This document provides an overview of using social media for business. It discusses major platforms like Facebook, Twitter, and LinkedIn and how to engage customers and promote a business on each one. The benefits of social media for businesses include engaging with customers, providing real-time support, strengthening brands, and tracking return on investment. While it requires time to use social media effectively, tools like Hootsuite can help save time by posting to multiple channels at once. The document concludes by offering social media training and management services to help businesses overcome challenges to using these tools.

1. Using Social Media for Business
RICS Exeter
By Chris Wood

2. • Digital Marketing &
Social Media Specialist
• Provides training to businesses on how to use
social media & other online marketing activities
• Showing how to engage & promote online to
customer base
Intro to Chris Wood
@qChrisWood

3. Intro – Seminar Goals
To show how Social Media can be used
as an effective Marketing &
Engagement tool for business
To Answer Your Queries
Current use? Tw / FB / Ld

4. What is Social Media for Business?
Engaging with other businesses & individuals online
+
Effective Communication
+
Real-time Customer Support
+
Powerful Effect On Brand

5. • Facebook – 36m UK members – 50% of population
• Twitter – approx. 10m UK members
• LinkedIn – approx. 10m UK members
• Blogging – a great way to build trust & draw in
customer base (Content Marketing)
Intro to Social Media Platforms

6. Twitter
Follow
& Be
Followed By
Other
Twitter
Profiles
Social Messaging Network – Engage & Promote

7. What to Say?
Be informative (& interesting) rather than trying to
hard sell:
– The products or services you offer (Special Promotions)
– The sort of tasks you are working on
– Latest news / Articles of Interest / Top Tips / Key Features
– Bookings, availability, i.e. info useful to customer base
– Types of events hosting or attending
– Training received / Accreditations & Associations
Promote Others

8. #Tags
Reach Out To Wider Audience Online
Now work on
Facebook

9. • Identify clients, business partners, suppliers etc to follow
• Identify key industry/local profiles to follow
• Follow who is following them and or who they’re
following
• Twellow – find profiles by location
• Use of #tags will help naturally pick up new followers
• Use of informative messages, blogs, articles, photos,
videos – will lead to retweets and new followers
Gaining Followers

10. Use Hootsuite To Tweet
Post Message to One, Two or Three Platforms
Twitter
Facebook Page
LinkedIn
Saves Time!
+
Schedule Messages

11. LinkedIn
Build
Network
Connections
Keep In Touch With Industry
Business Social Networking Site

12. RICS on LinkedIn

13. How LinkedIn Promotes You
Home Page
Of
Your Network
Connections

14. How LinkedIn Promotes You (cont.)
Weekly Email
Updates

15. Promoting Yourself – Online CV
Update Personal Profile:
• Photo
• Career
• Education
• Summary
• Mention Keywords
• Skills
• Websites
• Twitter Profile

16. Personal Profile Status Updates

17. • Company Profile – Products/Services
• Message Connections (like emails)
• Gain Recommendations (testimonials)
• Participate in Groups – reaching out to wider
targeted audiences (see RICS groups)
• Advanced Keyword Searches – new
introductions/opportunities
LinkedIn Features

18. Facebook Page
Gain
Fans
(Likes)
Post
Message
to Fans

19. Personal Profile
Fans
receive
your
messages
in their
personal
profile feed

20. Run Targeted Facebook Ad Campaigns
Plus Boost Posts
– once or twice a month
- Requires 50 likes
- Initially
to Gain
Likes

21. • Time & Effort – at least 1 to 2hrs a week
• Not likely to be a quick win – need to go for
mid-long term benefit
• Lack of how to knowledge in using
social media (takes time to learn)
• Lack of purpose or direction as why using
it
All Sounds Great – What Are the Drawbacks?

22. Time Issue
• Hootsuite – saves times
– Post to many platforms
– Schedule Messages
– Keyword Searches
• Smartphones / Tablet Devices
– Use Social Media on the go – particularly for
Tweeting

23. ROI
• New Opportunities
• Opens Doors
• Collaborations
• Research / Keeping Up To
Date
• Building Brand
 Promote As Expert –
Builds Trust
• Cost Savings
 Recruitment
 Traditional
Marketing reduction
spend
• New Leads / Sales
• Upsell / Cross Sell

24. Tracking Impact – Google Analytics
• Social Referral visits often correlate to Overall
Visits – triggers impact on Google & Direct visits

25. 1. Onsite Training (plus Strategy / Audit options)
2. Training Courses
3. Outsource – Have It Managed
Contact Details:
• Chris@qsocialmedia.co.uk
• @qchriswood
• www.linkedin/in/qchriswood
Website: www.qsocialmedia.co.uk
Here’s Where We Come In
Q & A