The document discusses the importance of LinkedIn for accountants and auditors, focusing on the creation and management of an online profile and reputation. It emphasizes maintaining an engaging profile with updated experiences, skills, certifications, and recommendations to enhance personal and company visibility. Additionally, it highlights the value of connecting with colleagues and clients through the platform.

1. Using LinkedIn
For Accountants and Auditors

2. LinkedIn, so what?
• What is LinkedIn?
• Why do I care?
• What good will it do for me?
• What good will it do for your company?

3. Online Profile
• Your "online profile" is the sum of online
content about you that you've created and
content about you created by others. Items
include: emails, videos, posts on social
networks, someone posting a picture or
comments about you on a social network or
website, credit, financial and medical
information.

4. Relevance
• Your "online reputation" is the image created
of you through information you or others
shared online in blogs, posts, pictures, tweets
and videos.
• Our company’s “online reputation” is the
image created by the company and it’s
employees.

6. LinkedIn Groups

9. Search Groups for Information

11. Company Profiles

14. Your Profile
• Think of it as more than a resume
• The Bio we use in proposals is a great example
• Keep it up-to-date and accurate
• Give/Get recommendations
• Show off your extra-curricular activity
• Connect with colleagues and clients

16. Writing Your Summary

17. Adding Experience

18. Skills and Certifications

19. Education

20. Recommendations

21. Recommendations

22. Active and Engaging

23. People you may know

24. Final Thoughts