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P E N G A N T A R
I L M U
K O M U N I K A S
I
• K E L O M P O K 6 :
• A D I A G U N G
• A D I N D A A Z I Z A H P U T R I
• M U H A M M A D FA R H A N
FA Z R I
• N U R C H O L I S M A D J I D
• N I D A A U L I A
• N U R U L FA H M I
D E F I N I S I M O D E L
M O D E L A D A L A H R E P R E S E N TA S I S U AT U
F E N O M E N A , B A I K N YATA ATA U P U N A B S T R A K ,
D E N G A N M E N O N J O L K A N U N S U R - U N S U R
T E R P E N T I N G F E N O M E N A T E R S E B U T.
M E N U R U T S E R E N O D A N M O RT E N S E N M O D E L
K O M U N I K A S I M E R U PA K A N D E S K R I P S I I D E A L
M E N G E N A I A PA YA N G D I B U T U H K A N U N T U K
T E R J A D I N YA K O M U N I K A S I . S E D A N G K A N B .
A U B R E Y F I S H E R M E N G ATA K A N M O D E L A D A L A H
A N A L O G I YA N G M E N G A B S T R A K S I K A N D A N
M E M I L I H B A G I A N D A R I K E S E L U R U H A N ,
U N S U R , S I FAT ATA U K O M P O N E N YA N G
P E N T I N G D A R I F E N O M E N A YA N G D I J A D I K A N
M O D E L .
F U N G S I D A N
M A N F A A T
D E U T C H M E N Y E B U T K A N B A H WA M O D E L M E M I L I K I
E M PAT F U N G S I :
- M E N G O R G A N I S A S I K A N ( K E M I R I PA N A N TA R A
D ATA D A N H U B U N G A N ) ,
- P R E D I K T I F, M E M U N G K I N K A N P E R A M A L A N D A R I
S E K E D A R T I P E YA ATA U T I D A K H I N G G A YA N G
K U A N T I TAT I F YA N G B E R K E N A A N D E N G A N K A PA N
D A N B E R A PA B A N YA K ,
- H E U R I S T I K ( M E N U N J U K A N FA K TA - FA K TA D A N
M E T O D E B A R U YA N G T I D A K D I K E TA H U I ) ,
P E N G U K U R A N ,
- M E N G U K U R F E N O M E N A YA N G D I P R E D I K S I .
M O D E L S - R
M O D E L I N I D I P E N G A R U H I O L E H D I S I P L I N P S I K O L O G I S ,
K H U S U S N YA B E R A L I R A N B E H AV I O R I S T I K . M O D E L I N I
M E N U N J U K K A N B A H W A K O M U N I K A S I I T U S E B A G A I S U AT U
P R O S E S “ A K S I - R E A K S I ” YA N G S A N G AT S E D E R H A N A .
Stimulus Respon
M O D E L
L A S S W E L L
K O M U N I K A S I A D A L A H S E B U A H P R O S E S P E N YA M PA I A N
P E S A N YA N G D I L A K U K A N M E L A L U I M E D I A K E PA D A
K O M U N I K AT E YA N G M E N I M B U L K A N E F E K T E R T E N T U .
M A N FA AT M O D E L L A S S W E L
• M E M A H A M I K E L E B I H A N M O D E L K O M U N I K A S I .
• L A S S W E L L . M E M A H A M I K E K U R A N G A N M O D E L
K O M U N I K A S I .
• L A S S W E L L . M E M A H A M I K R I T I K T E R H A D A P M O D E L
K O M U N I K A S I
• L A S S W E L L YA N G D I K E M U K A K A N O L E H PA R A A H L I .
Who?
(Speaker)
What?
(Message
)
The
EFFECT
Whom?
(Audience
)
Channel
(Medium)
M O D E L S H A N O N
D A N W E A V E R
M O D E L I N I M E M B A H A S T E N TA N G M A S A L A H
D A L A M M E N G I R I M P E S A N B E R D A S A R K A N
T I N G K AT K E C E R M ATA N N YA . E N G A N K ATA
L A I N , M O D E L I N I M E N G A S U M S I K A N B A H WA
S U M B E R D AYA I N F O R M A S I M E N C I P TA K A N
P E S A N D A R I S E P E R A N G K AT P E S A N YA N G
T E R S E D I A . P E M A N C A R ( T R A N S M I T T E R )
M E N G U B A H P E S A N M E N J A D I S I N YA L YA N G
S E S U A I D E N G A N S A L U R A N YA N G D I PA K A I .
SOURCE TRANSMITT
ER
CHANNEL RECEIVER
DESTINATIO
N
NOISE
SOURCE
M O D E L W I L B U R
S C H R A M M
M O D E L A D A L A H R E P R E S E N T A S I S U AT U F E N O M E N A , B A I K
N YAT A M A U P U N A B S T R A K D E N G A N M E N O N J O L K A N U N S U R
– U N S U R T E R P E N T I N G D A L A M F E N O M E N A T E R S E B U T
S E B A G A I A L AT B A N T U U N T U K M E N J E L A S K A N F E N O M E N A
K O M U N I K A S I . M O D E L M E M P E R M U D A H U N T U K
M E M P E R S E N T A S I K A N S E C A R A A B S T R A K , H A L – H A L
P E N T I N G D A N M E N G H I L A N G K A N R I N C I A N K O M U N I K A S I
T I D A K P E N T I N G , YA N G D I N YAT A K A N O L E H S E R E N O D A N
M O R T E N S E N .
MESSAGE
MESSAGE
Decoder
Interpreter
Encoder
Encoder
Interpreter
Decoder
SEKIAN DAN TERIMA KASIH

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Pengantar ilmu komunikasi

  • 1. P E N G A N T A R I L M U K O M U N I K A S I • K E L O M P O K 6 : • A D I A G U N G • A D I N D A A Z I Z A H P U T R I • M U H A M M A D FA R H A N FA Z R I • N U R C H O L I S M A D J I D • N I D A A U L I A • N U R U L FA H M I
  • 2. D E F I N I S I M O D E L M O D E L A D A L A H R E P R E S E N TA S I S U AT U F E N O M E N A , B A I K N YATA ATA U P U N A B S T R A K , D E N G A N M E N O N J O L K A N U N S U R - U N S U R T E R P E N T I N G F E N O M E N A T E R S E B U T. M E N U R U T S E R E N O D A N M O RT E N S E N M O D E L K O M U N I K A S I M E R U PA K A N D E S K R I P S I I D E A L M E N G E N A I A PA YA N G D I B U T U H K A N U N T U K T E R J A D I N YA K O M U N I K A S I . S E D A N G K A N B . A U B R E Y F I S H E R M E N G ATA K A N M O D E L A D A L A H A N A L O G I YA N G M E N G A B S T R A K S I K A N D A N M E M I L I H B A G I A N D A R I K E S E L U R U H A N , U N S U R , S I FAT ATA U K O M P O N E N YA N G P E N T I N G D A R I F E N O M E N A YA N G D I J A D I K A N M O D E L .
  • 3. F U N G S I D A N M A N F A A T D E U T C H M E N Y E B U T K A N B A H WA M O D E L M E M I L I K I E M PAT F U N G S I : - M E N G O R G A N I S A S I K A N ( K E M I R I PA N A N TA R A D ATA D A N H U B U N G A N ) , - P R E D I K T I F, M E M U N G K I N K A N P E R A M A L A N D A R I S E K E D A R T I P E YA ATA U T I D A K H I N G G A YA N G K U A N T I TAT I F YA N G B E R K E N A A N D E N G A N K A PA N D A N B E R A PA B A N YA K , - H E U R I S T I K ( M E N U N J U K A N FA K TA - FA K TA D A N M E T O D E B A R U YA N G T I D A K D I K E TA H U I ) , P E N G U K U R A N , - M E N G U K U R F E N O M E N A YA N G D I P R E D I K S I .
  • 4. M O D E L S - R M O D E L I N I D I P E N G A R U H I O L E H D I S I P L I N P S I K O L O G I S , K H U S U S N YA B E R A L I R A N B E H AV I O R I S T I K . M O D E L I N I M E N U N J U K K A N B A H W A K O M U N I K A S I I T U S E B A G A I S U AT U P R O S E S “ A K S I - R E A K S I ” YA N G S A N G AT S E D E R H A N A . Stimulus Respon
  • 5. M O D E L L A S S W E L L K O M U N I K A S I A D A L A H S E B U A H P R O S E S P E N YA M PA I A N P E S A N YA N G D I L A K U K A N M E L A L U I M E D I A K E PA D A K O M U N I K AT E YA N G M E N I M B U L K A N E F E K T E R T E N T U . M A N FA AT M O D E L L A S S W E L • M E M A H A M I K E L E B I H A N M O D E L K O M U N I K A S I . • L A S S W E L L . M E M A H A M I K E K U R A N G A N M O D E L K O M U N I K A S I . • L A S S W E L L . M E M A H A M I K R I T I K T E R H A D A P M O D E L K O M U N I K A S I • L A S S W E L L YA N G D I K E M U K A K A N O L E H PA R A A H L I . Who? (Speaker) What? (Message ) The EFFECT Whom? (Audience ) Channel (Medium)
  • 6. M O D E L S H A N O N D A N W E A V E R M O D E L I N I M E M B A H A S T E N TA N G M A S A L A H D A L A M M E N G I R I M P E S A N B E R D A S A R K A N T I N G K AT K E C E R M ATA N N YA . E N G A N K ATA L A I N , M O D E L I N I M E N G A S U M S I K A N B A H WA S U M B E R D AYA I N F O R M A S I M E N C I P TA K A N P E S A N D A R I S E P E R A N G K AT P E S A N YA N G T E R S E D I A . P E M A N C A R ( T R A N S M I T T E R ) M E N G U B A H P E S A N M E N J A D I S I N YA L YA N G S E S U A I D E N G A N S A L U R A N YA N G D I PA K A I . SOURCE TRANSMITT ER CHANNEL RECEIVER DESTINATIO N NOISE SOURCE
  • 7. M O D E L W I L B U R S C H R A M M M O D E L A D A L A H R E P R E S E N T A S I S U AT U F E N O M E N A , B A I K N YAT A M A U P U N A B S T R A K D E N G A N M E N O N J O L K A N U N S U R – U N S U R T E R P E N T I N G D A L A M F E N O M E N A T E R S E B U T S E B A G A I A L AT B A N T U U N T U K M E N J E L A S K A N F E N O M E N A K O M U N I K A S I . M O D E L M E M P E R M U D A H U N T U K M E M P E R S E N T A S I K A N S E C A R A A B S T R A K , H A L – H A L P E N T I N G D A N M E N G H I L A N G K A N R I N C I A N K O M U N I K A S I T I D A K P E N T I N G , YA N G D I N YAT A K A N O L E H S E R E N O D A N M O R T E N S E N . MESSAGE MESSAGE Decoder Interpreter Encoder Encoder Interpreter Decoder