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#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversions on Twitter
The document outlines ten best practices for driving website traffic and app installs using Twitter strategies. Key recommendations include utilizing A/B testing, showcasing products effectively, localizing content, and optimizing calls to action. The overall emphasis is on aligning marketing strategies with specific goals and continuously testing to improve outcomes.
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Similar to #TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversions on Twitter
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversions on Twitter
- 1. # T WE E T S M A R T E R V E R S I O N 0 2 L E A R N F R O M T H E E X P E R T S 10 best practices to help you drive website traffic and app installs from Twitter.
- 2. A N NE M E R C O G L I A N O H E A D O F S M B M A R K E T I N G - T W I T T E R @ A K M E R C O G K I P P B O D N A R V P O F M A R K E T I N G - H U B S P O T @ K I P P B O D N A R # T W E E T S M A R T E R
- 3. A G EN D A Introduction Getting started A/B testing Meet the Cards Best practices Landing page optimization Key takeaways # T W E E T S M A R T E R
- 4. G E TT I N G S T A R T E D # T W E E T S M A R T E R
- 5. # T WE E T S M A R T E R Every great campaign starts with a strategy.
- 6. N O W, L E T S T A L K A B O U T A / B T E S T I N G .
- 7. T E ST I N G H E L P S Y O U C O N T I N U O U S L Y I M P R O V E Y O U R M A R K E T I N G E F F O R T S .
- 8. I N CR E M E N T A L V S . D R A S T I C A / B T E S T I N G
- 9. C R EA T E A H Y P O T H E S I S A / B T E S T I N G
- 10. I M PL E M E N T A N D W A I T ! A / B T E S T I N G
- 11. D E TE R M I N E S T A T I S T I C A L S I G N I F I C A N C E A / B T E S T I N G
- 12. # T WE E T S M A R T E R# T W E E T S M A R T E R M E E T T H E C A R D S
- 13. # T WE E T S M A R T E R# T W E E T S M A R T E R W E B S I T E & A P P I N S T A L L C A R D S
- 14. # T WE E T S M A R T E R 1 0 T W I T T E R B E S T P R A C T I C E S
- 15. # T WE E T S M A R T E R Themes: Images Calls to Action Tweet Copy
- 16. # T WE E T S M A R T E R #1 S H O W C A S E Y O U R P R O D U C T IMAGE BEST PRACTICE
- 17. # T WE E T S M A R T E R Promoted by Nest
- 18. # T WE E T S M A R T E R H U B S P O T E X A M P L E
- 19. # T WE E T S M A R T E R VS
- 20. # T WE E T S M A R T E R VS 8% less expensive 4x the Retweets 130% more website clicks
- 21. # T WE E T S M A R T E R #2 S H A R E T H E C O M P A N Y Y O U K E E P IMAGE BEST PRACTICE
- 22. # T WE E T S M A R T E R Promoted by DiceFM
- 23. # T WE E T S M A R T E R H U B S P O T E X A M P L E
- 24. # T WE E T S M A R T E R
- 25. # T WE E T S M A R T E R #3 IMAGE BEST PRACTICE E X P L A I N T H E P R O C E S S
- 26. # T WE E T S M A R T E R
- 27. # T WE E T S M A R T E R #4 L O C A L I Z E C O N T E N T IMAGE BEST PRACTICE
- 28. # T WE E T S M A R T E R Promoted by Jukely
- 29. # T WE E T S M A R T E R H U B S P O T E X A M P L E
- 30. # T WE E T S M A R T E R Content on Our WebsitePost on Twitter
- 31. # T WE E T S M A R T E R Themes: Images Calls to Action Tweet Copy
- 32. # T WE E T S M A R T E R #5 O P T I M I Z E F O R D E S I R E D A C T I O N CTA BEST PRACTICE
- 33. # T WE E T S M A R T E R
- 34. # T WE E T S M A R T E R H U B S P O T E X A M P L E S
- 35. # T WE E T S M A R T E R
- 36. # T WE E T S M A R T E R Themes: Images Calls to Action Tweet Copy
- 37. # T WE E T S M A R T E R #6 C O N V E Y U R G E N C Y TWEET COPY BEST PRACTICE
- 38. # T WE E T S M A R T E R
- 39. # T WE E T S M A R T E R H U B S P O T E X A M P L E
- 40. # T WE E T S M A R T E R
- 41. # T WE E T S M A R T E R #7 M I N I M I Z E D I S T R A C T I O N S TWEET COPY BEST PRACTICE
- 42. # T WE E T S M A R T E R
- 43. # T WE E T S M A R T E R H U B S P O T E X A M P L E
- 44. # T WE E T S M A R T E R
- 45. # T WE E T S M A R T E R #8 TWEET COPY BEST PRACTICE S H A R E R E V I E W S A N D R A T I N G S
- 46. # T WE E T S M A R T E R
- 47. # T WE E T S M A R T E R #9 A S K Q U E S T I O N S TWEET COPY BEST PRACTICE
- 48. # T WE E T S M A R T E R
- 49. # T WE E T S M A R T E R #10 G I V E U S E R S A R O A D M A P TWEET COPY BEST PRACTICE
- 50. # T WE E T S M A R T E R
- 51. # T WE E T S M A R T E R L A N D I N G P A G E O P T I M I Z A T I O N
- 52. # T WE E T S M A R T E R Start with a Tweet… …that aligns with the landing page
- 53. T H IN G S T O T E S T O N L A N D I N G P A G E : B A C K G R O U N D I M A G E L E N G T H O F F O R M A M O U N T O F C O P Y P E R S O N A L I Z A T I O N C T A
- 54. # T WE E T S M A R T E R# T W E E T S M A R T E R K E Y T A K E A W A Y S 1. Start with a strategy that aligns w/ your goals 2. Use Twitter Cards to help hit specific goals 3. Set up proper AB tests and test everything
- 55. # T WE E T S M A R T E R# T W E E T S M A R T E R C T A S L I D E Q & A @ A K M E R C O G @ K I P P B O D N A R # T W E E T S M A R T E R
- 56. # T WE E T S M A R T E R T H A N K Y O U !