WoM: Unleashing The Power of Face-to-Face Marketing

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By David Adler - BizBash Media

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WoM: Unleashing The Power of Face-to-Face Marketing

  1. 1. Learn more about WOMMA and how we can help you improve your word of mouth marketing program at www.womma.org. (c) 2006 Word of Mouth Marketing Association. You may share this presentation if it is not altered in any way.
  2. 2. F2F Events & Online Communities: The New Town Square Unleashing the Power of Face To Face Marketing David Adler, C.E.O. and Founder BiZBash Media Presenter Logo
  3. 3. Events:The New Town Square • Events are an Important Off-Line Component • Power is in Combined Effect • Events are the Programming of Human Interaction • Over Stimulated Technology Driving More Human- to-Human Contact • Billions are Being Spent in More Targeted F2F Events • $22 Billion Market Nationwide Mot Counting The Social Market • Over 130,000 Corporate and Non-Profit Events Just in New York City Create a $4 Billion Market Slide 3
  4. 4. Events: The New Town Square • BiZBash Media:Media for the Event Industry • Magazines, Web Sites, Face to Face Events for Event Planners in NY,LA,Miami,Toronto,DC(07) and Chicago(07) • Event Planners Today Range Across Multiple Titles • BiZBash Growth Represents Importance of Industry • 60% Annual Growth in Revenue • World’s Largest Web Site for Professional Event Planning with over 300,000 Unique Users Monthly on a B2B site • Allows Planners to Peek Over The Fence to See What Others Do • Ideas, Inspiration, Resources • BiZBash Brand is Dedicated to Making Event Planners “Heroes” In Their Organizations Slide 4
  5. 5. Events:The New Town Square • Events: The Perfect Marketing Tool • The host Controls the Message • Can completely Control Agenda • Gives Deadline • Cost Effective • Engages Entire Organization Slide 5
  6. 6. Events: The New Town Square • Creating Atmospheres and Environments • Sensory Impact Improves the Effectiveness of Word of Mouth • Importance of Décor • More About Creativity Than Budget • Branding at Events • Think Subliminal Advertising • Day After Comments Drive WOM • “Aha Moments Drive Loyalty, Inspiration and Engagement Slide 6
  7. 7. Events: The New Town Square • Memorable Moments • Planners are Really “Memorologists” • Boring Events are Forgetable! Slide 7

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