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LinkedIn Presentation to BUA Network South East Ireland
- 1. BUA LinkedIn Presentation Presented By: Denis Hegarty July 10th 2012
- 2. What is LinkedIn • Professional Online Network • Set up in 2002 by Reid Hoffman • Your CV online • Connect to people you know • Access contacts of your connections
- 3. Case Study • NewProduct being Launched in the Healthcare market • Note sent out to all connections – several hundred • 3 people came back with suggestions to become member of related groups • Signed up to targeted groups • Resent message – got several enquiries
- 4. 3 Step Plan •A Complete & Compelling Profile • Growing your Connections • Your Business Profile
- 5. Complete & CompellingProfile • Add a Professional Picture • Compelling Headline • Update Status – post something new • Past & Present Experience • Recommendations – Need 3 – Give first • Add your Twitter Account • Customise your LinkedIn Name • Complete Summary • Specialities, Interests and Associations • Contact Details • Apps
- 9. Growing Your Connections • People You Know – request connection • CoWorkers • Previous Colleagues & Contacts • 2nd Connections – Ask or request a 1st contact to refer • Suggestions from LinkedIn • Use Advances Search to find People • Groups • LinkedIn Alerts with suggestions • Upload Contacts from Outlook…
- 10. Your Business Profile/Page •Set Up page by going to ‘Companies’ • Description of Company Page Overview • Add Values your Company Offers • Add Keywords within Specialities • Select Appropriate Industry • List Location(s) • Link to your Blog • Post Status Updates
- 15. Other Points • Createa Call To Action • Monitor Results • Status Updates • LinkedIn Answers
- 16. Thank You Denis Hegarty www.LinkedIn.com/in/denishegarty