LinkedIn is a professional networking site with over 175 million members that allows users to create profiles summarizing their expertise and achievements. The document discusses how developing a LinkedIn profile can help users connect with other professionals, find new career opportunities, and stay in touch with colleagues. It also notes that having an online presence on LinkedIn is important because search engines like Google prioritize LinkedIn profiles, and those not in the first few pages of results receive no clicks. The document provides tips on customizing a LinkedIn profile and engaging with the network.

1. 1. What is
Managing Your Public Domain CV
Why LinkedIn ?
Jon Curwin
Business School
Michael Schmidt
Centre for Academic Success
Poster Series
No. 2 of 6
• Develop your LinkedIn
Profile.
• Add evidence in form of
website links or Mahara
pages to it.
• For more information
visit www.linkedin.com
Useful Steps
forward:
How to contact us:
3. Adding Content
• Adding limited content
may do little for your
professional profile
and show lack of
‘public domain’
awareness
• You need to maintain
your LinkedIn profile –
a neglected page will
give dated information
and potentially the
wrong message
• LinkedIn is a professional networking site that had
over 175 million members in over 200 countries and
territories by August 2012
• It allows members to create a summary of
professional expertise and achievement to share with
others
• The network consist of connections and connections
to connections that provide links to exchange of
knowledge, ideas, and opportunities
• More than 10 million users in the UK (Sept. 2012)
/Why is LinkedIn important
• Being visible in search
results is essential to
participating in Internet
commerce and
discourse.
THE TOP 3 RESULTS
RECEIVE 88% OF
USERS’ CLICKS
• …and those appearing
past the first three pages
of search results receive
NONE.
4. Sharing Content
Sharing content you want
others to see on LinkedIn is
easy
Requires an email address
and password to setup an
account
You are given options to add
details of your work
experience, education and
links to personal websites
which include blogs and
Mahara pages
You decide whether to share
with your connections, join
groups, and accept other
networking options
Benefits Limitations
5. Benefits and Limitations
• Develop and maintain a
professional profile and set
of connections.
2. What can LinkedIn do for You?
• Get you connected to other
professionals
• Allow you to find new professionals
for your network
• Stay in touch with friends and
colleagues
• See new professional opportunities
• Build professional relationships
with individuals and groups
• Be seen – Stand Out from the Crowd
6. What next?
Yes
73%
Don’t know
4%
No
14%
Plan to Begin
9%
Q: Do you or your company use
social networks or social media
to support your recruitment
efforts?
0 20 40 60 80
LinkedIn
Facebook
Twitter
Blog
Youtube
MySpace
None
Q: Which social media do you or
your company use for
recruiting?
Series1
1. is the likely choice of
employers. Google accounts for
94% of searches in Europe
91% of searches worldwide.
98% of Mobile Phone searches
2. Expect LinkedIn to show first on a
Google search
a) builds professional relationships
with past and potential colleagues
b) allows participation in communities
with a shared interest
Jobvite Social Recruiting Survey 2010
Jon Curwin
Senior Learning and Teaching Fellow
Business School
Jon.Curwin@bcu.ac.uk
http://www.linkedin.com/in/joncurwin
https://twitter.com/joncurwin
Michael Schmidt
Academic Skills Development Tutor
Centre for Academic Success
Michael.Schmidt@bcu.ac.uk
http://www.linkedin.com/in/schmidtuk
https://twitter.com/mschmidtuk