User experience & design user centered analysisPreeti Chopra
UCA is a multistage process which allows designers to analyze and foresee how user is going to use the product. UCA employs proven and objective data-gathering and analysis techniques to develop a clear understanding of who the users are and how they will approach a website or application.
User Experience & Design…Designing for others…UEDPreeti Chopra
User-centered design (UCD) techniques,
Simplification of technology as per user’s needs,
User is right,
User testing,
Information architecture,
Interaction design,
ui,
ued
ux
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
What is User Experience? - Barcamp 4 in Auckland New ZealandHaunani Pao
When I started my new job, most of my colleagues didn't clearly understand UX. I created this introduction to User Experience so they would understand why UX is important in design; how I would collaborate with the team; what I would contribute to our projects; and typical activities and artefacts I would do. My colleagues found this information helpful so that they know how to engage me for design and strategic questions about good UX-fu.
This is a smaller, modified version for Barcamp 4 in Auckland, New Zealand.
1. What it is?. Philosophy and Principles.
2. How to use it? methodology and basic tools.
3. Beyond UCD. Alternatives methodologies: Activity Centered Design and Goal Directed Design.
User centred design (UCD) and the connected homeCyber-Duck
This presentation is a summary of a workshop that was conducted at UX London and Mozfest by Cyber-Duck, an agency that merges lean and agile deliver with user centred design (UCD). The workshop was aimed at those wanting to apply UCD to futuristic technologies. The workshop explored the concepts and thinking of ‘how to design an Internet Connected Dishwasher app’ while considering a wider eco system. The workshop started by introducing IoT (and ‘nearables’), why its relevant now and how the UCD process can adapt to it. The workshop frames UCD in a wider product delivery context and is aimed at those wanting to learn on how UX tactics can be applied to successfully design IoT products and systems.
User experience & design user centered analysisPreeti Chopra
UCA is a multistage process which allows designers to analyze and foresee how user is going to use the product. UCA employs proven and objective data-gathering and analysis techniques to develop a clear understanding of who the users are and how they will approach a website or application.
User Experience & Design…Designing for others…UEDPreeti Chopra
User-centered design (UCD) techniques,
Simplification of technology as per user’s needs,
User is right,
User testing,
Information architecture,
Interaction design,
ui,
ued
ux
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
What is User Experience? - Barcamp 4 in Auckland New ZealandHaunani Pao
When I started my new job, most of my colleagues didn't clearly understand UX. I created this introduction to User Experience so they would understand why UX is important in design; how I would collaborate with the team; what I would contribute to our projects; and typical activities and artefacts I would do. My colleagues found this information helpful so that they know how to engage me for design and strategic questions about good UX-fu.
This is a smaller, modified version for Barcamp 4 in Auckland, New Zealand.
1. What it is?. Philosophy and Principles.
2. How to use it? methodology and basic tools.
3. Beyond UCD. Alternatives methodologies: Activity Centered Design and Goal Directed Design.
User centred design (UCD) and the connected homeCyber-Duck
This presentation is a summary of a workshop that was conducted at UX London and Mozfest by Cyber-Duck, an agency that merges lean and agile deliver with user centred design (UCD). The workshop was aimed at those wanting to apply UCD to futuristic technologies. The workshop explored the concepts and thinking of ‘how to design an Internet Connected Dishwasher app’ while considering a wider eco system. The workshop started by introducing IoT (and ‘nearables’), why its relevant now and how the UCD process can adapt to it. The workshop frames UCD in a wider product delivery context and is aimed at those wanting to learn on how UX tactics can be applied to successfully design IoT products and systems.
An introduction to UX methods and artifacts for integration into an agency waterfall model. This deck focuses on some basics fundamentals and acts as a primer to encourage entrenched departments to engage with UX.
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
Anyone who is a ux designer and is or will be working in the design field related to user experience (which should be pretty much everything), should be able to refresh their memory and vocab regarding the process and techniques of UX design through this slide.
Que veut dire «faire du UX»? … Un buzzword anglo-saxon souvent utilisé sans connaissance du réel métier…. !
Toute une méthodologie centrée sur l'utilisateur est préalable à la création d'une expérience intuitive et parfois addictive.
Ce n’est ; ni le domaine réservé de Apple, de airbnb, de UBER, ou encore un luxe qui doit couter cher. Le UX est accessible à tous et représente un investissement avec un ROI prouvé – une réalité indispensable qui accompagne votre transformation digitale.
Nous vous invitons à un voyage dans les coulisses du UX pour démystifier quelques notions erronées et découvrir sa forte valeur ajoutée.
The Guide to Agile UX Design Sprint PlaybookKaren Ho
Alex Gamble is a product designer at Price Waterhouse Coopers New Zealand. He has helped a variety of businesses, from small start-ups to big corporates, develop user-centred products. Alex’s goal is to bring forward a lean product revolution.
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
How User Experience Evolves in a Company - a New Look at UX Maturity ModelsUXPA Boston
User experience design involves many skill sets and methods but companies don’t always have staff with the right expertise or placed in dedicated user experience roles. This puts product designs at risk, especially in competitive markets. In an effort to advance user experience design to minimize taking risks with design, several maturity models were published that explain the different phases of corporate UX maturity. I have surveyed several user experience maturity models, identified the most important information, enhanced with my own experiences and simplified the delivery using a light hearted, easy to understand metaphor – an evolution scale. Each evolution level defines what methods are typically used, who typically does “design” at that level and most importantly what is needed to evolve to the next level. This infographic is a valuable tool to educate different development teams where they are in the user experience spectrum as well as outline what they need to do to evolve. It also helps to educate executives to set realistic expectations that this is a process that takes time (we can’t all go from zero to Apple) and to help gain their support by plotting your competition on the same scale.
Designer is constantly confronted with challenge that how to make the application simple but also powerful. Powerful features will usually result in the complicated user interface. How to simplify it without sacrificing the powerfulness ?
This decks are for addressing the challenges from both product management and user experience design perspectives.
An introduction to UX methods and artifacts for integration into an agency waterfall model. This deck focuses on some basics fundamentals and acts as a primer to encourage entrenched departments to engage with UX.
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
Anyone who is a ux designer and is or will be working in the design field related to user experience (which should be pretty much everything), should be able to refresh their memory and vocab regarding the process and techniques of UX design through this slide.
Que veut dire «faire du UX»? … Un buzzword anglo-saxon souvent utilisé sans connaissance du réel métier…. !
Toute une méthodologie centrée sur l'utilisateur est préalable à la création d'une expérience intuitive et parfois addictive.
Ce n’est ; ni le domaine réservé de Apple, de airbnb, de UBER, ou encore un luxe qui doit couter cher. Le UX est accessible à tous et représente un investissement avec un ROI prouvé – une réalité indispensable qui accompagne votre transformation digitale.
Nous vous invitons à un voyage dans les coulisses du UX pour démystifier quelques notions erronées et découvrir sa forte valeur ajoutée.
The Guide to Agile UX Design Sprint PlaybookKaren Ho
Alex Gamble is a product designer at Price Waterhouse Coopers New Zealand. He has helped a variety of businesses, from small start-ups to big corporates, develop user-centred products. Alex’s goal is to bring forward a lean product revolution.
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
How User Experience Evolves in a Company - a New Look at UX Maturity ModelsUXPA Boston
User experience design involves many skill sets and methods but companies don’t always have staff with the right expertise or placed in dedicated user experience roles. This puts product designs at risk, especially in competitive markets. In an effort to advance user experience design to minimize taking risks with design, several maturity models were published that explain the different phases of corporate UX maturity. I have surveyed several user experience maturity models, identified the most important information, enhanced with my own experiences and simplified the delivery using a light hearted, easy to understand metaphor – an evolution scale. Each evolution level defines what methods are typically used, who typically does “design” at that level and most importantly what is needed to evolve to the next level. This infographic is a valuable tool to educate different development teams where they are in the user experience spectrum as well as outline what they need to do to evolve. It also helps to educate executives to set realistic expectations that this is a process that takes time (we can’t all go from zero to Apple) and to help gain their support by plotting your competition on the same scale.
Designer is constantly confronted with challenge that how to make the application simple but also powerful. Powerful features will usually result in the complicated user interface. How to simplify it without sacrificing the powerfulness ?
This decks are for addressing the challenges from both product management and user experience design perspectives.
People-Centric Design Approach in Application LifecycleRofiqi Setiawan
This slide was made for 'User Testing Day'. It's a talk targeted for UX practitioners or anyone who wants to know about UX design process with the goal to give the audience better ideas of designing UX with less assumption by doing better research. The slides present about and how UX design process can be integrated in application lifecycle as a part of DX (developer experience). The slides also introduce UX design process using a user-centered design approach borrowing techniques from scenario-focused engineering (SFE) practices.
Advocating for your users is key to project success. Kirsten Burgard and I show how, even developers can accomplish this via our process and case studies.
The Methodology of a Trustworthy User Interface Design Agency.pdfZazz
The designers of user experiences may keep their attention on resolving the issues faced by users by maintaining an attitude of empathy throughout the design process by the UX design company.
Visit here: https://www.zazz.io/ui-ux-design-agency.html
Bring ideas to life faster! Learn digital prototyping & process prototyping to create interactive models & streamline your design for smoother workflow.
Integrating User Centered Design with Agile DevelopmentJulia Borkenhagen
The Agile Manifesto emphasizes the importance of individuals and interactions over processes and tools, and that's precisely where the User Centered Design approach comes in. UCD always focuses on the users first, keeps them involved during the entire project and emphasizes the need for iterations and team collaboration.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
The UX Design Process consists of five key phases: Product Definition, Research, Analysis, Design, and Testing.
For more details, visit : https://mitidinnovation.com/recreation/ux-design-process/
How UX Can Drive the Vision of Future Products - Arttu NiskasaariUXPA International
Our existing B2B product has been developed for 15 years and the need for complete redesign was acknowledged in 2013.
Unusual for the software business in our country and field of business, this project for the brand new solution was driven by UX from the beginning. The main target was to introduce new level of collaboration between all company functions to formulate a shared vision for the future product.
It took us one year to move from user research to prototypes, and in the meantime our UX team grew from two to six persons. Hence, we will also talk a bit about organizing the work of the team to support several products and projects without sacrificing the long-term project.
In this session we will share our experiences and lessons-learned from working our way towards that vision with research based top-down approach.
A brief introduction of Product Designing process followed at www.actiwate.in . Being the UI/UX in-charge i have listed down all the important processes to be followed from the start to the prototyping of the product.
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management? All these questions and more, answered in this presentation by Jeff Lash for the 2011 St. Louis User Experience conference on Feb 25, 2011.
Product designer is amalgamation of technology, computer science and management thus it is a very responsible post. If we see it from a business perspective then we find that a business is a giant structure as a whole and there are different aspects to it. A product designer is responsible for creating or making a product which is useful to users. He needs to take direction from the business and its goal along with his own creativity.
Similar to Webinar on UX ToolBox for Product Managers : UX-PM (20)
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Webinar on UX ToolBox for Product Managers : UX-PM
1. 1
Sneak peak to UX-PM certification
UX Toolbox for Product & Project Managers
WEBINAR
12 October 2017
Expert Webinar Series
organized by
2. 2
18 years in Design Co-founder of
peepaldesign.com
Rapidux.com
International trainer
for UX-PM (UX
certification for
product managers)
Background in
Architecture, Visual
Communication
and Design
Management UX professional
Aurobinda Pradhan
auro@peepaldesign.com
9886396287
4. 4
Disclaimer: I have used some images from Google image search without
accreditation. If anybody has objections, I will be happy to replace the images
and/or provide rightful credit wherever applicable
20. 20
What the business
wants to sell
UX
What business
wants to sell
How it is
conceived &
designed
How it is
developed/
executed
How it is sold and
supported
What user’s
want
22. 22
Mid 2015, #Uber made
a historic decision and
enabled cash handoff
experience in India.
As of mid 2017 about
65% of #Uber's
revenue from India is
from cash payments.
http://brandequity.economictimes.indiatimes.com/
news/business-of-brands/at-65-uber-sees-more-
cash-payments-than-ola/59555569
Uber survived in India by understanding how people would like to pay
23. 23
UX is more than pixel
perfect user interfaces.
Users look for meaning
in an experience.
For example Airbnb
optimizes search results
based on how likely the
host will accept the
request.
Awesome experiences forced Governments to enforce policies
24. 24
In all of the said
examples
user experience is the
key differentiator
26. 262
Principles of User-Centred Design (UCD):
https://hbr.org/2009/06/a-framework-for-building-custo.html
☺
1
2
Adapt the product or service to the
end user
Establish a common vision before
the product takes shape
27. 27
ISO 9241-210
6 key principles that will ensure a design is user-centred:
1. The design is based upon an explicit understanding of users, tasks and
environments.
2. Users are involved throughout design and development.
3. The design is driven and refined by user-centered evaluation.
4. The design addresses the whole user experience.
5. The process is iterative.
6. The design team includes multidisciplinary skills and perspectives.
28. 28
UX Toolbox : 4D
Discover
Strategy, Vision, Research
Define
Design, Prototype
Develop
Finalise, Build, Implement
Deliver
Launch, Deploy, Measure
Bus analysis, benchmark, metrics
Stakeholder interviews
UX strategy methods and workshops
Expert review
UX research : quanCtaCve & qualitaCve
Personas and scenarios
Experience mapping
IdeaCon/co-creaCon workshops
Story boarding
Content strategy
InformaCon architecture
Wireframing, prototyping
Visual design, brand
Expert review
User tesCng
UI-UX Specs
Style guide
Test, QA measures
UX Support during development
Iteration
s
29. 29
UX Toolbox overview
Discover
Strategy, Vision, Research
Define
Design, Prototype
Develop
Finalise, Build, Implement
Deliver
Launch, Deploy, Measure
Bus analysis, benchmark, metrics
Stakeholder interviews
UX strategy methods and workshops
Expert review
UX research : quanCtaCve & qualitaCve
Personas and scenarios
Experience mapping
IdeaCon/co-creaCon workshops
Story boarding
Content strategy
InformaCon architecture
Wireframing, prototyping
Visual design, brand
Expert review
User tesCng
UI-UX Specs
Style guide
Test, QA measures
UX Support during development
Iterations
30. 303
Lowest impact during development
Discover
Strategy, Vision, Research
Define
Design, Prototype
Develop
Build, Implement
Deliver
Launch, Deploy, Measure
Time
Range of
influence
43. 43
INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
User Research
Depending on the unique challenge to be
addressed conducting user research and
understanding experiential challenges that are
coming in between user goal and the offering.
user research includes
1. Planning
2. Screener
3. Recruitment
4. Lab and testing infrastructure
5. Moderation
6. Mystery shopping
7. Lab testing
8. Field research
9. Analysis & Reports
44. 44
INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
Expert review
In case you have one or more of the following
issues, you may consider getting an expert
review done for your product.
1. No access to end user
2. You think some of the issues are
obvious and doesn’t require user input
3. You are fine with fixing just 30% of the
UX issues. (Expert review can be
efficient upto 30%)
4. You have budget constraint for doing a
formal user study
5. You want the usability study to focus on
few key areas and leave the rest on
expert reviews.
Deliverables
1. Review report
Look for formating
option
Here it is
But where is the
option?
I want to change the PPT format
to 4:3
45. 45
INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
UX Benchmarking
Benchmarking is comparing one's business
processes and performance metrics to industry
bests and best practices from other
companies.
Dimensions typically measured are quality,
time and cost.
In the process of best practice benchmarking,
management identifies the best firms in their
industry, or in another industry where similar
processes exist, and compares the results and
processes of those studied (the "targets") to
one's own results and processes.
In this way, they learn how well the targets
perform and, more importantly, the business
processes that explain why these firms are
successful.
Deliverables
1. UX Benchmark report
Number of clicks
Number of page views
Task Confidence
SUS
NPS
TASK COMPLETION
TASK TIME SATISFACTION
46. 46
INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
Persona Creation
A Persona represents a cluster of users who
exhibit similar behavioral patterns in their
purchasing decisions, use of technology or
products, customer service preferences, lifestyle
choices, and the like.
A Persona is based on the user research and
incorporates the needs, goals, motivations, pain
points and behavior pattern of target user
segment.
Proto Persona is a provisional representation of
the user segment created based on the best
imagination of the customer archetype.
They are not the outcome of the user research.
Proto Personas give a starting point from which
to begin evaluating a product or a service and to
create early design hypothesis.
Deliverables
1. Proto and Research Personas
47. 47
INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
Journey Mapping
User journey maps help in understanding the
customer’s emotional experience interacting
with the company’s product or a service.
Here is a sample journey map for a CISO while
trying to get a sense of security status across
the organization.
The opportunity can point to building a mobile
solution to changing the way data flows across
the hierarchy.
Deliverables
1. Proto Journey Map
2. Research Journey Map
3. Elegantly Visualized Journey Map
48. 48
INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
Product Experience Matrix
Product experience matrix allows to map
various personas against various experiences
offered by a product/service.
This helps in identifying primary and secondary
personas faster
Deliverables
1. Analysis and prioritization of
experiences to be designed
49. 49
INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
User Story Map
User story maps help you in staying focused
on users and their needs without getting lost in
the enthusiasm for individual product features.
Follows the 4 steps that we can help you with
1. Problem identification through co-
ideation workshops
2. Divergent ideation and finding solution
3. Conversion and prioritization
4. Monitor project progress through the
map
Deliverables
1. Conduct co-ideation workshop
2. User story map
As a I want to So that
Person
Action
Expected
Outcome
50. 50
INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
Idea generation and concept creation
The truth is in eating the pudding.
Armed with a deep understanding of the user,
their context and problem statements,
generate ideas and create concepts that
can be tested and iterated upon.
1. Alignment workshop
2. Co-ideation/Design thinking workshop
3. Storyboarding
4. Opportunity Identification
5. Wireflows
6. Low fidelity prototype for stakeholder
alignment, quick validation and faster
iteration
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INITIATE . INVESTIGATE . ILLUSTRATE . ALIGN . DESIGN . VALIDATE . ITERATE
Prototyping & UI Specification
Simulate the most critical flow of user
experience.
1. Co-creation
2. Wireframing
3. Solutioning & interactive prototype
4. Feedback driven iterations
5. Collaboration with business, marketing
and development team to drive
practical user experience
6. Process, milestone, workshop and
iteration driven approach to align with
stakeholder vision and end user delight
7. Responsive and modular design
approach to support cross channel
experience and UI scaling
8. Design specification
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UX Toolbox overview
Discover
Strategy, Vision, Research
Define
Design, Prototype
Develop
Finalise, Build, Implement
Deliver
Launch, Deploy, Measure
Bus analysis, benchmark, metrics
Stakeholder interviews
UX strategy methods and workshops
Expert review
UX research : quanCtaCve & qualitaCve
Personas and scenarios
Experience mapping
IdeaCon/co-creaCon workshops
Story boarding
Content strategy
InformaCon architecture
Wireframing, prototyping
Visual design, brand
Expert review
User tesCng
UI-UX Specs
Style guide
Test, QA measures
UX Support during development
Iterations
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UX-PM 1: UX Adoption
Learning Objectives:
● Cognitive sciences, usability, user experience
● Emotions, emotional design, persuasion, empathy
● UX in a project and the importance of listening to the 3 voices
● User Centred Design methodology and UX main activities
● Usability Audit and heuristics
● The impact of user research, bridging personas and experience map
● UX as a vector of communication and how to sell UX
55
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UX-PM 2: UX Execution
Learning Objectives:
● How to integrate UX on a project, based on operational and financial issues of the
organisation
● How to ensure the user’s perspective is taken into account through human-centered
design
● Service Design (products versus services), from service to blueprint
● Workshop on the Design Value Proposition
● Various user research methods (surveys, focus-groups, ethnography, one-on-one
interviews, usability testing)
● Interaction design, graphic design and prototyping
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Learning objec8ves:
● Optimise your UX investment at each phase of the development cycle
● Create a business case for a UX budget framework
● Build or recruit a UX team for a project
● Create a UX brief
● Apply UX methods to improve the quality of services/product, plan your UX
project, communicate efficiently with your UX team throughout the project
● UX quality, UX objectives, UX metrics and key performance indicators
UX-PM 3: UX Leadership