The document discusses the role of social media in health and how it has led to a global shift in how the healthcare system, patients, professionals, and students connect and communicate. It notes that social media has been a major contributor to rapid changes in the healthcare industry by dramatically increasing healthcare communication. It explores opportunities for social media to serve as a platform for sharing knowledge, building connections between disconnected groups, and empowering change agents.

1. The role of social media
in health
Helen Bevan
@HelenBevan

3. #WGT16 @HelenBevan
Social media represents a global
shift in how the health and care
system, people, patients,
professionals, students connect

4. #WGT16 @HelenBevan
The healthcare industry is changing with
incredible speed, and one of the major
contributors to this change is the dramatic
upsurge in healthcare communication
brought on by social media
Symplur

5. “In a connected world, power no
longer emanates from the top of
the heap, but the centre of the
network.”
Greg Satell, 2015
Greg Satell: http://www.digitaltonto.com/2015/how-power-is-shifting-from-
corporations-to-platforms/

6. #WGT16 @HelenBevan
Jeremy Heimens TED talk “What new power looks like”
https://www.youtube.com/watch?v=j-S03JfgHEA
old power new power
Currency
Held by a few
Pushed down
Commanded
Closed
Transaction
Current
Made by many
Pulled in
Shared
Open
Relationship

7. #WGT16 @HelenBevan
Managers know how to command obedience
and diligence, but most are clueless when it
comes to galvanizing the sort of volunteerism
that animates life on the social web. Initiative,
imagination and passion can’t be commanded—
they’re gifts.
Gary Hamel
http://www.mixmashup.org/blog/reinventing-
management-mashup-architecture-ideology
‘

8. #WGT16 @HelenBevan
http://biggerboat.org/exploring-moodocs/
MOODOCs
(Massive, Online, Open, Disease Oriented
Communities)

9. #WGT16 @HelenBevan
What are the biggest opportunities for change
agents in health and care in an era of social
media?
• As curators and sharers of knowledge
• As bridge builders between disconnected
groups

10. #WGT16 @HelenBevan
Curate rather than create knowledge for
improvement
Source of image: John Curran designedforlearning.co.uk

11. #WGT16 @HelenBevan
Because there’s a problem….
Source of quote: Harold Jarche
Source of image: http://gotcll.com/about-2/
Getting
information off the
internet is like taking a
drink from a fire hydrant
Mitchell Kapor

12. #WGT16 @HelenBevan

13. #WGT16 @HelenBevan
What is the best way to spread
new knowledge?
Source of data: Nick Milton
http://www.nickmilton.com/2014/10
/why-knowledge-transfer-
through.html
Social connection/discussion is
14 times more effective
than
written word/best practice
databases/toolkits etc.
Source of image: www.happiness-one-quote-time.blogspot.com

15. #WGT16 @HelenBevan
How does the NHS improvement
community prefer to communicate?

16. #WGT16 @HelenBevan
Source: http://www.slideshare.net/alwynlau/learning-theories-learner-needs

17. #WGT16 @HelenBevan
The School for Health and Care Radicals has been formally evaluated by the
Chartered Institute for Personnel & Development
http://theedge.nhsiq.
nhs.uk/school/school-
evaluation/
How has the School for Health and Care
Radicals made a difference?

18. #WGT16 @HelenBevan
The School has been formally evaluated by the Chartered
Institute for Personnel & Development
• Change knowledge
• Sense of purpose & motivation to
improve practice
• Ability to challenge the status quo
• Rocking the boat & staying in it
• Connecting with others to build
support for change
Statistically significant positive effect on
EVERY dimension of impact at both individual
and organisational level

19. Leading with social media positions us at
the edge
“ Leading from the edge brings us
into contact with a far wider range
of relationships, and in turn, this
increases our potential for diversity
in terms of thought, experience
and background. Diversity leads to
more disruptive thinking, faster
change and better outcomes
Aylet Baron

20. #WGT16 @HelenBevan
Empower your staff to be the voice of the
organisation. They’ve got audience & credibility