A Quincy College Career Week presentation for current students of Quincy College. We discussed how to create an effective linkedin profile, what do once you've built a profile, and how to leverage your profile to network as a student and prospective employee.

1. Leveraging LinkedIn as a Student and
Professional
Presented by Katy Spencer Johnson
Marketing and Communications Agen
Quincy College

2. WHY SHOULD YOU CARE ABOUT LINKEDIN?
Linked-In Trivia: How often is a new user created on LinkedIn?
Every 2 Seconds…

3. WHAT STORY ARE YOU TELLING?
• What you do online, what you say online, and your social media presence is
a reflection of you.
• Hone Your Elevator Pitch and Practice, Practice, Practice
• Search Yourself
• You are more than a few data points, social media profiles
• Identify what your goals are…
• Your LinkedIn Profile is a tool to tell your story….
Social Media Trivia: According to a Microsoft study,
what percentage of employers turned down an
applicant by what they saw online?
70% of recruiters rejected an applicant by what they saw online

4. TELL ME ABOUT THESE LINKEDIN USERS

5. LinkedIn= Speed Dating for Professionals

6. Your LinkedIn Profile is more than your Resume.. and your portfolio… and your references..

7. COMPONENTS OF A LINKEDIN PROFILE
• Profile Photo
• Location - Major Metro Area will help you land in search results - Boston vs Greater Boston
• Headline - Who are you? Tell People What You Are Looking For - New Opportunities, Internship/Job
• Summary - Your Elevator Pitch - Describe what motivates you and what you’re skilled at
• Experience - Most Like your Resume - Job Titles/Description - Be prepared to address gaps in your job history
• Organizations - Club Activity, Volunteerism
• Education - Start with College - Not necessary to list H.S.
• Volunteer Experience / Causes - Opportunity to express what you care about, what you are passionate about
• Skills & Expertise - Best Practice to List 5 Skills - Unsure of your skills? Check Job Descriptions in leading areas - assess if you can say
you are skilled in that area.
• Endorsements - What others say about you?
• Additional Media Content
• Honors/Awards: Certifications, Accomplishments
• Contact/Personal Info: Personal Email Gets More Connections versus LinkedIn Only
LinkedIn Trivia: Do you know the most overused word on LinkedIn?
MOTIVATED

8. Components of a LinkedIn Profile
(TLDR Version)
• At Minimum - Your Profile
Should Have
• Profile Photo
• Location
• Education
• Headline
• Summary
• Experience
• For those over-achievers in the room:
• Organizations - Activities
• Volunteer Exp.
• Skills/Expertise
• Additional Media Content
• For the Humble Brag:
• Organizations - Activities
• Volunteer Exp.
• Skills/Expertise
• Additional Media Content
• Honors/Awards/Accomplish
ments

9. YOUR TURN
• If you have your resume on hand and do not have a LinkedIn Profile:
let’s start creating your LinkedIn profile.
• If you do not have a resume, please make an appointment with
Career Services to create a resume. Today, please brainstorm your
headline and summary.
• Already have a LinkedIn Profile? Log-In to your profile and refresh
your profile
• Take a Professional Profile Photo - See Karen

10. So, I have a LinkedIn Profile Now…. What do I do?!
ENGAGE

11. HOW DO I ENGAGE WITH
SPECIFIC GROUPS ON
LINKED-IN?

12. Crafting Content for LinkedIn versus other social media networks
Instagram
Linkedin Content
Business Mgmt
Engineering Tech - RoboticsHuman Resources

13. What does engagement look like on LinkedIn?

14. Making the Most of LinkedIn
for Job/Internship Searching
• Jobs Tab
• Job Alert: Location Specific, Title Specific, Industry Specific
• Leverage Filters - Sort by Experience
• Check your 1st and 2nd Connections
• Companies within your Network
• Deep Dive into Organizations that interest you - Find the right fit
• Request Informational Interviews with those in the field
• Never Underestimate the power of direct messaging
• Post in your Industry Pages, Groups
• Job Postings: Easy Apply, Apply via Company Page, Contacting HR

15. Connecting with Spotify, Apple, Amazon
How can my 400+ LinkedIn Connections connect me?

16. DON’T LET YOUR PROFILE BE A MONUMENT
TO YOUR CAREER HISTORY
• Search Yourself - Look at Keywords Not Buzzwords
• Check your links/media include - Refresh or Update if outdated
• Update Often
• Engage Regularly
• You Do You - Be Yourself
• Connect with others
• Build your Network
LinkedIn Trivia:What percentage of LinkedIn Users use LinkedIn Daily?
40% of LinkedIn Users use LinkedIn DAILY.

17. Tia
THANK YOU for Attending!
Additional Resources:
Quincy College Office of
Career Services and
Placement
Linkedin.com/learning
Check out the other Career
Week Sessions!