The document discusses the benefits of using social media for businesses and franchises. It provides an overview of common social media platforms like blogs, forums, podcasts, wikis, microblogs, virtual worlds, social bookmarking, and video/photo sharing. The presentation emphasizes using social media to boost brands, engage in social learning, and provide value. It offers tips on developing social media policies, listening to customers, experimenting appropriately, and maintaining transparency online.

1. Social Media Master Class

2. Who are we?Status update

3. Who are you?

5. What we planned to do...What’s out there and how to use it

6. Good, not evil

7. Trends and tools that can be used to boost the brand and a franchisee’s business

8. Using social learning tools for professional development

9. Do’s and don’ts of using social media with franchisees and their staffBut... what do you want?

10. “the true aim of education is not knowledge but action...get ready to get some action

13. Scared?

14. we interrupt this program... for a quick little demo on how social media rocks

16. Social learning?

17. lets carve up a few myths

18. My franchisees arn’t really into it...

20. Its a fad

21. I don’t have an IT degree

22. the new R&D...

23. Its too hard

24. costs too much

25. And the mcdaddy...there is nothing in it for me!

26. So why bother...

27. Lets have a looksie...

28. social networking sitesPeople and organisations connect, interact with friends and colleaguesOnline profiles, share photos, videos, links, audio...Send private message and instant messagesFollow brands, celebrities, own fans

29. Break Time

30. blogsShared on line journalAnyone can be a publisher!346 million people globally who read blogs

31. Forums...

32. Personal on demand broadcastsAudio or visual file download to your computer podcasts

33. really simple syndication [rss]Content publishers can make blog entries, headline news, events, podcats and other content available to subscribers

34. wikisA website that allows visitors to easily edit add remove content – great collaboration tools Wikipedia written by volunteers all around the world

35. micro blogs110 million users on Twitter140 characters per tweetOther people can follow you and you can follow them Fast paced real time Why bother?

36. virtual reality Internet based 3D virtual worlds People interact through characters called avatarsResidents explore meet others socialize learn participate, create...Second life

37. Social news and bookmarkingSocial bookmarking sites allow ussers to save share organise comment on and search webpage bookmarksCommunity votes to submissions so they either rise to top or drop to bottom

38. Video and photo sharingYoutubebliptv daily motion google video vimeobrightcove

40. Do you have a social media policy?

41. Our social media purpose isBe respectful and authenticProtect confidential informationConsider your audience and exercise good judgementRespect copyrightBring valueCan they do this during their work day?

42. Personal Vs Professional

43. Getting started

44. ListenExperimentMake a planBe transparent and honestContribute in a meaningful waySee criticism as an opportunityBe proactive

45. Let’s review the important stuff...

46. rules for playing

47. Off line rules apply online...Playing nice is playing nice wherever its done

48. Cause remember...What happens at a FRI event stays on...facebook...twitter...google...flickrphoto greg

49. ...Its having a conversation

50. we all want to be co-creators...

51. ...are you really listening?

52. set the boundaries

55. “If you cant imagine anyone connecting to what you are about to write, don’t write it

56. “Communities already exists. Instead think about how you can help that community do what it wants to do.Mark Zuckerberg

57. Remember this old biddy?

58. Lets bring it all together...

59. Or

60. HelloMy name isR.O.I

61. Culture eats strategy for breakfast

62. So its in the palm, of your hand

63. www.goglobalinnovation.comGoGlobalTeam

64. CreditsSlide 1: Footer: iconspedia.com Slide 4: gizmodo.com.au Slide 8: istock.comSlide 9: flickr.com Slide 10: flickr.comSlide 11: csc.umb.eduSlide 12: fredcavazza.net Slide 14: themorningstarr.co.ukSlide 16:i cannahascheezeburger.com Slide 17: Factoid.com Slide 18: gillmoreboy.blogspot.comSlide 20: amazon.comSlide 21: illmoreboy.blogspot.com & iconspedia.com Slide 22: fotosearch.comSlide 23: istock.comSlide 24: istock.com Slide: 25: iconspedia.com Slide 26: generalpantsco.com.au Slide 27: : iconspedia.com Slide 28: : flickr.com Slide 29: : iconspedia.com Slide 30: : iconspedia.com Slide 31: : iconspedia.com Slide 32: : iconspedia.com Slide 33: : iconspedia.com Slide 34: : iconspedia.com Slide 35: : iconspedia.com Slide 59:istock.com Slide 36: twitter.com/auskateburnSlide 39: flickr.com Slide 40: flickr.comSlide 43: flickr.comSlide 46:flickr.comSlide 47: flickr.comSlide 48: flickr.comSlide 49: flickr.comSlide 50: flickr.com Slide 51: istock.com Slide 54: fotosearch.comSlide 55: fotosearch.com Slide 57: istock.comSlide 58: fotosearch.com