This document discusses product management and provides guidance on key aspects of the role. It defines product management as "the process of creating a product which is feasible, usable & valuable by liaising with other teams in the organization." It outlines traditional and new age product management processes, emphasizing the importance of user stories and prioritization. The document stresses the importance of user experience design and experimentation to continually learn and improve products.

1. Product Management Today
Tried & Tested Methods

2. What is Product Management
UX
Tech
Business
Product Management
“The process of creating a product which is feasible, usable & valuable by liaising with other teams in the organization”

3. Traditional Product Management
Define
Design
Develop
Deploy
•Define product features
•Gather business requirements
•Analyze capabilities of the team
•Write specs for technical team
•Follow development
•Deploy product & UAT

4. New Age Product Management
Define
Design
Develop
Deploy
Measure
1
2
3
4
5
Vision
Goals
SWOT
Research
Capability
Cost
Timeline
Analyze
User Stories
User Stories
User Stories
User Stories
User Stories

5. User Stories
What
When
How
Why
Stories
**User stories are now the most intricate part of product development

6. User Story to Specs Translation
I want to know what I bought before in the shop
User account management with previous order details
On the product page I want to know if this item is shipped to my location
Pin/Zip code look-up for every product
I do not want to see updates from my Ex but I do not want to unfriend him
Option to unfollow user or hide feed

7. You can’t accommodate all
Most important features
Good to have features
Not so important features
Useless features
Remember a small feature may cost as much as the most important feature
•Prioritize – Create wish list
•Evaluate
•Align
•Create a road map
•Measure
•Optimize

8. User Experience Design
In today’s world UX is the only difference between successful and not so successful products
Things that doesn’t make a difference to 95% of your consumer
Things that make you stand out
Aligning technology and UX team is one of the most important task of a product manager

9. Product Development
Choose what suits you best

10. Experiment Without Losing Focus
•Only if you try out new thing will you understand what works and what doesn’t
•Use pilot release to understand how users perceive your product
•Benchmark your product
•Know when to stop experimenting

11. Learn & Improve

12. Thank you
Debsena Chakraborty
debsena13@gmail.com