Social Technology Marine Corps League Dept CA

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This document discusses how social networking sites like Facebook, Twitter, YouTube, and Flickr can help organizations with communication, recruiting, and retention. It provides examples of how the Marine Corps League Detachment 1155 uses social media by creating a Facebook page and group, tweeting from their Twitter account, and posting pictures on Flickr to share information about events and recruit donations. It offers tips on setting up pages and groups on Facebook, creating events, ads, and tracking engagement and progress.

Marketing

Social Technology
How Social Networking Can Help with
Communication, Recruiting and Retention
Donald E. Hester, Commandant Det. 1155
www.MCL1155.org www.facebook.com/MCL1155 www.twitter.com/MCL1155

Marine Corps League National
No social media!

Most Popular Sites to Use
• Facebook (Lots of features)
– www.facebook.com
• Twitter (Short messages)
– www.twitter.com
• YouTube (Video)
– www.YouTube.com
• Flickr (Pictures)
– www.Flickr.com

Integration
• Problems with websites
– Fresh content
– Whose going to create the content
– Cost of adding content to your site
• Solution work smarter not harder
– Use content from others
– Example put a feed from the VA in your site
– Use free social media sites to augment (think of it
as a force multiplier)

Automatic
update from
Facebook or
twitter to
your website

942’s Group
Groups have limits but can be setup to be private so that the public cannot see it.

Don’t do this…
This is set up as a ‘person’ not a ‘page’ or ‘group’. Pages have the most flexibility.
Also use your detachment’s name and not a generic title.

Things to Remember
• You need at least 25 people to “like” your page
in order to get a custom URL
• Example:
– www.facebook.com/MCL1155
• Otherwise you get a URL like this:
– www.facebook.com/pages/Delta-Diablo-Det-1155-
Marine-Corps-League/192163964156833

Track your progress
Is your recruiting paying off?

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Social Technology Marine Corps League Dept CA

1. Social Technology How Social Networking Can Help with Communication, Recruiting and Retention Donald E. Hester, Commandant Det. 1155 www.MCL1155.org www.facebook.com/MCL1155 www.twitter.com/MCL1155

2. Progression

3. Progression

5. VFW National Social Media

6. American Legion National

7. AL

9. Marine Corps League National No social media!

10. Most Popular Sites to Use • Facebook (Lots of features) – www.facebook.com • Twitter (Short messages) – www.twitter.com • YouTube (Video) – www.YouTube.com • Flickr (Pictures) – www.Flickr.com

11. Integration • Problems with websites – Fresh content – Whose going to create the content – Cost of adding content to your site • Solution work smarter not harder – Use content from others – Example put a feed from the VA in your site – Use free social media sites to augment (think of it as a force multiplier)

12. Free Content

13. Automatic update from Facebook or twitter to your website

14. www.MCL1155.org

15. 1155’s Group on Facebook!

16. 942’s Group Groups have limits but can be setup to be private so that the public cannot see it.

17. Page on Facebook

18. Don’t do this… This is set up as a ‘person’ not a ‘page’ or ‘group’. Pages have the most flexibility. Also use your detachment’s name and not a generic title.

19. Det. 1155 on Twitter

20. www.CCCToyDrive.org

21. Pictures of our events on Flickr.com

22. Get Donations

23. Setting Up a Facebook Page

24.

25.

26.

27. Things to Remember • You need at least 25 people to “like” your page in order to get a custom URL • Example: – www.facebook.com/MCL1155 • Otherwise you get a URL like this: – www.facebook.com/pages/Delta-Diablo-Det-1155- Marine-Corps-League/192163964156833

28. Create Events

29. Select Events from your Page

30. Enter Details and a Photo

31. Invite your friends

32. Create an Ad

33. Target your Ad

34. What is your budget?

35. Track your progress Is your recruiting paying off?

36. BVMB Tracking Example

37. Available Stats