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SHISHIR SRIVASTAVA
E- Mail ID: shishir2231@gmail.com
Ph.: 9810602961
SALES & MARKETING PROFESSIONAL : 28 YEARS OF PROGRESSIVE & SUCCESSFUL EXPERIENCE
IN FMCG INDUSTRY WITH EXPERTISE IN :-
a) Corporate Planning & Budgeting. b) ATL,BTL & TTL Activities for Brand Promotion. c) MT, GT &
Key Accounts Management. d) Supply Chain Management. e) Market Execution. f) Capability
Development & g) Distribution Expansion - Exploring untapped markets.
CAREER ABSTRACT
 A Creative thinker, multitalented, problem solver & decision maker, result oriented &
vibrant performance driven professional with 28+ years of rich combined expertise in
strategic Sales & Marketing operations with key focus on Market Share through width &
depth of distribution. Availability, Visibility & Profitability being 3 key factors with
optimal utilization of available resources.
 Skilled in grasping the big picture, conceptualizing, developing, implementing planned
initiatives & partnering closely with Team & Business partners for optimal results.
 Efficient in Developing a Team & make Strategy for delivering on objectives, managing
them to work in sync with the Corporate Goals.
 Insightful professional with notable success in directing, coaching a broad range of
ethical corporate solutions. While playing a key role in Business Planning, Budgeting of
DME - Direct Marketing Expenses, Annual Sales Budgets & Analyzing variances, &
Implementation of solutions in accordance to business objectives.
 Adaptability in any stressful situation, ensuring Team's Morale to deliver planned goals
in close co-ordination between Team, Business Partners & Organization.
KEY SKILLS
i) Marketing - ATL, BTL & TTL activities. ii) Corporate Planning, Cost Control & Budgeting.
iii) MT & Key Accounts Management. iv) Supply Chain Management. v) Capability
Development. vi) Presentation Skills.
CERTIFICATIONS / TRAININGS
• Negotiating your way to Success - IIM Calcutta.
• Leadership through distribution - NIS Delhi.
• "The Latent" - Leadership Seminar - YMCA, Bombay.
• "Train the Trainer" , "7 Habits for Managers"- Coca-Cola University.
NOTEWORTHY HIGHLIGHTS / AWARDS
 Member of 5 Cadet Team from All India for a Foreign Cruise to Male &
Mauritius.
 Held the office of National Chairman of UNI-Y's of India - Youth wing of YMCA.
 Won Super Star Supervisor for 2 consecutive years - Johnson & Johnson Ltd.
 Silver Sword winner for notable contribution in Savlon launch.
 Still Hold the record of Highest Volume Growth -2012 in Coca-Cola Nagpur.
 Various Medals, Trophies & Gold Coins for Outstanding Sales Performance.
PROFESSIONAL EXPERIENCE
• Since July 2009 with a Leading FBO of Coca-Cola as Marketing Manager.
Elevated to Group GM - Sales & Marketing in August 2011 for 3 Units viz.
Chhattisgarh, Maharashtra & Madhya Pradesh.
• May 2007 to July 2009 with Coca-Cola Lucknow as Marketing & Key Accounts
Manager for Eastern Uttar Pradesh.
• Business Development Manager with Maja Health Care ( Vi-John) - April 2006 to
May 2007 - Rajasthan, Haryana & Delhi with Institutions.
• RSM North with McFills Enterprises - June 2004 to April 2006, based in Delhi.
• With Ruchi Soya Industries as RSM North - December 2002 to June 2004.
• RSM for UP, Uttaranchal, Delhi & Nepal with D.S. Group - March 2000 to
December 2002.
• Worked with Wrigleys, DCW, Johnson & Johnson & Nestle. Started my career
with Remington Rand in the year 1985 in Mumbai.
CORE COMPETENCIES (across the Career)
• Finalization of Annual Business Plan & DME of the Group & presenting the same
to all stake holders with specific roles & schedules.
• Analyzing the need for development at different levels & taking training sessions
with self designed modules.
• Managing all Sponsorships, Acquisitions of large accounts, Marketing
Promotions & events, Training conferences & Business partner's meet.
• Exploring & Developing new markets, accelerating growth, Market share &
achieving desired sales goals & profitability.
• Development & Evaluation of Brand promotion ideas with cost effectiveness,
ATL/ BTL / TTL activities, Co-branding /Co-promotion with other company's
brands, Bundling of Packs & other effective promotions.
• Developing, Designing & Felicitating of effective Local & National marketing
strategy with focused approach on improved market share.
• A single point of contact/ interface for supporting Key Accounts, MT's & major
Business partners for handling key business issues.
ACCOMPLISHMENTS
• Played a major role in taking the Company on a accelerated growth path
through improved distribution, building of winning team, implementation of
planned strategy , converting large accounts & visible improvement in
Availability & Visibility.
• Successfully implemented MIS in the system for periodic & timely feedback &
analyzed performance & felicitating the action plan for desired results.
• Introduced Self Appraisal system for motivating the Team for best performance.
• Instrumental in acquiring large business accounts to our company's fold.
• Have remarkably grown MT business through improved customer relations &
B2B promotions with cost effectiveness.
ACADEMICS & IT SKILLS
• B.COM from Banaras Hindu University - 1981.
• MS Office ( Word, Excel & Power Point)

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SHISHIR'S CV

  • 1. SHISHIR SRIVASTAVA E- Mail ID: shishir2231@gmail.com Ph.: 9810602961 SALES & MARKETING PROFESSIONAL : 28 YEARS OF PROGRESSIVE & SUCCESSFUL EXPERIENCE IN FMCG INDUSTRY WITH EXPERTISE IN :- a) Corporate Planning & Budgeting. b) ATL,BTL & TTL Activities for Brand Promotion. c) MT, GT & Key Accounts Management. d) Supply Chain Management. e) Market Execution. f) Capability Development & g) Distribution Expansion - Exploring untapped markets. CAREER ABSTRACT  A Creative thinker, multitalented, problem solver & decision maker, result oriented & vibrant performance driven professional with 28+ years of rich combined expertise in strategic Sales & Marketing operations with key focus on Market Share through width & depth of distribution. Availability, Visibility & Profitability being 3 key factors with optimal utilization of available resources.  Skilled in grasping the big picture, conceptualizing, developing, implementing planned initiatives & partnering closely with Team & Business partners for optimal results.  Efficient in Developing a Team & make Strategy for delivering on objectives, managing them to work in sync with the Corporate Goals.  Insightful professional with notable success in directing, coaching a broad range of ethical corporate solutions. While playing a key role in Business Planning, Budgeting of DME - Direct Marketing Expenses, Annual Sales Budgets & Analyzing variances, & Implementation of solutions in accordance to business objectives.  Adaptability in any stressful situation, ensuring Team's Morale to deliver planned goals in close co-ordination between Team, Business Partners & Organization. KEY SKILLS i) Marketing - ATL, BTL & TTL activities. ii) Corporate Planning, Cost Control & Budgeting. iii) MT & Key Accounts Management. iv) Supply Chain Management. v) Capability Development. vi) Presentation Skills. CERTIFICATIONS / TRAININGS • Negotiating your way to Success - IIM Calcutta. • Leadership through distribution - NIS Delhi. • "The Latent" - Leadership Seminar - YMCA, Bombay. • "Train the Trainer" , "7 Habits for Managers"- Coca-Cola University. NOTEWORTHY HIGHLIGHTS / AWARDS  Member of 5 Cadet Team from All India for a Foreign Cruise to Male & Mauritius.  Held the office of National Chairman of UNI-Y's of India - Youth wing of YMCA.  Won Super Star Supervisor for 2 consecutive years - Johnson & Johnson Ltd.  Silver Sword winner for notable contribution in Savlon launch.  Still Hold the record of Highest Volume Growth -2012 in Coca-Cola Nagpur.  Various Medals, Trophies & Gold Coins for Outstanding Sales Performance.
  • 2. PROFESSIONAL EXPERIENCE • Since July 2009 with a Leading FBO of Coca-Cola as Marketing Manager. Elevated to Group GM - Sales & Marketing in August 2011 for 3 Units viz. Chhattisgarh, Maharashtra & Madhya Pradesh. • May 2007 to July 2009 with Coca-Cola Lucknow as Marketing & Key Accounts Manager for Eastern Uttar Pradesh. • Business Development Manager with Maja Health Care ( Vi-John) - April 2006 to May 2007 - Rajasthan, Haryana & Delhi with Institutions. • RSM North with McFills Enterprises - June 2004 to April 2006, based in Delhi. • With Ruchi Soya Industries as RSM North - December 2002 to June 2004. • RSM for UP, Uttaranchal, Delhi & Nepal with D.S. Group - March 2000 to December 2002. • Worked with Wrigleys, DCW, Johnson & Johnson & Nestle. Started my career with Remington Rand in the year 1985 in Mumbai. CORE COMPETENCIES (across the Career) • Finalization of Annual Business Plan & DME of the Group & presenting the same to all stake holders with specific roles & schedules. • Analyzing the need for development at different levels & taking training sessions with self designed modules. • Managing all Sponsorships, Acquisitions of large accounts, Marketing Promotions & events, Training conferences & Business partner's meet. • Exploring & Developing new markets, accelerating growth, Market share & achieving desired sales goals & profitability. • Development & Evaluation of Brand promotion ideas with cost effectiveness, ATL/ BTL / TTL activities, Co-branding /Co-promotion with other company's brands, Bundling of Packs & other effective promotions. • Developing, Designing & Felicitating of effective Local & National marketing strategy with focused approach on improved market share. • A single point of contact/ interface for supporting Key Accounts, MT's & major Business partners for handling key business issues. ACCOMPLISHMENTS • Played a major role in taking the Company on a accelerated growth path through improved distribution, building of winning team, implementation of planned strategy , converting large accounts & visible improvement in Availability & Visibility. • Successfully implemented MIS in the system for periodic & timely feedback & analyzed performance & felicitating the action plan for desired results. • Introduced Self Appraisal system for motivating the Team for best performance. • Instrumental in acquiring large business accounts to our company's fold. • Have remarkably grown MT business through improved customer relations & B2B promotions with cost effectiveness. ACADEMICS & IT SKILLS • B.COM from Banaras Hindu University - 1981.
  • 3. • MS Office ( Word, Excel & Power Point)