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F2F Events & Online Communities:
The New Town Square
Unleashing the Power of Face To Face
Marketing
David Adler, C.E.O. and Founder
BiZBash Media
Presenter Logo

Events:The New Town Square
• Events are an Important Off-Line
Component
• Power is in Combined Effect
• Events are the Programming of Human Interaction
• Over Stimulated Technology Driving More Human-
to-Human Contact
• Billions are Being Spent in More Targeted F2F
Events
• $22 Billion Market Nationwide Mot Counting The Social
Market
• Over 130,000 Corporate and Non-Profit Events Just in
New York City Create a $4 Billion Market
Slide 3

Events: The New Town Square
• BiZBash Media:Media for the Event Industry
• Magazines, Web Sites, Face to Face Events for Event
Planners in NY,LA,Miami,Toronto,DC(07) and Chicago(07)
• Event Planners Today Range Across Multiple Titles
• BiZBash Growth Represents Importance of Industry
• 60% Annual Growth in Revenue
• World’s Largest Web Site for Professional Event Planning with
over 300,000 Unique Users Monthly on a B2B site
• Allows Planners to Peek Over The Fence to See What
Others Do
• Ideas, Inspiration, Resources
• BiZBash Brand is Dedicated to Making Event Planners
“Heroes” In Their Organizations
Slide 4

Events:The New Town Square
• Events: The Perfect Marketing Tool
• The host Controls the Message
• Can completely Control Agenda
• Gives Deadline
• Cost Effective
• Engages Entire Organization
Slide 5

Events: The New Town Square
• Creating Atmospheres and
Environments
• Sensory Impact Improves the Effectiveness of
Word of Mouth
• Importance of Décor
• More About Creativity Than Budget
• Branding at Events
• Think Subliminal Advertising
• Day After Comments Drive WOM
• “Aha Moments Drive Loyalty, Inspiration and
Engagement
Slide 6

Events: The New Town Square
• Memorable Moments
• Planners are Really “Memorologists”
• Boring Events are Forgetable!
Slide 7