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Consuming and Sharing Content

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This module will cover the first steps to become more active on LinkedIn by engaging and sharing content on the platform.

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Consuming and Sharing Content

  1. 1. Module 2
  2. 2. Consuming and Sharing Content on LinkedIn Module 2 This module will cover the first steps to become more active on LinkedIn by engaging and sharing content on the platform.
  3. 3. Source: Mindset Divide Research, TNS, September 2012. Personal Networks Professional Networks Career info Updates on brands Industry Trends Info on friends Info on personal interests Entertainment updates 1 2 3 “Spend Time” “Invest Time” • Top 3 content types expected on personal vs professional networks: • Professional mindset is ideal for brand education and content • On LinkedIn, Content pages receive x7 more page views than job pages Understand the mindset Content on LinkedIn
  4. 4. The definitive professional publishing platform Use LinkedIn to increase your knowledge GroupsSlideShare InfluencersPulse Content on LinkedIn
  5. 5. So how do you start engaging with content? Content on LinkedIn
  6. 6. 1. Follow your clients and competitors • Stay informed by following your clients LinkedIn page • Keep your competitive edge by following their direct competitors also • You should also make sure you are following your agency’s company page, as well as agency competitors Content on LinkedIn
  7. 7. 2. Follow News Channels in Pulse • Pulse is your personalised business newsfeed • You can view Pulse on desktop or download the LinkedIn Pulse App • Follow news via verticals that you work or are interested in via LinkedIn Pulse • Personalise your Pulse experience (Find under Pulse in the Interests tab in the top navigation of your LinkedIn homepage) • Follow news or industry leaders you are interested in to be served relevant news articles relevant to you and your industry • You will then start to be served news in Pulse that is tailored to you under Your News • Share news stories that you feel will be of interest to your network Content on LinkedIn
  8. 8. 3. Join groups • Increase profile views by engaging via groups: People or post or engage in group discussions get an average of x4 many profile views • Join groups that are of interest to you (find under Groups in the Interests tab in the top navigation of your LinkedIn homepage) • Join the discussion, post in group discussions and don’t be afraid to have an opinion Content on LinkedIn
  9. 9. 4. Gain Insights from LinkedIn Influencers Content on LinkedIn • Follow Influencers (find under Discover the Pulse tab in the top navigation of your LinkedIn homepage) • Notable Influencers from Media, Marketing & Technology include: - Jeff Weiner - Ryan Holmes - Pete Cashmore - Sir Martin Sorrell - Angela Ahrendts - Claire Diaz-Oritz • Australian Influencers include: - Mike Smith - Naomi Simson - Alex Malley - Janine Allis
  10. 10. 5. Share content with status updates • Include links to content – articles, infographics, other bits of content you found interesting, topical or thought provoking. Share your opinion and add an insight on this • Upload a photo – share photos and insights from events, interesting things happening in your office, campaigns you see that you like Content on LinkedIn
  11. 11. 6. Tell visual stories in the stream with SlideShare • Slideshare allows you to tell a visual story in the LinkedIn feed, has major SEO ranking impact and is a good forum to build your personal or company brand • Upload your presentations to Slideshare, then share back to LinkedIn (Slideshare will prompt you to do this anyway!) Content on LinkedIn

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