Usha Rani is a seasoned marketing and client relationship management professional with over 30 years of experience. She is currently a Relationship Manager at Moroccan Oil, an Israel-based hair care company, where she is responsible for technical training, marketing initiatives, and building strong relationships across South India. Previously she has held roles in logistics, sales, and marketing for various companies. She is seeking a dynamic role where she can contribute to a company's growth using her analytical, creative, and relationship-building skills.

1. Usha Rani
No: C-101, Vijaya Apartments, Thane Belapur Road, Kalwa, Mumbai, India
Mobile: +91-9920608334 Email: usharani2809@gmail.com
Objective
Self-motivated and hardworking Marketing and Client Relationship Management
professional with excellent analytical, logical and creative skills, looking for a dynamic and
challenging role to prove my potential and efficiency and contribute to the company's
accelerated growth.
Summary
 Senior executive in a revenue-driven role at regional level for established Hair-care
Company, creating articulate, persuasive sales presentations, business development
and training.
 Demonstrated achievements in key account relationship management, strategic
sales and market planning, competitive proposal development, budgeting and
forecasting and pricing models.
 Highly organised, with great attention to detail and follow-through and consistently
identified opportunities for accelerated growth of the company.
 Seasoned professional who can build on successful history of building client
relationships to deliver superior, personalized client service, cultivate strong
business relationships, make real-time decisions in high-pressure environments and
resolve issues in a way that propels innovation and growth.
 Very efficient administrative and logistics skills with experience in managing sales,
marketing, operations, personnel and merchandising at regional, and corporate
levels for both start-up and established retail and manufacturing companies.
 Dynamic personality and an expert team-builder with strong work ethics.
 Dedicated leadership and management style, strategic partnering with a keen focus
on relationship management in a highly competitive business market.
 Proven record of success in account and contract negotiations. Cultivated new
business relationships with many top Salons and Spas in South India for the
company.

2.  Outstanding achiever in the field of customer service with a self-driven passion to
interact with people.
 Excellent communicator with ability to effectively manage change.
 Open to 100% business travel.
Core Skills
• Communication
• Negotiation
• Identifying Opportunities
• Key Account Management
• Strategic Partnering
• Budgets and Forecasting
• Identifying and Directing Resources
• Business Development
• Market Planning
• Sales Training
• Revenue Building
• Administration and Customer Service
Work Experience
1. Relationship Manager, Moroccan Oil, Israel based Hair Care Company (Since Dec 2010)
• Responsible for all technical training, implementing key marketing initiatives and
building strong Relationship Management for entire South India at a Regional level,
inclusive of Tamil Nadu, Andhra Pradesh and Kerala.
• Played instrumental role in developing new business in the entire region.
• Designed and implemented strategic plans that resulted in increased revenue and
market penetration of the brand.
• Exceeded company sales growth target every quarter.
• Developed innovative pricing architecture for new accounts.
• Cultivated relationships with top salons and spas in the region including major
brands of chain salons.
• Actively participated in highly spirited marketing campaigns for new products.
• Trained every single salon/spa that we interact with and ensured the service
professionals are well equipped with the product knowledge to generate further
service based revenue for the salon.
2. Logistics Manager, Lotus International, Gurgaon, India (Dec 2010 - Dec 2011)

3. • Handled logistics, merchandising, managed distributors, ensured timely delivery.
• Researched and reported on external opportunities and instilled a marketing led
ethos throughout the business.
• Developed strategic plans for new sales team, helped with contract negotiations.
• Created new strategic partnering relationships with distributors.
3. Sales Manager, Air Control Equipment and Systems, Chennai, India (Jan 2006 to Nov
2010)
• Handled all sales activities and developed strategic plans for sales team and led
many sales negotiations.
• Played instrumental role in developing new business for the company.
• Developed sales and delivery strategies.
• Exceeded company sales growth target beyond expectations.
4. Accounts Manager/Admin/Secretary, Proagro Seed Company, Hyderabad, India (July
1988 to July 1993)
• Handled company Accounts Management for 3 years.
• Prior to that managed Admin activities for the company, identified and directed
resources of the company.
• Played multiple roles within the company and proved valuable on many aspects and
always highly appreciated by Management team.
• Received many awards for performance.
5. Marketing Manager, Apple Laboratories, Hyderabad, India (July 1985 to June 1988)
• Identified new opportunities, handled market planning and business development.
• Understood current and potential customers and managed customer relationship
management.
• Actively involved in marketing campaigns for new promotions.
• Developed a creative sales strategy and played an instrumental role in developing
new business for the company.
Education
Bachelor of Commerce, Osmania University, Hyderabad, India
Pre-University (Intermediate Examination), Wesley Girls Junior College, Hyderabad, India
Senior School Certificate, Keyes Girls High School, Secunderabad, India.
Technical Skill: Tally Graduate

4. Personal Details
Date of Birth: 28.09.1964 Languages Known: English, Hindi, Telugu, Tamil
Nationality: Indian Marital Status: Married
Note: References will be provided on request