The document discusses user experience (UX) in virtual and augmented reality (VR/AR), highlighting the importance of user-centered design and the various factors that influence UX. It explores applications of VR/AR in entertainment, training, and property viewing, emphasizing innovative uses across sectors. Additionally, it notes the rise in market sales figures for AR/VR devices and the impact of technology on user experiences.

1. Alina Köhler (USECON)
Christine Kipke (AIT)
User Experience in
Virtual and Augmented
Reality
1

2. 2
What is User Experience?
Many factors and touchpoints influence the system
Sociality
Exitement
Joy
Safety
Emotion
Flow
Trust
Aesthetics
Identity
Reliability
Fun
Functionality
Acceptance
Usability
Intercultuality

3. Initial situation: Problem? Solution!
Source: http://www.b4development.com/wp-content/uploads/2011/01/aiPULLvsPush-e1295867991208.jpg
Market pull vs. Technology push

4. USER/CUSTOMER
EXPERIENCE?
Desired
Creating products for PEOPLE – Create User Experience
throughout interplay of different points of view
5

5. Analysis
Understand and specify the
context of use
1
User Centred Design* Process, ISO 9241-210
Specification
Specify the user requirements
2
Design
Produce design solutions
to meet user requirements
3
Evaluation
Evaluate the design against
requirements
4
Planning
Plan the Human-Centred Design
process (UCD process)
Design solution meets
user requirements
* The correct definition according to ISO standard is „Human-centred design“.
5

6. The AIT – Center for Technology Experience
• Austria‘s largest non-university research organisation
• Analysis and Optimisation of User and Quality of
Experience
• Prediciton and Shaping of Technology Acceptance
• Critical Making and Rapid Prototyping
• Scientific Research of User Experience in Virtual
and Extended worlds, e.g. to immersion and
presence
Marc Busch, Mario Lorenz, Manfred Tscheligi, Christina
Hochleitner, and Trenton Schulz. 2014. Being There For
Real – Presence in Real and Virtual Environments and
its Relation to Usability. Proc. of NordiCHI.

7. Design and Analysis of the User Experience in
Virtual and Augmented Reality
7
Completely different Interaction (compared to
the Desktop)
„Motion Sickness“
New input and output methods
Presence factors (Reality vs. Virtual Reality)
Movements
Beyond-state-of-the-art?/Learnings

8. Status Quo Research & Technology  Status Quo User/ Customer
Market
Sales figures 2016 (worldwide):
Glance into the future?
Dependencies of AR/VR evolvement
Smartphones
1.405,3 Mio
AR/VR decives
14.9 Mio
Source:https://de.statista.com/statistik/daten/studie/426558/umfrage/prognose-zum-absatz-von-head-mounted-displays-weltweit/
https://de.statista.com/statistik/daten/studie/12865/umfrage/prognose-zum-absatz-von-smartphones-weltweit/

9. Applications
9
• Entertainment/Gaming:
• Interactive player experience
• „Immersion“ into a new world
• Adult entertainment
• Training:
• Health, Prevention, Psychotherapy (e.g. phobia)
• Safety & Security
• Education & employee trainings
• Product- and process development:
• Planning und Evaluation of new technologies and services
• „Graphic“ design of surroundings, e.g. shops and malls
• Planning of new buildings, industrial technology (production halls, etc.)

10. Current Approaches
10
Entertainment/ Gaming
Product and Process Development
http://www.smesouthafrica.co.za/Fieldspace-Prop-VR-Demo-500x330.jpg
https://www.google.at/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwizltCKg6XWAhWEL1AKHWlOBgUQjxwIAw&url=
http%3A%2F%2Fwww.virtual-reality-in-tourism.com%2
Fexperiments-vr-in-destinations%2F&psig=AFQjCNF4Lv7Grelc-RxowzOwaScesqALog&ust=1505490440066593

11. Training
LAW-TRAIN – Virtual Investigative Interviewing Game
LAW-TRAIN has received funding from the European Union‘s Horizon 2020
research and innovation programme under grant agreement No. 653587
Website: http://www.law-train.eu/
Current Approaches

12. Applications
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• Property viewings
• Integration in the selling process to create a plastic understanding for the
customer
• Understaking changing in real time (experience, costs, efficiency)
• Arranging of furnishings
• Tourism
• Visualization of destinations
• Intensifying of the travelling experience for the travellers
• Higher security and satisfaction feeling

13. Current Approaches
13
Tourism
Property Viewing
http://www.smesouthafrica.co.za/Fieldspace-Prop-VR-Demo-500x330.jpg
https://www.google.at/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwizltCKg6XWAhWEL1AKHWlOBgUQjxwIAw&url=http%3A%2F%2Fwww.virtual-
reality-in-tourism.com%2
Fexperiments-vr-in-destinations%2F&psig=AFQjCNF4Lv7Grelc-RxowzOwaScesqALog&ust=1505490440066593

14. Applications in the insurance sector
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(Image source: Adobe Stock.)
Additional support in
cases of damage
Sector-specific training
programs
Improvement of safety
practices
Redefinition of verificaiton
and evaluation of claims

15. Thank You!
Christine Kipke
Business Development
christine.kipke@ait.ac.at
Alina Köhler
Sales, Marketing & Business
Development Manager
alina.koehler@usecon.com