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Increasing Website Traffic

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Increasing Website Traffic to raise online presence and increase internet leads. This presentation gives an overview in how to increase website visitors by having a strategy and using digital marketing techniques - Google Analytics, Google Ads, Google Places, SEO, Social Media and Email Marketing. Presented by Chris Wood, Q Social Media at the Exeter Business Network.

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Increasing Website Traffic

  1. 1. Increasing Website Traffic BNSW – Exeter By Chris Wood
  2. 2. • Digital Marketing & Social Media Specialist • Provides training to businesses on how to use social media & other digital marketing activities • Showing how to engage & promote online to customer base Intro to Chris Wood @qChrisWood
  3. 3. Intro – Seminar Goals To show how to Increase Website traffic to Raise Online Presence & Increase Internet Leads for your business To Answer Your Queries Who’s already working on increasing traffic? How? / Thinking about it?
  4. 4. Intro – 8 key areas Strategy SEO
  5. 5.  Increases chances of success  Not guaranteed  Provides Purpose & Direction  Brainstorm, Document & Share with those involved  Produce Implementation Plan – build up over time – mid-long term game! Strategy
  6. 6. 1. Know your Keywords – Google Keyword Planner helps 2. Apply Inbound Marketing Techniques – Draw people into your business – People tend to research first – so you need to be part of this process 3. Identify how going to drive traffic to your site 3 Key Considerations
  7. 7. Plus Know How Google Works Focuses on Quality of Content & Links Content Focused Links Focused Focused on understanding the meaning behind the search term - what, why, when, how, where
  8. 8. Track Your Website Traffic  Tracks Website Visitor Traffic  Gain Competitive Edge  Econsultancy reported only 20% of ecommerce business using it properly!!  Enhances Google Presence  Tracks presence within Google  Syncs with Analytics – many businesses haven’t configured this – missing vital info!
  9. 9. Google Analytics
  10. 10. • Direct & Indirect Impact of Social Media • Social Referral visits often correlate to Overall Visits – trigger impact on Google & Direct visits Social Media Impact
  11. 11. Google Webmaster
  12. 12.  Pay Per Click Advertising for Page One Presence  Check for key search terms as to whether page one  Identify where not page one and run Google Ad campaigns (may choose to anyway even when pg 1)  Optimised campaigns can save over 50% in Ad spend! Google Adwords
  13. 13. Don’t just go with defaults – customise • Location • Networks – Search Only • Devices – Computers / Mobiles / Tablets • Manual Bidding – set per click budget and daily budget • Scheduling – maximise when showing ads to when your customer base is most likely looking for your venue/service/products • Phrase and or Exact Matching – not broad • Add Negative Keywords Advertising Settings
  14. 14. Finding Keywords & Negative Keywords • In this example shows 800 variations • Several keywords wouldn’t want the Ad showing e.g. “diploma in digital marketing” Use Google Keyword Planner
  15. 15.  Ideal for venues or service location based businesses  Free Listing on Google Maps  Page One Presence (potentially)  Google often prioritises location based searches over all other results  Including over advertising
  16. 16. Example of Location Listing
  17. 17. 1. Business Contact Details & Website 2. Business Description – Mention Keywords 3. List in up to 5 categories 4. Photos Customise Listing
  18. 18.  Making your website more visible in the eyes of Google 1. Content is King – website + blogs 2. Keywords – Title, Page Title, Headings, Content 3. Meta Data – Title, Keywords & Description • Often accessible in Content Management Systems 4. Pictures – add to properties description of photo • Google can’t always see pics, can read photo descriptions (use keywords) 5. Video Content – Google owns YouTube • 2nd largest search engine 6. Build Links – links from other sites 7. Submit site to Google Webmaster SEO – Search Engine Optimisation
  19. 19. Social Media - Social Signals - Highly values hits from social media - Business 2 Consumer use Facebook and or Twitter - Business 2 Business use LinkedIn and or Twitter
  20. 20. • Over half population using social media • Primarily - 34m • Twitter /LinkedIn – 10m • 91% of 16-24 age group are active users of social media, with 18% of over-65s socialising online • For 16-24 age group - as they go in to the workplace the use of social media will only increase UK Stats
  21. 21. Owned by  3rd Most Popular Website  2nd largest search engine – even though just videos only  YouTube accounts for 70% of all visits to online video sites  UK users spend 240 million hrs every month watching video across all online video sites – next are BBC, ITV etc  Key SEO Technique – embed YouTube videos on website YouTube
  22. 22. How To Use Social Media
  23. 23. • Keep in touch with customers & prospects • Drive hits to website, blogs, articles etc • Sync with social media – share online • + gain new followers E-Mail Marketing – Monthly Newsletter
  24. 24. Recommendations 1. Strategy & Implementation Plan 2. Track Website Visitor Traffic – Google Analytics & Webmaster 3. Paid For Page One Presence – Google Adwords 4. Location Listings On Google Maps via Google Places 5. Optimise Website In Eyes of Google - SEO 6. Pro-actively Use Social Media 7. Blog – promote yourself as industry expert – draw people in 8. Run regular e-newsletter – complement it with social media
  25. 25. ROI • New Opportunities • Opens Doors • Collaborations • Research / Keeping Up To Date • Building Brand  Promote As Expert – Builds Trust • Cost Savings  Recruitment  Traditional Marketing reduction spend • New Leads / Sales • Upsell / Cross Sell
  26. 26.  Time & Effort – at least 1 to 2hrs a week  Not likely to be a quick win – need to go for mid-long term benefit  Requires perserverance / Several marketing channels  Lack of how to knowledge  Takes time to learn All Sounds Great – What Are the Drawbacks?
  27. 27.  Onsite Training & Implementation  Plus Strategy / Audit options  Training Courses  Outsource – Have It Managed Contact Details: • Chris@qsocialmedia.co.uk • @qchriswood • www.linkedin/in/qchriswood Here’s Where We Come In
  28. 28. Q&A Q&A
  29. 29. Follow Us On: @qChrisWood @qSocialMedia www.facebook.com/qsocialmedia www.linkedin.com/company/q-social- media www.youtube.com/user/qsocialmedia

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