Kazumichi Sakata is a UX designer at Recruit Technologies and UX advisor at Bytaps. He is also the founder of UX Tokyo and Lean UX Circle. He shares insights on problem finding and problem solving in UX design. Some key aspects he discusses are understanding different viewpoints, customer journeys, microinteractions, service blueprints, and asking the right questions to build the right solutions. He recommends the book "This is Service Design Thinking" and provides a link to more of his presentations.

1. BY KAZUMICHI SAKATA
UX JAM 10 @ Crowd works | JUNE 13, 2016
http://uxmilk.jp/26749 @mariosakata #uxjam_jpRecruit technologies / ux tokyo

2. ( kazumichi sakata )
UX Designer, Recruit
UX advisor, Bytaps
founder, ux tokyo & Leanuxcircle
japan ambassador, medium
books:
comingsoon

4.
Problem Finding Problem Solving
http://sprmario.hatenablog.jp/entry/two-wheel-hcd
Who? What? When? Where? Why? How?

5. if i had only hour to
save the world, i would
spend 55 minutes
defining the problem,
and only 5 minutes
finding the solution.
image credit - einstein’s big idea

6. what do you see?

7. what did you see?

8. the eye of a bird
the eye of a bug
the eye of a fish
view points and understanding angles in ux design

9. CUSTOMER JOURNEY
frontstageexperiencebackstageexperience
MICROINTERACTION
SERVICE BLUEPRINT
inside look at UX design activities

10. asking right questions for better ux capabilities

11. let’s stop building usable ‘wrong’ things

12. recommend for reading
this is service design thinking

13. http://www.slideshare.net/kazumichisakata
KAZUMICHI SAKATA
UX JAM 10 @ Crowd works | JUNE 13, 2016