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Intro to User Experience
This document discusses user experience (UX) design and the UX design process. It defines UX as how a person feels when interacting with a digital product, influenced by usability, usefulness, and emotional impact. The UX design process includes analysis of user needs, design of the product experience, prototyping design ideas, and evaluation of the prototype through user testing. Usability, usefulness, and creating a positive emotional impact are important goals of UX design.
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Intro to User Experience
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- 3. how a personfeels when interacting with a digital product the influence of usability, usefulness and emotional impact
- 4. usability emotion usefulness interviewsvisual design persona prototyping user-centered design a/b testing design thinking user research brainstorm information architecture requirement writing
- 5. why? as technology becomesmore and more pervasive, features are no longer what differentiate one product from another products that provide users with a better experience will win
- 7. usability is notux effectiveness, efficiency, productivity, ease-of-use, learnability, retainability, and the pragmatic aspects of user satisfaction !
- 8. ux lifecycle analyze –design – implement – evaluate
- 10. analysis understanding user workand needs contextual inquiry contextual analysis extracting requirements design-informing models
- 11. • user research •user observation • think-aloud technique • flow model • card-sorting
- 13. the 5ws who? what?where? when? why? and how?
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- 15. personas not an actualuser, but a “hypothetical archetype” represents a specific person in a specific work role and sub-role, with specific user class characteristics personas are relevant and believable
- 17. design must makethe primary persona very happy, while not making any of the selected personas unhappy
- 19. design conceptual design anddetermining interaction behavior and look and feel design ideation sketching design production
- 20. Design ideation andsketching is where the team does creative design thinking, brainstorming, and sketching of new design ideas. Design ideation leads to representation of mental models, conceptual design, and design storyboards. Design production entails prototyping and iteration of the conceptual design, intermediate designs and detailed designs.
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- 22. design thinking is amind-set in which the product concept and design for emotional impact and the user experience are dominant. It is an approach to creating a product to evoke a UX that includes emotional impact, aesthetics and social and value-oriented interaction. As a design paradigm, design thinking is an immersive, integrative and market-oriented eclectic blend of art, craft, science and invention.
- 23. prototype realizing design alternatives (oftendone in parallel with design) low fidelity medium fidelity high fidelity
- 24. wireframes low fidelity mediumfidelity high fidelity
- 25. paper low fidelity mediumfidelity high fidelity
- 26. photo gallery low fidelitymedium fidelity high fidelity
- 27. clickable low fidelity mediumfidelity high fidelity https://projects.invisionapp.com/share/CY5F1ING3
- 28. functional low fidelity mediumfidelity high fidelity
- 29. evaluate verifying and refiningthe interaction design the best way to find out if something works is to test it!
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- 31. ux inspection looking atand trying out the design yourself as a UX expert instead of having participants exercise it while you observe. The evaluator is both participant surrogate and observer. Inspectors ask themselves questions about what would cause users problems. Because the process depends on the evaluator’s judgment, it requires an expert, a UX practitioner or consultant
- 32. When we usethe term “UX inspection,” we are aware that you cannot inspect UX but must inspect a design for user experience issues
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- 34. heuristic evaluation is ausability engineering method for finding the usability problems in a user interface design teach the designers about criteria to keep in mind while doing their own designs so they will not violate these guidelines Heuristic evaluation is performed by having each individual evaluator inspect the interface alone in the end, highlight a realistic list of the “Top 3” (or 4 or 5) suggestions for modifications and prioritize suggestions, to give the biggest improvement in usability for the least cost
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- 37. empirical evaluation The purposeof your plan for rigorous UX evaluation, whether lab based or in the field, is to describe evaluation goals, methods, activities, conditions, constraints, and expectations.
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- 43. there will alwaysbe some UX problems that show up in real live user-based interaction that you will not see in a heuristic, or any other, inspection or design review
- 44. “UX” is analmost ubiquitous term that we use to refer to most things that have to do with designing for a high quality user experience
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