These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Jos-Marien Jansen
Philips: Sr. Design Researcher
Presented to the internal creative group at frog design in SF as a way to inform and inspire the team. This deck presents a new way to think about contextual inquiry, participatory design and the future of design research. For, With, and Through Design is a new lens from which to understand the design work that is being conducted at frog and elsewhere.
IIT Design Research Conference 2010 ReviewCeline Pering
The IIT Institute of Design's holds an Annual Design Research Conference (DRC) in downtown Chicago. This year it was held on May 10-12th 2010. The DRC is a professional conference that focuses on:
• Applied practice-based content
• Inspirational points of view
• Practice-focused knowledge sharing
The goal of this presentation is to share the learnings with the internal creative team at frog design to:
• Learn what other design firms are doing
• Gain insights from the work presented
• Understand how the role of design research is evolving
• Contextualize the work we are doing
Presentation to the STLX conference on 25 September 2017 with Martha Valenta and Tara Nesbitt.
Takeaway: UX Research is still a thing. An important, valuable thing. You should go do some.
Ethnography in Software Design - An Anthropologist's PerspectiveKelly Moran
Ethnography claims its roots from the field of anthropology. How can a technique used for such a seemingly exotic purpose be useful in the modern world of software design? Revealing and most importantly understanding user needs requires sensitivity, empathy, and a disciplined approach – all of which can be found within ethnography. This talk outlines the basic components of an ethnographic perspective, explores a case study from a recent engagement between projekt202 and an enterprise software company, and highlights how the impact of this research ripples through the software development process.
Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
UX STRAT Online 2020: Dr. Martin Tingley, NetflixUX STRAT
Over the years, the Netflix UI has evolved from a sparse and static webpage into an immersive, video-centric experience tailored to a variety of platforms. In this talk, I’ll describe the simple but powerful framework that Netflix uses to evolve the product experience: we ask our members, through online A/B tests, which of several possible experiences resonate with them. I’ll also describe the steps we are taking to democratize access to experimentation across the company so that we can explore more ideas and identify those that deliver more value to our members.
Ethnography in Software Design *UPDATED for Big Design 2015*Kelly Moran
An updated, refreshed version of the talk I gave in Poland, this is the 2015 Big Design slide deck of "Ethnography in Software Design: An Anthropologist's Point of View."
Presented to the internal creative group at frog design in SF as a way to inform and inspire the team. This deck presents a new way to think about contextual inquiry, participatory design and the future of design research. For, With, and Through Design is a new lens from which to understand the design work that is being conducted at frog and elsewhere.
IIT Design Research Conference 2010 ReviewCeline Pering
The IIT Institute of Design's holds an Annual Design Research Conference (DRC) in downtown Chicago. This year it was held on May 10-12th 2010. The DRC is a professional conference that focuses on:
• Applied practice-based content
• Inspirational points of view
• Practice-focused knowledge sharing
The goal of this presentation is to share the learnings with the internal creative team at frog design to:
• Learn what other design firms are doing
• Gain insights from the work presented
• Understand how the role of design research is evolving
• Contextualize the work we are doing
Presentation to the STLX conference on 25 September 2017 with Martha Valenta and Tara Nesbitt.
Takeaway: UX Research is still a thing. An important, valuable thing. You should go do some.
Ethnography in Software Design - An Anthropologist's PerspectiveKelly Moran
Ethnography claims its roots from the field of anthropology. How can a technique used for such a seemingly exotic purpose be useful in the modern world of software design? Revealing and most importantly understanding user needs requires sensitivity, empathy, and a disciplined approach – all of which can be found within ethnography. This talk outlines the basic components of an ethnographic perspective, explores a case study from a recent engagement between projekt202 and an enterprise software company, and highlights how the impact of this research ripples through the software development process.
Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
UX STRAT Online 2020: Dr. Martin Tingley, NetflixUX STRAT
Over the years, the Netflix UI has evolved from a sparse and static webpage into an immersive, video-centric experience tailored to a variety of platforms. In this talk, I’ll describe the simple but powerful framework that Netflix uses to evolve the product experience: we ask our members, through online A/B tests, which of several possible experiences resonate with them. I’ll also describe the steps we are taking to democratize access to experimentation across the company so that we can explore more ideas and identify those that deliver more value to our members.
Ethnography in Software Design *UPDATED for Big Design 2015*Kelly Moran
An updated, refreshed version of the talk I gave in Poland, this is the 2015 Big Design slide deck of "Ethnography in Software Design: An Anthropologist's Point of View."
“It’s More of a Mindset Than a Method”: UX Practitioners’ Conception of Desig...colin gray
There has been increasing interest in the work practices of user experience (UX) designers, particularly in relation to approaches that support adoption of human-centered principles in corporate environments. This paper addresses the ways in which UX designers conceive of methods that support their practice, and the methods they consider necessary as a baseline competency for beginning user experience designers. Interviews were conducted with practitioners in a range of companies, with differing levels of expertise and educational backgrounds represented. Interviewees were asked about their use of design methods in practice, and the methods they considered to be core of their practice; in addition, they were asked what set of methods would be vital for beginning designers joining their company. Based on these interviews, I evaluate practitioner conceptions of design methods, proposing an appropriation-oriented mindset that drives the use of tool knowledge, supporting designers’ practice in a variety of corporate contexts. Opportunities are considered for future research in the study of UX practice and training of students in human-computer interaction programs.
With the next billion users coming from Asia, Africa, and Latin America, we need to consider a huge diversity in terms of culture, languages, income levels, and lifestyles which was not present in the first billion users. The success of capitalizing on them depends on conducting inclusive design research covering diverse demographics that will not only ensure access to basic facilities, but also help companies be successful. This talk will also look at if the traditional design research methodologies work for the next billion users and tips while designing for them.
When a software development company couldn’t understand why attorneys weren’t happier with their new document submission software researchers were called in to figure it out. Using a combination of in-context research and a lab-based Kano Method study we identified key misunderstandings and shortfalls in the offering, ultimately inspiring the development team to call for more exposure to users in future projects.
Systemic Design Principles & Methods (Royal College of Art)Peter Jones
For a guest lecture for Qian Sun and the RCA Service Design program, April 29, 2015, Talk based on the 10 shared design principles for complex social systems, related to the 2014 paper: https://ocad.academia.edu/PeterJones and http://designdialogues.com/publications/
Using Co-creation to Make Design Solutions that Work (EuroIA 2013, Edinburgh)Koen Peters
As UX designers, simply crafting a beautiful solution and presenting it well is not enough. Getting it accepted by and sold to a client is the true challenge! The best way to do this is involving your client directly in the design process and having him co-create the solution.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
2018/1/26 Design Thinking Workshop at CJJHDaniel Lee
Giving practical and simple introduction to Design Thinking to the audience. Students in Taichung Municipal Chu Jen Junior High School can learn Design Thinking as a problem solving process through the design challenge.
Digital Summit Dallas 2015 Pre-Conf Workshop
Human Centered Design, Design Thinking, Agile, Mobile First, Lean. These tech methodologies have fueled our disruptive revolution. But ecosystem design is hard, and successful campaigns typically cross a wide section of “silos”. As digital marketers and strategists, our careers depend on facilitating and driving the vision to the rest of the team.
The focus of this workshop is on understanding the current consumer and anticipating the consumer of the near future. Specifically, this session focuses on understanding a consumer who is empowered, participatory and discriminating and thinking about how they behave across platforms.
By investigating the shift in the traditional Consumer Decision Journey, we will deconstruct successful integrated campaigns to establish a framework for creating our own.
In this half day session you will:
Understand the Profiles, Triggers, and Motivations of the Connected Shopper.
Identify all relevant touch points in the Customer Decision Journey.
Learn design thinking exercises to enable disruptive thinking.
Leave with a ‘UX design vernacular’ to accurately communicate concerns.
See a LIVE design audit (if we have any volunteers).
Design Fixation for UX Professionals in 10 Minutes or Less! (Dec. 11, 2013)robyoumans
A talk given by Professor Robert Youmans of George Mason University (http://humanfactors.gmu.edu/research/cdux) to the NOVA UX Meetup group about Design Fixation, how Design Fixation affects UX, and some research about how Design Fixation might be prevented.
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"AIX: Framework for Designing Human-Centric AI"
Sudha Jamthe
Stanford University: Artificial Intelligence Instructor
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
“It’s More of a Mindset Than a Method”: UX Practitioners’ Conception of Desig...colin gray
There has been increasing interest in the work practices of user experience (UX) designers, particularly in relation to approaches that support adoption of human-centered principles in corporate environments. This paper addresses the ways in which UX designers conceive of methods that support their practice, and the methods they consider necessary as a baseline competency for beginning user experience designers. Interviews were conducted with practitioners in a range of companies, with differing levels of expertise and educational backgrounds represented. Interviewees were asked about their use of design methods in practice, and the methods they considered to be core of their practice; in addition, they were asked what set of methods would be vital for beginning designers joining their company. Based on these interviews, I evaluate practitioner conceptions of design methods, proposing an appropriation-oriented mindset that drives the use of tool knowledge, supporting designers’ practice in a variety of corporate contexts. Opportunities are considered for future research in the study of UX practice and training of students in human-computer interaction programs.
With the next billion users coming from Asia, Africa, and Latin America, we need to consider a huge diversity in terms of culture, languages, income levels, and lifestyles which was not present in the first billion users. The success of capitalizing on them depends on conducting inclusive design research covering diverse demographics that will not only ensure access to basic facilities, but also help companies be successful. This talk will also look at if the traditional design research methodologies work for the next billion users and tips while designing for them.
When a software development company couldn’t understand why attorneys weren’t happier with their new document submission software researchers were called in to figure it out. Using a combination of in-context research and a lab-based Kano Method study we identified key misunderstandings and shortfalls in the offering, ultimately inspiring the development team to call for more exposure to users in future projects.
Systemic Design Principles & Methods (Royal College of Art)Peter Jones
For a guest lecture for Qian Sun and the RCA Service Design program, April 29, 2015, Talk based on the 10 shared design principles for complex social systems, related to the 2014 paper: https://ocad.academia.edu/PeterJones and http://designdialogues.com/publications/
Using Co-creation to Make Design Solutions that Work (EuroIA 2013, Edinburgh)Koen Peters
As UX designers, simply crafting a beautiful solution and presenting it well is not enough. Getting it accepted by and sold to a client is the true challenge! The best way to do this is involving your client directly in the design process and having him co-create the solution.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
2018/1/26 Design Thinking Workshop at CJJHDaniel Lee
Giving practical and simple introduction to Design Thinking to the audience. Students in Taichung Municipal Chu Jen Junior High School can learn Design Thinking as a problem solving process through the design challenge.
Digital Summit Dallas 2015 Pre-Conf Workshop
Human Centered Design, Design Thinking, Agile, Mobile First, Lean. These tech methodologies have fueled our disruptive revolution. But ecosystem design is hard, and successful campaigns typically cross a wide section of “silos”. As digital marketers and strategists, our careers depend on facilitating and driving the vision to the rest of the team.
The focus of this workshop is on understanding the current consumer and anticipating the consumer of the near future. Specifically, this session focuses on understanding a consumer who is empowered, participatory and discriminating and thinking about how they behave across platforms.
By investigating the shift in the traditional Consumer Decision Journey, we will deconstruct successful integrated campaigns to establish a framework for creating our own.
In this half day session you will:
Understand the Profiles, Triggers, and Motivations of the Connected Shopper.
Identify all relevant touch points in the Customer Decision Journey.
Learn design thinking exercises to enable disruptive thinking.
Leave with a ‘UX design vernacular’ to accurately communicate concerns.
See a LIVE design audit (if we have any volunteers).
Design Fixation for UX Professionals in 10 Minutes or Less! (Dec. 11, 2013)robyoumans
A talk given by Professor Robert Youmans of George Mason University (http://humanfactors.gmu.edu/research/cdux) to the NOVA UX Meetup group about Design Fixation, how Design Fixation affects UX, and some research about how Design Fixation might be prevented.
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"AIX: Framework for Designing Human-Centric AI"
Sudha Jamthe
Stanford University: Artificial Intelligence Instructor
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
UX STRAT Online 2021 Presentation by Gideon Simons, ZinierUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Progressive Design with AI"
Gideon Simons
Zinier: Senior Director of Product Design & User Research
UX STRAT Online 2021 Presentation by Mike Kuniavsky, AccentureUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Niche Manufacturing, AI and Computational Design at Accenture Labs"
Mike Kuniavsky
Accenture: Technology R&D Senior Principal
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
UX STRAT Online 2021 Presentation by Dr. Jofish Kaye, AnthemUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategy & Organization for AI & UX in Healthcare"
Dr. Jofish Kaye
Anthem: Senior Director of Interaction Design & AI
UX STRAT Online 2021 Presentation by Carol Smith, Carnegie Mellon UniversityUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Carol Smith
Carnegie Mellon: Sr. Research Scientist
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T LaiUX STRAT
"Shifting the Value of Experience: From Design to Strategy"
Dr. Hsien-Hui Tang
Tang UX Consultancy: Experience Strategy Expert
Michael T Lai
X Thinking University: Dean
UX STRAT Online 2021 Presentation by Paul-Jervis Heath, Modern HumanUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Finding a Compelling Value Proposition for Emerging Technologies"
Paul-Jervis Heath
Modern Human: Chief Creative Officer & Founding Partner
UX STRAT Online 2021 Presentation by Adilakshmi Veerubhotla, IBMUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Tools to Get the Most from AI"
Adilakshmi Veerubhotla
IBM: UX Architect
UX STRAT Online 2021 Presentation by Nur Karadeniz, Publicis SapientUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Systemic Transformation"
Nur Karadeniz
Publicis Sapient: Group Director - Industry Head of Experience
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Uncertain Times as Drivers of Innovation"
Remko Vermeulen
Koa Health: VP of Product
UX STRAT Online 2021 Presentation by Maryna Razakhatskaya, ConsultantUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Framework for Spatial Immersive Experiences"
Maryna Razakhatskaya
Consultant: Creative Technologist
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Conversational AI at Microsoft: A Design Toolkit"
Josephine Scholtes
Microsoft: User Experience Consultant
UX STRAT Online 2021 Presentation by Sander Bogers, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Meaningful Human-AI Interactions"
Sander Bogers
Philips: Data-Enabled Design Consultant
UX STRAT Online 2021 Presentation by Veena Sonwalkar, frogUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Crowdsourcing & Outsourcing Research During the Pandemic
Veena Sonwalkar
frog: Assoc. Design Director
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Bridging the Gap Between Product Strategy & Execution"
Kévin Boezennec
Singapore Bank: Director of CX, Product, and Innovation
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
2. Philips strategy around the health continuum
Prevention
Healthy living Diagnosis Treatment Home care
3. Designing for modular and
configurable solutions
Designing for evolving
experiences
Designing for sustainable
and systemic impact
Horizon 1
Make it seamless
Horizon 2
Make it personal
Horizon 3
Make it count
Experience Design Strategy
Design Research: providing insight across UX Design horizons