This was a 1 hour presentation and roundtable discussion on how to optimise your linked in profile and grow your connections

1. BUA
LinkedIn
Presentation
Presented By:
Denis Hegarty
July 10th 2012

2. What is LinkedIn
• Professional Online Network
• Set up in 2002 by Reid Hoffman
• Your CV online
• Connect to people you know
• Access contacts of your connections

3. Case Study
• New Product being Launched in the
Healthcare market
• Note sent out to all connections – several
hundred
• 3 people came back with suggestions to
become member of related groups
• Signed up to targeted groups
• Resent message – got several enquiries

4. 3 Step Plan
• A Complete & Compelling Profile
• Growing your Connections
• Your Business Profile

5. Complete & Compelling Profile
• Add a Professional Picture
• Compelling Headline
• Update Status – post something new
• Past & Present Experience
• Recommendations – Need 3 – Give first
• Add your Twitter Account
• Customise your LinkedIn Name
• Complete Summary
• Specialities, Interests and Associations
• Contact Details
• Apps

9. Growing Your Connections
• People You Know – request connection
• CoWorkers
• Previous Colleagues & Contacts
• 2nd Connections – Ask or request a 1st
contact to refer
• Suggestions from LinkedIn
• Use Advances Search to find People
• Groups
• LinkedIn Alerts with suggestions
• Upload Contacts from Outlook…

10. Your Business Profile/Page
• Set Up page by going to ‘Companies’
• Description of Company Page
Overview
• Add Values your Company Offers
• Add Keywords within Specialities
• Select Appropriate Industry
• List Location(s)
• Link to your Blog
• Post Status Updates

15. Other Points
• Create a Call To Action
• Monitor Results
• Status Updates
• LinkedIn Answers

16. Thank You
Denis Hegarty
www.LinkedIn.com/in/denishegarty