I created this framework with help from the greater UX team & strategy team at Trapeze. (http://www.trapeze.com)
It's currently being actively used at the agency. Trapeze was nice enough to allow me to share it with the world.
Hope everyone finds tons of value in it.
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Experience Design Framework
1. Getting UX to Work How Experience Design & Strategy work together within a creative process.
2. First, lets look at where UX naturally fits within the project lifecycle of a typical digital project.
3. Where UX fits into the process Create the Visual Design & Content Define the Experience Code, QA, & Launch Define the Ask
4. Now, lets examine how the UX process integrates with the strategy group
5. 3-Phases used to define the experience Background Research Define Strategy Define Architecture Led by Strategy, but includes UX to facilitate conducting primary user research. Led by Strategy, but includes the rest of the team as necessary Led by UX, includes strategy for validation
6. Great! Now, lets construct a process for getting through these phases
7. A 4-Step Process Background Research Define Strategy Define Architecture Define the User Define User Experience Define User Needs Define Project Objectives PROCESS
8. … And, lets add a checklist of common deliverables each step could deliver.
9. EXPERIENCE DESIGN FRAMEWORK v.0.2.0 Background Research Define Strategy Define Architecture Conduct Stakeholder Interviews Create Mental Model Create Experience Map Conduct Heuristic Evaluation Conduct User Interviews Collect User Data (User Research) Conduct Ethnographic Study Collect/ Analyze User Research Create Personas Define the User Define User Experience Define User Needs Define Project Objectives Prioritize User Stories Create Site Map/ IA Create User Flows Create Concept Wires (Or Sketch or Linear) Create Content Inventory Create Detailed Wires Or Prototype Create Template Inventory Conduct Usability Testing PROCESS Define User Stories Add Detail to Experience Map Create Navigation Design CHECKLIST Peer reviews should be conducted prior to checking any item off this worksheet
10. … And, lets call out all “must-have” deliverables in black.
11. EXPERIENCE DESIGN FRAMEWORK v.0.2.0 Background Research Define Strategy Define Architecture Conduct Stakeholder Interviews Create Mental Model Create Experience Map Conduct Heuristic Evaluation Conduct User Interviews Collect User Data (User Research) Conduct Ethnographic Study Collect/ Analyze User Research Create Personas Define the User Define User Experience Define User Needs Define Project Objectives Prioritize User Stories Create Site Map/ IA Create User Flows Create Concept Wires (Or Sketch or Linear) Create Content Inventory Create Detailed Wires Or Prototype Create Template Inventory Conduct Usability Testing PROCESS Define User Stories Add Detail to Experience Map Create Navigation Design CHECKLIST Peer reviews should be conducted prior to checking any item off this worksheet
12. That’s it. This is the UX framework I created with the team at Trapeze.
13. Obviously, this is a living document, and may go through revisions as new documentation is identified, created, and tested. As far as being a document that you can pick up, modify, and run-with; this framework is exactly that. If you ever wanted to bring your digital projects to the next level through deep understanding and empathy with your customer, this experience design framework will help you achieve that. From: @TheJordanRules in conjunction with the great team at @Trapeze