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W H A T ’ S H A P P E N I N G ?
C O D E F R O M Y O U R C O U C H ! F U L LY I M M E R S I V E B O O T C A M P S
• 	 O N - D E M A N D A N D AT Y O U R O W N PA C E
• 	 C O D E S C H O O L , LY N D A . C O M , C O D E . O R G
• 	 G E N E R A L LY A R O U N D 1 2 W E E K S L O N G F O R 	
	 F U L L -T I M E S T U D E N T S
• 	 H A C K R E A C T O R , A P P A C A D E M Y
< /c >
W H Y C O D E A C A D E M Y ?
W H A T I S C O D E A C A D E M Y ?
• 	F O U N D E D I N 2 0 1 1
• 	P R O V I D E A N Y O N E E A S Y, A F F O R D A B L E A N D O N - D E M A N D A C C E S S T O 	
	L E A R N I N G T H E D I G I TA L S K I L L S N E C E S S A R Y T O S U C C E E D I N T O D AY ’ S 	
	T E C H N O L O G I C A L LY- D O M I N AT E D W O R L D .
• 	S U B S C R I P T I O N - B A S E D F R E E M I U M W I T H 2 4 M I L L I O N U S E R S G L O B A L LY
R E V E N U E                R E T E N T I O N
W H A T ’ S T H E S C O R E ?
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W O R K S A D AY J O B F O R AT
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N E X T U B E R
T O D O S O , WA N T S T O K N O W H O W T O B U I L D A W E B S I T E T O G E N E R AT E
B U Z Z A N D B R I N G T R A F F I C F O R A S I D E P R O J E C T
PA I N P O I N T S
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D O E S N ’ T K N O W W H E R E T O S TA R T
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T R I E D G O O G L E B U T G O T S T U C K A N D L A C K E D A G R E AT S U P P O R T
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• 	 S I M P L I C I T Y
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• 	 I N T E R A C T I V E S T R U C T U R E
• 	 P E R S O N A L I Z E D P R E M I U M P L A N
W H E R E C A N W E I M P R O V E ?
• 	 L E A R N I N G S Y N TA X = / = C O D I N G
• 	 G I V I N G U P D U E T O L A C K O F S U P P O R T
L I V E Q & A
A S A B E G I N N I N G L E A R N E R O N C O D E A C A D E M Y, I WA N T A Q U I C K A N D
E A S Y WAY T O R E C E I V E H E L P W H E N E V E R I G E T S T U C K
B R E A K I N G D O W N T H E P L A Y
1 . 	   I N O R D E R T O G R A S P C O N C E P T S Q U I C K E R , I WA N T A WAY T O W O R K I N 	 	
G R O U P S A N D A S K Q U E S T I O N S W H I L E W O R K I N G
2 . 	 I N O R D E R F O R O T H E R S T O K N O W W H AT I N E E D H E L P W I T H , I WA N T 		 	 	
	    T O B E A B L E T O I M M E D I AT E LY R E F E R T O A PA R T O F M Y C O D E
3 . 	 I N O R D E R T O C O D E S E A M L E S S LY A N D S AV E T I M E , I WA N T T O B E A B L E 	 	
	 	 T O S E E I F O T H E R P E O P L E H AV E H A D T H E S A M E P R O B L E M S I E N C O U N T E R
T H E S T A T S H E E T
W H Y R U N T H I S P L A Y ?
U N D E R S TA N D U S E R B E H AV I O R A N D PA I N P O I N T S
I S I T W O R K I N G ?
W H AT D E F I N E S P R O D U C T I N T E R A C T I O N ?
• 	 # O F P O S T S P E R A C T I V E U S E R P E R M O N T H
• 	A C T I V E U S E R = U S E R T H AT P O S T E D AT L E A S T O N C E W I T H I N T H E M O N T H
F O C U S O N R E T E N T I O N
• 	 R E T E N T I O N R AT E ( I N A G I V E N P E R I O D )
• 	( ( # O F E N D U S E R S - # O F N E W LY A C Q U I R E D U S E R S ) / # O F S TA R T I N G U S E R S ) * 1 0 0 %
F I N I S H T H E R E V E N U E
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S T A R T L O G G E D I N ?
H O M E
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T A S K
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L I V E Q & A
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( P R E M I U M
U S E R S )
L I N K T O
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P O S T R E P L Y
L I N K C O D E T O
Q U E S T I O N
Y E S
F I N I S H C O U R S E
LIVE Q&A
Codeacademy Forums
IN-COURSE LIVE Q&A
How come my header doesn’t work?
DISCUSSION
JEN
How do I make my header smaller?
SEARCH |
IN-COURSE LIVE Q&A
How come my header doesn’t work?
DISCUSSION
JEN
...
<h1>You’re Building a Website!</h1>How do I make my header smaller?
SEARCH |
How come my header doesn’t work?
BOBBY
@JEN Did you make sure you closed the brackets?
DANNY
How do I make my header smaller?
<h1>You’re Building a Website!</h1>
@DANNY Try using <h2>HEADER HERE</h2>
JEN
MARY
DANIEL
MARY
SEARCH |
IN-COURSE LIVE Q&A
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“ G E T 2 4 / 7 S U P P O R T A N D C O D E T O G E T H E R W I T H M I L L I O N S O F O T H E R U S E R S   	
T H R O U G H O U R L I V E Q & A ! ”
P R O D U C T : A I D I N T H E L E A R N I N G O F P R O G R A M M I N G B Y P R O V I D I N G A 	
T O O L W H E R E U S E R S C A N P R O A C T I V E LY E N G A G E W I T H A L I K E - M I N D E D
C O M M U N I T Y T H R O U G H L I V E Q & A T O A S K A N D A N S W E R Q U E S T I O N S .
P R I C E : F R E E T O U S E !
P L A C E : D I R E C T LY I N T H E P L AT F O R M F O R A L L U S E R S !
P R O M O T I O N :
T U T O R I A L S V I A O W N E D M E D I A
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Codecademy Live QA Presentation

  • 1.
  • 2. W H A T ’ S H A P P E N I N G ? C O D E F R O M Y O U R C O U C H ! F U L LY I M M E R S I V E B O O T C A M P S • O N - D E M A N D A N D AT Y O U R O W N PA C E • C O D E S C H O O L , LY N D A . C O M , C O D E . O R G • G E N E R A L LY A R O U N D 1 2 W E E K S L O N G F O R F U L L -T I M E S T U D E N T S • H A C K R E A C T O R , A P P A C A D E M Y < /c >
  • 3. W H Y C O D E A C A D E M Y ?
  • 4. W H A T I S C O D E A C A D E M Y ? • F O U N D E D I N 2 0 1 1 • P R O V I D E A N Y O N E E A S Y, A F F O R D A B L E A N D O N - D E M A N D A C C E S S T O L E A R N I N G T H E D I G I TA L S K I L L S N E C E S S A R Y T O S U C C E E D I N T O D AY ’ S T E C H N O L O G I C A L LY- D O M I N AT E D W O R L D . • S U B S C R I P T I O N - B A S E D F R E E M I U M W I T H 2 4 M I L L I O N U S E R S G L O B A L LY
  • 5. R E V E N U E R E T E N T I O N W H A T ’ S T H E S C O R E ? $
  • 6. K E Y P L A Y E R S
  • 7. D A N I E L B I O A G E : 3 2 W O R K S A D AY J O B F O R AT L E A S T 8 H O U R S A D AY L O V E S T H E O U T D O O R S A N D A N A C T I V E L I F E S T Y L E G O E S T O T H E G Y M A F T E R W O R K E V E R Y D AY M O T I VAT I O N S WA N T S T O B E T H E C E O O F H I S O W N S TA R T- U P A N D C R E AT E T H E N E X T U B E R T O D O S O , WA N T S T O K N O W H O W T O B U I L D A W E B S I T E T O G E N E R AT E B U Z Z A N D B R I N G T R A F F I C F O R A S I D E P R O J E C T PA I N P O I N T S D O E S N ’ T H AV E M U C H E X P E R I E N C E C O D I N G D O E S N ’ T K N O W W H E R E T O S TA R T D O E S N ’ T H AV E T I M E O R M O N E Y F O R A N I M M E R S I V E B O O T C A M P T R I E D G O O G L E B U T G O T S T U C K A N D L A C K E D A G R E AT S U P P O R T S Y S T E M F O R G U I D A N C E
  • 8. J E N B I O A G E : 2 1 F U L L T I M E S T U D E N T A N D P R O F E S S I O N A L F R E E L A N C E G R A P H I C D E S I G N E R L O V E S P H O T O G R A P H Y A N D TA K I N G WA L K S W I T H H E R D O G G O E S T O T H E G Y M A F T E R W O R K E V E R Y D AY M O T I VAT I O N S WA N T S T O E X PA N D H E R F R E E L A N C E B U S I N E S S B U T N E E D S T O C R E AT E A N O N L I N E P O R T F O L I O F O R C L I E N T S T O V I E W. E V E N T U A L LY WA N T S T O B E C O M E A W E B U I D E S I G N E R W O R K I N G I N FA S H I O N T E C H PA I N P O I N T S F R U S T R AT E D W I T H T H E W E B S I T E T E M P L AT E S S H E F I N D S O N L I N E WA N T S T O D E S I G N H E R O W N W E B S I T E B U T D O E S N ’ T K N O W H O W T R I E D T E A C H I N G H E R S E L F B U T G O T O V E R W H E L M E D A N D F R U S T R AT E D H A S N O M O N E Y F O R B O O T C A M P S O R T U T O R S A N D W O U L D R AT H E R L E A R N I N A G R O U P E N V I R O N M E N T
  • 9. W H A T ’ S T H E G A M E W I N N I N G P L A Y ? W H AT ’ S W O R K I N G ? • S I M P L I C I T Y • I N V I T I N G E N V I R O N M E N T • I N T E R A C T I V E S T R U C T U R E • P E R S O N A L I Z E D P R E M I U M P L A N W H E R E C A N W E I M P R O V E ? • L E A R N I N G S Y N TA X = / = C O D I N G • G I V I N G U P D U E T O L A C K O F S U P P O R T
  • 10. L I V E Q & A A S A B E G I N N I N G L E A R N E R O N C O D E A C A D E M Y, I WA N T A Q U I C K A N D E A S Y WAY T O R E C E I V E H E L P W H E N E V E R I G E T S T U C K
  • 11. B R E A K I N G D O W N T H E P L A Y 1 . I N O R D E R T O G R A S P C O N C E P T S Q U I C K E R , I WA N T A WAY T O W O R K I N G R O U P S A N D A S K Q U E S T I O N S W H I L E W O R K I N G 2 . I N O R D E R F O R O T H E R S T O K N O W W H AT I N E E D H E L P W I T H , I WA N T T O B E A B L E T O I M M E D I AT E LY R E F E R T O A PA R T O F M Y C O D E 3 . I N O R D E R T O C O D E S E A M L E S S LY A N D S AV E T I M E , I WA N T T O B E A B L E T O S E E I F O T H E R P E O P L E H AV E H A D T H E S A M E P R O B L E M S I E N C O U N T E R
  • 12. T H E S T A T S H E E T
  • 13. W H Y R U N T H I S P L A Y ? U N D E R S TA N D U S E R B E H AV I O R A N D PA I N P O I N T S
  • 14. I S I T W O R K I N G ? W H AT D E F I N E S P R O D U C T I N T E R A C T I O N ? • # O F P O S T S P E R A C T I V E U S E R P E R M O N T H • A C T I V E U S E R = U S E R T H AT P O S T E D AT L E A S T O N C E W I T H I N T H E M O N T H F O C U S O N R E T E N T I O N • R E T E N T I O N R AT E ( I N A G I V E N P E R I O D ) • ( ( # O F E N D U S E R S - # O F N E W LY A C Q U I R E D U S E R S ) / # O F S TA R T I N G U S E R S ) * 1 0 0 % F I N I S H T H E R E V E N U E • L I M I T E D T O G I V E A TA S T E F O R P R E M I U M • # O F C O N V E R T E D U S E R S A F T E R F E AT U R E A D D
  • 15. S T A R T L O G G E D I N ? H O M E S I G N - U P N O Y E S S T A R T W E B D E V E L O P E R S K I L L S C O U R S E C H O O S E L A N G U A G E S K I L L S C O U R S E S T A R T A G O A L P R O J E C T R U N C O D E M O V E T O P R E V I O U S T A S K G E T H E L P F I N A L T A S K ? M O V E T O N E X T T A S K N O I N - C O U R S E L I V E Q & A A D V I S O R H E L P ( P R E M I U M U S E R S ) L I N K T O D I S C U S S I O N F O R U M A S K Q U E S T I O N P O S T R E P L Y L I N K C O D E T O Q U E S T I O N Y E S F I N I S H C O U R S E
  • 16.
  • 17.
  • 18.
  • 20. IN-COURSE LIVE Q&A How come my header doesn’t work? DISCUSSION JEN How do I make my header smaller? SEARCH |
  • 21. IN-COURSE LIVE Q&A How come my header doesn’t work? DISCUSSION JEN ... <h1>You’re Building a Website!</h1>How do I make my header smaller? SEARCH |
  • 22. How come my header doesn’t work? BOBBY @JEN Did you make sure you closed the brackets? DANNY How do I make my header smaller? <h1>You’re Building a Website!</h1> @DANNY Try using <h2>HEADER HERE</h2> JEN MARY DANIEL MARY SEARCH | IN-COURSE LIVE Q&A DISCUSSION Got a Question?
  • 23. G T M “ G E T 2 4 / 7 S U P P O R T A N D C O D E T O G E T H E R W I T H M I L L I O N S O F O T H E R U S E R S T H R O U G H O U R L I V E Q & A ! ” P R O D U C T : A I D I N T H E L E A R N I N G O F P R O G R A M M I N G B Y P R O V I D I N G A T O O L W H E R E U S E R S C A N P R O A C T I V E LY E N G A G E W I T H A L I K E - M I N D E D C O M M U N I T Y T H R O U G H L I V E Q & A T O A S K A N D A N S W E R Q U E S T I O N S . P R I C E : F R E E T O U S E ! P L A C E : D I R E C T LY I N T H E P L AT F O R M F O R A L L U S E R S ! P R O M O T I O N : T U T O R I A L S V I A O W N E D M E D I A V I D E O T U T O R I A L S , I N F O G R A P H I C S O N B L O G , W E B S I T E , I N - C O U R S E T U T O R I A L S
  • 24. Q & A