101 Startups UX. Every aspect of the user's interaction with a product, service or company that make up the user's perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. UX works to coordinate these elements to allow for the best possible interaction by users. Why Does A Start-Up Need A UX Designer? How Does A UX Designer Work? Incorporating UX Design At Your Startup

1. User Experience
For Startups
Sultan Shalakhti
Creative Director
For

2. Find me on LinkedIn: https://jo.linkedin.com/in/sultangfx
Sultan Shalakhti

3. WHAT IS UX?

4. UX is a design approach that focuses
on creating the best experience for
the end user.

5. UX IS...

6. COMPONENTS OF UX DESIGN
• Process Flow Diagrams.
• Information Architecture.
• Wireframes.
• Interaction Design.
• Copy Writing / Content Strategy.
• Data, Information and Layout Design.
• Visual Design and Color.
• Document Management for easy
iterating.
• Research
• Market Understanding
• Business Requirements
• Technology
• Sell ROI
• Social Media
• Global Understanding
• Mobile and Device Knowledge

7. 1. Psychology - Understanding the user.
2. Engineering - Technology Involved.
3. Business Knowledge – Objectives.
4. Science - Experimentation and Testing.
5. Design - Layout, Typography, Visual Hierarchy.
UX IS...

8. GOOD UX IS INVISIBLE
• People don’t use a product because
of the great design. Great design
helps them use the product.
• Don’t make user think. Have them
do.
• Challenge for designers: How do you
put together a portfolio of invisible
stuff?

9. GOOD UX IS INNOVATIVE

10. GOOD UX SOLVES PROBLEMS

11. GOOD UX IS SIMPLE

12. GOOD UX IS SIMPLE

13. 1. Reduce Risk.
2. Validate ideas.
3. Understand the user base.
4. Bridge Engineering, Design, Marketing and More.
5. Streamline the experience.
6. Simplify the message.
7. Test.
WHY DO STARTUPS NEED UX?

14. 1. Product Design.
2. Engineering.
3. Branding.
4. Marketing.
5. Customer Service.
6. Social Media.
WHY DO STARTUPS NEED UX?
UX is about all the areas where a product engages a consumer.

15. WHY DO STARTUPS NEED UX?

16. STARTUPS WITH DESIGNER CO-FOUNDERS

17. WHERE TO START?

18. LEADING THROUGH GORGEOUS
EXPERIENCES DESIGN
Gorgeous experiences are the result of designedly directed efforts in user Ideation, Strategy, Research,
Graphic, Testing, and Build up.
STRATEGY RESEARCH GRAPHIC TESTING BUILD UPIDEATION
Research and Testing are infused into each stage of the process to inform all activities.

19. UX VALIDATION LOOP (LEAN UX)

20. IDEATION
• Identify Business Vision, Requirements and Goals
• Engage in Conversation
– Get out of the building
– Focus groups and customer interviews
• Get Competitive and Market Analysis
– Is this a high-value problem and will people pay for the product?
– Who are the market stakeholders?
• Use Validated Learning from Previous Rounds of Testing
• Develop Intuitive Conceptual Models
• Create Personas (based on research)
– Who is it for and how/where will they use the product?
– What can they do that wasn’t possible before?

21. DESIGN
• Sketch / White board sessions
• Brand Development
• Site maps & Flow diagrams
• Wireframes / Annotations
• UI / Visual Design

27. VALIDATE
1. Stats.
2. User Feedback (social media is great).
3. Focus Groups.
4. User Testing.

28. Case Study
SOUQ.COM
One Page Checkout

30. USER NEEDS

31. E-COMMERCE BUSINESS OBJECTIVES

32. TRADITIONAL E-COMMERCE FUNNEL

33. Flow Optimization
One Page
21% Exit 30% Exit 10% Exit
20% Exit

34. RESULT
• 41% Conversion rate.
• $40M Venture Investments.
• $275M / Venture rounds by Tiger Global Management
2016.
• GCC Expansion.
• New product lines.

35. TAKE AWAY
• Good UX starts with user needs.
• Good UX can offset, but not make up for poor
quality/value.
• UX methodology can help re-think (re- sequence)
established business processes.
• Details matters. Lean is NOT an excuse for releasing
crap.

36. QUESTIONS?
SHOOT
Sultan Shalakhti
Creative Director
E-Mail: sultan0254@yahoo.com
Mobile Number: 00962796004421 http://www.dubacreative.com/ask