SlideShare a Scribd company logo
Using LinkedIn
For Accountants and Auditors
LinkedIn, so what?
• What is LinkedIn?
• Why do I care?
• What good will it do for me?
• What good will it do for your company?
Online Profile
• Your "online profile" is the sum of online
content about you that you've created and
content about you created by others. Items
include: emails, videos, posts on social
networks, someone posting a picture or
comments about you on a social network or
website, credit, financial and medical
information.
Relevance
• Your "online reputation" is the image created
of you through information you or others
shared online in blogs, posts, pictures, tweets
and videos.
• Our company’s “online reputation” is the
image created by the company and it’s
employees.
LinkedIn Groups
Search Groups for Information
Company Profiles
Your Profile
• Think of it as more than a resume
• The Bio we use in proposals is a great example
• Keep it up-to-date and accurate
• Give/Get recommendations
• Show off your extra-curricular activity
• Connect with colleagues and clients
Writing Your Summary
Adding Experience
Skills and Certifications
Education
Recommendations
Recommendations
Active and Engaging
People you may know
Final Thoughts

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