T. Shanmuga Rajan is seeking a position in retail management, brand management, business development, sales, or marketing with an organization that provides learning and development opportunities. He has over 14 years of experience in these fields, having worked for brands like Ramraj Cotton, Rivoli, Lacoste, and Lifestyle in India and the UAE. He holds an MBA in marketing and a bachelor's degree in arts, and has strong communication, analytical, and customer service skills.

1. T. Shanmuga Rajan
B - 11, House No 153 First Floor, Kendrya Vihar,
Phase - II, Sriram Nagar, Paruthipattu, Avadi,
Chennai - 600071, Cell: 09488182646
Email: rajant_77@yahoo.co.in
OBJECTIVE
Seeking a position in Retail Management / Brand Management / Business Development /
Sales & Marketing in a prestigious organization that provides an opportunity to not only learn but
also develop my leadership and interpersonal skills to the utmost.
PROFILE
 14+ years of experience in business development, retail & brand management, sales &
marketing and Customer Service in UAE & India.
 Hold a M.B.A (Marketing) and Bachelor Degree in Arts & highly proficient in MS Office
Applications.
 Worked for reputed brands like Ramraj Cotton, Rivoli, Lacoste & Lifestyle in & well
experienced in retail & brand management.
 Have excellent sales & marketing, customer service, public relations & influencing skills.
 Strong analytical skills and Communication skills.
 Quick learner and high level of adoption to new systems.
 Entrepreneurial drive, strong work ethics and practitioner of the team player approach.
 Well organized, detail oriented & willingness to assist others.
 Ability to plan, organize, and reliably complete projects with minimal or no supervision.
 Ability to effectively interact with employees at all levels of the organization and work with a
variety of people from diverse backgrounds.
 Experience in offering training & feedback to colleagues and ensure that there is a high level
of customer service at all times and refer customers to colleagues for Technical advice.
WORK HISTORY
Retail Manager, M/s. Radha Silk Emporium, Chennai (India)
Showroom Manager, M/s. RamRaj Cotton, Chennai (India) (2011 – 2015)
Showroom Manager, M/s. Pommys Garments (India) Pvt.Ltd. (2010 – 2011)
Senior Sales Executive, M/s. Rivoli Group, Dubai, UAE (2005 – 2010)
Senior Showroom Executive, M/s. Lacoste Delhi, India (2004 – 2005)
Sales Advisor, M/s. Marks & Spencer Delhi, India (2003 – 2004)
Customer Service Representative, Lifestyle, Delhi, India (2002 – 2003)
Business Development / Sales & Marketing
 Handle sales operations with a view to achieve organizational objectives.
 Create new corporate relationship & achieved the corporate accounts targets.

2.  Identify & network with prospective clients, generate business from existing accounts and
achieve profitability & increased sales growth.
 Handle business and product development.
 Maintain the existing clients.
 Manage product image & undertake direct as well as telemarketing.
 Coordinate with other sales & marketing personnel in issues pertaining to sales promotions,
public relations etc.
 Analyze market trends; monitored competitors’ activities and provide valuable inputs for
product enhancements & fine-tune sales & marketing activities.
 Coordinated with clients & the organization and acted as good will ambassador.
 Develop, motivate and guide sales team and individuals toward successful outcomes and
attainment of business objectives.
 Prepare & submit MIS Reports to Management on sales activities.
 Communicated all sales activities to Sales Manager so as to ensure maximum operational
efficiency & total customer satisfaction.
 Receive & redress customer grievances.
 Responsible for after sales activities; ensured that the customer service is at its best.
 Answer questions and solve problems for clients by listening, collecting data, and securing
answers.
 Resolve client requests and questions promptly, courteously, and professionally.
 Complete required reports and records accurately and promptly.
 Attends meetings and training classes that may be held periodically.
Retail & Brand Management
 Administered the portfolio of brands & maintenance branch accounts.
 Responsible for managing showroom operations, procedures, activities and assigned
operating budgets.
 Identify merchandising needs and ensure proper display, stocking, etc.
 Inventory control (apply FIFO, guarantee proper check in, check out & storage conditions).
 Manage all administrative work: attendance, leaves, weekly reports, feedback forms, etc.
 Coordinate with the Area Manager to comply to the monthly targets.
 Monitor / handle cash & credit sales, deposits and avoid any discrepancies.
 Ensure proper communication flow as per guidelines / manual.
 Participate in year-end inventory and cycle.
 Assure smooth shop opening, closing.
 Regular Inspecting product to certify suitability.
 Assesses the store’s manpower requirements during slow, normal and peak seasons,
compiling rosters and staffing accordingly.
 Manages day-to-day staff issues to guarantee a healthy atmosphere and good teamwork
Manage and direct all personnel with regard to duty, appearance, etc.
 Demonstrate perfect product knowledge and seek regular updates.
 Offer feedback & training to staff to improve showroom staff performance.
 Ensure staff motivation and regular evaluation for steady improvement.
 Coordinate special events in the showroom.
ACHIEVEMENTS
 Received letter of appreciation from Marks & Spencer.
 First member to join in store operations in Marks & Spencer.

3.  Developing and implementing various sales promotion schemes.
TRAINING PROGRAMS
o Brand Awareness
o Customer Relationship Management
o Time Management
o Facilities Management
o Health, Safety & Security Management
o Design & Delivery of In-store Training Sessions
ACADEMIC HISTORY
M.B.A. Marketing (2013)
Annamalai University India
BACHELOR of Arts (2000)
Delhi University, Sri Venkateswara College India
1 year Professional software Course (Impact)
Software solution Integrated (SSI), India
TECHNICAL SKILLS
Application Software: Microsoft Office
Others: Internet & Email
PERSONAL DETAILS
Date of Birth : 25.01.1977
Nationality : Indian
Passport No : L 5463487
Marital Status : Married
Languages Known : English, Tamil, Hindi, & Malayalam
Driving Licence : Valid Driving Licence in UAE

4. Sir,
I have 14+ years of experience in business development, retail & brand management, sales &
marketing and Customer Service in UAE & India. I hold a MBA (Marketing) and Bachelor
Degree in Arts & highly proficient in MS Office Applications.
I have worked for reputed brands like Radha Silk Emporium, RamRaj Cotton, Pommys
Garments, Rivoli, Lacoste, Marks & Spebcer, Lifestyle in & well experienced in retail & brand
management. I have excellent sales & marketing, customer service, public relations &
influencing skills.
I am applying for the above positions and please find my CV attached here with for your kind
reference.
Thanks & regards
Shanmuga Rajan T