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N E G O T I AT I N G C O N T R A C T S
A S U S E R E X P E R I E N C E S
J A C O P O R O M E I - W I A D R O M E 2 0 1 6
@ J A C O P O R O M E I
S P L I T T I N G O R A N G E S
A L I F E B O AT ?
W H A T D O Y O U R C O N T R A C T S F E E L L I K E ?
S A I L I N G B O AT ?
W H A T D O Y O U R C O N T R A C T S F E E L L I K E ?
W O R K A R O U N D
W H A T I S A B A D E X P E R I E N C E ?
C O N T R A C T S A R E C O N S T R A I N T S F O R
Y O U R N E X T C O L L A B O R AT I O N S T O RY
R A Y M O N D Q U E N E A U & 9 9 WA Y S T O T E L L T H E ‘ S A M E ’ S T O RY
A M E T H O D
H A R VA R D N E G O T I A T I O N P R O J E C T
I N T E R E S T S , N O T
P O S I T I O N S .
Business Needs
Take the brief and identify the end-goal of the project in business terms.
Credits: @folletto
Credits: @folletto
H A R D O N P R O B L E M ,
S O F T O N P E O P L E .
– A L B E R T O M U C I G N AT ( W E L L … M AY B E A . C O O P E R )
“There is no average user.”
– D AV I D E ‘ F O L L E T T O ’ C A S A L I
“A design that doesn’t get used is a failed design
by definition.”
D E V E L O P O P T I O N S F O R
M U T U A L B E N E F I T
Y O U D E S I G N C O N T R A C T S
N O E A R LY C O M M I T M E N T
Users Business❤
Stakeholder Stakeholder
❤
Stakeholder
Stakeholder
Stakeholder
Stakeholder
StakeholderStakeholder
I N S I S T O N O B J E C T I V E
C R I T E R I A
H E R B C O H E N ’ S C H E C K L I S T
• Establish trust
• Obtain information
• Meet his needs
• Use his ideas
• Transform relationship to collaboration
• Take moderate risk
• Get his help
S P L … S H A R I N G O R A N G E S
G E T T R U S T E D A S S O O N A S Y O U C A N
do
observe
think
dotL O O P
The Dot Loop, the simplest process possible (2010)
Credits: @folletto
– J O H N H A G E L I I I
“Abandon stocks, embrace flows”
T R U S T M U S T F L O W
B E H I G H O N O X Y T O C I N
T H E B E S T E X P E R I E N C E
T H A N K Y O U
@ J A C O P O R O M E I
C R E D I T S
• Davide ‘Folletto’ Casali - @folletto
• https://pixabay.com/en/orange-food-juicy-fruit-188082
• https://www.flickr.com/photos/canorus/3051289707
• http://mangiarebuono.it/wp-content/uploads/2013/09/
Fotolia_40283450_Subscription_Monthly_M.jpg
• https://www.flickr.com/photos/viatorius/5902690058/
• http://dthsg.com/what-is-design-thinking/
• http://blog.sendblaster.com/2014/08/07/top-key-performance-indicators-
kpis-for-email-marketing/

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Negotiating contracts as user experiences - WIAD Rome 2016

  • 1. N E G O T I AT I N G C O N T R A C T S A S U S E R E X P E R I E N C E S J A C O P O R O M E I - W I A D R O M E 2 0 1 6
  • 2. @ J A C O P O R O M E I
  • 3. S P L I T T I N G O R A N G E S
  • 4. A L I F E B O AT ? W H A T D O Y O U R C O N T R A C T S F E E L L I K E ?
  • 5. S A I L I N G B O AT ? W H A T D O Y O U R C O N T R A C T S F E E L L I K E ?
  • 6. W O R K A R O U N D W H A T I S A B A D E X P E R I E N C E ?
  • 7. C O N T R A C T S A R E C O N S T R A I N T S F O R Y O U R N E X T C O L L A B O R AT I O N S T O RY R A Y M O N D Q U E N E A U & 9 9 WA Y S T O T E L L T H E ‘ S A M E ’ S T O RY
  • 8.
  • 9. A M E T H O D H A R VA R D N E G O T I A T I O N P R O J E C T
  • 10. I N T E R E S T S , N O T P O S I T I O N S .
  • 11. Business Needs Take the brief and identify the end-goal of the project in business terms. Credits: @folletto
  • 13. H A R D O N P R O B L E M , S O F T O N P E O P L E .
  • 14. – A L B E R T O M U C I G N AT ( W E L L … M AY B E A . C O O P E R ) “There is no average user.”
  • 15. – D AV I D E ‘ F O L L E T T O ’ C A S A L I “A design that doesn’t get used is a failed design by definition.”
  • 16. D E V E L O P O P T I O N S F O R M U T U A L B E N E F I T
  • 17. Y O U D E S I G N C O N T R A C T S N O E A R LY C O M M I T M E N T
  • 20. I N S I S T O N O B J E C T I V E C R I T E R I A
  • 21.
  • 22. H E R B C O H E N ’ S C H E C K L I S T • Establish trust • Obtain information • Meet his needs • Use his ideas • Transform relationship to collaboration • Take moderate risk • Get his help
  • 23. S P L … S H A R I N G O R A N G E S
  • 24.
  • 25.
  • 26. G E T T R U S T E D A S S O O N A S Y O U C A N
  • 27.
  • 28. do observe think dotL O O P The Dot Loop, the simplest process possible (2010) Credits: @folletto
  • 29. – J O H N H A G E L I I I “Abandon stocks, embrace flows”
  • 30. T R U S T M U S T F L O W
  • 31. B E H I G H O N O X Y T O C I N T H E B E S T E X P E R I E N C E
  • 32. T H A N K Y O U
  • 33. @ J A C O P O R O M E I
  • 34. C R E D I T S • Davide ‘Folletto’ Casali - @folletto • https://pixabay.com/en/orange-food-juicy-fruit-188082 • https://www.flickr.com/photos/canorus/3051289707 • http://mangiarebuono.it/wp-content/uploads/2013/09/ Fotolia_40283450_Subscription_Monthly_M.jpg • https://www.flickr.com/photos/viatorius/5902690058/ • http://dthsg.com/what-is-design-thinking/ • http://blog.sendblaster.com/2014/08/07/top-key-performance-indicators- kpis-for-email-marketing/