The document outlines a 3 step plan for using LinkedIn for business success. The steps are to create a complete and compelling personal profile, grow your connections on LinkedIn, and set up a business profile page. It provides details on how to fully complete your personal profile, ways to expand your network of connections, and how to set up and optimize a business page to promote your company.

1. LinkedIn for Business
Success
Presented By:
Denis Hegarty
March 27th 2012

2. Our 3 Step Plan
• A Complete & Compelling Profile
• Growing your Connections
• Your Business Profile

3. Complete & Compelling Profile
• Add a Professional Picture
• Compelling Headline
• Update Status – post something new
• Past & Present Experience
• Recommendations – Need 3 – Give first
• Add your Twitter Account
• Customise your LinkedIn Name
• Complete Summary
• Specialities, Interests and Associations
• Contact Details
• Apps

6. Growing Your Connections
• People You Know – request connection
• Upload Contacts from Outlook…
• CoWorkers
• Previous Colleagues & Contacts
• 2nd Connections – Ask or request a 1st
contact to refer
• Use Advances Search to find People
• Groups
• LinkedIn Alerts with suggestions

7. Your Business Profile/Page
• Set Up page by going to ‘Companies’
• Description of Company Page
Overview
• Add Values your Company Offers
• Add Keywords within Specialities
• Select Appropriate Industry
• List Location(s)
• Link to your Blog
• Post Status Updates

12. Other Points
• Create a Call To Action
• Monitor Results
• Status Updates
• LinkedIn Answers

13. Thank You
Denis Hegarty
www.LinkedIn.com/in/denishegarty