This document discusses trends in digital journalism and two radical concepts. It argues that (1) technology companies are becoming media companies and media companies must become technology companies, and (2) journalism is evolving and may not look like traditional broadcast media but will still involve collecting, filtering, and distributing information to inform communities. The document advocates for experimenting with new tools and structures through collaboration and an iterative process of trying ideas, accepting failure, and improving over time.

1. Technology and Trends
in Digital Journalism

2. There are 653,324 ideas
• We can experiment with networked
reporting, new editorial structures,
storytelling tools, data base journalism
and more.

3. Why Experiment?
• Rule of the Internet: Cheaper
and easier to try than to debate
about trying.
• Stems from “Agile and Iterative”
Fail early, fail often - try again.

4. Two Radical Concepts

5. First Concept
Technology Companies
are Media Companies
• And they know it.........

6. “Social Media” New Startups Mega-Giants

7. Media Companies
MUST BECOME
Technology Companies
• Problem: They don’t all know it......

8. Technology Companies
The future of
media
consumption
Media companies
Path to obscurity

9. Hope is not a strategy

10. Second Concept
It’s still journalism
even if we don’t
recognize it.

11. Technology Companies
EVOLUTION We might not
The future of
recognize this space
media consumption
Broadcast Media
companies

13. “A Horseless Carriage”

14. Mistake
•
1890 horse breeders
thought they were in
the horse business.

15. Mistake
• 2011 Broadcasters think their in the broadcast
business
• Newspaper reporters think they are in the
newspaper business
• Radio reporters think they are in the radio
business

16. • You are in the information business.

18. Are you comfortable
with concepts I and II
• Media companies should • It might not look like a
“broadcast news organization”
become technology
but it will contain the process/
companies
goal.

19. Two Radical Techniques

20. Technique One
• Thinking through the process of broadcast
journalism and a willingness to Fail
Process Goal
• Collect information
• Inform communities
• Filter information
• The fourth estate
• Distribute information
• Speak truth to power
Caveat: Information is We have a rough notion of what makes
accurate/ethically reported, etc journalism an important kind of media

21. Collaboration
• Content is King and is the most important.
• Collaboration is Queen and is the most powerful

29. Here Comes Everybody
• Figuring out success on the web is like
predicting the weather. It’s not an exact
science - but we are getting better all the
time.
• Journalism will only succeed on the
shoulders of its failures. (May a thousand
flowers bloom).
• The law of numbers says we will figure this
out.

30. The Web Isn’t Going Away
• Story time....... How does a four-year-old
interact with the world?

31. Contact Me Anytime
• David Cohn
• twitter.com/digidave
• http://blog.digidave.org