Shishir Srivastava has 28 years of experience in sales and marketing in the FMCG industry. He has expertise in areas such as corporate planning, brand promotion, account management, supply chain management, and market execution. Currently he works as a Group General Manager of Sales and Marketing, overseeing three units in India. He has held leadership roles with several FMCG companies and has received numerous awards for his sales performance and contributions to successful product launches.

1. SHISHIR SRIVASTAVA
E- Mail ID: shishir2231@gmail.com
Ph.: 9810602961
SALES & MARKETING PROFESSIONAL : 28 YEARS OF PROGRESSIVE & SUCCESSFUL EXPERIENCE
IN FMCG INDUSTRY WITH EXPERTISE IN :-
a) Corporate Planning & Budgeting. b) ATL,BTL & TTL Activities for Brand Promotion. c) MT, GT &
Key Accounts Management. d) Supply Chain Management. e) Market Execution. f) Capability
Development & g) Distribution Expansion - Exploring untapped markets.
CAREER ABSTRACT
 A Creative thinker, multitalented, problem solver & decision maker, result oriented &
vibrant performance driven professional with 28+ years of rich combined expertise in
strategic Sales & Marketing operations with key focus on Market Share through width &
depth of distribution. Availability, Visibility & Profitability being 3 key factors with
optimal utilization of available resources.
 Skilled in grasping the big picture, conceptualizing, developing, implementing planned
initiatives & partnering closely with Team & Business partners for optimal results.
 Efficient in Developing a Team & make Strategy for delivering on objectives, managing
them to work in sync with the Corporate Goals.
 Insightful professional with notable success in directing, coaching a broad range of
ethical corporate solutions. While playing a key role in Business Planning, Budgeting of
DME - Direct Marketing Expenses, Annual Sales Budgets & Analyzing variances, &
Implementation of solutions in accordance to business objectives.
 Adaptability in any stressful situation, ensuring Team's Morale to deliver planned goals
in close co-ordination between Team, Business Partners & Organization.
KEY SKILLS
i) Marketing - ATL, BTL & TTL activities. ii) Corporate Planning, Cost Control & Budgeting.
iii) MT & Key Accounts Management. iv) Supply Chain Management. v) Capability
Development. vi) Presentation Skills.
CERTIFICATIONS / TRAININGS
• Negotiating your way to Success - IIM Calcutta.
• Leadership through distribution - NIS Delhi.
• "The Latent" - Leadership Seminar - YMCA, Bombay.
• "Train the Trainer" , "7 Habits for Managers"- Coca-Cola University.
NOTEWORTHY HIGHLIGHTS / AWARDS
 Member of 5 Cadet Team from All India for a Foreign Cruise to Male &
Mauritius.
 Held the office of National Chairman of UNI-Y's of India - Youth wing of YMCA.
 Won Super Star Supervisor for 2 consecutive years - Johnson & Johnson Ltd.
 Silver Sword winner for notable contribution in Savlon launch.
 Still Hold the record of Highest Volume Growth -2012 in Coca-Cola Nagpur.
 Various Medals, Trophies & Gold Coins for Outstanding Sales Performance.

2. PROFESSIONAL EXPERIENCE
• Since July 2009 with a Leading FBO of Coca-Cola as Marketing Manager.
Elevated to Group GM - Sales & Marketing in August 2011 for 3 Units viz.
Chhattisgarh, Maharashtra & Madhya Pradesh.
• May 2007 to July 2009 with Coca-Cola Lucknow as Marketing & Key Accounts
Manager for Eastern Uttar Pradesh.
• Business Development Manager with Maja Health Care ( Vi-John) - April 2006 to
May 2007 - Rajasthan, Haryana & Delhi with Institutions.
• RSM North with McFills Enterprises - June 2004 to April 2006, based in Delhi.
• With Ruchi Soya Industries as RSM North - December 2002 to June 2004.
• RSM for UP, Uttaranchal, Delhi & Nepal with D.S. Group - March 2000 to
December 2002.
• Worked with Wrigleys, DCW, Johnson & Johnson & Nestle. Started my career
with Remington Rand in the year 1985 in Mumbai.
CORE COMPETENCIES (across the Career)
• Finalization of Annual Business Plan & DME of the Group & presenting the same
to all stake holders with specific roles & schedules.
• Analyzing the need for development at different levels & taking training sessions
with self designed modules.
• Managing all Sponsorships, Acquisitions of large accounts, Marketing
Promotions & events, Training conferences & Business partner's meet.
• Exploring & Developing new markets, accelerating growth, Market share &
achieving desired sales goals & profitability.
• Development & Evaluation of Brand promotion ideas with cost effectiveness,
ATL/ BTL / TTL activities, Co-branding /Co-promotion with other company's
brands, Bundling of Packs & other effective promotions.
• Developing, Designing & Felicitating of effective Local & National marketing
strategy with focused approach on improved market share.
• A single point of contact/ interface for supporting Key Accounts, MT's & major
Business partners for handling key business issues.
ACCOMPLISHMENTS
• Played a major role in taking the Company on a accelerated growth path
through improved distribution, building of winning team, implementation of
planned strategy , converting large accounts & visible improvement in
Availability & Visibility.
• Successfully implemented MIS in the system for periodic & timely feedback &
analyzed performance & felicitating the action plan for desired results.
• Introduced Self Appraisal system for motivating the Team for best performance.
• Instrumental in acquiring large business accounts to our company's fold.
• Have remarkably grown MT business through improved customer relations &
B2B promotions with cost effectiveness.
ACADEMICS & IT SKILLS
• B.COM from Banaras Hindu University - 1981.

3. • MS Office ( Word, Excel & Power Point)