com/aboutme.html
June 2005 - Aug 2005 (3 months)
Nokia Technology Platforms, User Experience unit
Interaction design intern
*Research and initial concepts on social conventions getting established around the mobile call handling practice
and how infrastructure currently constrains social behavior. I was asked to focus on the social aspects of the inter-
action and identify opportunities for a more ‘polite’ enabled technology.
Feb 2003 - May 2003 (3 months)
C.I.T.I. ñ Center for interactive Technologies research, New University of Lisbon
Part-time researcher
*Collaborative mobile storytelling: game concept development, interface design & communication.
April 2002 - Dec 2002 (8 months)
OniWay Infocomunicoes SA
Portal and campaign designer
* Design, management and support of the mobile online web portal content development and integration. I worked
directly with the managers of each content area to guarantee consistent look & feel, brand intent and design quality
across the multi-platform experience.
* Conception and specification of the webmail offering through deep-customization of Microsoft Exchange ‘off the
shelf’ package in order to fit multi-device and service application integration needs.
* Conciliation and specification of portal’s brand guidelines based on Wolff-Olins and Icon Media Lab design direction.
2. Experience (cont.) July 2000 - July 2001 (1 year)
Innovagency BBDO Worldwide Network
Junior creative
*Creative development of advertisement campaigns for the web.
Education Sept 2004 - June 2006 (2 years)
IDII - Interaction Design Institute Ivrea, Italy.
Graduated with a Master in Arts in Interaction design
Graphical user interface, Tangible user interfaces, Service design, Design for play, User research, Physical computing
and Experience prototyping.
This master program radically expanded my understanding of design beyond its aesthetics and functional limits to
include meaning, emotion and playfulness. I was introduced to systemic thinking and the design of complex ecologies
of touchpoints, stakeholders and interactions over time.
The second year of this course was dedicated to the thesis project. My topic of research was on people’s management
of personal time and space when their availability is expected 24/7. I approached this problem both from a macro/
systemic level - what if people, rather than mobile operators, had ownership over their ID? - and from a micro/tac-
tical one - what are the opportunities to develop a ‘body language’ for technology mediated communication?
The outcome of this project was a service model and a new desktop metaphor based in people and time in opposition
to files and folders.
Sept 2003 - Aug 2004 (1 year)
Technical University Lisbon, Portugal.
Post-graduate specialization in Ergonomics in Information design
Human Factors, Cognitive Psychology, Information Architecture, Accessibility and Visual Communication
My final project was an comparative usability study of three online mobile portals operating in the portuguese market.
I submitted the proposal to the main telco operator in Portugal that agreed to sponsor my project even though this
was a novelty area for them. My final report was well received by the company and was object of internal discussion
around the relevance of usability & user experience studies in the telecommunications service practice.
Sept 1996 - Jan 2002 (5½ years)
School of Fine Arts, University of Lisbon, Portugal.
Graduated with a Honors Degree in Communication design
Graphic Design, New Media design, Aesthetics, History of Art, Geometry, Anthropology and Sociology
Studying in a fine-arts centric institution gave me strong grounding on abstract and conceptual thinking, aesthetics,
history and culture. My final one-year project was focused on the relationship between public and private space,
personal distance and creative detachment.
Software tools Adobe Photoshop Adobe Flash Final Cut Pro
Adobe Illustrator Dreamweaver iMovie
Adobe InDesign Adobe Acrobat Professional online publishing tools
Languages Portuguese (native); English (written/spoken: good); Spanish (spoken: basic)
3. INTERACTION LANGUAGE USER RESEARCH
How do you make quality time?
USER RESEARCH
How do you recover from overload?
FOR PERSONAL AVAILABILITY
MANAGEMENT
Uni.me is a mobile communication service that supports people on
FIRST CONCEPTS CONCEPT DEVELOPMENT
the management of their social life by defining who, how and how What if... Outgoing mail in limbo
much others can access to them and their personal information.
http://www.ana-lytical.com/projects/proj01.html
UI STUDIES UI DETAILING UI DETAILING UI DETAILING
Information visualization Scope of availability Non-availability note Search for contact
FUNCTIONAL PROTOTYPE STORYTELLING FUNCTIONAL PROTOTYPE USER FEEDBACK
Flash demo Video prototype NFC enabled device Learn & iterate
4. WHAT’S THE FUTURE BACKGROUND RESEARCH
What is currently being done?
LITERATURE REVIEW
What do the experts say?
OF RETAIL BANKING?
Citi enlisted IDEO’s foresight and storytelling expertise to create
TREND ANALYSIS TECHNOLOGY LANDSCAPE
innovative concepts on the future of retail banking 6-8 years out. What is shaping tomorrow's world? What is enabling?
The outcome portrayed opportunities on social lending services and
global bank experience for traveling customers.
http://www.ana-lytical.com/projects/proj09.html
WORKSHOP PREPARATION EXPERT WORKSHOP EXPERT WORKSHOP FIRST CONCEPTS
Formulating thoughts starters Religion, culture, technology & others. Synthesis What if...
CONCEPT DEVELOPMENT STORYBOARDING PRODUCTION COMMUNICATION
Accross multiple touchpoints Over time interactions Color keying Future facing scenarios
5. CONTINOUS BLOOD MEDIUM CONTRAINTS
Hardware migration
FEATURES ANALYSIS
Underlying navigation model
GLUCOSE MONITORING
FOR TYPE 1 DIABETES
Bayer asked IDEO to migrate a full set of functionalities between two
ONE DAY IN THE LIFE UNDERSTAND THE CONTEXT
devices after user testing had shown that the hardware component What’s it like to have Type-1 diabetes? What’s the therapy like?
being used was much larger than most users wanted.
We were asked to develop a new information architecture, screen
layout and interaction behavior in order to fit a smaller form factor.
LEARN FROM PEOPLE LEARN FROM EXPERTS INFORMATION ARCHITECTURE USER FEEDBACK
Show & tell Diabetes nurses & educators Design device behavior Task based protocol
FUNCTIONAL PROTOTYPE PIXELMAPS COLOR CORRECTION AUDIO FEEDBACK
Nokia 770 Tablet PC hack + Flash Fonts & iconography From the computer to the hardware What does it sound like?