To kick off our remote design sprint, we ran a webinar on problem analysis. It addresses how to understand the challenge deeply with research for an effective design sprint.
2. What to expect
What will you learn
How can you work
What will you produce
UX KITCHEN
Challenge timeline
Session 1 : Tuesday April 7th 2020
Deliverable 1 (Inspiration): Monday April 13th
Session 2: Tuesday April 14th
Deliverable 2 (Ideation): Monday April 20th
Session 3: Tuesday April 21st
Final Deliverable: Tuesday April 28th
Team Check-in’s Everyday on the Covid-19 Slack Channel
3. Who are we ?
Njiiri Gathigia
UX Designer, Africa’s
Talking
Founder, UX Kitchen
Rajay Shah
UX Designer, Africa’s
Talking & Decoded
Africa
Aqeela Somani
Founder, Experify
Health
Aga Khan Media
Innovation Center
Tim Chege
Product Designer,
Optimetriks
Co-organizer, UX
Kitchen
UX KITCHEN
5. UX KITCHEN
Session Overview
1. Welcome
2. What is the Inspiration Phase?
a. Stakeholder research
b. Secondary research
c. User research
d. Competitor analysis
e. Synthesis & Analysis
3. Assignment for the week
4. Useful Resources
a. Helpful links
b. Highly suggested tools for collaboration
5. Q&A
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6. UX KITCHENThe Inspiration Phase (also known as the Problem Analysis Phase) is
about gaining a holistic and solid understanding of the problem. Working
through the inspiration phase, will allow you to develop deeper insights.
You will be better positioned to develop a suitable solution that is more
likely to work.
In the Inspiration Phase you’ll:
● Talk to subject matter experts to gain a better understanding of the
issues
● learn directly from the people you’re designing for as you immerse
yourself in their lives (remotely-video) and come to deeply
understand their needs.
● Gain a better understanding of the context around your problem
including the industry and competitors
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What is the Inspiration Phase
8. UX KITCHEN
Stakeholder Research
To know who is involved and
understand their
characteristics and issues. It
also helps to understand and
clarify the problem and come
up with the questions you will
eventually ask your target
users.
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Stakeholders in the context of
UX, can be people who do
not necessarily use the
product but are affected by it
(eg. product owners, experts,
financiers, employees, etc).
Talk to them to understand
the problem better.
● Stakeholder Mapping
● Video/Phone
Interviews
● Quantitative methods
● Surveys
Why Who/What How
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9. UX KITCHEN● List of stakeholders (e.g. as a stakeholder map)
● Findings from research with stakeholders
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Stakeholder Research Deliverables
10. UX KITCHENExamples:
● Stakeholder Map Example
● Stakeholder Mapping Template
Resources:
● Stakeholder_mapping_template.xlsx
● Page 56 of How to Think Like a UX Researcher
● The UX Research Plan That Stakeholders Love
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Stakeholder Research Resources
11. UX KITCHEN
Secondary Research
As you move through the
Inspiration Phase there will be
moments where you’ll need
more context, history, or data
than a person-on-the-street
style Interview can afford.
Secondary Research allows
you expand your knowledge
and fill in the gaps from the
previous sections.
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● What are the general
trends around the world
in solving your problem?
● Are there any policies
that you need to be
aware about?
● Who is this problem
affecting the most?
How are they currently
solving it?
Explore the most recent
news in the field. Use the
Internet, newspapers,
magazines, industry
resources or journals to know
what’s going on and any new
developments..
Why You’ll want to know How
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12. UX KITCHENA secondary research doc listing findings & links to articles, videos.. etc
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Secondary Research Deliverables
13. UX KITCHENExamples:
● Articles, journals, social media, documentaries etc.
Resources:
● Industry research for your UX project - UX Kitchen
● Secondary Research, IDEO Design Kit
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Secondary Research Resources
14. UX KITCHEN
User Research
It’s critical to know who is
your design target. User
research helps you learn
about the delights,
frustrations, behaviours and
hopes of those you are
designing for. When done
correctly, user research can
reveal important insights
regarding the user that are
critical for designing for great
user experience.
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What are the typical
characteristics of your users?
E.g. demographics,
ethnographics,income-level,
etc.
How are your users currently
solving the problem ?
What are your user’s needs,
motivations, frustrations and
behaviours regarding this
problem?
Remote Interviews - Start by
asking broad questions about
the person’s life, values, and
habits, Follow by asking more
specific questions.
Remote Observation - Watch
your user go through their
current process.
Surveys- Send a small survey
with pertinent questions to
your target demographic.
Why What How
3
15. UX KITCHENA user research document outlining the research methods and findings
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User Research Deliverables
16. UX KITCHENExamples:
● Case Study: Designing for Financial Empowerment
● A Service Design Case Study
Resources:
● User Research - UX Kitchen
● The Essential Guide to User Research
● How to Think Like a UX Researcher
● A Comprehensive Guide To UX Research
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User Research Resources
17. UX KITCHEN
Competitor Analysis
Allows you to understand the strengths and
weaknesses of existing solutions to your
problem and how users feel about them.
This will help you to know whether your
potential solution can fill an essential gap in
the landscape.
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● Ask stakeholders or each other for
notable competitors, or search the
internet
● List a number of competitors both direct
& indirect competitors if any.
● Study them for any noticeable theme of
how they’re solving the problem
● Make a note of positive and negative
features against some of these themes
for each competitor solution
Why How
4
19. UX KITCHENResources:
● Competitor Analysis - UX Kitchen
● Competitor Analysis: Why Competitor Research Worth Your Time
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Competitor Analysis Resources
20. UX KITCHEN
Synthesis & Analysis
To make sense of the large amounts of data
collected from User Research. Synthesis
should help you to better understand users,
uncover insights, and come up with
actionable recommendations to bridge
research and design.
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● User Personas
● Empathy Mapping
● Customer Journey Mapping
● Affinity Mapping
Why
How
Collaboration between all researchers,
and available stakeholders.
Who
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22. UX KITCHEN● Affinity Map (See Resources)
● User Journey Map
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Synthesis & Analysis Deliverables
23. UX KITCHENExamples:
● Service Design Thinking - Slides - Marc Stickdom
● Cheat Sheet - Personas
● Empathy Map Exercise
Resources:
● How To Create User Personas - Youtube video
● Customer Journey Map Workshop - Youtube video
● This is Service Design Thinking - Book - Stickdorn Marc, Schneider
Jakob
● Making Sense of Data - Synthesis & Analysis Slides - B. Lorenger
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Synthesis & Analysis Resources
24. UX KITCHEN
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Conduct Stakeholder
research
● List of stakeholders (e.g. as a stakeholder map)
● Findings from research with stakeholders
Carry out Secondary
research
● Secondary research findings doc
Conduct User research ● User research questions & findings
Perform Competitor
analysis
● Competitor analysis +ve & -ve nuggets.
Synthesis and analysis ● Empathy map
● Affinity map
● Personas
● Customer journey map
Team Deliverable Summary
25. UX KITCHEN
● Inspiration Phase Methods in the IDEO.org Design Kit
● What’s Service Design? And Why Does it Matter?
● This is Service Design Thinking - Book - Stickdorn Marc, Schneider
Jakob
● Design thinking courses and certifications - Enterprise Design
Thinking
● Covid-19 Challenge Resources Folder
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Useful General Resources
26. UX KITCHEN
● Online brainstorming and collaboration (Mural)
● Surveys (Google Forms, Typeform)
● Communication (Slack Team Channel, Google Hangouts, Zoom)
● Tracking teammates in different time zones (There.pm)
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Highly Suggested Tools for
Remote Collaboration
