These slides are for the following session presented at the UX STRAT Online 2021 Conference: "AIX: Framework for Designing Human-Centric AI" Sudha Jamthe Stanford University: Artificial Intelligence Instructor

1. AIX: Framework for Designing Human-Centric AI
By Sudha Jamthe for UX Strata 2021
@sujamthe BusinessSchoolofAI

2. I’m SUDHA JAMTHE
TECHNOLOGY FUTURIST

3. 20+ yrs Mix of Academic, Innovation &
Operational experience in Technology Industry
Mentor business leaders to design ethical
human-computer interfaces at Business School
of AI & Barcelona Technology School.
Thought Leader in No Code AI
SUDHA JAMTHE
TECHNOLOGY FUTURIST
Continuing Studies Instructor

4. Research: AI Ethics in Design/AV
AIX
Autonomous
Vehicles
NoCode AI

5. How is Artificial
Intelligence (AI) Built
Today?

9. How is the UX Designer
involved in the AI Design
Process?

10. “ DALL-E

11. “AIX is Designing Artificial
Intelligence using Data

12. Designing AI Ethically
https://www.youtube.com/watch?v=v1KE4j8VluY (MLUX Meetup)

13. AIX is unique in ...

14. “AIX is unique in the
emotion invoked in the
human computer
interaction

15. AND Humans Trust AI ...

16. HCI: Humans project their bias on AI
ACM SIGCHI: HRI 2020 Keynote: Dr. Ayanna Howard - Are

17. Do you know who has
agency in giving control to
humans if a self-driving car
disengages?

18. The car has agency over the human

19. Who decides if the AI
should be assistive or
agentive?

20. © Sudha Jamthe image credit: Chris Butler @sujamthe

21. © Sudha Jamthe image credit: Chris Butler @sujamthe

22. Who decides design
experience of the human
when an AI gets confused?

23. AI Confusion Matrix
© Sudha Jamthe @sujamthe
Credit: Chris Butler

24. AI Confusion Matrix
Recall = How often does it say Yes?
Accuracy = When it says yes, how often is
it correct?
© Sudha Jamthe @sujamthe
Credit: Analytics Vidhya

25. “Who decide AI’s
personality? Gender? If it
needs one?

26. HCI: When should the AI help the user?
Image credit: Ayanna Howard
ACM SIGCHI

27. Who decides what are the
ethical values of the AI? Is it
trustworthy, fair and
transparent in the data it
gathers and decisions it
makes?

28. “Introducing AIX
Framework for UX
Designers!

29. AIX Design Framework for Ethical AI
Ref: “Dynamic Character Development for Artificial Intelligence” at EJEA Conference in Kagawa 2021
(Conference Proceedings) by Sudha Jamthe, Viola Miebach and Dr.Charles Ikem.

34. Ref: “Dynamic Character Development for Artificial Intelligence” at EJEA Conference in Kagawa 2021
(Conference Proceedings) by Sudha Jamthe, Viola Miebach and Dr.Charles Ikem.

35. Use NoCode with a Wizard of Oz
(Woz) System
Image credit: AnswerLab

36. CONNECT WITH ME
Twitter: @sujamthe
LinkedIn: linkedin.com/in/sujamthe
LiveLabs: BusinessSchoolofAI.com
Newsletter: bit.ly/jamthenewsletter
Books: http://bit.ly/sudhajamthe
Slides: slideshare.com/sujamthe
YouTube: youtube.com/user/sujamthe

37. ● "AIX: Designing Artificial Intelligence", book by Sudha Jamthe. AIXDesign Framework
co-authored by Dr.Charles Ikem March 2020.
https://www.amazon.com/AIX-Artificial-Intelligence-Sudha-Jamthe/dp/1670899616
● Smith, Carol (2020): Designing Trustworthy AI: A Human-Machine Teaming Framework to
Guide Development. Carnegie Mellon University. Conference contribution.
https://doi.org/10.1184/R1/12119847.v1
● ACM SIGCHI: HRI 2020 Keynote: Dr. Ayanna Howard: Are We Trusting AI Too Much?
Examining HRI in the Real World. https://doi.org/10.1145/3319502.3374842
● Data Driven Persona Development Jennifer Sullivan McGinn Brandeis University and Nalini
P. Kotamraju of IT Univ of Copenhagen
https://www.researchgate.net/publication/200086136Data-driven_persona_development
● “Dynamic Character Development for Artificial Intelligence” at EJEA Conference in Kagawa
2021 (Conference Proceedings) by Sudha Jamthe, Viola Miebach and Dr.Charles Ikem.
https://www.kagawa-u.ac.jp/kuio/circ/event/ejeaconf/
Reference/Citations