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Establishing Web Presence
A Primer
company-centered

customer-centered
Leveraging the internet to get your message across
and move people to take action
Why have online presence?

As of September 30, 2011, more than
30,000,000 Filipinos = 33% of the total
population (Wikipedia)
10 Biggest
Mistakes
Mistake 1: Putting Up a Website with No Planning
Enthusiasm with no Plan will only carry you for a while
“By failing to prepare, you are preparing to fail.”
― Benjamin Franklin
“Productivity is never an accident. It is always the result
of a commitment to excellence, intelligent planning,
and focused effort.”
- Paul G. Meyer
Mistake 2: Failing to Research about your Competitors
Learn from their mistakes. Be unique.
“You have got to pay attention, you have got to
do your homework. You have to score higher
than anybody else or somebody will
take your place.”
- Daisy Fuentes
Mistake 3: Developing Poorly Designed Websites that are
Difficult to Navigate. Be Simple and Clear.
“I think and think and think, I‘ve thought myself out of
happiness one million times, but never once into it.”
― Jonathan Safran Foer
Mistake 4: Failing to respond to inquiries.
Do not ignore Opportunities.
Mistake 5: Failing to build Permission Based E-Mail Lists.
Emails are the online currency.
““Whenever I open one of your emails it’s like you’re
right there next to me.”
― Anonymous
Mistake 6: No Traffic Generation Strategy.
No Traffic, No Visitors, No SALES.
Mistake 7: Not using Social Media Technology.
Where everybody is.
…People influence people. Nothing influences people
more than a recommendation from a trusted friend.
A trusted referral influences people more than the
best broadcast message. A trusted referral is the
Holy Grail of advertising.
Mark Zuckerberg
Mistake 8: Not Using Online and Offline Marketing
Combinations
Make the most out of what you have
else lose a ton of opportunities
- JB Borromeo
Mistake 9: Failing to Join other Networks and Partnerships
The richest people in the world look for and build
networks, everyone else looks for work.
- Robert Kiyosaki
Mistake 10: Failing to Follow Up with Prospects and
Customers
Bonus Mistake: Failing to Ensure that
Computer Equipment is Up to the Task
• Reference:
– Guerilla Marketing in the Internet by Jay Levinson,
Mitch Meyerson and Mary Eule Scarborough

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10 Biggest Online Mistakes

  • 3. Leveraging the internet to get your message across and move people to take action
  • 4. Why have online presence? As of September 30, 2011, more than 30,000,000 Filipinos = 33% of the total population (Wikipedia)
  • 6. Mistake 1: Putting Up a Website with No Planning Enthusiasm with no Plan will only carry you for a while
  • 7. “By failing to prepare, you are preparing to fail.” ― Benjamin Franklin “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” - Paul G. Meyer
  • 8. Mistake 2: Failing to Research about your Competitors Learn from their mistakes. Be unique.
  • 9. “You have got to pay attention, you have got to do your homework. You have to score higher than anybody else or somebody will take your place.” - Daisy Fuentes
  • 10. Mistake 3: Developing Poorly Designed Websites that are Difficult to Navigate. Be Simple and Clear.
  • 11. “I think and think and think, I‘ve thought myself out of happiness one million times, but never once into it.” ― Jonathan Safran Foer
  • 12. Mistake 4: Failing to respond to inquiries. Do not ignore Opportunities.
  • 13. Mistake 5: Failing to build Permission Based E-Mail Lists. Emails are the online currency.
  • 14. ““Whenever I open one of your emails it’s like you’re right there next to me.” ― Anonymous
  • 15. Mistake 6: No Traffic Generation Strategy. No Traffic, No Visitors, No SALES.
  • 16. Mistake 7: Not using Social Media Technology. Where everybody is.
  • 17. …People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. Mark Zuckerberg
  • 18. Mistake 8: Not Using Online and Offline Marketing Combinations
  • 19. Make the most out of what you have else lose a ton of opportunities - JB Borromeo
  • 20. Mistake 9: Failing to Join other Networks and Partnerships
  • 21. The richest people in the world look for and build networks, everyone else looks for work. - Robert Kiyosaki
  • 22. Mistake 10: Failing to Follow Up with Prospects and Customers
  • 23. Bonus Mistake: Failing to Ensure that Computer Equipment is Up to the Task
  • 24. • Reference: – Guerilla Marketing in the Internet by Jay Levinson, Mitch Meyerson and Mary Eule Scarborough