The document discusses the impact of new media and mobile technology on communication, social relations, and information consumption, particularly through the use of social networks and mobile devices. It highlights changing user behaviors, emphasizing the participatory nature of modern information exchange and the customization potential of digital environments. Key references and resources are provided to further explore the themes of mobile technology integration in various contexts, including education and healthcare.

1. New Media and Mobile Technology2010 NIH Handheld Users Group MeetingSeptember 15, 2010Douglas J. Joubert, NIH LibraryDIVISION OF LIBRARY SERVICESOFFICE OF RESEARCH SERVICESNATIONAL INSTITUTES OF HEALTHU.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

2. OutlineNew Media EcologyInternet a game changerSocial Networks In a 2.0 worldMobile and (me…& You)There’s an app(4)that

3. Social Media and Mobile UseThe Mobile DifferenceOlder Adults & Social MediaFuture of Social RelationsMillennials: Generation NextSocial Media & Young AdultsImages, 2010 Pew Internet & American Life Project

4. New Information EcologyInformation as it wasInformation as it is2010 Pew Internet & American Life Project

5. MediaRoute to homeDisplayTV shows Phone TV Broadcast TV Radio Broadcast radio Stereo News MailAdvertising Newspaper PhoneMusic Non-electronicAdapted from: Tom Wolzien, Sanford C. Bernstein & CoTraditional Media Ecology

6. New Media Ecology

7. Internet is the Change AgentThe Numbers2010 Pew Internet & American Life Project

8. Internet is the Change AgentThe Technology20002010Fast, mobile connections built aroundOutside Serversand StorageSlow, stationary connections built aroundMy Computer2010 Pew Internet & American Life Project

9. New Media is…Changing the experienceCustomization gets better as we create a “daily me” and a “daily us” – iGoogle31% of US online adults rate a person, product, or serviceInformation proliferates as tagging, rating, and commenting increaseThe internet has not replaced traditional media but it has fundamentally changed the way we consume and interact with information2010 Pew Internet & American Life Project

10. New Media is… Changing the way we consume informationEfficient grazersHunters and gatherers: 71% go online specifically to get news/informationInformation is found serendipitously: 80% of new information is found while they are online doing other thingsInformation receivers: 44% of information is forwarded through email/alerts/SNSs2010 Pew Internet & American Life Project

11. New Media is… Participatory42% of respondents say that being able to share information with others is something they look for in a news site65% look for news sites with links to related material35% of users value being able to comment on storiesSocial networks are still there; however, they are changing2010 Pew Internet & American Life Project

12. Changing Technologies“The proliferation, popularity, and penetration of social media”Expansion of Social ConnectivityChanging Social Structures(Networked Individualism)“The transformation of interpersonal social structures”Changing Norms“Boundaries between online and offline becoming blurred”2010 Wang & Wellman

13. Networked Individualism“Each person is a switchboard, between ties and networks.”Sparsely knitFragmentedSpecializedPermeable“Technology is helping individuals to personalize their own community.”2010 Wang & Wellman

14. Connecting the dots to…MOBILE

15. Digital Technology NeedsMaslow's HierarchySelf-actualization(Understanding the technology)Self-actualization(Personal growth, fulfillment)Esteem(Achievement, status)Esteem(Number of friends, phone)Relationships(Facebook)Relationships(People, social interactions)Communication Comfort(access to services)Safety(Protection, security)Connectivity(Power, wireless)Basic Life Needs(Shelter, food & water)Adam Blackwood – Do more with mobile technology… Jul 29, 2010

16. Digital Students Tech Needs“Upon entering a learning environment, the augmented user looks to solve a scale of ascending needs in order to be more engaged with their environment”Adam Blackwood – Do more with mobile technology… Jul 29, 2010

17. Implementing Mobile “I got skills”Adam Blackwood – Do more with mobile technology… Jul 29, 2010

18. “I got skills” SimpleAdam Blackwood – Do more with mobile technology… Jul 29, 2010

19. “I got skills” SignificantAdam Blackwood – Do more with mobile technology… Jul 29, 2010

20. “I got skills” Very Significant*PlinkArt has been acquired by GoogleAdam Blackwood – Do more with mobile technology… Jul 29, 2010Tito Sierra – Opportunities for Mobile Enhanced Library Services… Jul 29, 2010

21. Adapted from original image, Copyright American Movie Classics Company LLC

22. I MobileI’m a…?I’m a social

23. I Mobile: EpocratesRXInformation on drug interactions

24. Dosing

25. Diseases

26. ICD9 Codes

27. CPT, Codes*

28. Medical dictionary, and calculators*Current Procedural Terminology

29. I Mobile: EpocratesRX

30. I Mobile: EpocratesRX

31. I Mobile: MedscapeInformation on drugs (OTC & Herbals)

32. Drug interactions

33. Diseases

34. Clinical procedures

35. Health directory

36. MedscapeCME I Mobile: Medscape

37. I Mobile: NEJMArticles published online in the last 7 daysMedical imagesWeekly audio summariesSelected clinical videos

38. I Mobile: NEJM

39. I Mobile: ScopusSearch across thousands of scholarly journalsSave articlesSet up and review email alertsAnnotate articles with your own notesShare article links through email or twitter

40. I Mobile: Scopus

41. I Mobile: Scopus

42. I Mobile: Science DirectSearch over 2,500 peer-reviewed journals and more than 11,000 books

43. More journal “detail” than Scopus: outline, full-text, and figures

44. Search alerts and ability to save articlesI Mobile: Science Direct

45. Mobile Computing from the Horizon Report“In the developed world, mobile computing has become an indispensable part of day-to-day life in the workforce, and a key driver is the increasing ease and speed with which it is possible to access the internet from virtually anywhere.”The 2010 Horizon Report, Johnson, L., Levine, A., Smith, R., & Stone, S