Thanks for having me
There are 
134,134,653,324 ideas 
• We can experiment with networked reporting, 
new editorial structures, storytelling tools, data 
base journalism and more.
Why Experiment? 
• Rule of the Internet: Cheaper/Easier 
to try than to debate about trying. 
! 
• Stems from “Agile and Iterative” Fail 
early, fail often - try again.
Technology Companies 
are Media Companies 
• And they know it.........
“Social Media” New Startups Mega-Giants
Technology Companies 
Media companies 
The future of 
media 
consumption 
Path to obscurity
My Current Obsessions 
•Mobile 
•Structured Journalism 
•Engagement in Mobile Setting 
•Future of TV/Broadcast news 
! 
Old obsessions 
Crowdfunding/funding news 
Networked journalism 
Transparent process of journalism
THIS FILM HAS BEEN MODIFIED FROM! 
ITS ORIGINAL VERSION. IT HAS BEEN! 
FORMATTED TO FIT YOUR —TV— 
SCREEN 
The lines that divide will blur
The best mobile experiences are native 
Social Networking Photo Sharing News 
Before 
Mobile 
! 
Complex 
Time wasting 
Attention 
hungry 
Mobile- 
First 
! 
Simplified 
Time Sensitive 
Optimized
How we consume news 
c. 1605-2008 c. Today 
e.g. gap time while in line for coffee, 
waiting at a subway stop, etc.
The Article as the Unit of Information 
Current news apps take an 
existing format and force it into 
a smaller screen where readers 
also have a dramatically shorter 
attention span 
New York Times iPhone App
STRUCTURED JOURNALISM 
Stories as collections of 
interconnected cards 
! 
As a story develops, we only write/ 
push what’s new 
! 
These stories are long-form, 
timeshifted 
! - - “” - ? - - “”
Don’t Panic This is Good! 
1. Your news is intimate in a way never before! 
2. Your news impacts a person’s life like never before
Engagement is not just a buzzword
David Cohn! 
@Digidave! 
blog.digidave.org

Sipa

  • 1.
  • 2.
    There are 134,134,653,324ideas • We can experiment with networked reporting, new editorial structures, storytelling tools, data base journalism and more.
  • 3.
    Why Experiment? •Rule of the Internet: Cheaper/Easier to try than to debate about trying. ! • Stems from “Agile and Iterative” Fail early, fail often - try again.
  • 4.
    Technology Companies areMedia Companies • And they know it.........
  • 5.
    “Social Media” NewStartups Mega-Giants
  • 6.
    Technology Companies Mediacompanies The future of media consumption Path to obscurity
  • 7.
    My Current Obsessions •Mobile •Structured Journalism •Engagement in Mobile Setting •Future of TV/Broadcast news ! Old obsessions Crowdfunding/funding news Networked journalism Transparent process of journalism
  • 8.
    THIS FILM HASBEEN MODIFIED FROM! ITS ORIGINAL VERSION. IT HAS BEEN! FORMATTED TO FIT YOUR —TV— SCREEN The lines that divide will blur
  • 9.
    The best mobileexperiences are native Social Networking Photo Sharing News Before Mobile ! Complex Time wasting Attention hungry Mobile- First ! Simplified Time Sensitive Optimized
  • 10.
    How we consumenews c. 1605-2008 c. Today e.g. gap time while in line for coffee, waiting at a subway stop, etc.
  • 11.
    The Article asthe Unit of Information Current news apps take an existing format and force it into a smaller screen where readers also have a dramatically shorter attention span New York Times iPhone App
  • 12.
    STRUCTURED JOURNALISM Storiesas collections of interconnected cards ! As a story develops, we only write/ push what’s new ! These stories are long-form, timeshifted ! - - “” - ? - - “”
  • 14.
    Don’t Panic Thisis Good! 1. Your news is intimate in a way never before! 2. Your news impacts a person’s life like never before
  • 15.
    Engagement is notjust a buzzword
  • 20.
    David Cohn! @Digidave! blog.digidave.org