The document discusses the principles of user experience (UX) design, detailing the various activities involved such as field research, interaction design, usability, and collaboration with stakeholders. It outlines key design principles including learnability, efficiency, memorability, error management, and user satisfaction. Additionally, it includes an exercise to evaluate the usability of specific transportation websites.

1. What Is UX ?
Principles Of Good Design.

2. What Is
UX ?

3. What Most People Think UX Is ?
● Field research
● Face to face interviewing
● Gathering, organizing, and presenting
statistics
● Documentation of personas and findings
● Product design
● Requirement writing
● Graphic arts
● Interaction design
● Information Architecture
● Communication to stakeholders
● Usability
● Prototyping
● Interface layout
● Interface design
● Visual design
● Copywriting
● Presentation and speaking
● Working tightly with programmers
● Brainstorm coordination

4. What Is UX Is Actually is ?
● Field research
● Face to face interviewing
● Gathering, organizing, and presenting
statistics
● Documentation of personas and findings
● Product design
● Requirement writing
● Graphic arts
● Interaction design
● Information Architecture
● Communication to stakeholders
● Usability
● Prototyping
● Interface layout
● Interface design
● Visual design
● Copywriting
● Presentation and speaking
● Working tightly with programmers
● Brainstorm coordination

5. A Balancing Act

6. From System Perspective

7. From Experience Perspective

8. Collaboration is the Key to the UX Process

9. Principles Of
Good
Design.

10. LEMERS
1. Learnability
2. Efficiency
3. Memorability
4. Errors
5. Satisfaction

11. Learnability
How easy is it for users to
accomplish basic tasks the first time
they encounter the Product ?

12. Efficiency:
Once users have learned the Product,
how quickly can they perform tasks?

13. Memorability
Do users remember the
interface/brand/product? When users
return to the design after a period of
not using it, how easily can they
establish proficiency?

14. Errors
How many errors do users make, how severe are these errors, and how easily
can they recover from the errors? Is the error acknowledged elegantly?

15. Satisfaction
How pleasant is it to use the design?
Are there pleasant surprises?

16. EXERCISE
Key Objective
Evaluate The usability of the sites.
Agenda
1.Using the http://www.bart.gov/ find out the next train
leave from the San Francisco Airport To Union City
Station
2.Using the https://transportnsw.info/ find out the next
train leave from the Sydney Airport To Opera House

20. Thank you.