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LinkedIn - Getting Started


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A beginners guide to LinkedIn from Michelmores Marketing Team.

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LinkedIn - Getting Started

  1. 1. Are you LinkedIn?
  2. 2. Are you LinkedIn? • Who is already on LinkedIn? • About LinkedIn • Michelmores’ Social Media Strategy • Why LinkedIn? • Nine tips for creating your profile • Making the most of LinkedIn • How to use LinkedIn • What next? • Questions
  3. 3. About LinkedIn • A business-orientated social media site, mainly used for professional networking • 80 million users worldwide • 9.3M visits to the site each month in the UK • Age demographics: 35-44 - 30% 45-54 - 29% 25-34 - 15%
  4. 4. Michelmores’ Social Media Strategy • ‘Social media’ = websites and online platforms that allow users to interact – by sharing information, opinions, knowledge and interests • Michelmores’ Social Media Strategy can be found on the Marketing Knowledge Site • LinkedIn is one of the areas identified for our social media activity
  5. 5. Why LinkedIn? • Networking – connect with clients and contacts • Profile raising – position yourself as a thought leader and expert in your field • Generating new business – find new clients and contacts Business benefits include:
  6. 6. Nine tips for creating your profile • Complete as much of your profile as possible • Use your ‘headline’ wisely • Provide targeted information • Add a current photograph • Connect to Michelmores! • Check your privacy settings • Make your profile publicly available • Make connections • Think about recommendations
  7. 7. Making the most of LinkedIn • Join relevant Groups • Use status updates • Read your LinkedIn update • Use the events tool • Upload your articles • Add presentations • Research your prospects • Use the Answers application • Tell people you are on LinkedIn!
  8. 8. How to use LinkedIn • Connect to your existing contacts as another way of keeping in touch • After a networking event, invite new contacts to connect to you to extend the networking opportunity online • Who are your connections connected to? Research their connections to see if there is anybody that you would like to be introduced to Networking
  9. 9. How to use LinkedIn • Be found online – LinkedIn public profiles are indexed by search engines • Demonstrate that you are a thought leader in your field by posting articles, presentations etc to your profile • Join Groups or use the Answers function to demonstrate how you can add value and make connections with new people Raising your profile
  10. 10. How to use LinkedIn • If you are visiting a potential client, take a look at their personal or company profiles • Who are your target clients? Use LinkedIn to research the key people you need to contact • Find new targets – perhaps by joining a relevant Group and noting who the members are / what they need help with Finding potential clients and contacts
  11. 11. What next? • Set up or edit your LinkedIn profile using the tips provided • Have a look for some relevant Groups – follow these for a while to see if they are useful and how you can become involved • Think about additional material you can add to your profile, such as creating a presentation to highlight your area of expertise • Visit the Marketing Knowledge Site for our guide to using LinkedIn
  12. 12. Any questions?
  13. 13.