HIM Professionals: How to Make Linked In Work for You
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This document provides tips for using LinkedIn for students, professionals, and companies. It recommends that students build complete profiles, secure endorsements, join groups, and regularly update their profiles. It suggests professionals use LinkedIn to change jobs, grow their networks, and find talent. It also advises companies to build LinkedIn pages, leverage employees, share relevant content, and get customers to endorse them to strengthen their brands and unlock opportunities.
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HIM Professionals: How to Make Linked In Work for You
- 1. How to Make Work for You Beth Friedman, BSHA, RHIT. April 22, 2015. Greensboro, NC Students Professionals Companies
- 3. One Tool. Many Users. 300 million users 3 million company pages
- 5. Using LinkedIN • For Students • For HIM Professionals • For Companies • Your Experience?
- 6. For Students Meet Christi LinkedIN “ALLStar” “All HIM students MUST do LinkedIn!”
- 7. Step #1: Build Your Profile • Get involved, get active, post it all • Include projects, pictures, practicum • Update after every event • Write in third party Summary Ms. Snider is a senior in the Health Management and Informatics program in the College of Allied Health Sciences at Georgia Regents University. She has been recognized for her achievements with ……….
- 9. Meet Omar Garriott 10 Tips for Students & New Grads on LinkedIN: https://www.linkedin.com/pulse/10-tips-students-new-grads-linkedin- omar-garriott?trk=prof-post
- 10. Step #2: • Secure endorsements • Go mobile • Join groups, 3-5 visits per week • Join the conversation – Relevant, timely, professional • Comment on posts • Share articles, events • Ask questions
- 11. Step #3: Keep Perfecting Your Profile • Minimum once a month • If active job search, every few days • Don’t discount the small things • Upgrade to Job Seeker Premium • If there’s a will…….
- 13. Using LinkedIN • For Students • For HIM Professionals • For Companies • Your Experience?
- 14. 3 Primary Uses • Change your….. • Grow your… • Find talent…
- 15. Change Your Job - All student tips plus…… - Upgrade to Job Seeker Premium - Update your status 5 times per day - Send 5 daily messages - Showcase your work in video, slides, interviews, etc. - Reconnect with alumni, co-workers - Create a vanity URL for your profile “Find the good. It’s all around you. Find it, showcase it and you’ll start believing in it.” - Jesse Owens
- 16. Grow Your Network • Upgrade to LinkedIn Premium • Go mobile • Comment, post, share – Relevant, timely, professional – Focus on relationships • Follow companies and associations – go local • Use technology across networks
- 17. Time Management Tips • Block 60 minutes once a week – Accept 5 new invitations – Reconnect with 4 contacts – Visit 3 groups – Share 2 recent articles – Add 1 new thing to your profile
- 18. Using LinkedIN • For Students • For HIM Professionals • For Companies • Your Experience?
- 19. 4 Primary Uses • Build … • Unlock… • Find talent… • Strengthen…
- 20. The Basics • Create a LinkedIn company page, vanity URL • Join relevant groups with local ties – Over 70% use groups to research buying decisions • Share articles, events, content – Relevant, timely, professional – AVOID sales messages – Participate in a non-promotional way
- 21. The Next Step • Leverage each employee – Encourage them to also share content to their followers – Build compelling content for them to share – Ghost post for them – Help them build solid profiles “Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business—and you can leverage that knowledge.” - Harvey Mackay
- 22. The Next Step • Begin a blog on LinkedIN – 31% of customers are influenced by blog posts – Share across all your networks • Build a showcase page • Get your customers to endorse you – 88% of customers trust reviews, recommendations and endorsements – Peer to peer referral is #1 way healthcare execs select their vendors
- 23. Avoid Social Media Pitfalls
- 24. In Summary….. • Take away tips for everyone
- 25. Your Experience with Beth Friedman, BSHA, RHIT Agency Ten22 beth@ten22pr.com
Editor's Notes
- 4 Major Uses according to LinkedIn Land your dream job Grow and nurture your network Unlock sales opportunities Find and hire talent And LinkedIn is the place to find and be found. The site has well over a million and a half student jobs and internships. And more than 9 in 10 companies use LinkedIn to recruit new hires. If you’re not on LinkedIn, you simply don’t exist in the working world. 5th reason – purely personal (Tony story)
- Started working on profile in her freshman year, 2 years ago. Top right corner of your profile page – profile strength (she’s al allstar)
- It’s waaaaay more than Facebook for old people – it is THE most important professional networking tool you’ll use . This is your electronic resume! You can add as much as you want – more flexible than a 2 page paper resume Mobile apps – LinkedIn app , yes – use! Great for building your network ,real time friend requests and accepts
- Just like you would ask for a reference, ask for a LinkedIn endorsement. They go a LONG way , especially for students. Go mobile – there are a lot of “add on” mobile apps for Linked In, but most folks prefer the main LinkedIN app. Check your FB, pintrest, Twitter, Instagram….check you r Linked In too Join groups – Join your local, regional and state AHIMAs and other healthcare thought leader groups of interest to you (ACDIS for CDI, etc.) . And visit these groups weekly to network with the associations, businesses, etc. Comment on their posts, etc. Also, track companies that you’re interested in. Follow recruiters for good job tips. Post……relevant, timely, appropriate. Establish yourself as “in the industry”. NOTE: Regularly participate in a non-promotional way!!!!
- Best times to post are 7 am – 8 am and 5pm-6pm The best days to post are weekdays