The document discusses blogging and new media tools for storytelling and engagement. It notes that blogs allow for conversation and don't exist in a vacuum. It highlights various multimedia tools for telling stories, and emphasizes that all media is becoming social as people want to engage audiences. Social networking tools like Twitter and Facebook are mentioned as ways to connect with people. The document advocates that journalists should take advantage of social news sites and aggregators, and stresses having an open mindset to new technologies. It suggests journalists can be entrepreneurs in the new media landscape.

1. Hello USC
It’s 4:20 and I’m taking notes on what to talk about

2. Blogging
• Don't try to define it.
• We can have the debate later if you want...
but for now understand
• These are not “bloggers” they are doctors,
lawyers, clerks,.... people. Some are smart,
some are not. But they are all sources in
something.

3. Blogging is
Conversation
• The MOST important thing to realize is
that blogs don’t exist in a vacuum. It is a
party and wifi is your invitation.

4. Story Telling Tools
• Photoshop, Slide Shows, Flash, Audio, etc.
• Mark Briggs will turn you into mulit-media
ninjas.

5. Story Telling Tools
• Some tools are also social.....
• Flickr and YouTube are examples.
• On these sites you can tell a story AND
make friends.

6. All Media is Social
• Steve Rubel (a marketer) often says that “all
media is social” and I think there is truth to
that.
• You don't want to just inform your
audience you want to engage them.

7. Social Tools
• Twitter, Facebook, Seesmic, Skype,
• Social sides are built into story telling tools
like......Slideshare.net

8. Social News Sites
• Publish2, Digg, Reddit, NewsVine, Mixx, etc.
• JOURNALISTS SHOULD OWN THIS
SPACE!!!!!!

9. Aggregators
• Memeorandum, Technorati,
• Personal: RSS, Google Reader, DailyMe,
NewsGator,

10. Mindset to have when
online
• Have a yes... I'll try this attitude.
• Why.....?
• It’s not going away. These are tools.

11. Entrepreneuralism
• Is possible!!! Ask anybody in the tech
industry.
• Much of the innovation is around the
exchange of information. There is a market
for journalists but.....

12. Expanding Horizons
• We should expand our horizons of.
• What a journalist does.
• Where journalism takes place.